Stormboard
Stormboard is a data-first collaborative digital whiteboard SaaS that turns meetings and agile workflows into structured data for enterprise teams. It serves Fortune 100-style enterprises and Agile development teams via bi-directional integrations with Jira, Rally, and Azure DevOps, plus StormAI for AI-assisted brainstorming.
- Company typePrivate
- Founded2012
- HeadquartersEdmonton, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Stormboard does
Stormboard, legally Edistorm Inc., is a Canadian-headquartered SaaS company (Edmonton, Alberta) that operates a data-first collaborative digital whiteboard platform for enterprise teams. Founded in 2012, the platform is built on AWS cloud infrastructure and treats whiteboard elements — sticky notes, sections, votes, story points — as structured data rather than free-form drawings, enabling reporting, exports, and integrations that go beyond conventional visual collaboration tools. Core products include the Stormboard workspace, 250+ purpose-built Smart Templates, Reports and Exports, native mobile/tablet applications, and StormAI, an AI co-collaborator introduced in 2023 and updated in 2024 for generative idea generation and brainstorming.
The company targets enterprise organizations, Agile software development teams, hybrid and remote teams, and digital transformation programs. Its technology differentiators include true bi-directional integrations with Atlassian Jira, Broadcom Rally, and Microsoft Azure DevOps that mirror work items in real time, plus a broad complementary integration footprint spanning Microsoft Teams, Google Drive, Slack, Zoom, Webex, and Zapier. Enterprise-grade security and compliance (SOC 2 Type II, GDPR with EU and UK Article 27 Representatives) support procurement in regulated industries.
Stormboard monetizes via tiered subscription SaaS — a free Personal tier, a Business plan, and an Enterprise plan sold through field sales — distributed through a hybrid go-to-market combining self-serve signup and 30-day free trials (product-led growth) with personalized product demonstrations and direct sales engagement for enterprise accounts. The company is privately held, appears bootstrapped based on the absence of disclosed funding rounds, and has no parent company, acquisition, or IPO activity documented in available sources.
Stormboard firmographics
Firmographics- Name
- Stormboard
- Legal name
- Edistorm Inc.
- Website
- https://stormboard.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Stormboard is a data-first collaborative digital whiteboard SaaS that turns meetings and agile workflows into structured data for enterprise teams. It serves Fortune 100-style enterprises and Agile development teams via bi-directional integrations with Jira, Rally, and Azure DevOps, plus StormAI for AI-assisted brainstorming.
- Ownership category
- akta.pro rank
Stormboard industry classification
Industry- Product category
- Collaborative Whiteboard Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Whiteboarding & Visual Collaboration (BPAMAMAI)
- akta.pro secondary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Stormboard is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Stormboard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Stormboard operates as a cloud-based SaaS platform offering tiered subscription plans (Personal, Business, Enterprise) with per-seat pricing models. The platform provides subscription-based access to collaborative whiteboard and workflow management features, with tiered access to AI features, advanced integrations, and administrative capabilities based on plan level.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Personal (Free) |
| Subscription | Monthly | Business Plan |
| Subscription | Annual | Enterprise Plan |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Stormboard product offering
Product offeringCore offering
Stormboard is a data-first collaborative digital whiteboard and workflow platform that turns unstructured team interactions into structured, data-rich workspaces. It is sold as tiered SaaS subscriptions (Personal, Business, Enterprise) and combines sticky-note whiteboarding, 250+ smart templates, real-time multi-user collaboration, bi-directional integrations with agile and productivity tools (Jira, Rally, Azure DevOps, Microsoft Teams, Slack, Zoom, Google Drive, Dropbox, Box, Zapier), and an AI co-collaborator (StormAI) for brainstorming and idea generation. Customers use it for agile planning (PI Planning, sprint planning, retrospectives), hybrid/remote collaboration, and digital transformation initiatives.
