PriceWeber

What PriceWeber does

PriceWeber is a privately held, full-service marketing and advertising agency founded in 1968 and headquartered at 10701 Shelbyville Road in Louisville, Kentucky, with 51-100 employees. The firm operates across nine industry verticals — healthcare, manufacturing, legal services (notably personal injury), financial services, infrastructure and utilities, beverage, nonprofit, restaurants, and consumer packaged goods — serving both B2B and B2C clients that include Cummins, Toyota Material Handling, Hershey, AHF Products, Norton Children's Hospital, and Centra Credit Union. Its service portfolio spans marketing research, branding and creative, public relations, media planning and buying, web design and development, SEO, lead generation, data and analytics, recruitment marketing, social media, and a 6,000-square-foot in-house photo and video production studio with 3D animation and CGI capabilities. Technology partnerships include Google Partner status (Google Ads, Analytics, Search, Shopping, Video, Display, Measurement), Microsoft Advertising Partner, and WP Engine Strategic Partner for managed WordPress hosting; the firm is also a member of the Worldwide Partners network of 140+ owner-operated independent agencies.

The business model is professional-services based: revenue is generated through project-based fees and retainer engagements sold via consultative sales motions led by account directors, with pricing not publicly disclosed and varying by client scope and industry. Go-to-market is field-led enterprise and mid-market sales, supported by content marketing, SEO, paid media, and PR for demand generation. Customer concentration appears moderate, with anchor enterprise relationships alongside a broad mid-market client base across diversified verticals.

Strategically, PriceWeber has remained independent and bootstrapped — no funding rounds, acquisitions, or public-company aspirations are disclosed. Recent moves include the November 2025 appointment of Mark Holt as Chief Marketing Officer, sustained investment in in-house production capabilities, and seven consecutive Best Places to Work in Kentucky awards (2020-2026) alongside 23 PRSA Landmarks of Excellence Awards in 2025. Growth signals are incremental rather than transformational: stable headcount, organic client wins, and gradual product-surface additions such as AI visibility optimization within the SEO practice.

Name

PriceWeber

Legal name

PriceWeber

Website

https://priceweber.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

PriceWeber is an independent, full-service marketing and advertising agency founded in 1968 in Louisville, Kentucky, serving B2B and B2C clients across healthcare, manufacturing, financial services, legal, beverage, CPG, and other verticals.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Social Media & Community Management (BPAFAAAE)

Keywords

• Advertising agency services
• Marketing strategy consulting
• Public relations services
• Media planning buying
• Creative brand services

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Advertising Services: Full-service agency providing comprehensive marketing, advertising, and public relations services to B2B and B2C clients across multiple industry verticals. Revenue generated through professional service fees, project-based billing, and retainer arrangements.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

PriceWeber is a full-service marketing and advertising agency offering integrated marketing services including marketing research, creative services, public relations, media planning and buying, interactive web design and development, data and analytics, SEO, lead generation, photo and video production, recruitment marketing, and social media marketing. The agency serves enterprise and mid-market clients across nine vertical industries including healthcare, legal services, manufacturing, financial services, beverage, nonprofit, restaurants, consumer packaged goods, and infrastructure/utilities. Services are delivered through cross-functional account teams combining strategy, creative, analytics, and account management, supported by an in-house 6,000 sq ft photo and video production studio with CGI capabilities.

