Waipuna Hospice

Name

Waipuna Hospice

Legal name

Waipuna Hospice Incorporated

Website

https://waipunahospice.org.nz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Hospice & Palliative Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Community-Based Palliative Care (Home-Based Non-Hospice) (HLADAHAH), Palliative Care Clinics & Outpatient Programs (HLADAHAF), Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM)

Keywords

• Palliative care services
• Hospice care
• Bereavement support
• Community nursing
• End-of-life care

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Donations and Fundraising: Individual donations, regular giving programs, one-time gifts, and fundraising events. With less than 50% of operating costs covered by government funding, community donations are essential to operations.
2. Charity Shop Revenue: Six charity shops selling second-hand clothing, homewares, and household items generate revenue to fund hospice operations. Donation depots accept quality preloved goods.
3. Government Funding: Te Whatu Ora (Health New Zealand) provides partial funding, covering approximately 43% of operating costs. The remainder must be raised through community support.
4. Bequests and Planned Giving: Waipuna for Tomorrow bequest programme encourages individuals to leave legacies through wills, with various giving options including specified sums, percentage bequests, residuary bequests, and gifts of assets.
5. Circle of Care Programme: Regular giving programme where families who have experienced hospice care give back. Includes The Gratitude Tree recognition programme with Bronze ($5,000+), Silver ($10,000+), and Gold ($25,000+) leaves.
6. Day of Care Programme: Businesses and individuals can fund one full day of care for a patient in the Inpatient Unit at $1,950 + GST per day, providing tangible way to support hospice services.
7. Merchandise Sales: Online shop selling branded merchandise including water bottles, cookbooks, and diaries. Proceeds support hospice care.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Waipuna Hospice provides free specialist palliative care to patients with life-limiting illness across the Western Bay of Plenty, delivered through community home visits by hospice nurses and a short-stay Inpatient Unit for symptom management and end-of-life care. The care is supplemented by an interdisciplinary family/whānau support offering that includes bereavement support, social work, counselling, spiritual and cultural care, and child/adolescent services. Education and training programs are also delivered to health professionals, and the model is sustained through community donations, six charity shops, and fundraising programs.

Product overview

Waipuna Hospice provides compassionate specialist palliative care services across the Western Bay of Plenty, operating as a unified hospice organization with interconnected clinical and fundraising services. The core offering comprises Community Care Services (delivered in patients' homes) and an Inpatient Care Unit (short-stay symptom management), supported by Family/Whānau Care including Bereavement Support, Social Work, Counselling, Spiritual Care, Cultural Support, and Child/Adolescent Services. Education and Training Programs serve health professionals through workshops and certifications. Fundraising operations include a Regular Giving Program, Waipuna for Tomorrow Bequest Programme, Circle of Care Programme with Gratitude Tree recognition, Day of Care Programme ($1,950/day sponsorship), and Homes for Hospice real estate partnership. Retail operations comprise six charity shops across the region plus merchandise products. Digital services include an Online Referral System integrated with Best Practice, Medtech, and MyPractice for healthcare providers, Patient Forms portal, and POLi Pay integration for donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Care Services Specialist palliative nursing care and family support delivered in patients' own homes, rest homes, residential care facilities, or wherever they call home, covering the catchment from Waihi Beach to Paengaroa. Available Monday to Friday during business hours with a 24/7 phone line for urgent support.
• Inpatient Care Unit Short-stay specialist palliative care facility located at the main Te Puna site for pain management, symptom control, and end-of-life care, with typical stays of 7–10 days and private rooms including family accommodation. Funded in part through the Day of Care sponsorship programme at $1,950 + GST per patient per day.
• Bereavement Support Services Comprehensive grief support for families after a patient's death, including bereavement support groups, navigating grief seminars, spiritual care, individual grief counselling, and massage and reflexology services. Contactable via [email protected] and (07) 552 4380.
• Social Work Services Specialist social workers supporting patients and families with community resources, entitlements, financial management, housing, advocacy, legal aspects, funeral planning, and family meetings.
• Counselling Services Qualified counsellor support for patients and families dealing with grief, loss, anxiety, depression, and stress, delivered through individual counselling, facilitated group work, family sessions, and creative therapies.
• Spiritual Care and Support Hospice chaplain/spiritual care practitioner providing emotional and spiritual support for patients and families regardless of faith background, working in coordination with broader faith communities in the region.
• Cultural Support Services Kaiwhakamaru (cultural support person) providing advocacy, protection, and cultural support for Māori patients and whānau, coordinating with local Marae, Hapu, Iwi, and Kaumatua as needed.
• Child, Adolescent & Whānau Services Specialist support for children and adolescents including counselling, play therapy, art therapy, memory making, siblings sessions, and family sessions to help young people process illness and bereavement. Contactable via [email protected].
• Education and Training Programs Professional development for health professionals including the monthly Palliative Care Lecture Series (webinars), the annual Palliative Care Study Day, Foundations of Spiritual Care Workshop, Syringe Driver Training, and Fundamentals of Palliative Care training, contactable via [email protected].
• Patient & Whānau Support Professional interdisciplinary team assisting families with the social, emotional, and spiritual demands of living with a life-limiting illness, coordinating counselling, social work, chaplaincy, and cultural support around the patient.
• Charity Retail Shops Six charity shops selling second-hand clothing, homewares, and household items, located at 271 Fraser Street (Parkvale, Tauranga), 35 MacDonald Street (Mount Maunganui), 157 Domain Road (Pāpāmoa), 17 Main Road (Katikati, Saturdays only), and 200 Jellicoe Street (Te Puke), generating revenue to fund hospice services.
• Merchandise Products Branded merchandise including a Black Stainless Steel Water Bottle ($35), From Our Table to Yours Cookbook ($20), 2026 A5 Diary ($10), and new watercolour greeting cards, sold online to support hospice funding.
• Online Referral System Web-based online referral form for health professionals to submit patient referrals to Waipuna Hospice for interdisciplinary specialist palliative care, integrated with Best Practice, Medtech, and MyPractice EMR systems via published quickstart guides, plus weekday referral phone line 07 552 4380 and after-hours on-call medical officer.
• Patient Forms Online and downloadable forms portal for patients, including Current State of Health Form, Patient Information Form, and Priority Contact Consent Form.
• Day of Care Programme Sponsorship programme allowing donors to fund one full day of inpatient care at $1,950 + GST per patient per day in the Inpatient Unit, covering specialized medical support, counselling, massage therapy, spiritual guidance, meals, and family accommodation; sponsors are recognized in the hospice reception and newsletter.

