Animato

What Animato does

Studio Animato s.r.o. (Animato) is a privately held Czech digital agency founded in 2008 and headquartered in Hradec Králové. The company delivers an integrated stack of branding, UX/visual identity design, custom website development, B2B and B2C e-commerce platforms, and digital marketing services (photography, drone, video, PPC, social media) to Czech and Central European clients. Animato's core technology is its proprietary CMS, SA5 (Animato System 5), a Czech-built content management system with 200+ modules distributed via the SA5 Marketplace, including specialized add-ons such as the Události a vstupenky (Events and Tickets) module with QR-based check-in, paywall functionality, and payment-gateway-integrated e-commerce flows. The firm also operates as a certified Webflow Expert and Google Partner, and holds certifications with Shoptet, Mergado (Gold), and Ecomail.

Animato serves a hybrid customer mix that includes enterprises (Iveco Truck, Charles University, Crussis, Mycomedica, ZD Všestary), mid-market manufacturers needing B2B e-commerce (Aditeg, Vibrom, Valenta ZT), SMBs (Tiyo, John Nell, Astron 3D), and NGOs/awareness campaigns (V síti). Its revenue model combines project-based fees for website, e-commerce, and branding engagements, professional-services fees for ongoing marketing retainers, and recurring platform/licensing economics from the SA5 CMS and module marketplace. Distribution is direct — inbound via the website contact form, SEO/content marketing, organic social, and paid Google Ads — with no intermediary channel partners. The 33-member team delivers all work in-house under one roof, positioning Animato as a single-partner alternative to fragmented agency relationships. The company is bootstrapped, founder-led (jednatel Štěpán Rambousek), has no disclosed institutional capital, and has operated continuously for 17+ years with 400+ completed projects and recognitions including ShopRoku 2020/2021 and Awwwards.

Name

Animato

Legal name

Studio Animato s. r. o.

Website

https://animato.cz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Animato is a Czech full-service digital agency in Hradec Králové that builds websites, B2B and B2C e-shops, branding, and marketing for Czech and Central European enterprises, mid-market manufacturers, and SMBs, anchored by its proprietary SA5 CMS platform with 200+ modules.

Ownership category

akta.pro rank

Product category

Web Development and Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)

akta.pro primary industry

Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

Keywords

• Web development services
• E-commerce development
• Branding and design
• Digital marketing services
• Content management system

Headquarters

HQ city

Hradec Kralove

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Web and E-shop Development: Custom website and e-commerce development projects. Includes B2C e-shops, B2B e-shops, and web development. Pricing appears project-based with quotes provided.
2. Branding and Design Services: Visual identity, logo design, UX design, graphic design, naming, and communication style development.
3. Marketing Services: Photography, drone photography/video, social media management, PPC advertising, video production. Ongoing retainer arrangements possible.
4. SA5 CMS Platform: Their proprietary CMS system with modules available on marketplace. May generate recurring revenue from platform licensing and module sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Animato is a Czech full-service digital agency that designs and builds custom websites, B2C and B2B e-shops, and B2B platforms on its proprietary SA5 CMS or on Webflow. Around this, it delivers branding and visual identity, graphic and UX design, naming, and ongoing digital marketing (photography, drone, video, PPC, social media). Its 33-person team also maintains the SA5 CMS, its 200+ module marketplace, and specialized add-ons such as an events and ticketing system with QR check-in.

Product overview

Animato is a Czech digital agency offering a comprehensive suite of digital services built around its proprietary SA5 (Animato System 5) CMS platform. SA5 is a Czech-developed content management system with 200+ modules available on the SA5 Marketplace, serving as the core product for website and e-commerce management. The company also provides Webflow CMS as an alternative platform through its Webflow Expert certification. Service offerings span custom web development (B2C and B2B e-commerce), branding and visual identity design, marketing services (photography, video, PPC, social media), and specialized modules including the Události a vstupenky (Events and Tickets) ticketing system. The portfolio is delivered by a 33-person team based in Hradec Králové, Czech Republic, serving clients including Crussis, Mycomedica, Univerzita Karlova, and Iveco.