Product overview
Stormboard is a data-first collaborative workflow platform that combines a digital whiteboard with structured data capabilities. The core Stormboard platform serves as the central collaborative workspace, complemented by the StormAI augmented intelligence module for AI-powered brainstorming and idea generation. Smart Templates (250+) provide purpose-built frameworks for various use cases, while Reports and Exports enable one-click generation of stakeholder-ready documents. The platform includes Stormboard Apps for mobile/tablet access, native integrations with agile tools (Jira, Rally, Azure DevOps), and a no-code embed option for connecting dozens of external applications. Enterprise security features including SOC 2 Type II certification are available for enterprise customers.
Differentiator
Problem solved
Functional benefit
Brands
- StormAI: Augmented Intelligence (AI) co-collaborator feature that enhances brainstorming, idea generation, and action planning within the Stormboard platform.
Products and services
- Stormboard (Core Collaborative Whiteboard Platform) Data-first collaborative digital whiteboard and workflow SaaS platform that turns unstructured team interactions into data-rich workspaces. Sold as tiered subscriptions (Personal free, Business, Enterprise) to enterprise teams, agile software teams, and hybrid/remote teams for meetings, project management, brainstorming, and digital transformation initiatives.
- StormAI AI-powered augmented intelligence co-collaborator integrated into the Stormboard platform that enhances brainstorming, idea generation, and action planning with generative AI capabilities, positioned as the industry's first AI teammate inside a visual, multi-user workspace.
- Stormboard Mobile and Tablet Apps Native iOS and Android mobile and tablet applications extending the Stormboard collaborative whiteboard platform to any device, enabling distributed teams to collaborate from anywhere with a streamlined interface aligned with the desktop version.
Quantifiable outcome
- 33% reduction in overall meeting hours
- +3 more outcomes
Companies that use Stormboard
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Stormboard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
AI capability5 records
Feature10 records
Stormboard partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- MicrosoftflagshipStormboard integrates with Microsoft Teams for real-time collaboration during meetings, Office 365 for file exchange via OneDrive, Power Automate for workflow automation, and Microsoft Stream for embedding internal video content. Stormboard is also integrated with Microsoft Surface Hub for real-time whiteboard drawing capability between multiple Hubs.
- GoogleflagshipStormboard integrates with Google Drive enabling users to access and collaborate on Docs, Sheets, and Slides without leaving Stormboard. Users can add files, create new files, collaborate, and run reports within the workspace.
- Jira (Atlassian)coreTwo-way Jira integration enables taking planning paperless with fully remote team engagement. Stormboard connects to Jira instance, queries projects for work items, and updates work item data without leaving Stormboard. Supports PI Planning and sprint planning workflows.
- Rally (Broadcom)coreTwo-way Rally integration provides real-time view of all work being done on projects. Stormboard connects to Rally instance, queries projects for work items, and updates work item data directly.
- Azure DevOps (Microsoft)coreTwo-way Azure DevOps integration enables connecting to DevOps instance, querying projects for work items, and updating work item data without leaving Stormboard. Supports agile planning workflows.
- Amazon Web Services (AWS)coreStormboard is hosted on AWS, using the industry standard hosting provider for all services. AWS provides the infrastructure foundation for Stormboard's cloud platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Stormboard competitors and assessment
Company assessmentBroad incumbents
- Microsoft Whiteboard: Microsoft Whiteboard is bundled free in Microsoft 365 and integrated with Teams and Surface Hub. As a broad incumbent offering, it competes for the same enterprise whiteboard use cases as Stormboard, leveraging Microsoft's massive existing enterprise distribution.
- Zoom Whiteboard: Zoom Whiteboard is bundled with Zoom's video conferencing platform, providing collaborative whiteboarding within meetings. It competes with Stormboard for hybrid-meeting and remote-collaboration use cases via Zoom's massive installed base.
