Involved
Involved is a Denmark-based SaaS platform that enables organizations to run anonymous, browser-based Live and Flex feedback sessions with up to 5,000 participants, serving enterprise, government, healthcare, and education customers across Denmark and the Netherlands through tiered subscriptions and consultancy services.
- Company typePrivate
- Founded2023
- HeadquartersViby, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Involved does
Involved (legal name Involved ApS) is a Denmark-headquartered, private SaaS company that operates a browser-based, anonymous real-time engagement platform for organizations seeking to gather honest, large-scale feedback from stakeholders. The product is built around synchronous "Live" and asynchronous "Flex" sessions in which participants join via a link or QR code with no login or app required, contribute and rate ideas anonymously, and surface collective intelligence through a proprietary algorithm that gives every idea equal recognition weight. Underlying infrastructure runs on AWS in the EU-central-1 (Frankfurt) region with GDPR compliance and a deliberate no-tracking, no-IP-storage stance that differentiates the platform for European buyers with strict privacy and Works Council requirements. Sessions can scale from 5 to more than 5,000 participants, and an Insights Dashboard aggregates qualitative and quantitative outputs into automated PDF, PPTX, and Excel reports.
The company monetizes through a four-tier SaaS subscription (Free up to 10 participants, Pro up to 100, Advanced with unlimited participants and branding, Enterprise for 500+ participants on multi-year contracts) plus a Consultancy Services add-on for organizations that need help designing sessions and interpreting results. The go-to-market is a hybrid of product-led growth via the Free tier and a sales-led motion for Pro, Advanced, and Enterprise deals, with demos booked through Calendly. Customers are concentrated in Denmark and the Netherlands and span engineering and consulting firms (Ramboll, Sweco), financial services (Nordea, Formuepleje), government (Dutch Ministry of Social Affairs and Employment, Capital Region of Denmark), and higher education (Aarhus University, Copenhagen Business School, Hogeschool Utrecht). The company was founded in 2023 by Sara Høyer Kragelund (CEO, ex-Microsoft), Lucas de Jong (CCO), and Geert Vandensteen (CTO) and has its headquarters at Mejlgade 32 in Aarhus.
Involved firmographics
Firmographics- Name
- Involved
- Legal name
- Involved Aps
- Website
- https://involved.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Involved is a Denmark-based SaaS platform that enables organizations to run anonymous, browser-based Live and Flex feedback sessions with up to 5,000 participants, serving enterprise, government, healthcare, and education customers across Denmark and the Netherlands through tiered subscriptions and consultancy services.
- Ownership category
- akta.pro rank
Involved industry classification
Industry- Product category
- Stakeholder Engagement Software
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Internal Meeting & Workshop Management (THAHAIAA)
- akta.pro secondary industries
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Meeting & Conference Planning & Coordination (HSACADAA)
Keywords
Where Involved is headquartered
LocationHeadquarters
- HQ city
- Viby
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Involved business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscriptions: Tiered subscription model with Free, Pro, Advanced, and Enterprise plans. Free tier limited to 10 participants. Pro and Advanced tiers offer increasing participant limits and features.
- Professional Services / Consultancy: Consultancy services for organizations needing help with specific projects, engagement strategies, and session design support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with up to 10 participants per session |
| Subscription | Monthly | Pro plan for teams with up to 100 participants |
| Subscription | Monthly | Advanced plan with unlimited participants and customization |
| Subscription | Multi-year contract | Enterprise and Big Sessions for 500+ participants |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Involved product offering
Product offeringCore offering
Involved provides a browser-based SaaS platform that enables organizations to run real-time anonymous interactive feedback sessions with up to 5,000 participants per session, surfacing qualitative and quantitative insights through a proprietary algorithm. Hosts create sessions via templates, share links or QR codes, and participants contribute and rate ideas without logging in. The company also offers optional consultancy services to support session design and engagement strategy.
Product overview
Involved is a single unified platform for anonymous interactive feedback and collective intelligence. The core product is the Involved Platform, which provides browser-based sessions supporting up to 5,000 participants with real-time insights. The platform is offered through four pricing tiers: Free (up to 10 participants), Pro (up to 100 participants), Advanced (unlimited participants with branding and embedding), and Enterprise (500+ participants with custom security). Session formats include Live (synchronous) and Flex (asynchronous). The Insights Dashboard provides real-time analytics. Consultancy Services are available as an add-on for engagement strategy design and session support. Question types include interactive questions, open questions, polls, single choice, rating, multiple choice, and ranking.
