Mary Potter Hospice

What Mary Potter Hospice does

Mary Potter Hospice is a New Zealand charitable trust (The Mary Potter Hospice Foundation, CC30221) founded in 1979 as the country's first hospice. It provides free-of-charge specialist palliative care to patients with life-limiting illnesses and their families, whānau, and carers across Wellington, Porirua, and Kāpiti. Core services include home-based community care, an Inpatient Unit (IPU) in Newtown (Wellington), Te Whare Rānui community hospice in Porirua (opened 2022), a Kāpiti Community Base, Aged Residential Care partnership nursing, enhanced Hospice @ Home extended-hours support, a Day Programme, and bereavement/counselling services. The organisation is structured around formal commitment to Te Tiriti o Waitangi with dedicated advisory groups (Te Pou Tautoko, Pacific Advisory Group) and culturally appropriate care spaces.

The technology stack is operational rather than product-led: MediMap for medication management, Raisely for online fundraising, and a Trade Me online store for retail goods. Core services are delivered by multidisciplinary teams of specialist doctors, nurses, therapists, and family support staff, supported by over 500 volunteers. Recent product additions include the Mahi Toi Culturally Appropriate Spaces Project (May 2026) and a research partnership with Victoria University of Wellington (March 2026) analysing prescribing patterns.

The revenue model is a hybrid of partial government funding (~49% of NZ$16M annual operating cost) and diversified community-sourced income: individual donations, regular giving (Starlight Circle), bequests (Camellia Heritage Club), corporate partnerships (Farmers, Freemasons, PAK'nSAVE, Moore Wilsons), retail hospice shops, an online Trade Me store, and major annual fundraising events (Street Appeal, Strawberry Festival, gala dinners). All patient services are provided free, with the hospice operating as an Inland Revenue-approved donee organisation. The hospice has two affiliated registered charities (Mary Potter Hospice Forever Foundation CC32009 and Mary Potter Apartments Limited CC55722) and is governed by a Board of Trustees chaired by Professor Gregor Coster, with Chief Executive Tony Paine.

Name

Mary Potter Hospice

Legal name

The Mary Potter Hospice Foundation

Website

https://marypotter.org.nz

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Mary Potter Hospice, established in 1979 as New Zealand's first hospice, provides free specialist palliative care to 840+ patients annually across Wellington, Porirua, and Kāpiti via home-based, inpatient, and aged residential services.

Ownership category

akta.pro rank

Product category

Hospice and Specialist Palliative Care Services

NAICS

Home Health Care Services (62161), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

akta.pro secondary industries

Home Hospice Agencies (HLAFAEAC), Residential Hospice / Hospice House (Facility-Based) (HLADAHAC), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Community-Based Palliative Care (Home-Based Non-Hospice) (HLADAHAH)

Keywords

• Specialist palliative care
• Hospice services
• Bereavement support
• Community health nursing
• Charity fundraising

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Funding: Government funding covers approximately 49% of the $16 million annual operating cost. The palliative care sector reports needing an additional $80-100 million nationally to remain sustainable.
2. Public Donations and Fundraising: Individual donations, regular giving (Starlight Circle), street appeals, Christmas raffles, gala dinners, and community fundraising events. Hospice shops also generate income from secondhand goods sales.
3. Hospice Retail Shops: Multiple hospice shops across Wellington, Porirua and Kāpiti selling donated secondhand goods. Online sales via Trade Me. Revenue supports free hospice care.
4. Bequests and Legacy Gifts: Gifts in Wills through the Camellia Heritage Club. Donors encouraged to leave legacy gifts to ensure ongoing hospice care. Specific bequest programs and Footprint partnership for online Will writing.
5. Corporate Partnerships: Support from businesses including Farmers (bauble program), Freemasons Charity (equipment), local businesses for auction items, and sponsors for events.
6. Payroll Giving: Employees can donate regularly through payroll giving programs.

