Shandy Shack

What Shandy Shack does

Shandy Shack is a UK-based independent craft beverage company founded in 2018 by three co-founders (Tom, Ed, and a third partner) who quit their jobs to commercialize recipes blending craft beer with premium sodas and cordials. The company's core offering is a portfolio of five flavored shandies — Raspberry Lager (produced in partnership with bottlegreen), Elderflower Lager, IPA Shandy, Ginger Beer Shandy, and Rhubarb Lager — all positioned as lower-alcohol (under 2.8% ABV), gluten-free certified (under 20ppm), and vegan-friendly products in 330ml cans. The underlying technology is a recipe/blending process rather than proprietary software or hardware; production is contract-brewed rather than vertically integrated.

The business operates a hybrid go-to-market model. Direct-to-consumer revenue runs through a Shopify storefront with subscription/recurring purchase options (10% discount) and free delivery over £20, with cases priced from £9.99 (taster) to £44.99 (24-pack). Wholesale and retail revenue flows through national supermarket listings (Sainsbury's, Midcounties Co-operative), a wide base of independent shops, farm shops and convenience stores, and on-trade draught and can listings in pub groups (Stonegate 15 venues, City Pub Group 11 pubs) and experiential venues (Uber Boat by Thames Clippers, Eurostar Business Premier). Seven wholesale partners (Bidfood, Cotswold Fayre, Creed Food Service, Tolchards, Matthew Clark, Nectar, Dayladrinks) plus the Faire B2B trade portal underpin trade distribution. A Diddly Squat Farm Shop collaboration range with Hawkstone ties into Clarkson's Farm brand visibility.

The company serves health- and moderation-conscious adult drinkers, gluten-free consumers, and vegans seeking craft-quality beer alternatives with reduced alcohol and calorie load (94-125 calories per 330ml). It has won five Great Taste awards (2021-2023) and earned Great Taste Producer status, and has been featured in mainstream UK media (Guardian, Telegraph, BBC, Times, Evening Standard, ITV This Morning). Operations are registered in Brockworth, Gloucester with returns/operations in Bampton, Oxfordshire; the team is 1-10 employees and no external institutional funding has been disclosed.

Name

Shandy Shack

Legal name

Shandy Shack Ltd

Website

https://shandyshack.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Shandy Shack is an independent UK craft beverage company (founded 2018) that blends craft beer with premium sodas and cordials to produce lower-alcohol (under 2.8% ABV), gluten-free, vegan-friendly shandies sold via D2C e-commerce, national retailers including Sainsbury's, and on-trade pub and experiential venue listings.

Ownership category

akta.pro rank

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through their Shopify-powered website. Offers subscription/recurring delivery options with 10% discount.
2. Wholesale/Retail Distribution: Products sold through supermarkets (Sainsbury's), independent shops, farm shops, and convenience stores across the UK

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Shandy Shack is a UK craft beverage company that produces and sells lower-alcohol craft shandies (under 2.8% ABV) by blending craft beers with premium sodas and cordials. Its portfolio includes five core flavours (Raspberry Lager, Elderflower Lager, IPA Shandy, Ginger Beer Shandy, and Rhubarb Lager), all gluten-free and vegan-friendly, sold in 330ml cans via its Shopify e-commerce site (with subscription), curated mixed cases, gift packs, and a Diddly Squat Farm Shop collaboration range.

