What Novae Corporation does

Novae Corporation (legal entity Novae LLC) is a privately held trailer manufacturer headquartered in Markle, Indiana, operating as a multi-brand platform that owns and manages 13 distinct trailer brands including Aluma, Sure-Trac, HH Trailer, Midsota, Look Trailers, Pace American, Impact Trailers, Cargo Express, Formula Trailers, CamSuperline, Compass Trailers, ITI Cargo, and Gridiron CTS. The company self-describes as one of North America's largest trailer manufacturers and produces utility, cargo, equipment, and specialty trailers along with truck bodies. Recent M&A activity includes the acquisitions of LOOK Trailers (April 12, 2022) and Aluma, the latter adding aluminum trailer and truck body capability to the platform.

Novae's business model is built on hardware sales of manufactured trailers to a North American authorized dealer network, with end customers including both commercial buyers (SMB hauling, construction, landscaping) and individual consumers. The company supports the dealer channel with a dealer locator tool, an active 'Become a Dealer' recruitment program, and a unified corporate brand position emphasizing reliability and the combination of major-manufacturer scale with localized service. The company is also investing in brand portfolio modernization, having completed a refresh of 11 of its 13 brands. The firm has 251-500 employees and is led by a CFO (Chris Eppel) appointed to oversee the consolidated platform; no public listing, parent company, or institutional investor is disclosed.

Name

Novae Corporation

Legal name

Novae LLC

Website

https://novaecorp.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Novae Corporation is a privately held, Markle, Indiana-based trailer manufacturer that operates a platform of 13 trailer brands, selling utility, cargo, equipment, and specialty trailers to a North American authorized dealer network serving commercial and consumer end buyers.

Ownership category

akta.pro rank

Product category

Trailer Manufacturing

NAICS

Truck Trailer Manufacturing (336212), Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Truck Trailers (3715)

akta.pro primary industry

Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler) (IMACAGAA)

akta.pro secondary industry

Truck Trailer Manufacturing (Dry Van/Reefer/Flatbed/Tanker) (IMACABAH)

Keywords

• Trailer manufacturing
• Utility trailers
• Cargo trailers
• Truck bodies
• Equipment trailers

Headquarters

HQ city

Markle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Trailer Manufacturing and Sales: Novae manufactures trailers under 13 brand names and sells through a dealer network. Revenue is generated through the sale of trailers and related truck bodies to dealers who then sell to end customers. The company operates as one of North America's largest trailer manufacturers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Novae Corporation manufactures utility trailers, cargo trailers, equipment trailers, and truck bodies under 13 brand names, including Aluma, Sure-Trac, HH Trailer, Midsota, Look Trailers, Pace American, Impact Trailers, Cargo Express, Formula Trailers, CamSuperline, Compass Trailers, ITI Cargo, and Gridiron CTS. The company sells its trailers exclusively through an authorized dealer network across North America, providing dealers and end users with a broad portfolio of precision-engineered trailers for commercial and consumer hauling applications.

Product overview

Novae Corporation is one of North America's largest trailer manufacturers, operating as a platform that manages a portfolio of 13 distinct trailer brands. The company offers a unified dealer network while maintaining individual brand identities including Aluma, SureTrac, HH Trailer, Midsota, Look, Pace, Impact, Cargo Express, Formula, Cam Superline, Compass, ITI Cargo, and Gridiron. Each brand specializes in different trailer types and applications, with the company providing strength and reliability of a major manufacturer combined with localized service and support.

Differentiator

Problem solved

Functional benefit

Brands

• Aluma: Trailers and truck bodies
• SureTrac
• HH Trailer
• Midsota
• Look
• Pace
• Impact
• Cargo Express
• Formula
• Cam Superline
• Compass
• ITI Cargo
• Gridiron

