What Plus Packaging does

Plus Packaging, Inc. is a privately held, WBENC-certified women-owned custom packaging manufacturer and distributor founded in 1978 and headquartered in New Jersey. The company manufactures and sells more than 30 types of customizable packaging products across four families: mailing solutions (poly mailing bags, paper mailers, bubble mailers, compostable mailers, paper padded mailers), boxes (mailer, gift, magnetic, shipping, straight tuck end, molded pulp), retail and specialty bags (paper, plastic, tote, premium, EVA zipper), and printed accessories (printed tape, tissue paper, labels, hang tags), plus a food-and-beverage line that includes coffee bags, bakery bags, pizza boxes, coffee cups, and wrapping paper. Production is supported by in-house printing, color-matching, and quality-control processes with a standard lead time of 3–6 weeks and same-day fulfillment for select accounts.

The company's go-to-market combines a direct, quote-based eCommerce website (pluspackaging.com) with named-account inside-sales and small-team, high-touch service. Differentiators include unusually low minimum order quantities of 150–500 units to serve small businesses and startups, a free high-resolution digital mockup service before every production run, packaging engineering and sustainability consulting add-ons, FDA-compliant food-contact materials, and certifications including WBENC, Texas HUB, FDA 21 CFR Part 11, and HACCP. Distribution is direct-to-customer with domestic US and international shipping, no disclosed resellers or channel partners.

Plus Packaging generates revenue through one-time custom orders with high reorder potential, primarily sold to a long tail of small and mid-sized eCommerce, apparel, food and beverage, health and beauty, eco-friendly, and nonprofit buyers, alongside a handful of named enterprise customers (Google, Pepsi, Gap, HP, NYU, American Red Cross). In April 2024 the company merged with APSTape to broaden its packaging portfolio, and in March 2025 it received a growth investment from The House Label, signaling an inflection from founder-funded operation to externally capitalized growth.

Name

Plus Packaging

Legal name

Plus Packaging, Inc.

Website

https://pluspackaging.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Plus Packaging is a privately held, WBENC-certified custom packaging manufacturer founded in 1978, selling 30+ types of branded poly mailers, boxes, bags, tape, labels, and food packaging to eCommerce, retail, apparel, food and beverage, and nonprofit customers with low MOQs and direct sales.

Ownership category

akta.pro rank

Product category

Custom Packaging Manufacturing

NAICS

Plastics Bag and Pouch Manufacturing (326111), Other Paperboard Container Manufacturing (322219), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)

SIC

Plastics, Foil & Coated Paper Bags (2673), Paperboard Containers & Boxes (2650), Plastics Products, Nec (3089)

akta.pro primary industry

Flexible Plastic Packaging (Bags, Pouches, Sachets) Manufacturing (IMANAEAC)

akta.pro secondary industries

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA), Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL), Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM)

Keywords

• Custom packaging products
• Branded mailing bags
• Custom printed boxes
• Retail packaging supplies
• Eco-friendly packaging

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Packaging Products: Custom-manufactured packaging products sold primarily as one-time orders with repeat reorder potential. Products include poly mailing bags, paper mailers, boxes, retail bags, tape, tissue paper, labels, and food packaging. Customers upload artwork or work with the design team to produce branded packaging. Bulk pricing is available for larger orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Plus Packaging is a custom packaging manufacturer providing over 30 types of custom-branded packaging products including poly mailing bags, paper mailers, boxes, retail bags, printed tape, tissue paper, labels, hang tags, and food packaging. The company complements its physical product portfolio with professional services such as packaging engineering, sustainability consulting, cost reduction, free digital mockup creation, and an all-in-one managed service. It serves businesses across eCommerce, retail, apparel, food & beverage, health & beauty, and nonprofit verticals with low minimum order quantities (150-500 units) and standard 3-6 week production lead times.

