What EatApp does

EatApp Pty Ltd is an Australian-headquartered SaaS company that provides an integrated marketing and technology platform exclusively for restaurants in Australia and New Zealand. Founded in 2010, the company serves 500+ venues across ten cities (Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Gold Coast, Auckland, Wellington, and Christchurch) with a team of 11–50 employees. Its product surface spans AI-built websites, commission-free online ordering, reservations software, local SEO, Google Ads management, AI-powered email and SMS marketing, and 24/7 AI chatbot and phone-answering services. The platform is sold on a month-to-month subscription basis with custom-quoted pricing, and clients retain ownership of their domains, customer data, and ordering databases.

Under the hood, EatApp operates a connected stack in which website traffic, ordering activity, and customer interactions feed a unified customer database that powers downstream marketing automation. AI features appear to be layered on top of third-party language and speech models rather than developed in-house. The company runs a hybrid go-to-market combining consultative direct sales with self-serve entry points (free online marketing audits), targeting SMB hospitality operators rather than enterprise chains. With no external funding disclosed, EatApp is a bootstrapped, founder-controlled business that has reached product-market fit through 15 years of vertical specialisation and high long-term client retention, including several 14–15-year customer relationships.

Name

EatApp

Legal name

EatApp Pty Ltd

Website

https://eatapp.net.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

EatApp is a bootstrapped Australian SaaS company that provides an all-in-one AI-powered marketing and technology platform — websites, commission-free ordering, SEO, and customer communication — exclusively to 500+ SMB restaurants across Australia and New Zealand on monthly subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Ryde

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Monthly subscription-based pricing for all-in-one marketing and technology platform. Restaurants pay for website, SEO, ordering, marketing, and AI tools as an integrated service. Month-to-month with no lock-in contracts. Restaurants own their domain, data, and customer list.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

EatApp is an all-in-one marketing and technology platform built exclusively for Australian and New Zealand restaurants. It provides AI-built conversion-optimised restaurant websites, commission-free online ordering, reservations software, local SEO and Google Ads management, AI-powered email/SMS marketing, and 24/7 AI chatbot and phone answering — all delivered under a single monthly subscription with no lock-in contracts.

Product overview

EatApp is an all-in-one marketing and technology platform built exclusively for Australian and New Zealand restaurants. The core offering combines AI Restaurant Websites with Online Ordering and Reservations Software as foundational products, supported by Local SEO and Google Ads for customer acquisition. Marketing add-ons include Email Marketing and SMS Marketing for customer retention, while AI Tools (AI Chatbot and AI Phone Answering) provide 24/7 customer service automation. All services are managed by a single connected team on one integrated plan with no lock-in contracts, allowing restaurants to own their domain, data, and customer relationships.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 25% increase in online ordering through mobile app and website
• +4 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Square for Restaurants: Square for Restaurants provides POS, online ordering, websites, and marketing tools to independent restaurants including a strong AU/NZ presence, directly overlapping with EatApp's offering.
• Toast: Toast is a full-stack restaurant POS and operations platform that has expanded into online ordering, marketing, and websites, providing an overlapping product suite to EatApp for SMB restaurants.
• Lightspeed Restaurant: Lightspeed offers POS, online ordering, and marketing solutions to restaurants and hospitality SMBs, competing for the same independent restaurant customer that EatApp targets.

Direct peers

• Popmenu: Popmenu combines restaurant websites, online ordering, marketing automation, and AI tools into a single platform for independent restaurants, mirroring EatApp's integrated all-in-one GTM.
• BentoBox: BentoBox sells websites, online ordering, and marketing tools to restaurants, positioning itself as an all-in-one marketing platform similar to EatApp for the SMB hospitality segment.
• GloriaFood: GloriaFood offers free online ordering, websites, and restaurant marketing tools aimed at small independent restaurants globally, overlapping with EatApp's SMB-focused ordering and website offering.
• Owner.com: Owner.com (formerly Owner) sells an all-in-one website, online ordering, and marketing platform to independent restaurants in the US, directly mirroring EatApp's commission-free ordering and AI website proposition for SMBs.
• ChowNow: ChowNow provides commission-free online ordering, websites, and marketing tools to independent restaurants, competing head-to-head with EatApp's direct-ordering and customer-data ownership value proposition.

Emerging players

• Deliverect: Deliverect integrates restaurant ordering with delivery aggregators and POS systems and offers adjacent online ordering solutions, making it a comparable restaurant-tech platform targeting similar SMB customers.

Regional players

• Mr Yum: Mr Yum is an Australian-headquartered ordering, marketing, and QR-code platform for hospitality venues, making it the closest Australia-based direct competitor to EatApp's commission-free ordering and marketing tools.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EatApp