Product overview

Shandy Shack is a craft shandy company positioned as 'The Original Craft Shandy' offering lower-alcohol beverages (under 2.8% ABV) that combine craft beer with premium sodas and cordials. The core product portfolio consists of five main flavored shandies: Raspberry Lager (with bottlegreen cordial), Elderflower Lager, IPA Shandy, Ginger Beer Shandy, and Rhubarb Lager. All products are vegan-friendly, gluten-free certified (under 20ppm), and sold in 330ml cans. The range extends to curated mixed cases (Complete Mixed Case, Village Mixed Case, Seaside Mixed Case), a Taster Pack for sampling, and Gift Packs. A notable collaboration includes the Diddly Squat Farm Shop range featuring Hawkstone beers. Products are available direct-to-consumer via subscription with 10% discount, through major retailers including Sainsbury's and Co-op, and in pubs and bars across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Raspberry Lager A refreshing pilsner paired with ripe bottlegreen raspberry cordial. Under 2.8% ABV, gluten-free, vegan-friendly, 125 calories per 330ml can. Sold as part of the craft shandy range to UK consumers via e-commerce, supermarkets, pubs, and bars.
• Elderflower Lager A light, crisp pilsner topped with fruity elderflower cordial. Under 2.8% ABV, gluten-free, vegan-friendly, 105 calories per 330ml can. Award-winning core flavour (Great Taste one-star, 2021 and 2022).
• IPA Shandy A golden, hop-packed session IPA paired with fresh lemonade. Under 2.8% ABV, gluten-free, vegan-friendly, 108 calories per 330ml can. Listed at Sainsbury's and Midcounties Co-op; available in cans on Uber Boat by Thames Clippers.
• Ginger Beer Shandy A malty pale ale spiced with fiery ginger beer. Under 2.8% ABV, gluten-free, vegan-friendly, 94 calories per 330ml can. Two-star Great Taste award winner in 2023.
• Rhubarb Lager A pink, fruity lager with rhubarb flavour. Under 2.8% ABV, gluten-free, vegan-friendly. Two-star Great Taste award winner in 2023 and featured in The Times top 12 low-alcohol drinks.
• Complete Mixed Case A curated mixed case featuring four shandy varieties including the bottlegreen Raspberry Lager collaboration. Sold as a 12-pack (£26.99) or 24-pack (£44.99), with 10% subscribe-and-save discount on both sizes.
• Taster Pack An entry-level shandy sample pack priced at £9.99, allowing new customers to try the range before committing to larger cases.
• Village Mixed Case A curated mixed case selection of shandy varieties priced from £26.99.
• Seaside Mixed Case A mixed case selection themed around seaside flavours, priced from £25.99.
• Gift Pack A curated gift selection of shandy products priced at £15.99, designed for gifting occasions and also listed on Not On The High Street.
• Diddly Squat Farm Shop Collaboration Range A special-edition collaboration range with Clarkson's Farm's Diddly Squat Farm Shop, featuring Elderflower Lager Top with hedgerow elderflower and Ginger Beer Shandy with Hawkstone IPA.