Quantifiable outcome

• Provides care for approximately 1,000 patients annually
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• The Northern GroupcoreGTM or Marketing Partner · 1 October 2025Homes for Hospice initiative where 100% of commission from sale of selected homes is donated to Waipuna Hospice. First home sold at auction for $1,200,080 raising $38,400 for hospice. Partnership enables vital funds for essential specialist hospice care.
• Quest Mt MaunganuiminorGTM or Marketing PartnerPartner in Staycation Giveaway Winter 2026 providing two nights accommodation at Quest Mt Maunganui hotel as prize.
• O-Studio Wellness CentreminorGTM or Marketing PartnerPartner in Staycation Giveaway providing Double Contrast Therapy Session voucher at their Mount location.
• Alpino MountminorGTM or Marketing PartnerRestaurant partner in Staycation Giveaway providing $150 voucher for dinner.
• Hospice New ZealandcoreStrategic or Co-development PartnerNational hospice organisation that reviews The Palliative Care Handbook and coordinates national education programmes including Palliative Care Lecture Series. Waipuna Hospice participates in these shared programmes.
• Farmers (Department Store)coreGTM or Marketing PartnerPartner in annual Remembrance Tree Appeal. Christmas trees placed in Farmers stores offering opportunity to leave memorial messages and purchase baubles ($15.99). 100% of donations and bauble purchases in Tauranga and Western Bay of Plenty stay in the region.
• Local Legal FirmsminorGTM or Marketing PartnerParticipate in Wills Month each September, providing free basic wills or updates to existing wills in partnership with Waipuna Hospice. Part of bequest programme to encourage legacy giving.
• MedtechcoreTechnology or IntegrationElectronic medical records system enabling GP electronic referrals to Waipuna Hospice. Quickstart guide available for referral process.
• MyPracticecoreTechnology or IntegrationElectronic medical records system enabling GP electronic referrals to Waipuna Hospice. Quickstart guide available for referral process.

Scale indicators9 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Harbour Hospice: Auckland-region hospice operating multiple sites with community and inpatient palliative care. Comparable in scale, multi-site operation, volunteer-driven fundraising, and reliance on partial Te Whatu Ora funding.
• Te Omanga Hospice: Hospice serving the Hutt Valley region with community-based palliative care, inpatient unit, and family support services. Comparable in service scope, charity funding model, and integration with regional GP networks.
• Hospice Waikato: Another regional New Zealand hospice providing specialist palliative care, community nursing, and inpatient services in the Waikato region. Closely comparable in service model (community + inpatient, charity-funded, partially government-funded), catchment area, and patient demographic.
• Mercy Hospice Auckland: Specialist palliative care hospice in Auckland with similar community and inpatient service mix, charity shop network, and reliance on community fundraising to bridge the gap left by partial government funding. Directly comparable New Zealand hospice peer.
• North Haven Hospice: Northland-based hospice offering community and inpatient palliative care. Comparable as a smaller regional NZ hospice with similar charity-shop-driven fundraising and partial government funding.
• Mary Potter Hospice: Wellington/Porirua/Kapiti hospice with community and inpatient palliative care, comparable in service scope, family/whānau support, and community-funded operating model typical of NZ hospices.
• Totara Hospice (formerly Hospice North Shore): Auckland North Shore hospice providing community palliative care, inpatient services, and family support. Directly comparable in service model and the partial-government-funding structure common to NZ hospices.
• Cranford Hospice: Hawke's Bay hospice providing specialist palliative care through community and inpatient services. Comparable in regional hospice model, community fundraising reliance, and whānau/family support offerings.

Broad incumbents

• VITAS Healthcare: Largest US hospice provider offering home hospice, palliative care, and bereavement support at scale. Comparable as a hospice operator with interdisciplinary teams and community-based delivery, though operating in a different (insurance-funded) reimbursement model.
• Hospice New Zealand: National umbrella body for hospices across New Zealand. Directly comparable as the coordinating national hospice organization that Waipuna Hospice participates in for shared education programmes and The Palliative Care Handbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WaipunaHospice

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waipuna Hospice