Go-to-market motion2 records

Distribution channels8 records

Marketing channels12 records

Core offering

Mary Potter Hospice provides free-of-charge specialist palliative care to people living with life-limiting illnesses in Wellington, Porirua and Kāpiti. Services are delivered through multidisciplinary community teams visiting patients at home, an Inpatient Unit in Newtown, and partnership nurses in aged residential care facilities, complemented by family/whānau support, bereavement counselling, art therapy, and a Day Programme. Funding comes from government contracts, donations, retail hospice shops, bequests, and community fundraising.

Product overview

Mary Potter Hospice operates as a single, unified palliative care service rather than a platform-plus-modules architecture. The core offering is specialist palliative care delivered through three service channels: community-based home care (including Enhanced Hospice @ Home), an Inpatient Unit in Newtown Wellington, and partnerships with Aged Residential Care facilities. The organisation complements its clinical services with education programmes for health professionals, a network of retail Hospice Shops, art therapy and bereavement support services, community events, and multiple fundraising mechanisms (donations, regular giving, bequests, corporate partnerships). Services are provided free-of-charge to patients and families in Wellington, Porirua, and Kāpiti, with funding sourced primarily from government (approximately 49%) and community donations.

Differentiator

Problem solved

Functional benefit

Products and services

• With You at Home (Community Hospice Care)
• With You at the Inpatient Unit (IPU)
• Enhanced Hospice @ Home
• With You in Aged Residential Care (ARC) Partnership Nurses
• Patient and Family Support Services
• Day Programme
• Health Professional Education and Training
• Health Professional Referral Service
• Hospice Shops (Retail Charity Shops)
• Trade Me Online Store
• Hospice Art Gallery (Te Whare Toi)
• Donation and Giving Programmes
• Community Fundraising Events
• Culturally Appropriate Spaces Project (Mahi Toi Screens)

Quantifiable outcome

• Over 840 patients cared for annually across Wellington, Porirua and Kāpiti
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

13 partnerships are on record, tiered supporting, strategic, education, notable, core and event.

• Versare (Aotearoa-based)supportingTechnology or Integration · 28 May 2026Versare manufactured toi screens for the Culturally Appropriate Spaces Project at Mary Potter Hospice. Screens needed to meet infection prevention standards while carrying cultural meaning from local artists Kauia Moriarty and Vianney Parata.
• Te Herenga Waka – Victoria University of WellingtonstrategicStrategic or Co-development Partner · 20 March 2026Research partnership to explore prescribing patterns for people receiving specialist palliative care. Study will analyse de-identified prescribing data from 2018 onwards. Reflects shared commitment to Te Tiriti o Waitangi and continuous improvement in equitable medicine access.
• Whitireia Community PolytechniceducationStrategic or Co-development Partner · 26 July 2025Mary Potter Hospice partners with Whitireia to host Bachelor of Nursing Pacific student Agnes Petaia for a 9-week placement, working in the community specialist palliative nurse team in Porirua and the IPU clinical team.
• Freemasons CharitynotableGTM or Marketing PartnerFreemasons Charity funded specialised patient equipment for Mary Potter Hospice including adjustable comfort chairs and compression therapy devices for lymphoedema patients. Equipment directly improves patient comfort, mobility and quality of life.
• MediMapcoreTechnology or IntegrationMediMap medication management system used by Mary Potter Hospice for patient prescriptions. System experienced a nationwide outage in February 2026 when some patient records were incorrectly modified. Hospice maintained care using manual contingency processes.
• FarmersnotableGTM or Marketing PartnerFarmers stores (Kilbirnie, Lambton Quay, Porirua and Paraparaumu) sell Hospice NZ baubles with all proceeds donated to Mary Potter Hospice. Stores also host Tree of Remembrance for donations. Farmers stores raised $75,246.29 for the hospice.
• Fabric-a-brac WellingtonnotableGTM or Marketing PartnerFabric-a-brac market event organised by Wellington volunteers, raising funds for Mary Potter Hospice. Over 15 years, the event has raised $80,000 for the Wellington hospice specifically and $140,000 for hospices across NZ.
• Kauia Moriarty and Vianney Parata (Artists)supportingStrategic or Co-development PartnerLocal artists who created toi screens reflecting Te Whare Tapa Whā dimensions for the Culturally Appropriate Spaces Project. Screens bring pūrakau and whakapapa into inpatient spaces.
• Southwards Car MuseumeventGTM or Marketing PartnerVenue partner for the A Night Under The Stars Gala Dinner (August 2025) which raised over $50,000 for Kāpiti Community Base renovation. Provides backdrop of vintage cars for the event.
• Relish Cafe and CateringeventGTM or Marketing PartnerCatering partner for the A Night Under The Stars Gala Dinner 2025, providing three-course plated dinner for 110 guests.
• Hospice New ZealandcoreStrategic or Co-development PartnerNational body representing hospices across New Zealand. Working with Government on potential funding increases. Mary Potter Hospice is a member of Hospice NZ. The sector collectively needs an additional $80-100 million annually.
• PAK'nSAVE (Kilbirnie, Kāpiti, Porirua)notableGTM or Marketing PartnerPAK'nSAVE stores donate all ice cream and strawberries for the annual Hospice Strawberry Festival events across Wellington, Porirua and Kāpiti.
• Moore WilsonssupportingGTM or Marketing PartnerMoore Wilsons donates chocolate and thousands of bowls, spoons, napkins and takeaway containers for the annual Strawberry Festival.

