Sports Capital

What Sports Capital does

Sports Capital (also referenced in source data as SportsCapital) operated as a B2B real-time sports data infrastructure provider focused on the U.S. live betting market. Its core product was a data aggregation engine that collected and normalized live game events — including injuries, substitutions, and player-status updates — from over 1,000 sources across major U.S. sports leagues, surfacing in-game signals before they appeared on broadcasts or in odds markets.

The underlying technology combined broad source ingestion with low-latency normalization and delivery via API. The feeds were designed to be embedded directly into downstream betting products; the documented reference implementation was Outlier's React Live platform. The company described its differentiator as scale of ingestion combined with speed of signal delivery, framing the product as an OEM/white-label data layer rather than a standalone end-user application.

Commercially, Sports Capital generated revenue by licensing its real-time sports data API to betting operators and platforms under a B2B, API-first go-to-market motion. Pricing and contract terms were not publicly disclosed. The company was small (1-10 employees), privately held, and ultimately acquired by Outlier in March 2026, with its IP and technology integrated into Outlier's React Live product stack. CEO Aaron Riccio led the company through the transaction.

Name

Sports Capital

Website

https://sportscapital.biz

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

1–10 employees

Short description

Sports Capital built a real-time sports data aggregation API that collected injuries, substitutions, and player-status updates from over 1,000 sources across major U.S. leagues for live betting operators, and was acquired by Outlier in March 2026.

Ownership category

akta.pro rank

Product category

Sports Data Infrastructure

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAEACAE

Sports Data Feeds & Integrity Monitoring

Media, Entertainment & Sports/Gambling, Betting & Casinos/Sports Betting (Retail & Online)

SECONDARYMPAEAKAI

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Technology, Platforms & Data (iGaming Platforms, Odds, Risk, KYC)

SECONDARYMPAKAKAO

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

Keywords

• Sports data feeds
• Real-time sports API
• Betting data infrastructure
• Live event data
• Sports data aggregation

Headquarters

HQ city

San Isidro

HQ country

Argentina

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations

Revenue model

1. Data Licensing / API Access: SportsCapital generated revenue by licensing its real-time sports data API to betting operators and platforms. The data feeds were embedded into partner products to power live betting functionality. Following the acquisition by Outlier in March 2026, the revenue model transitioned to serving as a proprietary data infrastructure layer.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Sports Capital operates a real-time sports event data aggregation platform that supplies live sports data to betting operators and sports platforms. The company aggregates data from more than 1,000 sources and delivers event signals before they appear in broadcast feeds or in market odds. The platform is consumed by clients including Outlier's React Live product.

Differentiator

Problem solved

Functional benefit

Products and services

• SportsCapital Real-Time Sports Data API Real-time sports event data aggregation API that ingests data from 1,000+ sources and surfaces live event signals before they appear in broadcast feeds or market odds. It is delivered to sportsbook operators and live betting platforms to power in-play pricing, risk management, and product experiences.

Quantifiable outcome

• Signals surfaced before broadcasts or odds movements

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• OutlierflagshipStrategic or Co-development Partner · 26 March 2026Outlier acquired the intellectual property of SportsCapital in Q1 2026. The acquisition strengthened Outlier's data infrastructure to power its React Live live betting product with real-time injury and incident feeds across major U.S. sports leagues. SportsCapital CEO Aaron Riccio stated the acquisition would scale its technology through a company that recently closed nearly $11M in Series A funding. The relationship transitioned from commercial partnership to full acquisition, with SportsCapital's technology now integrated into Outlier's product stack.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Stats Perform: Supplies AI-powered sports data, Opta-branded feeds, and betting content to operators, media, and leagues. A direct competitor in real-time sports data licensing for wagering and media use cases.
• Enetpulse: Aggregates and distributes live sports data feeds (scores, incidents, statistics) to betting operators and media. Closely comparable niche data-feed business targeting the same customer base as SportsCapital.
• StatsBomb: Specialist in granular football/soccer event data and analytics used by clubs, media, and betting operators. Comparable as a niche sports data provider monetising detailed event-level feeds into commercial products.
• Sportradar: Largest pure-play sports data and content provider, licensing official data feeds (including real-time in-game events) to sportsbooks globally. Most directly comparable peer in terms of API-first data licensing to betting operators.
• Genius Sports: Provides official sports data feeds, trading services, and live betting technology to sportsbook operators worldwide. Overlaps directly with SportsCapital's data-feed-to-betting-operator model.
• Kambi Group: B2B sportsbook technology supplier providing trading, risk, and data services to operators. Comparable as a B2B technology provider to betting operators with deep overlap in live betting product infrastructure.

Emerging players

• Sportlogiq: AI-driven sports analytics and tracking provider focused on ice hockey, soccer, and football. Adjacent technology and customer base (teams, leagues, broadcasters, betting-adjacent platforms) make it a comparable emerging data player.
• KORE Software: Sports data, fan engagement, and CRM platform serving teams, leagues, and media partners. Compares as an emerging player monetising sports data and analytics for adjacent commercial buyers (sponsorships, fan data).

Broad incumbents

• Catapult Sports: Athlete tracking and performance analytics platform used by professional teams. A broader incumbent in sports data/analytics with overlapping underlying technology (real-time tracking, sensor fusion) but a different primary customer (teams vs. betting operators).
• Hawk-Eye Innovations: Sony-owned sports officiating and broadcast tracking technology used across tennis, cricket, soccer and other leagues. Comparable as a major real-time sports data incumbent with league-grade technology and data rights.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/sportscapitalvb
• Facebookfacebook.com/sportscapitalVB
• LinkedInlinkedin.com/company/sports-capital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Capital