What Messick Farm Equipment does

Messick Farm Equipment, operating as Messicks, is a privately held, multi-brand agricultural, construction, and landscaping equipment dealership founded in 1952 and headquartered in Elizabethtown, Pennsylvania. The company sells new equipment from brands including Kubota, New Holland, Krone, Land Pride, Case IH, and Stihl, alongside pre-owned equipment, parts, tools and supplies, apparel, and scale toys, while also operating a service department for repair work and an equipment rental fleet. Its primary customer base consists of farmers and agricultural operations (SMB), construction companies (mid-market), and landscaping professionals (SMB), with a trade-area footprint that includes multiple physical locations and a dedicated parts hotline (877-260-3528) and sales line (1-800-222-3373).

The company's core technology asset is its e-commerce storefront at messicks.com, which carries approximately 1.3 million parts in stock with real-time pricing, availability, and part diagrams, plus an online "My Garage" tool that lets customers register equipment to retrieve model-specific parts. A same-day shipping SLA is offered on in-stock orders placed before 2pm, supported by daily carrier pickups. The used-equipment listings on the site are described as live and updated in real time as sales staff learn of new inventory, with the explicit positioning that competitor listings are days or weeks out of date. Integration partnerships extend into precision-agriculture guidance (Raven, Outback, Case IH AFS, New Holland Precision Land Management) and observation/safety camera systems (Voyager).

Messick's commercial model spans five revenue streams: parts sales (transactional pricing), new equipment sales (one-time unit sales with manufacturer financing), used equipment sales (one-time unit sales), equipment rentals (subscription/recurring), and a service department (professional services). Pricing is visible and varied: parts are per-unit (e.g., a Farmall cap at $14.95, a BX Series Step Kit at $349.00), bulk hardware starts at $3.49/lb with a 0.25 lb minimum, tow ropes range from $63.35 to $791.88, and equipment is offered with monthly financing starting at $410/month (Kubota LX2620 promotional example). The company does not disclose revenue, ownership, or institutional investor information, and operates as an independently owned dealership with roughly 11–50 corporate employees plus a 60+-technician service workforce.

Name

Messick Farm Equipment

Legal name

Messicks

Website

https://messicks.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Messick Farm Equipment is a privately held multi-brand equipment dealership in Elizabethtown, Pennsylvania, selling Kubota, New Holland, and Krone agriculture, construction, and landscaping equipment, plus 1.3 million parts via its messicks.com e-commerce storefront with same-day shipping.

Ownership category

akta.pro rank

Headquarters

HQ city

Elizabethtown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Parts Sales: Online parts sales with 1.3M parts in stock. Includes equipment parts, fluids, tools, hardware, electronics, and supplies. Revenue from individual part transactions and bulk hardware sales.
2. New Equipment Sales: Sales of new farm equipment including tractors, construction equipment, and attachments from brands like Kubota, New Holland, Krone, and Land Pride. Revenue from equipment sales with financing options available.
3. Used Equipment Sales: Sales of pre-owned farm and construction equipment with live, real-time updated listings.
4. Equipment Rentals: Growing fleet of excavators, skid and track loaders, tractors, and associated attachments for rent. Professionally serviced equipment in nearly new condition.
5. Service Department: Service for lawn & garden, construction, agriculture, and self-propelled equipment. Modern service facilities and field service available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Messick Farm Equipment operates a multi-brand equipment dealership serving agricultural, construction, and landscaping operators through an e-commerce parts platform with 1.3 million parts in stock, new and used equipment sales (brands include Kubota, New Holland, Krone, Land Pride), full repair service through modern facilities and field service, and a rental fleet of excavators, skid/track loaders, tractors, and attachments. Same-day shipping is provided for in-stock orders placed before 2pm, and used equipment listings update in real time as inventory arrives.

Product overview

Messick's is an equipment parts, sales, and service company serving agriculture, construction, and landscaping industries. The company operates as a multi-brand dealer offering a unified platform that combines new and used equipment sales, an online parts e-commerce platform with over 1.3 million parts in stock, professional repair services, and equipment rentals. The core products include the online parts platform, new/used equipment sales divisions, service department, and rental fleet. They partner with major brands including Kubota, New Holland, Krone, Land Pride, Woods, and Virnig, while also carrying specialized tools and supplies like Fill-Rite fuel handling equipment and Forney welding products. The product ecosystem is anchored by the online parts and sales platform (messicks.com) that integrates equipment sales, parts ordering, service scheduling, and rental management.