Scale indicators13 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Hospice New Zealand: Hospice New Zealand is the national body representing all NZ hospices including Mary Potter, setting standards, advocating for sector funding, and coordinating national initiatives — relevant as both an umbrella and a sector-level policy counterpart.
• Ryman Healthcare: Ryman Healthcare is NZ's largest listed aged care and retirement village operator, providing residential care that frequently intersects with hospice-referral pathways and palliative partnerships — relevant as a broader aged-care incumbent shaping end-of-life service demand.
• BUPA New Zealand: BUPA New Zealand operates aged residential care facilities across NZ that routinely partner with hospice services — comparable to Mary Potter's Aged Residential Care Partnership Nurses offering and a likely counterpart for end-of-life care coordination.

Direct peers

• Mercy Hospice Auckland: Mercy Hospice Auckland is a charitable trust delivering specialist palliative care across the Auckland region through community nursing, an inpatient unit, and bereavement support — closely analogous to Mary Potter's operating model at a larger urban scale.
• North Haven Hospice: North Haven Hospice provides specialist palliative care across Whangārei and Northland as a free community hospice with retail shops and community fundraising — structurally similar to Mary Potter including a 24/7 on-call community nursing model.
• Hospice West Auckland: Hospice West Auckland provides free specialist palliative care across West Auckland's catchment — comparable as a community-funded hospice operating community nursing, inpatient care and family support with a similar donations + government funding mix.
• Waipuna Hospice: Waipuna Hospice serves the Western Bay of Plenty (Tauranga region) as a charitable trust providing community and inpatient palliative care — directly comparable in service model, funding mix and scale to Mary Potter Hospice.
• Te Omanga Hospice: Te Omanga Hospice provides specialist palliative care across the Hutt Valley region of the lower North Island — directly comparable to Mary Potter as a NZ community hospice delivering free home-based, inpatient and family support services in an adjacent Wellington-region catchment.
• Hospice Taranaki: Hospice Taranaki delivers free specialist palliative care across the Taranaki region through community teams and an inpatient unit — comparable in service mix, donations-driven funding model, and community-led volunteer base.

Others

• Te Whatu Ora – Health New Zealand: Health New Zealand is the government's primary healthcare funding and commissioning body, including palliative care services — relevant as a counterparty in Mary Potter's government funding (49% of $16M operating cost) and as a regulator of hospice service standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MaryPotterHospice
• Xx.com/marypotternz
• LinkedInlinkedin.com/company/marypotterhospice

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mary Potter Hospice