Differentiator
Problem solved
Functional benefit
Products and services
- Involved Platform Browser-based SaaS platform enabling organizations to run real-time anonymous interactive feedback sessions supporting up to 5,000 participants per session via shared links or QR codes, with no login or app required for participants.
- Consultancy Services
Quantifiable outcome
- 60 participants can generate 334 unique responses and 4,042 interactions in a 30-minute session
- +1 more outcomes
Companies that use Involved
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Involved technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Involved partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HumanKindminorHumanKind uses Involved for disability inclusion training and practice, measuring attitudes, awareness and concerns before and after training sessions.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Involved competitors and assessment
Company assessmentRegional players
- Workshopbutler: Workshopbutler is a European-focused workshop and event management platform popular with trainers, facilitators, and consultancies. It is a comparable niche tool serving the same European workshop-facilitator buyer that Involved targets.
Direct peers
- Mentimeter: Mentimeter is a leader in live polling, Q&A, and audience engagement during meetings and presentations. It is the most direct competitor to Involved's Live Sessions format, with overlapping anonymous-feedback features, tiered SaaS pricing, and a global enterprise customer base.
- Slido: Slido (owned by Cisco/Webex) provides live Q&A, polling, and surveys for meetings and events. It directly overlaps with Involved's anonymous interactive sessions and is a primary incumbent in enterprise meeting engagement tooling.
- Stormboard: Stormboard is a digital sticky-note and brainstorming platform for workshops and ideation. It overlaps with Involved's facilitation use cases in ideation, prioritization, and structured workshop formats.
- Poll Everywhere: Poll Everywhere is an audience response system that enables live polls, Q&A, and word clouds across in-person, hybrid, and virtual meetings. It competes head-to-head with Involved for facilitator and HR-team adoption in workshops and town halls.
- SessionLab: SessionLab is a workshop design and facilitation platform used by facilitators to plan and run group sessions. It targets the same HR, L&D, and consultant persona that Involved serves, with overlapping workshop-design and delivery functionality.
- Pigeonhole (now part of Cvent): Pigeonhole Live offers live Q&A, polls, and surveys for events and meetings. Acquired by Cvent, it is a direct competitor particularly in the corporate-meeting and MICE use cases that Involved targets.
Broad incumbents
- Qualtrics: Qualtrics is the leading enterprise experience management platform covering employee engagement, customer experience, and brand research. It competes with Involved at the high end of structured employee listening, though it lacks the lightweight live-meeting interaction layer.
- Mural: Mural is an established visual collaboration whiteboard used for workshops, ideation, and async team work. It is a broader incumbent whose facilitation and template features overlap with Involved's workshop use cases.
- Miro: Miro is the dominant collaborative whiteboard platform for distributed teams and workshops. It is a broad incumbent with overlapping real-time and async collaboration functionality and a far larger enterprise footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Involved financial estimates
Financial estimateRevenue estimate
Valuation estimate
Involved leadership team
Management profileNumber of profiles
Profiles13 records
Involved funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Involved M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Involved
What does Involved do?
Involved provides a browser-based SaaS platform that enables organizations to run real-time anonymous interactive feedback sessions with up to 5,000 participants per session, surfacing qualitative and quantitative insights through a proprietary algorithm. Hosts create sessions via templates, share links or QR codes, and participants contribute and rate ideas without logging in. The company also offers optional consultancy services to support session design and engagement strategy.
Is Involved a public or private company?
Involved is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Involved founded?
Involved was founded in 2023. It employs 1 to 10 people.
Where is Involved based?
Involved is headquartered in Viby, Denmark, in the Europe region.
How does Involved make money?
Two revenue lines are on record. SaaS Subscriptions are the primary driver. The others are professional Services / Consultancy.
Who are Involved's main competitors?
Workshopbutler is listed as a regional player. Direct peers are Mentimeter, Slido, Stormboard, Poll Everywhere, SessionLab and Pigeonhole (now part of Cvent). Broad incumbents are Qualtrics, Mural and Miro.
Does Involved have an API?
No public API is recorded for Involved.
What industry is Involved in?
Involved's product category is Stakeholder Engagement Software. Its primary akta.pro industry code is THAHAIAA, Internal Meeting & Workshop Management, with a secondary code of THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging). Its NAICS code is 561920 and its SIC code is 7372.