What GG Talent Group does

GG Talent Group is a Naperville, Illinois-based gaming talent management and influencer marketing agency founded in 2020 by Eric Harper (CEO) and Angela Harper (VP of Talent). The firm curates and exclusively represents a roster of 100+ content creators across Twitch, YouTube, TikTok, and Twitter, serving both creators with sponsorship acquisition and business support services, and brands/game developers with influencer marketing campaign management, livestream integration expertise, and full-service tournament and event production. There is no proprietary software, platform, or AI/ML technology product; the offering is people-and-relationship-led, with the company's intellectual capital sitting in roster relationships, creator-audience fit, and accumulated deal execution experience.

The business operates on a transaction-fee model, charging a 20% commission on outbound sponsorships and a 15% commission on inbound sponsorship opportunities — a tiered structure designed to incentivize creators to route all deal flow through the agency. Revenue is supplemented by professional services income from end-to-end tournament management, special event production, and influencer campaign management. Brand-side customers disclosed include Team17, Guillemot Corporation, ExpressVPN, Midwest Games, and Redap Events, spanning video games, technology/privacy, and event verticals, with the firm claiming hundreds of brands and thousands of campaigns executed.

The company is bootstrapped (no venture or institutional capital disclosed), privately held by its two co-founders, and operates with a small internal staff of 1-10 employees, leaning on the founders' combined ~25 years of analytical and sponsorship management experience. Its geographic operating footprint spans North America, Europe (UK, Sweden, Netherlands, Denmark, Germany), South America (Brazil), and Asia (Philippines), though all entity operations and senior leadership remain centralized at the Illinois HQ.

Name

GG Talent Group

Legal name

GG Talent Group LLC

Website

https://ggtalentgroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

GG Talent Group is a Naperville, Illinois-based gaming talent agency founded in 2020 that exclusively represents a roster of 100+ creators across Twitch, YouTube, TikTok and Twitter, providing sponsorship representation, influencer marketing campaign management, and tournament production to brands and game developers.

Ownership category

akta.pro rank

Product category

Gaming Talent Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Talent Management & Representation (MPAAAHAB)

Keywords

• Gaming talent management
• Influencer marketing agency
• Creator representation
• Sponsorship negotiation
• Gaming tournament production

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Talent Representation Commission (Outbound): GG Talent Group charges a 20% commission on any sponsorship that they bring to creators. This is their primary revenue stream for talent representation services where they source and secure sponsorship deals for their roster of content creators.
2. Talent Representation Commission (Inbound): For inbound sponsorships such as through a creator's business email or direct message, GG Talent Group charges a lower 15% commission fee. This tiered structure incentivizes creators to route all sponsorship opportunities through the agency.
3. Professional Services (Tournaments & Events): The company provides tournament management and event production services for brands and game developers. Services include event planning, talent bookings, and full-scope production for gaming tournaments and special events.
4. Influencer Marketing Campaign Management: GG Talent Group manages influencer marketing campaigns for brands and game devs, handling everything from creator sourcing to campaign execution and management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

GG Talent Group is a gaming talent management agency that represents exclusive content creators on Twitch, YouTube, TikTok, and Twitter and connects them with brands and game developers through influencer marketing campaigns, sponsorship negotiation, tournament and event production, and livestream campaign services. The company manages a roster of 100+ exclusive gaming creators and charges commissions on sponsorships and professional services fees for brand-side campaign management.

Product overview

GG Talent Group operates as a gaming talent agency offering a unified suite of services centered on connecting brands and game developers with content creators. The portfolio includes influencer marketing campaign management, tournament and event production services, sponsorship representation, and creator growth support. The company manages a roster of over 100 exclusive gaming creators across multiple platforms including Twitch, YouTube, TikTok, and Twitter, providing brands with access to diverse influencer marketing integrations ranging from sponsored streams and videos to tournament events and integrated content placements.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Services
• Tournaments & Events Management
• Livestream Campaign Services
• Sponsorship Management
• Creator Growth Support

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Overtime: Overtime is a sports and next-generation sports media company building content-creator-led audiences. It operates a creator network and brand partnerships business overlapping with GG Talent Group's model, though it is sports-led rather than gaming-led.
• 100 Thieves: 100 Thieves is a gaming and lifestyle brand that operates an esports organization, apparel line, and content creator network. While it is broader than a pure talent agency, its creator representation arm competes for the same brand sponsorships and the same top-tier Twitch/YouTube talent.
• Viral Nation: Viral Nation is a large, well-capitalized global influencer marketing and talent management company. It operates across categories broader than gaming but directly competes for brand-side gaming influencer budgets and represents many creators GG Talent Group's roster competes against for deals.
• FaZe Holdings: FaZe is a publicly traded gaming and esports media platform that fields creator-driven content teams and pursues brand partnerships. It competes with GG Talent Group on creator representation and tournament/event production, but operates at significantly larger scale with public-company resources.

Direct peers

• HireInfluence: HireInfluence is an influencer marketing agency running campaigns for brands across verticals including gaming. It overlaps with GG Talent Group on the brand-side campaign management offering, although it is not gaming-specialized.
• Night Agency: Night Agency is a gaming-focused creative and influencer marketing agency that runs campaigns for game publishers and brands. It competes with GG Talent Group on the brand-side campaign management work, although it does not maintain an exclusive creator roster of comparable scale.
• Loaded: Loaded is a gaming talent management and influencer marketing agency representing streamers and creators. It is the closest direct competitor to GG Talent Group, offering a similar roster-based model connecting brands with Twitch and YouTube gaming talent.

Others

• Upfluence: Upfluence is an influencer marketing software platform that brands use to discover and manage creators directly. It is adjacent rather than directly competitive — brands could in theory use Upfluence instead of GG Talent Group, but the agency value of curation, negotiation, and gaming specialization remains distinct.

Emerging players

• Ader Gaming: Ader Gaming is a boutique gaming influencer marketing agency serving game publishers with creator campaigns. It competes with GG Talent Group on the brand-side campaign management offering but is smaller and less roster-centric.

Regional players

• The Esports Company: The Esports Company is an EMEA-focused gaming and esports marketing agency. It overlaps with GG Talent Group's tournament/event production and brand campaign work, particularly for European publishers, providing regional competition for cross-border deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ggtalentgroup
• LinkedInlinkedin.com/company/gg-talent

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GG Talent Group