Petrol Industries

What Petrol Industries does

Petrol Industries B.V. is a Dutch direct-to-consumer fashion retailer founded in 1989 and headquartered in Tilburg, Netherlands. The company designs and sells men's, boys', and plus-size casual apparel — with denim (jeans, shorts, jackets) as the core category offered across five fits (Skinny, Slim, Tapered, Regular, Loose) — under a motorsport-inspired brand identity targeting men who value rugged, durable, character-driven clothing. The product portfolio spans 15+ categories including trousers, T-shirts, polos, shirts, hoodies, knitwear, outerwear, accessories, underwear, and swimwear, with prices ranging from approximately €9.99 for basics to €169.99 for premium outerwear.

The business operates exclusively through a Shopify-powered e-commerce storefront at petrolindustries.com, with same-day shipping on orders placed before 23:00 on weekdays, free shipping above €90, and 30-day returns. Distribution covers 13 European countries: Netherlands, Belgium, Denmark, Germany, France, Italy, Luxembourg, Austria, Poland, Portugal, Spain, and Sweden. The technology stack is commodity e-commerce infrastructure (Shopify) with no documented proprietary AI/ML capabilities, APIs, or third-party integrations beyond standard marketing analytics and social media channels (Instagram, Facebook, Pinterest, LinkedIn).

Revenue is generated through one-time unit-priced apparel sales with seasonal discounting up to 50%, a year-round Essentials (NOOS) collection providing baseline inventory, and a 392-product sale section. Marketing relies on owned content (blog, SEO, email newsletter with loyalty points), social media, and influencer partnerships including a Zalando ambassador program launched November 2025. The company is privately held with 101-250 employees and no disclosed parent, institutional investors, or funding rounds; leadership consists of CEO Elwin Flint and founder/managing director Pedro van Zon.

Name

Petrol Industries

Legal name

Petrol Industries B.V.

Website

https://www.petrolindustries.com/

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Petrol Industries B.V. is a Dutch direct-to-consumer fashion retailer founded in 1989, selling men's, boys', and plus-size denim and casual apparel through a Shopify-powered webshop serving 13 European countries, anchored by a motorsport-inspired brand identity.

Ownership category

akta.pro rank

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Apparel Retail: Direct-to-consumer sales of men's, boys', and plus-size clothing through their official e-commerce website. Revenue generated through one-time product purchases with no subscription component. They offer a seasonal sale with discounts up to 50% to drive revenue throughout the year.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Petrol Industries B.V. is a Dutch fashion brand that designs and sells men's denim, casual apparel, boys' clothing, and plus-size clothing through its direct-to-consumer e-commerce webshop (petrolindustries.com). The brand operates a Shopify-powered online store serving 13 European countries, offering a comprehensive wardrobe portfolio built on denim heritage and motorsport-inspired design.

Product overview

Petrol Industries B.V. is a Dutch e-commerce fashion retailer founded in 1989, selling men's, boys', and plus-size clothing through its official webshop. The company operates a single unified e-commerce platform offering a comprehensive wardrobe portfolio organized across multiple collections: Men's Jeans (five fits from Skinny to Loose), Men's Shorts (Denim, Cargo, Chino, Jogging), Men's Trousers (Cargo, Chino, Jogging), Men's T-Shirts and Polos, Men's Shirts, Men's Jackets (Summer, Denim, Leather, Bodywarmers, Winter), Men's Hoodies and Sweaters, Men's Knitted Jumpers and Cardigans, Men's Accessories (Belts, Caps, Scarves), Men's Underwear, Men's Swimwear, Plus Size Collection (3XL-6XL), Boys Collection (sizes 104-176), the year-round Essentials (NOOS) collection, and a Sale section with discounted items. The product strategy centers on denim heritage with motor-inspired branding, emphasizing quality craftsmanship, stretch comfort, and durable materials across all price points (€13.67 to €169.99).

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Jeans Collection
• Men's Shorts Collection
• Men's Trousers Collection
• Men's T-Shirts and Polos Collection
• Men's Shirts Collection
• Men's Jackets Collection
• Men's Hoodies and Sweaters Collection
• Men's Knitted Jumpers and Cardigans Collection
• Men's Accessories Collection
• Men's Underwear Collection
• Men's Swimwear Collection
• Plus Size Collection
• Boys Collection
• Essentials Collection (NOOS)
• Sale Collection

Quantifiable outcome

• 12,000+ satisfied customers with 4.7/5 average rating

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Zalando InfluencersminorGTM or Marketing Partner · 19 November 2025Ambassador collaboration program with Zalando influencers (Ambassadeurs X Petrol) to expand brand reach and visibility among fashion-conscious consumers through influencer marketing.
• RGNTminorStrategic or Co-development PartnerCollaboration with RGNT (motorcycle brand) featured under 'Samenwerkingen' (collaborations) section, showcasing joint brand positioning around motorsport lifestyle culture.
• DAY1minorStrategic or Co-development PartnerPartnership with DAY1 brand featured under collaborations section, representing lifestyle brand alignment with Petrol Industries' target demographic.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lerros: German men's fashion brand with casualwear and denim assortment sold across European markets. Comparable mid-market positioning and target demographic to Petrol Industries.
• Antony Morato: Italian men's fashion brand with contemporary casualwear assortment across jeans, jackets, and accessories. Comparable on category, price band, and multi-country European distribution.
• Cast Iron: Dutch men's fashion brand with motorsport-inspired denim and casualwear heritage, very similar mid-market positioning and aesthetic to Petrol Industries. Closely comparable on product mix, target demographic, and brand DNA.
• PME Legend: Dutch motorsport-inspired men's apparel brand with comparable rugged, casual aesthetic and multi-channel European distribution. Directly competes with Petrol Industries for the same 'petrol head' target consumer.
• No Excess: Dutch men's fashion brand offering mid-market casualwear across jeans, shirts, and outerwear with similar price points and European DTC distribution. Comparable on product assortment and customer demographic.
• State of Art: Dutch men's apparel brand with comparable mid-market casualwear assortment and multi-country European reach. Operates in a similar category, price band, and distribution model.
• Brave Soul: UK-based DTC men's fashion brand selling mid-market casual apparel including denim, jackets, and knitwear. Comparable on product category, price positioning, and direct-to-consumer go-to-market.
• Indicode: German DTC men's fashion brand offering mid-market jeans, jackets, and casualwear online across Europe. Comparable on product mix, price points, and digital-first distribution model.

Broad incumbents

• G-Star RAW: Larger Dutch denim and fashion brand with global wholesale and DTC distribution. Competes in overlapping denim and casualwear categories but at a broader, more premium scale than Petrol Industries.
• Scotch & Soda: Established Dutch fashion brand with men's casualwear assortment, larger global footprint and brand equity. Overlaps with Petrol Industries in men's casual category but operates at a much wider scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/petrol_indu
• Facebookfacebook.com/petrolindustries
• LinkedInlinkedin.com/company/petrol-industries
• Instagraminstagram.com/petrol_industries
• Pinterestnl.pinterest.com/petrolindustries

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petrol Industries