Product overview

PriceWeber is a full-service marketing and advertising agency offering a comprehensive 360-degree range of integrated marketing services organized into two main categories: core agency services and industry-specific marketing solutions. Core services include Marketing Research, Creative Services (branding, design, copywriting), Public Relations, Media Planning & Buying, Interactive (web design/development), Data & Analytics, SEO Services, Lead Generation, Photo & Video Production, Recruitment Marketing, and Social Media Marketing. The agency also specializes in vertical-specific marketing across 10 industries: Healthcare, Legal Services, Manufacturing, Financial Services, Infrastructure & Utilities, Beverage, Nonprofit, Restaurants, and Consumer Packaged Goods. All services are delivered by integrated teams combining strategy, creative, analytics, and account management expertise from the agency's Louisville, Kentucky headquarters, with global connectivity through the Worldwide Partners network.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Research Strategic market research combining qualitative and quantitative methods to gather actionable human insights, including primary research, secondary research, consumer satisfaction analysis, brand awareness studies, and customer journey mapping. Provided to B2B and B2C clients.
• Creative Services Full-service creative agency offering branding and identity, retail display design, graphic design and copywriting, product packaging design, trade show booth design, and collateral materials development using a 360-degree approach.
• Public Relations Campaign management, corporate communications, content creation, media relations, media training, influencer relations, crisis communication, event planning, and spokesperson representation services.
• Media Planning & Buying Strategic media planning across PPC, paid social, TV/streaming, radio, and print channels with negotiation for optimal rates and added value.
• Interactive (Web Design & Development) Website design, development, app development, CRM integration, email marketing automation, and tech-agnostic programming across multiple languages and platforms.
• Data & Analytics Website tagging and tracking, dashboard creation, reporting, data management and integration, and custom analytics solutions for 360-degree customer views.
• SEO Services AI visibility optimization, technical SEO, on-page optimization, content strategy, local SEO, link building, and digital PR services to improve search visibility and rankings.
• Lead Generation Lead strategy and funnel design, demand generation content, CRM and marketing automation integration, paid media campaigns, and SEO for organic lead capture.
• Photo & Video Production Award-winning commercial photography, videography, post-production, motion graphics and animation, and CGI capabilities with a 6,000-square-foot in-house studio accommodating products from brake pads to 1.5-ton truck engines.
• Recruitment Marketing Employer branding, talent acquisition campaigns, employee-led content creation, and career site optimization to attract and retain skilled candidates.
• Social Media Marketing Social media strategy, content creation, influencer relations, community management, and paid social advertising across major platforms.
• Healthcare Marketing Specialized marketing services for healthcare organizations including service line growth campaigns, physician referral marketing, patient journey mapping, clinical recruitment, HIPAA-compliant digital advertising, telehealth promotion, and reputation management.
• Legal Services Marketing Personal injury law firm marketing including law firm SEO, media planning, PPC for law firms, public relations, social media, lead generation, mass tort marketing, legal content writing, and call center performance consulting.
• Manufacturing Marketing Industrial marketing services including dealer/distributor enablement, technical product storytelling, trade show strategy, industrial lead generation, product launch marketing, aftermarket marketing, and workforce recruitment.
• Financial Services Marketing Marketing for banks, credit unions, and insurance companies including branch optimization, M&A brand transition planning, regulatory-compliant campaigns, member engagement, and financial education programs.
• Beverage Marketing Marketing for beverage brands including consumer lifestyle-focused advertising, websites, social media, retail displays, and packaging innovations for brand engagement and distributor buy-in.
• Nonprofit Marketing Nonprofit marketing including Google Ads Grants management, SEO, website development, social media strategy, advertising, collateral design, photography and video production.
• Restaurant Marketing Restaurant marketing including brand development, menu and collateral design, restaurant SEO, public relations, social media, website design, and photography/videography for food and beverage.
• Consumer Packaged Goods (CPG) Marketing CPG marketing including shopper path-to-purchase analysis, retail buyer sell-in support, new product launch strategy, consumer trial programs, trade marketing, eCommerce optimization, and promotional planning.
• Infrastructure & Utilities Marketing Marketing for utilities and infrastructure providers including stakeholder outreach, public awareness campaigns, regulatory communications, municipal B2B marketing, crisis management, and ESG storytelling.

Quantifiable outcome

• 1,143% growth for Specialists In Pain Care
• +1 more outcomes

Named customers22 records

Segments9 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Worldwide PartnerscoreStrategic or Co-development PartnerPriceWeber is a member of Worldwide Partners, a network of owner-operated, independent advertising agencies with over 140 offices worldwide. This membership allows PriceWeber to exchange insights, best practices, and other resources to better serve clients globally while maintaining independent ownership.
• GooglecoreTechnology or IntegrationPriceWeber is a certified Google Partner meeting Google's strict performance standards for advertising campaigns. The agency is certified in Google Ads, Google Analytics, Google Search Ads, Google AdWords, Google Shopping Ads, Google Video Ads, Google Display Ads and Google Measurement, providing access to exclusive training, support, and insights from Google.
• Microsoft AdvertisingcoreTechnology or IntegrationPriceWeber is a certified Microsoft Advertising Partner for search and display campaigns across the Microsoft network including Bing, MSN, Outlook, and LinkedIn. This partnership provides access to high-performing, cost-efficient digital media opportunities and advanced audience targeting tools.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Doe Anderson: Louisville-based, independently owned full-service advertising and PR agency serving enterprise and mid-market clients across multiple verticals. Closest geographic and structural peer to PriceWeber, competing for similar regional and national accounts.
• Lewis Communications: Mid-size independent full-service agency based in Birmingham, AL with comparable headcount, vertical breadth, and in-house production capabilities. Direct peer competing for similar B2B and consumer accounts in the Southeast and nationally.
• Gelia: Mid-size independent full-service marketing and advertising agency headquartered in Buffalo, NY with comparable vertical specializations and integrated service model. Comparable in size, ownership structure, and target client mix to PriceWeber.
• Barkley: Independently owned Kansas City-based agency with similar full-service offerings and mid-market positioning. Comparable agency model with overlapping service breadth and enterprise client pursuit.
• Tombras Group: Knoxville-based independent full-service agency of comparable size serving national brands. Direct peer on independent ownership structure, integrated services, and pursuit of enterprise accounts outside major metro markets.
• HughesLeahy: Mid-size independent brand and marketing agency with similar full-service model and multi-vertical client roster. Comparable peer on size, service breadth, and enterprise-mid-market client targeting.
• Falls & Co. Cleveland-based independent marketing and PR agency with comparable size, service offerings, and vertical diversification. Direct peer competing for mid-market and enterprise clients outside coastal markets.
• Reingold: Mid-size independent full-service agency with similar nonprofit and association sector expertise, comparable size, and integrated marketing model. Peer in vertical specialization and account-driven growth approach.

Broad incumbents

• WPP: Global advertising holding company whose networks (Ogilvy, Grey, GroupM) directly compete with PriceWeber for enterprise clients and have vastly greater scale, geographic reach, and proprietary technology investments. Represents the structural competitive ceiling above mid-size independents.
• Stagwell Global: Publicly traded marketing services holding company whose agency brands (Anomaly, Assembly, Gale) compete with PriceWeber for mid-market and enterprise accounts. Larger incumbent with proprietary technology platforms and acquisition-fueled growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/priceweber

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PriceWeber