Quantifiable outcome

• No more than 1 unit of alcohol per 330ml serving
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• StonegatecoreChannel Partner/ Reseller/ Distributor · 18 August 2025Elderflower Lager on draught in 15 Stonegate pubs across the UK, representing their first major draught pub chain listing.
• Uber Boat by Thames ClipperscoreChannel Partner/ Reseller/ Distributor · 9 August 2024IPA Shandy, Elderflower Lager Top and Raspberry Lager available on all 23 vessels in the Uber Boat fleet. Fleet has carried over 50 million passengers.
• bottlegreencoreStrategic or Co-development PartnerCollaboration partner for Raspberry Lager product. bottlegreen provides the raspberry cordial/ flavouring for the Raspberry Lager shandy.
• Hawkstone (formerly Cotswold Brew Co)coreStrategic or Co-development PartnerLongstanding friendship with Cotswold Brew Co (now Hawkstone). Collaboration on Diddly Squat Farm Shop special edition shandies using Hawkstone beers including their 3.8 Pils lager and IPA.
• Diddly Squat Farm ShopflagshipStrategic or Co-development PartnerFirst collaboration shandy range created for the farm shop featured in Amazon Prime's Clarkson's Farm. Special editions include Elderflower Lager Top with hedgerow elderflower and Ginger Beer Shandy featuring Hawkstone IPA.
• City Pub GroupcoreChannel Partner/ Reseller/ DistributorShandies available on draught and in can across 11 City Pub Group pubs including The Lighthouse near Battersea Park and Brighton Beach Club.
• Midcounties Co-operativecoreChannel Partner/ Reseller/ DistributorElderflower Lager Top and IPA Shandy stocked in selected Midcounties Co-op stores across Gloucestershire, Herefordshire, Oxfordshire, Wiltshire and Worcestershire.
• BidfoodcoreChannel Partner/ Reseller/ DistributorTrade/wholesale distribution partner for getting Shandy Shack products into venues and retailers.
• Cotswold FayrecoreChannel Partner/ Reseller/ DistributorTrade/wholesale distribution partner specialising in craft drinks.
• Creed Food ServicecoreChannel Partner/ Reseller/ DistributorTrade/wholesale distribution partner.
• TolchardscoreChannel Partner/ Reseller/ DistributorTrade/wholesale distribution partner.
• Matthew ClarkcoreChannel Partner/ Reseller/ DistributorTrade/wholesale distribution partner for beer and beverages.
• NectarminorChannel Partner/ Reseller/ DistributorDistribution partner for retail listings.
• DayladrinksminorChannel Partner/ Reseller/ DistributorDistribution partner.
• FaireminorChannel Partner/ Reseller/ DistributorOnline trade portal for B2B wholesale ordering.
• Sainsbury'sflagshipChannel Partner/ Reseller/ DistributorMajor supermarket listing for IPA Shandy with dedicated store locator map. First major supermarket listing achieved in November 2020.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lucky Saint: UK-based dedicated low-alcohol (0.5% ABV) beer brand available in pubs, restaurants, and retailers. Directly comparable to Shandy Shack as a craft, lower-alcohol, health-positioned UK beverage brand with omni-channel distribution.
• Big Drop Brewing: UK specialist in low-alcohol (<0.5% ABV) craft beer with national retail and on-trade listings. Comparable as a UK craft beverage challenger brand built around reduced-alcohol, vegan-friendly positioning.
• Days Brewing: UK low-alcohol (0.0% and 2.5% ABV) brewing company targeting the moderation and health-conscious drinking occasion. Closely comparable in mission, target consumer, and craft positioning to Shandy Shack.
• Nirvana Brewery: UK low-alcohol (<0.5% ABV) craft brewery with vegan-friendly credentials and on-trade/retail distribution. Comparable as a UK craft, lower-alcohol, vegan-positioned beer brand.
• Infinite Session: UK low-alcohol (under 0.5% ABV) craft beer start-up with direct-to-consumer and retail channels. Comparable in stage, craft positioning, and health-conscious consumer targeting.
• Drop Bear Beer: Welsh low-alcohol (0.5% ABV) craft brewery with vegan-friendly and gluten-removed credentials. Comparable as a UK craft, lower-alcohol, dietary-positioned beer brand.
• CleanCo: UK low/no-alcohol spirits brand targeting moderation and health-conscious adult consumers. Comparable in mission (reduced-alcohol social drinking), channel mix, and craft/premium positioning.

Broad incumbents

• Athletic Brewing Company: US-based, large-scale dedicated non-alcoholic craft beer brand. Comparable as a category-defining craft brand in the low/no-alcohol segment, but operates at much greater scale and US-centric distribution.
• BrewDog: Largest UK craft beer brand with extensive own-brand and partner brands across alcohol strengths. Comparable as a UK craft beer market-shaper but with vastly greater scale, capital, and channel power.

Emerging players

• Toast Brewing: UK craft brewery using surplus bread in its beer, positioned around sustainability and natural ingredients. Comparable as a UK mission-led craft beverage challenger with a distinctive brand story and omni-channel distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theshandyshack
• Instagraminstagram.com/shandy.shack
• TikToktiktok.com/@shandyshack
• Xx.com/shandy_shack
• LinkedInlinkedin.com/company/shandy-shack

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shandy Shack