Differentiator

Problem solved

Functional benefit

Brands

• SA5: Proprietary CMS (Content Management System) developed by Animato, featuring 200+ modules and functions. Also known as Animato System 5, a modern admin system for websites and e-shops with AI tools.

Products and services

• SA5 (Animato System 5) CMS Proprietary Czech CMS platform with 200+ modules and functions for website and e-commerce management, including visual/drag-and-drop editor, paywall, event management, and integrations; used by Animato as the core technology for client builds and distributed via the SA5 Marketplace.
• Web Development Services (Weby na míru) Custom website development including B2C e-shops, B2B e-commerce platforms, corporate sites, and bespoke web solutions, built on SA5 or Webflow; delivered as project-based engagements for Czech and Central European companies.
• Branding and Visual Identity Services Comprehensive branding and design services covering graphic design, naming, UX design, visual identity, logo design, and brand manual creation for companies launching or refreshing brands.
• Digital Marketing Services Full-service digital marketing including photography, drone photography/video, PPC advertising (Google Ads), social media management, and video production, offered as project work and ongoing retainers.
• Události a vstupenky (Events and Tickets) Module Event management and ticketing module for the SA5 CMS, functioning as an e-commerce product with full cart, payment gateway, transaction tracking, and order management, plus QR-based mobile check-in.
• SA5 Marketplace Online marketplace distributing 200+ SA5 modules and extensions (including events and ticketing) for extending the Animato CMS platform.
• Webflow CMS Implementation Services Certified Webflow Expert agency service delivering custom CMS and website development on the Webflow platform for clients that prefer an international CMS over Animato's proprietary SA5.

Quantifiable outcome

• E-shop grown in organic search visibility after redesign
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• WebflowcoreTechnology or IntegrationCertified Webflow Expert partner. Offers Webflow CMS as alternative to their proprietary SA5 system for clients preferring international platform.
• APEKcoreChannel Partner/ Reseller/ DistributorMember of APEK (Association for E-commerce in Czech Republic). Indicates active participation in Czech e-commerce industry.
• GooglecoreTechnology or IntegrationGoogle Partner - certified for Google Ads and digital marketing services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Netta: Czech digital agency delivering websites, e-commerce, branding, and online marketing. Closely comparable in service mix (web + e-commerce + marketing) and target SME/mid-market clients in the Czech Republic.
• Shopsys: Czech e-commerce platform and implementation agency. Comparable to Animato on the B2B/B2C e-commerce build side for Czech manufacturers and retailers, often competing for the same enterprise e-shop deals.
• Fragile: Czech creative and digital agency providing branding, web design, and digital strategy. Comparable as a similarly sized Czech firm offering integrated brand + web services to mid-market Czech clients.
• UX studio: Budapest-based digital product agency specializing in UX, web, and app development. Comparable as a Central European digital agency of similar size targeting enterprise clients with custom digital product work.
• Ackee: Prague-based digital agency offering web/app development, design, and product engineering. Comparable to Animato as a Central European full-service digital shop competing for similar mid-market and enterprise clients.

Others

• Shoptet: Czech SaaS e-commerce platform and Animato's certified partner. Comparable as both an enablement layer (Animato builds Shoptet stores for clients) and a competitive threat via self-serve SMB e-commerce.
• Webflow: No-code website CMS platform on which Animato is a certified Expert partner. Comparable as an ecosystem anchor — adoption of Webflow affects Animato's positioning between proprietary SA5 and a global standard CMS.
• Mergado: Czech feed management and e-commerce automation platform of which Animato is a Gold Partner. Comparable as an ecosystem peer whose product (product feed optimization) directly supports the same e-commerce clients Animato serves.

Broad incumbents

• DEPT®: Large global digital agency offering end-to-end technology, creative, and marketing services. Comparable service stack (web, e-commerce, brand, marketing) but operates at significantly greater scale and geography than Animato.
• Wunderman Thompson: Global creative, technology, and marketing services network. Comparable in offering integrated brand, web, e-commerce, and digital marketing but with vastly greater scale, geographic reach, and enterprise capability.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIx4M9RR81-CQKZhFvgPQ2w
• Facebookfacebook.com/animato.cz
• LinkedInlinkedin.com/company/animato.cz
• Instagraminstagram.com/animato.cz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animato