OneShop
OneShop is a cloud-based loyalty, clienteling, and marketing automation platform for physical retail stores, integrating with 15+ POS and eCommerce systems to deliver email/SMS, loyalty, clienteling, and social selling tools primarily to mid-market apparel and specialty retailers.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What OneShop does
OneShop is a cloud-based loyalty, marketing automation, clienteling, and social selling platform purpose-built for physical retail stores. Founded in 2019 and headquartered in New York, with a Malaysia-incorporated operating entity (OneShop Retail Sdn Bhd) under MobilityOne Limited, the company integrates directly with 15+ POS and eCommerce systems (Shopify, Lightspeed, Heartland Retail, BigCommerce, WooCommerce, Magento, NetSuite, Newstore, Celerant, Runit, Vend, RetailPro, Teamwork Commerce, Smyth) to unify customer and transaction data without manual entry. The product is organized into four modules — Loyalty (points/tiered programs with in-store tablet sign-ups), Marketing (email and SMS automation with segmentation), Clienteling (auto-populated VIP, birthday, and lapsed-customer lists for sales associates), and Social Selling (shoppable content, smart scheduling, virtual selling, and Link in Bio attribution) — all sharing the same underlying customer data layer.
The company sells via a demo-driven, quote-based SaaS subscription to mid-market and SMB physical retailers, with named customers concentrated in apparel and specialty fashion (Faherty, UNOde50, Penelope T, Marissa Collections, Skirt, Uniquities, Tootsies). Co-founders Nick McHenry (CEO) and Travis Heaver (CTO) lead a 1–10 person team. The company raised a seed round in February 2022 from C2 Ventures and Groove Capital. In March 2026, OneShop's parent MobilityOne entered a joint venture with TETE Technologies (TETE) under which OneShop Retail Sdn Bhd is contractually guaranteed to reach $125 million in annual revenue for 2026 — a target that is aspirational rather than disclosed actuals. The platform does not publish pricing and operates an enterprise field sales motion via a 'Book a Demo' / 'Let's Chat' CTA.
OneShop firmographics
Firmographics- Name
- OneShop
- Legal name
- OneShop Retail Sdn Bhd
- Website
- https://oneshopretail.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OneShop is a cloud-based loyalty, clienteling, and marketing automation platform for physical retail stores, integrating with 15+ POS and eCommerce systems to deliver email/SMS, loyalty, clienteling, and social selling tools primarily to mid-market apparel and specialty retailers.
- Ownership category
- akta.pro rank
OneShop industry classification
Industry- Product category
- Retail Customer Engagement Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where OneShop is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OneShop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Platform: OneShop operates as a subscription-based SaaS platform offering loyalty, clienteling, marketing automation, and social selling tools to physical retail stores. Pricing is likely tiered based on store size or feature set, accessed via a monthly or annual plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription plans (specific tiers not publicly disclosed) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
OneShop product offering
Product offeringCore offering
OneShop is an all-in-one loyalty and client engagement SaaS platform for physical retail stores. It combines four integrated modules — Loyalty (points/tiered programs), Marketing (email and SMS automation), Clienteling (VIP and lapsed customer identification for personalized outreach), and Social Selling (shoppable content and social media scheduling) — and unifies customer data from connected POS and eCommerce systems to enable personalized one-to-one marketing and client engagement.
Product overview
OneShop is an all-in-one loyalty and client engagement platform for physical retail stores. The platform comprises four integrated modules: Loyalty (points and tiered reward program management), Marketing (email and SMS automation), Clienteling (VIP customer identification and automated outreach), and Social Selling (shoppable content creation and social media scheduling). These modules share customer data from connected POS and eCommerce systems to deliver personalized one-to-one marketing, clienteling, loyalty rewards, and social commerce capabilities across in-store and online channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Loyalty A loyalty program module that enables physical retailers to build and manage custom points-based or tiered loyalty programs based on customer spend and visit frequency, with in-store tablet sign-up and online opt-in capabilities, designed to convert first-time shoppers into repeat customers.
- Marketing An email and SMS marketing automation module that allows retailers to create, schedule, and send personalized messages to targeted customer segments to drive repeat visits and conversions, with support for behavioral triggers and loyalty-related communications.
- Clienteling A client relationship management module that provides sales associates with real-time customer data and automatically populated targeted lists (e.g., birthdays, lapsed customers, trending VIPs) to enable personalized one-to-one engagement and increase customer lifetime value, integrating client data from POS and eCommerce systems.
- Social Selling A content management and social commerce module that enables retail teams to create shoppable content, schedule social media posts across platforms with team scheduling and Link in Bio attribution tracking, and sell virtually by allowing sales staff to access online products and recommend top picks to customers.