Differentiator

Problem solved

Functional benefit

Products and services

• Messick's Online Parts Platform E-commerce platform hosting 1.3 million equipment parts with online diagrams, pictures, real-time pricing and availability, and same-day shipping for in-stock orders placed before 2pm. Customers can save equipment in My Garage for fast re-ordering. Built for farmers, contractors, and landscapers maintaining tractors and equipment fleets.
• New Equipment Sales Sales of new farm, construction, and landscaping equipment—including compact and utility tractors, skid steers, excavators, telehandlers, hay/forage equipment, and attachments—across multiple brands. Financing is available, with examples such as the Kubota LX2620 listed at $410/month.
• Used Equipment Sales Sales of pre-owned farm and construction equipment with live, real-time updated online listings that reflect current market and inventory availability, unlike competitors with stale data.
• Equipment Service & Repair Repair and maintenance services for lawn & garden, construction, agriculture, and self-propelled equipment, performed in modern service facilities or via field service. Backed by a team of 60+ technicians.
• Equipment Rentals Rental fleet of professionally serviced excavators, skid and track loaders, tractors, and associated attachments in nearly new condition, available for short-term rental to contractors and operators.
• Tools & Supplies Online catalog of shop tools and supplies including tow ropes (e.g., $63.35–$791.88 by tensile strength and length), fluids, tire chains, bulk hardware (starting at $3.49/lbs with 1/4lb minimum), Fill-Rite fuel transfer pumps, hand tools, hitch hardware, electronics, Forney welding products, work lights, and trailer straps/binders.
• Apparel, Toys & Merchandise Branded apparel (shirts, jackets, hoodies, hats), scale toy tractors (1/16, 1/32, 1/64 scales and pedal tractors), and merchandise across major partner brands including Kubota, Case IH, New Holland, Krone, Stihl, Bush Hog, Bruder, Greenlight Collectibles, SpecCast, and Farmall.

Quantifiable outcome

• Same-day shipping for orders placed before 2pm
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• EquipmentShare: Tech-enabled construction equipment rental and parts marketplace expanding across the U.S.—overlaps Messicks' rental and parts businesses as a digitally native, capital-rich emerging competitor targeting the same SMB customers.

Direct peers

• Stotz Equipment: Multi-location John Deere dealer providing new and used ag/lawn equipment, parts, service, and integrated precision agriculture—comparable mid-sized multi-store dealer model in the same product categories.
• RDO Equipment Co. Largest John Deere dealer network in the U.S. with new/used equipment sales, parts, service, and rentals across agriculture, construction, and landscaping—directly overlapping Messicks' multi-vertical, multi-brand dealership model.
• Ag-Pro Companies: One of the largest John Deere dealer groups in the U.S. with 80+ locations across the Southeast and Texas—comparable full-line farm equipment, parts, and service dealership operating model at greater scale.
• Koenig Equipment: Midwest Case IH and Kubota dealer offering new/used equipment, 24/7 parts, service, and precision agriculture—a directly comparable multi-brand farm equipment dealership with parts and service operations.
• Monroe Tractor: Northeast-based Case CE and Kubota dealer selling new/used construction and agricultural equipment, parts, service, and rentals—mirrors Messicks' geographic anchor in the Northeast U.S. and product mix.
• KanEquip: Kubota and Case IH ag/construction equipment dealer in the Midwest offering parts, service, and rentals—a multi-store peer operating an essentially identical dealership model.
• Atlantic Tractor: Multi-store Kubota and construction equipment dealer serving the Mid-Atlantic region with parts, service, and used equipment—competes directly with Messicks in adjacent Pennsylvania/Mid-Atlantic markets.
• Pape' Equipment: Multi-state construction and agricultural equipment dealer with branches across the western U.S. offering new/used equipment, parts, service, and rentals—directly comparable full-service dealership operating model.

Broad incumbents

• Tractor Supply Co. National farm-and-rural-lifestyle retailer carrying parts, accessories, tools, and light equipment across 2,000+ stores—competes with Messicks for parts/tool spend but lacks new heavy equipment franchises and service bays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MessickEquip

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Messick Farm Equipment