Products and services

• Aluma trailers and truck bodies Aluminum and specialty trailers and truck bodies produced under the Aluma brand, sold through Novae's authorized dealer network to commercial and consumer hauling customers.
• Sure-Trac trailers
• HH Trailer trailers Trailers produced under the HH Trailer brand and sold through Novae's authorized dealer network.
• Midsota trailers Trailers produced under the Midsota brand and sold through Novae's dealer network.
• Look Trailers Enclosed cargo and specialty trailers produced under the Look Trailers brand and sold through Novae's authorized dealer network.
• Pace American trailers Enclosed cargo and specialty trailers produced under the Pace American brand and sold through Novae's dealer network.
• Impact Trailers Trailers produced under the Impact brand and sold through Novae's authorized dealer network.
• Cargo Express trailers Cargo trailers produced under the Cargo Express brand and sold through Novae's dealer network.
• Formula Trailers Trailers produced under the Formula brand and sold through Novae's authorized dealer network.
• Cam Superline trailers Trailers produced under the Cam Superline brand and sold through Novae's dealer network.
• Compass Trailers Trailers produced under the Compass brand and sold through Novae's authorized dealer network.
• ITI Cargo trailers Cargo trailers produced under the ITI Cargo brand and sold through Novae's dealer network.
• Gridiron CTS trailers and truck bodies Trailers and truck bodies produced under the Gridiron CTS brand and sold through Novae's authorized dealer network.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• AlumacoreOEM/ Whitelabel/ Licensing PartnerNovae acquired Aluma, expanding its leadership in trailers and truck bodies. Aluma operates as part of Novae's portfolio of 13 brands, bringing expertise in aluminum trailers and truck body products.
• Sure-TraccoreOEM/ Whitelabel/ Licensing PartnerSure-Trac is a brand within Novae's family of 13 brands, specializing in open trailers. Part of the consolidated manufacturer portfolio.
• HH TrailercoreOEM/ Whitelabel/ Licensing PartnerHH Trailer operates as a brand within Novae's family of trailer brands, contributing to the company's diverse product portfolio.
• MidsotacoreOEM/ Whitelabel/ Licensing PartnerMidsota Manufacturing is a brand under Novae's portfolio, producing trailers as part of the consolidated manufacturer network.
• Look TrailerscoreOEM/ Whitelabel/ Licensing PartnerLook Trailers is one of the 13 brands in Novae's family, offering trailers as part of the company's comprehensive product line.
• Pace AmericancoreOEM/ Whitelabel/ Licensing PartnerPace American operates as a brand within Novae's family of trailer manufacturers, contributing to the company's market coverage.
• Impact TrailerscoreOEM/ Whitelabel/ Licensing PartnerImpact Trailers is one of 13 brands in Novae's family, producing trailers under the consolidated manufacturer.
• Cargo ExpresscoreOEM/ Whitelabel/ Licensing PartnerCargo Express is a brand within Novae's portfolio, producing cargo trailers as part of the company's diverse product offerings.
• Formula TrailerscoreOEM/ Whitelabel/ Licensing PartnerFormula Trailers operates as a brand within Novae's family of trailer brands, contributing to the company's comprehensive market presence.
• CamSuperlinecoreOEM/ Whitelabel/ Licensing PartnerCamSuperline is a brand within Novae's trailer manufacturing portfolio, operating as part of the consolidated manufacturer.
• Compass TrailerscoreOEM/ Whitelabel/ Licensing PartnerCompass Trailers operates as one of the 13 brands in Novae's family, producing trailers under the company's manufacturing umbrella.
• ITI CargocoreOEM/ Whitelabel/ Licensing PartnerITI Cargo is a brand within Novae's family of trailer manufacturers, contributing to the company's diverse product portfolio.
• Gridiron CTScoreOEM/ Whitelabel/ Licensing PartnerGridiron CTS operates as a brand within Novae's trailer manufacturing portfolio, part of the consolidated manufacturer network.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wabash National Corporation: Wabash National is one of the largest North American trailer manufacturers, producing dry vans, refrigerated trailers, and truck bodies. It is comparable to Novae as a North America-focused, multi-product trailer OEM competing for fleet and dealer channels, although Wabash skews heavily toward commercial semi-trailers rather than light/utility trailers.
• Great Dane Trailers: Great Dane is an established North American trailer manufacturer offering dry vans, reefers, and flatbeds. It is comparable to Novae as a multi-product trailer OEM serving dealer and fleet customers, though Great Dane focuses more on commercial truck trailers than utility/consumer segments.
• Hyundai Translead: Hyundai Translead manufactures dry van, refrigerated, and intermodal containers/chassis for the North American market. It is comparable to Novae as a multi-product trailer manufacturer serving dealers and fleets, though concentrated in commercial rather than utility segments.
• Utility Trailer Manufacturing Company: Utility Trailer Manufacturing is a long-standing North American trailer OEM producing dry and refrigerated trailers. It is comparable to Novae as a competing trailer manufacturer with broad dealer distribution, although Utility's product mix is concentrated in commercial truck trailers.

Direct peers

• PJ Trailers: PJ Trailers manufactures utility, equipment, dump, and gooseneck trailers distributed through dealers across North America. It is directly comparable to Novae as a utility-trailer-focused multi-brand manufacturer serving contractors, farmers, and consumers through the same dealer channel.
• Mac Trailer Manufacturing: Mac Trailer manufactures aluminum dump trailers, tank trailers, and trailers for vocational markets. It is comparable to Novae's aluminum-tiltbed and specialty trailer brands (e.g., Aluma) given shared aluminum manufacturing expertise and dealer-channel distribution.
• Vanguard National Trailer Corporation: Vanguard manufactures dry vans, reefers, and specialty trailers distributed through dealer and fleet channels. It is comparable to Novae as a North American trailer OEM serving similar dealer-driven distribution and competing for similar commercial-fleet and dealer customers.
• Stoughton Trailers: Stoughton manufactures dry vans, intermodal chassis, and specialty trailers for North American fleets and dealers. It is comparable to Novae as a North American trailer OEM with multiple product lines, although Stoughton leans more toward commercial dry van than utility/consumer trailers.
• Big Tex Trailers: Big Tex is a leading North American manufacturer of utility, equipment, and cargo trailers sold through a dealer network. It is one of the closest direct comparables to Novae's core utility/cargo trailer business, competing head-to-head for dealer shelf space and end-customer specifications.

Emerging players

• Currahee Trailers: Currahee Trailers manufactures utility, cargo, and equipment trailers distributed through a North American dealer network. It is an emerging comparable to Novae's brands such as HH Trailer and Cargo Express, competing for similar utility/light trailer dealer shelf space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novae Corporation