Goodman Media International

What Goodman Media International does

Goodman Media International, Inc. is a privately held strategic communications agency founded in 1996 by Tom Goodman and headquartered at 600 Fifth Avenue in New York City. The firm delivers integrated public relations, media relations, thought leadership, crisis communications, and digital/paid media services to enterprise and mid-market clients across nine verticalized practices: Media & Publishing, Professional Services, Healthcare, Lifestyle, Advertising & B2B, Not-for-Profit, Arts & Entertainment, Travel, and Multicultural. Named clients include The New York Times, The Wall Street Journal, PBS, Scholastic, RWJBarnabas Health, Hospital for Special Surgery, Intermountain Healthcare, Alston & Bird, CohnReznick, Neiman Marcus, Grand Central Terminal, Telemundo, Columbia Business School, and the Joe Torre Safe At Home Foundation. A specialized Healthcare Cyber Crisis Team extends the firm's crisis communications offering into cyber-incident response for healthcare organizations. The agency has no proprietary technology platform and competes on the strength of its senior team — most of whom hold prior in-house communications roles at CBS News, ABC News, NBCUniversal, CNBC, and leading publishers — and on 28+ years of accumulated journalist relationships across print, online, and broadcast media.

The business operates as a professional services firm on retainer- and project-based engagements, with revenue derived from fees for strategic communications counsel, earned media placement, digital and content marketing, paid media execution, and crisis preparedness. The firm extends its geographic reach through reciprocal partner-agency relationships rather than wholly-owned offices: Bob Gold & Associates serves the Los Angeles market, Four Communications covers the United Kingdom, and JMKPR/Denterlein covers the Boston and New England market. Day-to-day operations are run by a compact executive team of 11–50 employees led by Founder, President & CEO Tom Goodman, Chief Operating Officer Sabrina Strauss, and Chief Financial Officer Marie Vogliano, who has held the role since inception. GTM motion is enterprise field sales driven by direct client relationships and referral, with no marketplace listings, OEM channels, or product-led self-serve distribution.

The firm's moat rests on the seniority and newsroom pedigree of its leadership, the embeddedness of long-tenured retainer relationships across multiple Fortune-tier and AmLaw-100 accounts, and the cumulative reputational capital built over 28 years of continuous operation. There are no recent funding rounds, acquisitions, or material restructuring events in the source data; the company is founder-controlled with no disclosed institutional investors or parent company relationships, and no public listing. Pricing is not publicly disclosed and engagements are negotiated per client.

Name

Goodman Media International

Legal name

Goodman Media International, Inc.

Website

https://goodmanmedia.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodman Media International is a New York-based strategic communications agency founded in 1996 that delivers integrated PR, media relations, digital, paid media, and crisis communications services to enterprise clients across media, healthcare, professional services, and non-profit verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Communications and Public Relations Services: Goodman Media International generates revenue through professional services fees for strategic communications, public relations, earned media, digital marketing, and campaign execution services. As an agency, they bill for retainer-based engagements and project work serving enterprise clients across multiple industries including media, healthcare, professional services, and non-profits.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Goodman Media International is a New York City-based strategic communications and public relations agency founded in 1996. The firm delivers integrated campaigns spanning earned media, digital marketing, and paid media for enterprise clients across media, healthcare, professional services, non-profit, and multicultural sectors. Services are sold as retainer-based and project engagements billed via professional service fees.

Product overview

Goodman Media International is a strategic communications and public relations agency that operates as a single integrated service offering rather than a modular platform. The firm provides three core service pillars: Earned Media (encompassing Media Relations, Thought Leadership & Brand Positioning, and Crisis Communications), GMI Digital (covering Influencer Marketing, Content Marketing, and Social Media), and Paid Media (including Paid Social, Search/SEO, and Sponsorship). Within Healthcare, the firm operates a specialized Healthcare Cyber Crisis Team. All services are delivered through senior-level PR professionals and are tailored to specific industry verticals including Healthcare, Professional Services, Media & Publishing, Lifestyle, Travel, Multicultural, Arts & Entertainment, Not-for-profit, and Advertising & B2B.

Differentiator

Problem solved

Functional benefit

Products and services

• Earned Media Strategic media relations services leveraging over 20 years of experience and deep relationships across print, online, and broadcast media to help brands capitalize on earned media opportunities.
• GMI Digital Digital marketing services building on GMI's history of creating compelling narratives, leveraging influencer marketing, content marketing, and social media management to help clients reach new audiences.
• Paid Media Paid promotional campaigns including social media advertising, search engine marketing (SEM/SEO), and sponsorship activation to amplify communications efforts and ensure greater reach and scale.
• Crisis Communications Crisis communications preparation and response services including situation assessment, comprehensive planning, executive training, media training, reputation management, and scenario planning.
• Healthcare Cyber Crisis Team Specialized cyber crisis communications planning and preparation for healthcare organizations, helping them develop comprehensive plans to manage and respond to potential cyber threats and incidents.
• Thought Leadership and Brand Positioning Strategic campaigns designed to increase corporate visibility, solidify category leadership, and position clients as thought leaders to drive business development.

Quantifiable outcome

• Successfully booked over 400 broadcast top-tier television interviews in one year for specific clients
• +2 more outcomes

Named customers17 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Bob Gold & AssociatesminorChannel Partner/ Reseller/ DistributorLos Angeles-based partner agency relationship for serving clients in the California market.
• Four CommunicationsminorChannel Partner/ Reseller/ DistributorUK-based partner agency relationship for serving clients and extending reach in the European market.
• JMKPR/DenterleinminorChannel Partner/ Reseller/ DistributorBoston-based partner agency relationship for serving clients in the New England market.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Weber Shandwick: Global communications network with strong healthcare, media, and crisis practices. Competes for the same Fortune-500 enterprise clients as Goodman.
• Edelman: Largest global PR firm with deep healthcare, consumer, and crisis practices. Competes with Goodman for enterprise healthcare and media clients but at vastly greater scale.
• Ketchum: Global PR and communications network owned by Omnicom. Competes in Goodman's verticals, particularly healthcare and media/publishing, with significantly greater resources.

Direct peers

• BerlinRosen: Mid-size, NYC-headquartered strategic communications agency serving media, advocacy, and consumer clients. Comparable in size, vertical mix, and senior-staff-driven campaign model.
• Marathon Strategies: NYC-based integrated communications firm offering strategic PR, public affairs, and crisis work for enterprise clients. Comparable in scale and integrated service offering.
• 5W Public Relations: NYC-based, mid-sized public relations agency with a similar integrated services model across consumer, healthcare, technology, and lifestyle verticals. Closely comparable in scale, GTM motion, and senior-led service model to Goodman Media.
• Coyne Public Relations: Mid-size, NJ/NYC-area integrated PR agency with strong consumer, healthcare, and corporate practices — closely mirroring Goodman's vertical mix and integrated earned/paid/digital model.

Emerging players

• RF|Binder Partners: Independent integrated communications firm where two of Goodman's senior leaders (Sabrina Strauss and Edwige Buteau) previously worked. Overlapping client base and service model.
• M Booth: NYC-based creative PR and communications agency with strong consumer, lifestyle, and health practices. Comparable in size and integrated services approach.
• Jarrard Inc. Specialized healthcare strategic communications and change management firm. Closely comparable to Goodman's healthcare vertical, including crisis and issues work for health systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goodmanmedia
• Facebookfacebook.com/goodmanmedianyc
• LinkedInlinkedin.com/company/goodman-media-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodman Media International