ConsultMyApp

What ConsultMyApp does

ConsultMyApp (legally Rhodes Consulting Ltd) is a UK-based mobile and app marketing agency founded in 2016, headquartered in London with additional offices in Manchester, Vancouver, and Altshausen, Germany. The firm delivers full-lifecycle app marketing services covering App Store Optimization, paid user acquisition, customer engagement and CRM, BI and data analytics, creative design, MarTech services, and strategy and planning. It serves enterprise brands and mid-market apps across verticals including FinTech, Retail, iGaming, Telecom, Education, Fitness, and Transport, with named clients such as Macy's, O2, Grab, Chegg, MONOPOLY GO!, and PureGym.

The company's core technology stack centers on APPlyzer, a proprietary ASO data platform acquired in April 2020 and operated through wholly-owned subsidiary APPlyzer GmbH. APPlyzer provides uncapped, real-time App Store Optimization data across 150+ countries and app stores globally, marketed as delivering updates 48 hours faster than Apple and competitors, supported by a Share of Voice tool tracking keywords representing over 95% of category traffic. Layered on top is APPlyzer Chat, a conversational AI interface built on ChatGPT and Azure AI, alongside a free ASO Benchmarker tool for organic share-of-voice analysis. The firm maintains ISO 9001 and UKAS 9001 quality certifications and formal ecosystem partnerships with AppsFlyer, Braze, Mixpanel, Adjust, and CleverTap.

Commercially, ConsultMyApp operates a hybrid revenue model combining professional services (consulting engagements, retainer agreements, project-based work sold through enterprise field sales) with a SaaS subscription product (APPlyzer, with freemium and paid monthly tiers). Distribution spans direct enterprise sales, inbound web lead generation, content-led growth via blogs, whitepapers, and the AppCentric podcast, and product-led growth through free ASO tools. The company has accumulated multiple industry awards including Clutch Global App Marketing Winner 2025, App Marketing Campaign of the Year 2024 for Macy's, and ASO Agency of the Year 2023 at the App Growth Awards.

Name

ConsultMyApp

Legal name

Rhodes Consulting Ltd

Website

https://consultmyapp.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

ConsultMyApp is a UK-based mobile and app marketing agency that delivers full-lifecycle app growth services — ASO, paid user acquisition, CRM, BI, creative, and strategy — to enterprise and mid-market app publishers, supported by its proprietary APPlyzer ASO data platform and SaaS tooling.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. App Marketing Consulting Services: Full-service mobile app marketing agency providing ASO, paid user acquisition, customer engagement/CRM, BI & data analytics, creative design, and strategy services. Revenue generated through consulting engagements, retainer agreements, and project-based service contracts with enterprise and mid-market clients.
2. APPlyzer SaaS Platform: APPlyzer provides uncapped, real-time ASO data across app stores for a fixed monthly subscription. The platform offers tiered pricing with free tier (track up to 100 keywords) and paid tiers for advanced features.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ConsultMyApp is a mobile marketing agency that helps app publishers and brands grow through app store optimization (ASO), paid user acquisition, customer engagement/CRM, BI and data analytics, creative design, MarTech services, and strategy & planning. The firm also develops proprietary ASO software tools including the APPlyzer data platform, the AI-powered APPlyzer Chat assistant, and the free ASO Benchmarker tool.

Product overview

ConsultMyApp operates as a mobile and app marketing agency offering a platform-plus-services model. The core product portfolio includes APPlyzer (ASO data platform), APPlyzer Chat (AI-powered conversational app analysis tool), and ASO Benchmarker (free keyword tool). These are complemented by a full suite of service offerings: App Store Optimization, Paid User Acquisition, Customer Engagement/CRM, BI & Data Analytics, Creative Design, MarTech Services, and Strategy & Planning. The company also provides educational resources including the Sustainable Growth Handbook and iGaming Whitepaper. The offering is designed to cover the complete app user lifecycle from discovery through retention.

Differentiator

Problem solved

Functional benefit

Brands

• APPlyzer: ASO data platform providing real-time app store analytics and keyword tracking
• APPlyzer Chat
• ASO Benchmarker

Products and services

• APPlyzer

Quantifiable outcome

• Organic search rankings significantly improved for high-level search terms
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• AppsFlyercoreTechnology or IntegrationAppsFlyer is referenced as a market leader in mobile attribution and analytics. ConsultMyApp's Sustainable Growth Handbook includes expertise from AppsFlyer consultants. Partnership involves thought leadership content collaboration.
• BrazecoreTechnology or IntegrationBraze is a leading customer engagement platform. ConsultMyApp is an expert in Braze implementation, with case studies showing successful PureGym reactivation campaigns. Contributed to Sustainable Growth Handbook.
• MixpanelcoreTechnology or IntegrationMixpanel is a product analytics platform. ConsultMyApp includes Mixpanel expertise in their Sustainable Growth Handbook. Recommended for BI and analytics implementations.
• APPlyzer GmbHcoreStrategic or Co-development PartnerAPPlyzer GmbH is a subsidiary company of Rhodes Consulting Ltd. ConsultMyApp shares personal or non-personal data with APPlyzer GmbH for processing and marketing purposes. APPlyzer is the company's proprietary ASO tool platform.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Moburst: Global mobile marketing agency providing ASO, UA, and creative services to enterprise app brands — direct competitor with similar service portfolio and international footprint to ConsultMyApp.
• Phiture: Berlin-based mobile marketing agency specializing in ASO, paid UA, and subscription growth, directly competing with ConsultMyApp for enterprise app marketing engagements across Europe and globally.
• AppTweak: ASO intelligence platform with agency arm serving app marketers with keyword tracking, competitor analysis, and market insights — directly comparable to APPlyzer and ConsultMyApp's ASO service offering.
• Yodel Mobile: UK-based mobile marketing agency focused on ASO, paid UA, and analytics — direct competitor for enterprise clients in the UK and European markets ConsultMyApp also serves.
• Gummicube: Specialist ASO agency and data platform offering keyword optimization, A/B testing, and app store intelligence — direct competitor in the ASO services market ConsultMyApp serves.

Broad incumbents

• Sensor Tower: Larger mobile intelligence platform offering ASO, ad intelligence, and market analytics to enterprise app publishers — overlapping with ConsultMyApp's APPlyzer but with broader portfolio and venture-scale resources.
• data.ai (formerly App Annie): Mobile market intelligence and analytics platform serving enterprise publishers with data products overlapping APPlyzer's scope — broader incumbent with established enterprise customer base.

Others

• Braze: Customer engagement platform partner of ConsultMyApp; not a direct competitor but a technology provider whose implementation ConsultMyApp services. Material ecosystem peer due to Certified Partner relationship.
• Adjust: Mobile measurement partner (MMP) recommended by ConsultMyApp; ecosystem peer offering attribution and analytics that complement ConsultMyApp's UA and analytics services.
• AppsFlyer: Mobile attribution and marketing analytics leader partnered with ConsultMyApp; relevant as a core technology ecosystem peer whose tools ConsultMyApp implements and recommends.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/consultmyapp
• LinkedInlinkedin.com/company/consultmyapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ConsultMyApp