- ClickUp Whiteboards: ClickUp's Whiteboards are integrated into ClickUp's broader work-management platform, offering sticky notes and visual collaboration as part of a unified productivity suite. It overlaps with Stormboard for teams seeking combined task management and visual collaboration.
- Atlassian Confluence Whiteboards: Atlassian's Confluence Whiteboards integrate visual collaboration with Jira and the broader Atlassian ecosystem. As a broad incumbent serving Agile teams, it overlaps with Stormboard's PI Planning and Jira-integrated use cases.
Direct peers
- Miro: Miro is the leading collaborative whiteboard platform with extensive templates, AI features (Miro AI), and broad enterprise adoption. It directly competes with Stormboard across the same use cases (brainstorming, agile planning, hybrid workshops) and customer segments (enterprise and agile teams).
- Lucidspark: Lucidspark is Lucid's collaborative whiteboard product, tightly integrated with Lucidchart for diagramming. It serves enterprise teams for brainstorming and visual collaboration, directly competing with Stormboard in the same buyer segments.
- Mural: Mural is a direct competitor offering a digital whiteboard for visual collaboration with templates, agile workflows, and AI features. It serves enterprise customers with similar use cases around brainstorming, design thinking, and agile ceremonies.
- FigJam (Figma/Adobe): FigJam is Figma's collaborative whiteboard offering, now part of Adobe. It targets similar design-thinking and brainstorming workflows with sticky notes, templates, and lightweight collaboration — directly overlapping with Stormboard's brainstorming and ideation use cases.
Emerging players
- Explain Everything: Explain Everything is a collaborative whiteboard platform with strong adoption in education and increasingly in enterprise. It overlaps with Stormboard on core whiteboard functionality, though it leans more toward EdTech.
- Conceptboard: Conceptboard is a visual collaboration platform focused on enterprise teams with strong data residency and GDPR compliance. It overlaps with Stormboard's enterprise and regulated-industry use cases as a niche alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stormboard social profiles
Digital presenceStormboard compliance and trust
Trust signalCompliance2 records
Stormboard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stormboard leadership team
Management profileNumber of profiles
Profiles3 records
Stormboard funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stormboard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stormboard
What does Stormboard do?
Stormboard is a data-first collaborative digital whiteboard and workflow platform that turns unstructured team interactions into structured, data-rich workspaces. It is sold as tiered SaaS subscriptions (Personal, Business, Enterprise) and combines sticky-note whiteboarding, 250+ smart templates, real-time multi-user collaboration, bi-directional integrations with agile and productivity tools (Jira, Rally, Azure DevOps, Microsoft Teams, Slack, Zoom, Google Drive, Dropbox, Box, Zapier), and an AI co-collaborator (StormAI) for brainstorming and idea generation. Customers use it for agile planning (PI Planning, sprint planning, retrospectives), hybrid/remote collaboration, and digital transformation initiatives.
Is Stormboard a public or private company?
Stormboard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stormboard founded?
Stormboard was founded in 2012. It employs 101 to 250 people.
Where is Stormboard based?
Stormboard is headquartered in Edmonton, Canada, in the North America region.
How does Stormboard make money?
One revenue line is on record: subscription SaaS.
Who are Stormboard's main competitors?
Broad incumbents on record are Microsoft Whiteboard, Zoom Whiteboard, ClickUp Whiteboards and Atlassian Confluence Whiteboards. Direct peers are Miro, Lucidspark, Mural and FigJam (Figma/Adobe). Emerging players are Explain Everything and Conceptboard.
Does Stormboard have an API?
Yes. Stormboard offers a fully-featured Custom API that allows users to create personalized integrations. The API is referenced as available for enterprise customers to build custom integrations, and is documented at api.stormboard.com/docs. Developer documentation is at api.stormboard.com/docs.
What industry is Stormboard in?
Stormboard's product category is Collaborative Whiteboard Software. Its primary akta.pro industry code is BPAMAMAI, Whiteboarding & Visual Collaboration, with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 5132 and its SIC code is 7372.