Product overview

Plus Packaging is a custom packaging solutions company offering over 30 types of customizable packaging products and professional packaging services. The core product portfolio centers on custom mailing solutions (poly mailing bags, paper mailers, bubble mailers, compostable mailers), custom boxes (mailer boxes, gift boxes, magnetic boxes, shipping boxes, straight tuck end boxes), custom bags (paper retail bags, plastic retail bags, tote bags, premium bags, EVA zipper bags), custom printed materials (printed tape, tissue paper, labels, hang tags), and food/beverage packaging (coffee bags, bakery bags, takeout boxes, pizza boxes, coffee cups, food wrapping paper). The company complements its product offerings with professional services including Packaging Engineering, Sustainability Consulting, Cost Reduction consulting, Free Digital Mockup creation, and All-in-One managed service. Founded in 1978 and WBENC-certified as a women-owned business, Plus Packaging serves ecommerce, retail, fashion, food/beverage, health/beauty, and eco-friendly brands with a focus on low minimum order quantities starting at 150 units and production lead times of 3-6 weeks.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Poly Mailing Bags Customizable polyethylene mailing bags branded with company logos and designs for secure shipping of soft goods and apparel. Used by eCommerce and apparel brands.
• Custom Paper Mailers Paper-based mailing envelopes that are fully recyclable and customizable with branding for eCommerce shipping.
• Custom Paper Padded Mailers Paper-based mailers with interior cushioning for protecting fragile items during transit, fully recyclable construction.
• Custom Compostable Mailers Plant-based poly mailer alternatives that are compostable and biodegradable for eco-conscious brands.
• Custom Bubble Mailers Mailing bags with interior bubble cushioning for shipping fragile items with impact protection.
• Custom Printed Tape Custom-branded adhesive tape featuring company logos and designs for sealing packages with brand visibility.
• Custom Tissue Paper Branded tissue paper for wrapping products, adding an elegant unboxing experience and product protection.
• Custom Printed Labels Custom-branded labels and stickers for product identification, branding, and shipping information.
• Custom Hang Tags Branded hang tags for retail display, product information, and hanging display purposes.
• Custom Mailer Boxes Custom-sized shipping boxes branded with company designs for premium eCommerce unboxing experiences.
• Custom Straight Tuck End Boxes Custom folding cartons with straight tuck closures for retail packaging and lightweight product packaging.
• Custom Gift Boxes Premium custom-sized boxes designed for gift packaging and premium product presentation.
• Custom Magnetic Boxes Rigid boxes with magnetic closures for luxury product packaging, reusable by consumers.
• Custom Shipping Boxes Corrugated shipping boxes in custom sizes and designs for product shipping and fulfillment.
• Molded Pulp Packaging Sustainable molded fiber packaging as an eco-friendly alternative to foam cushioning for product protection.
• Custom Paper Retail Bags Custom-branded paper shopping bags for retail stores and in-store purchases.
• Custom Plastic Retail Bags Custom-printed plastic bags for retail stores with brand logos and designs.
• Custom EVA Zipper Bags Durable zipper-top bags made of EVA material for reusable product packaging and storage.
• Custom Premium Retail Bags High-end custom retail bags with premium finishes for luxury brand presentation.
• Custom Tote Bags Custom-branded tote bags for retail, events, and promotional purposes.
• Custom Bakery Bags Food-safe paper bags designed for bakery products including pastries, breads, and baked goods.
• Custom Coffee Bags Food-grade custom coffee bags with degassing valves for packaging roasted coffee beans.
• Custom Sandwich Bags Food-safe paper or plastic bags for packaging sandwiches and deli items.
• Custom Takeout Bags Custom-branded bags for restaurant takeout and food delivery orders.
• Custom Cake Boxes Custom-sized boxes designed for transporting and presenting cakes.
• Custom Pizza Boxes Custom pizza boxes with brand printing for pizza delivery and takeaway.
• Custom Takeout Boxes Food-safe containers for restaurant takeout and delivery orders.
• Custom Food Wrapping Paper Custom-printed food wrapping paper for delis, restaurants, and food service establishments.
• Custom Food Basket Liner Custom paper liners for food baskets in fast food and casual dining establishments.
• Custom Coffee Cups

Quantifiable outcome

• An outdoor gear brand cut damage rates by 70% with optimized packaging from Plus Packaging (case study on website)
• +4 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered minor.

• APSTapeminorStrategic or Co-development Partner · 15 April 2024APSTape merged with Plus Packaging to enhance product offerings and customer service. The merger aims to provide broader packaging solutions to customers without changing existing product quality from APSTape.
• Hillshire GraphicsminorOthersPlus Packaging collaborated with Hillshire Graphics on the Locks of Love CARE BEYOND HAIR event across 40+ stores, providing custom poly mailing bags that were durable, tamper-evident, water-resistant, and featured high-quality multi-color printing.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Noissue: Digital-native custom sustainable packaging company offering low-MOQ custom mailers, tissue, boxes, tape, and stickers, directly overlapping Plus Packaging's SMB custom packaging and sustainability positioning.
• PakFactory: Custom packaging manufacturer offering low-MOQ custom boxes, mailers, bags, and labels for small and mid-sized brands, with a similar online quote and digital mockup workflow to Plus Packaging.
• EcoEnclose: Sustainable packaging supplier specializing in eco-friendly custom mailers, boxes, and tissue, competing most directly with Plus Packaging's compostable mailers, paper padded mailers, and molded pulp lines.
• Sticker Mule: Online custom printing company best known for stickers and labels that has expanded into custom packaging including mailers and boxes, targeting the same low-MOQ SMB customer with a streamlined digital ordering experience.
• Arka: Custom packaging and shipping supplies e-commerce brand offering boxes, mailers, tape, and inserts, competing for the same ecommerce SMB customer with transparent pricing and faster digital checkout.
• Refine Packaging: Custom packaging manufacturer producing printed mailers, boxes, and shopping bags for retail and ecommerce brands with short-run capabilities directly comparable to Plus Packaging's offering.
• The Custom Boxes: Online custom packaging provider offering low-MOQ custom boxes, mailers, and retail packaging with a digital quote workflow, overlapping Plus Packaging's core custom boxes and mailer categories.
• The Packaging Company: Custom packaging supplier offering custom boxes, mailers, bags, and labels for SMBs and mid-market brands, with a similar small-batch, online quote, and quick-turn positioning to Plus Packaging.

Broad incumbents

• Diamond Packaging: Larger, established U.S. converter of custom folding cartons, luxury rigid boxes, and decorated paperboard packaging, serving beauty, confectionery, and consumer goods with deeper capabilities and broader scale than Plus Packaging.
• Bay Cities: Larger custom packaging and in-store display producer offering design, engineering, and production across paperboard, corrugated, and sustainable substrates, competing with Plus Packaging for mid-market and enterprise brand accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plus-packaging
• Instagraminstagram.com/plus_packaging

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus Packaging