Quantifiable outcome
- Unlocks 2X more content creation with smart scheduling across all social platforms
Companies that use OneShop
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
OneShop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability3 records
Feature6 records
OneShop partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ShopifycoreOneShop integrates with Shopify's eCommerce platform, enabling retailers to leverage customer and product data from their Shopify store within OneShop's loyalty, clienteling, and marketing tools without manual data entry.
- LightspeedcoreOneShop integrates with Lightspeed POS and eCommerce, allowing retailers to sync customer behavior data, purchase history, and inventory information to power personalized engagement and loyalty programs.
- Heartland RetailcoreOneShop integrates with Heartland Retail POS system, enabling in-store customer data synchronization to support loyalty sign-ups, clienteling, and marketing automation at the point of sale.
- BigCommercecoreOneShop integrates with BigCommerce eCommerce platform to share customer and product data, enabling merchants to run unified loyalty and marketing campaigns across their physical and digital stores.
- NetSuitecoreOneShop integrates with Oracle NetSuite ERP/Retail, allowing enterprise retailers to connect their unified commerce data into OneShop's client engagement and loyalty workflows.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
OneShop competitors and assessment
Company assessmentDirect peers
- Yotpo: Yotpo is a direct competitor offering a loyalty and rewards platform (Yotpo Loyalty) alongside reviews and SMS marketing, targeting the same DTC and retail brands that OneShop serves. Both platforms focus on turning one-time shoppers into repeat customers through points, tiers, and personalized messaging.
- Smile.io: Smile.io is a leading loyalty and rewards platform purpose-built for Shopify and other eCommerce merchants, with points, referral, and VIP tier programs. It competes head-to-head with OneShop's loyalty module for the same retail customer base.
- LoyaltyLion: LoyaltyLion provides a data-driven loyalty platform integrated with Shopify, BigCommerce, and Magento, enabling points-based programs, tiers, and loyalty insights. It is a close substitute for OneShop's loyalty product for mid-market retailers.
- Clientbook: Clientbook is a direct clienteling and CRM platform for jewelry, fashion, and specialty retail stores, with VIP customer identification, automated outreach, and POS integrations. It overlaps directly with OneShop's clienteling module and targets the same physical retail customer base.
- Salesfloor: Salesfloor is a clienteling, virtual selling, and store associate enablement platform serving specialty retail brands. It competes directly with OneShop's clienteling and social/virtual selling modules for retail sales associates.
Broad incumbents
- Klaviyo: Klaviyo is a leading email and SMS marketing automation platform for eCommerce and retail brands, with deep Shopify and POS integrations. It competes directly with OneShop's marketing module and represents a much larger, well-capitalized incumbent in the same workflow.
- Attentive: Attentive is a leading SMS marketing platform focused on retail and eCommerce brands. It overlaps with OneShop's email/SMS marketing module and serves many of the same mid-market apparel/fashion customers.
- Shopify: Shopify is the dominant commerce platform for retail and DTC brands, and has been expanding native marketing, loyalty (Shopify Audiences), and messaging capabilities (Shopify Ping) that overlap with OneShop's integrated stack. It is both a key integration partner and a competitive incumbent.
Emerging players
- Postscript: Postscript is an SMS marketing platform built for Shopify brands, offering segmentation, automation, and two-way conversations. It competes with OneShop's SMS automation and is often evaluated alongside loyalty and clienteling solutions by the same retail buyers.
- Zinrelo: Zinrelo is a SaaS loyalty rewards platform offering points, tiers, referrals, and VIP programs for eCommerce and retail brands. It targets a similar mid-market retail customer base and competes with OneShop's loyalty module on price and feature breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
OneShop social profiles
Digital presenceOneShop financial estimates
Financial estimateRevenue estimate
Valuation estimate
OneShop leadership team
Management profileNumber of profiles
Profiles2 records
OneShop funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OneShop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OneShop
What does OneShop do?
OneShop is an all-in-one loyalty and client engagement SaaS platform for physical retail stores. It combines four integrated modules — Loyalty (points/tiered programs), Marketing (email and SMS automation), Clienteling (VIP and lapsed customer identification for personalized outreach), and Social Selling (shoppable content and social media scheduling) — and unifies customer data from connected POS and eCommerce systems to enable personalized one-to-one marketing and client engagement.
Is OneShop a public or private company?
OneShop is a private company. It is classified as corporate owned and is currently operating.
When was OneShop founded?
OneShop was founded in 2019. It employs 1 to 10 people.
Where is OneShop based?
OneShop is headquartered in New York, United States, in the North America region.
How does OneShop make money?
One revenue line is on record: saaS Subscription Platform.
Who are OneShop's main competitors?
Direct peers on record are Yotpo, Smile.io, LoyaltyLion, Clientbook and Salesfloor. Broad incumbents are Klaviyo, Attentive and Shopify. Emerging players are Postscript and Zinrelo.
Does OneShop have an API?
No public API is recorded for OneShop.
What industry is OneShop in?
OneShop's product category is Retail Customer Engagement Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.