PropEx.ai - Digital Real Estate Marketplace

Name

PropEx.ai - Digital Real Estate Marketplace

Legal name

Colife Advisory Private Limited

Website

https://propex.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ), Metaverse & Social Virtual Worlds (BPAMAKAF)

Keywords

• Digital real estate marketplace
• AI property matching
• PropTech platform
• Virtual property tours
• Zero brokerage exchange

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices3 records

Markets served

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction/Deal Facilitation: Zero brokerage for property listing and transactions - revenue generated from facilitating deals between buyers, sellers and tenants with potential transaction fees or premiums on matched deals.
2. RentX Subscription (PG Property Services): Subscription-based service for PG owners to access verified tenant leads. Quarterly subscription tiers with varying lead volumes and search ranking benefits.
3. Developer/Broker Partnerships: Partnerships with 300+ developers and builders for property listings, potentially generating referral or co-selling revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

PropEx.ai operates an AI-powered digital real estate marketplace that connects buyers, sellers, tenants, and developers for residential, commercial, and investment properties across India. The platform combines zero-brokerage property listings with AI-driven tools including PropGPT (NLP conversational assistant), PropEstimate (NPS/BPS valuation scoring), PropExpert (real-time matchmaking), PropVerse (virtual property exploration), and the 3i suite (iConnect/iMeet/iVisit) for virtual engagement. Revenue is generated through subscription services (RentX), developer partnerships, and transaction facilitation across 300+ partnered builders and developers.

Product overview

PropEx.ai is an AI-powered digital real estate marketplace platform operated by Colife Advisory Private Limited. The platform consists of a unified core ecosystem comprising PropGPT (NLP-based virtual assistant), PropEstimate (property valuation with NPS/BPS scoring), PropExpert (AI-powered matching), PropVerse (virtual property exploration), and the iConnect/iMeet/iVisit virtual connection suite. Additional modules include RentX for PG rentals and YES BROKER channel partner program. The platform connects buyers, sellers, and tenants with over 300+ builders and developers across residential, commercial, and investment properties in India.

Differentiator

Problem solved

Functional benefit

Brands

• PropGPT: NLP-based real estate virtual assistant chatbot for interactive property queries and personalized showcases
• PropEstimate
• PropVerse
• RentX
• YES BROKER

Products and services

• PropEx.ai Marketplace Platform AI-powered digital real estate marketplace enabling users to buy, sell, and rent residential, commercial, and investment properties with zero brokerage. Features real-time market trends, property matching, and virtual property exploration tools connecting buyers and sellers across India.
• PropGPT NLP-based real estate virtual assistant chatbot that answers property queries conversationally, provides personalized property showcases, step-by-step guides, and records preferences through text or speech interaction.
• PropEstimate Property valuation platform featuring Net Property Score (NPS) for AI-estimated market value and Buyer Profile Score (BPS) for buyer intent scoring, with reliable data trends and market-driven price discovery tools.
• PropExpert Tech-based sales process offering requirement-based real-time matchmaking for live property listings, connecting buyers with sellers and tenants with owners through the 3i process (iConnect, iMeet, iVisit).
• PropVerse Virtual real estate experience platform enabling users to explore properties through immersive virtual tours and connect directly with developers virtually.
• RentX PG (Paying Guest) rental subscription service enabling property owners to receive verified tenant leads. Offers Platinum (₹14,999/quarter, 120 leads), Gold (₹9,999/quarter, 60 leads), Silver (₹6,999/month, 40 leads), and Bronze (₹3,999/month, 20 leads) plans with search ranking benefits and marketing through Google, Instagram, and real estate sites.

Quantifiable outcome

• 10X faster deal closure compared to traditional brokerage
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• YesBrokerminorChannel Partner/ Reseller/ DistributorChannel partnership for lead registration and referral services. YesBroker registers property leads with PropEx, extending distribution reach for buyer connections.
• Brigade GroupcoreOthersOne of 300+ developers providing property inventory to PropEx platform. Properties listed include residential and commercial projects.
• Sobha GroupcoreOthersPremium developer partner with properties listed on PropEx platform.
• Lodha GroupcoreOthersMajor developer partner providing property inventory for the marketplace.
• Prestige GroupcoreOthersLeading developer partner with projects in Bangalore and other markets.
• Sattva GroupminorOthersDeveloper partner with properties featured on PropEx platform.
• Purva GroupminorOthersDeveloper partner providing residential property listings.
• Assetz Property GroupminorOthersDeveloper partner with projects listed on PropEx.
• Embassy GroupminorOthersCommercial and residential developer partner.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MagicBricks: One of India's largest property listing platforms owned by Times Internet. Direct competitor on residential/commercial listings, developer relationships, and buyer-seller matching.
• NoBroker: India's leading zero-brokerage real estate platform, connecting owners, tenants, and buyers directly. Directly comparable to PropEx on zero-brokerage positioning, pan-India PropTech marketplace model, and target buyer/seller/tenant segments.
• 99acres: India's flagship property classifieds portal (Info Edge/Naukri group). Competes with PropEx on listings, brokerage connections, and city-level coverage of Indian residential markets.
• CommonFloor: Indian apartment-focused property marketplace (acquired by Quikr). Overlaps with PropEx on residential listings, community/society data, and buyer-seller connections in urban Indian markets.
• Square Yards: Indian PropTech platform covering primary sales, secondary market, mortgages, and interiors. Comparable on developer partnerships, brokerage-free transactions, and tech-enabled property discovery.
• Housing.com: Major Indian online real estate marketplace backed by REA Group and SoftBank. Overlaps directly with PropEx on residential listings, developer partnerships, and buyer-side search/discovery tools.

Others

• Matterport: US-based spatial data and virtual tour platform powering real estate digital twins. Comparable to PropVerse as enabling technology for virtual property exploration and developer marketing.

Broad incumbents

• Zillow: US-based dominant online real estate marketplace with AI-powered Zestimate valuations, virtual tours, and direct-to-buyer matching. Comparable on AI-estimated property valuation (Zestimate vs NPS), virtual exploration (Zillow 3D Home vs PropVerse), and marketplace exchange model.

Emerging players

• NestAway Technologies: Indian rental housing platform managing managed co-living/PGR rentals. Comparable on RentX-style rental subscription monetization and PG/co-living inventory model, now operating under NoBroker.
• Roofstock: US single-family rental investment marketplace. Comparable on investor-focused PropTech marketplace model, yield analytics, and digital property discovery for investment buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PropEx.ai_PropertyExchange
• Facebookfacebook.com/PropEx.ai.india
• LinkedInlinkedin.com/company/propex-ai
• Instagraminstagram.com/propex.ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PropEx.ai - Digital Real Estate Marketplace