Kicks Digital Marketing

What Kicks Digital Marketing does

Kicks Digital Marketing is an Indianapolis-based boutique digital marketing agency operating as a private LLC under the legal name Kicks Digital Marketing LLC. The firm was founded in 2016 by Matt Turow and Brooke Heffernan after they departed a larger agency, and it currently operates with a team of approximately six people. Kicks positions itself as "The Anti-Agency," emphasizing collaborative client relationships, senior-involved delivery, and full-service capabilities across the digital marketing stack rather than narrow specialty work.

The agency's core service lines are organized into three buckets: Digital Marketing (marketing strategy and consulting, pay-per-click/Google Ads, content marketing, paid social management), Web Design & Development (custom WordPress-based websites with a proprietary page builder, responsive/mobile-first design, e-commerce builds on Shopify and WooCommerce), and Graphic Design (logo, brand development, print, and trade-show materials). Underlying technology is third-party-platform dependent — primarily WordPress CMS, WooCommerce and Shopify for commerce, and Google Analytics for measurement — rather than proprietary infrastructure. The proprietary page-builder tooling is a minor differentiator that enables non-technical client updates but is not a moat in the broader market.

Commercially, Kicks earns revenue through project-based professional services engagements (web builds, branding, e-commerce launches) supplemented by ongoing digital marketing retainers. Pricing is quote-based and not publicly disclosed. Customer segments skew toward SMBs in the Indianapolis/Midwest region with a handful of enterprise accounts (Anthrotech, American Law Label, EngagedMD, Global Registration Services) across diverse verticals including e-commerce, legal/compliance, healthcare, fitness, furniture, CBD, and entertainment. Go-to-market is consultative and direct, driven by the agency website, organic content marketing (blog, case studies, social channels), and client referrals.

Name

Kicks Digital Marketing

Legal name

Kicks Digital Marketing LLC

Website

https://kicksdigitalmarketing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Kicks Digital Marketing is an Indianapolis-based boutique digital marketing agency offering web design, e-commerce development, SEO, content marketing, branding, and paid media services, primarily serving small and mid-sized businesses in the Midwest and select national clients.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Web design services
• Digital marketing agency
• Search engine optimization
• Pay-per-click advertising
• E-commerce development

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing including strategy consulting, pay-per-click advertising, content marketing, and paid social management
2. Web Design and Development: Custom website design and development services including e-commerce builds, branding, and graphic design
3. Graphic Design Services: Logo design, brand development, website and app design, traditional media and print, trade show materials

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kicks Digital Marketing is an Indianapolis-based boutique digital marketing agency that designs and builds custom websites (WordPress, Shopify, WooCommerce) and delivers full-service digital marketing including SEO, pay-per-click/Google Ads, paid social management, content marketing, branding, and graphic design. They position themselves as 'The Anti-Agency,' offering collaborative, strategy-first engagements for SMBs and select enterprise clients across multiple industries.

Product overview

Kicks Digital Marketing is an Indianapolis-based digital marketing agency operating as 'The Anti-Agency.' The company offers a comprehensive suite of digital marketing services organized around three core areas: Digital Marketing Services (including SEO, paid advertising, content marketing, and social media management), Web Design & Development (custom websites, e-commerce solutions using Shopify and WooCommerce), and Graphic Design (branding, logo design, print materials, and trade show graphics). The company also provides specialized services including e-commerce solutions, content marketing, and brand development. Their approach emphasizes thoughtful strategy, functional websites, and inspired branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services Full-service digital marketing including marketing strategy and consulting, pay-per-click/Google Ads management, content marketing, and paid social media management for SMB and enterprise clients.
• Web Design & Development Custom website design and development services including responsive web design, e-commerce development, and WordPress-based solutions for businesses needing a functional online presence.
• Graphic Design Comprehensive design services including logo design, brand development, website and app design, traditional media and print materials, and trade show/conference materials.
• E-commerce Solutions Building and optimizing e-commerce websites using Shopify and WooCommerce, including product catalog design, filtering systems, trade program pricing, and payment integration for product-based businesses.
• SEO Services Search engine optimization services designed to improve organic website visibility and traffic acquisition for client websites.
• Social Media Management

Quantifiable outcome

• Email marketing campaign for French Knot brought in over 3k in first newsletter sale and approximately 9k from subsequent sends
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Blue Fountain Media: Larger digital agency offering web design, branding, and integrated marketing to mid-market and enterprise clients. Broader scope and scale than Kicks but overlapping service lines.

Direct peers

• SmartSites: Full-service digital marketing and web design agency serving SMBs and mid-market clients across the U.S. Directly comparable to Kicks in offering mix (web design, SEO, PPC) and SMB-target customer base, though at materially larger scale.
• OuterBox: Digital marketing agency specializing in e-commerce web design, SEO, and PPC for online retailers. Directly comparable to Kicks's e-commerce client work (Liberty & 33rd, 9&8 Golf).
• Absolute Web: E-commerce-focused digital agency offering web design, development, and marketing for online retailers. Comparable to Kicks's e-commerce implementation and content marketing offerings.
• Lounge Lizard: Digital marketing and web design agency offering branding, web design, SEO, and PPC services. Comparable service-line breadth and SMB/mid-market positioning to Kicks.
• Coalition Technologies: Web design and SEO-focused agency with strong e-commerce implementation expertise. Comparable to Kicks's e-commerce and WooCommerce/Shopify build capabilities.
• WebFX: Large U.S. digital marketing agency offering web design, SEO, PPC, and content marketing to SMB and enterprise clients. Closest scaled analog to Kicks's full-service agency model with similar service line-up.
• KlientBoost: Boutique-to-mid-market digital marketing agency specializing in PPC, paid social, and conversion-rate optimization for SaaS and e-commerce brands. Comparable to Kicks in offering creative + paid-media services to growth-oriented SMBs.
• LYFE Marketing: Boutique digital marketing agency providing social media, SEO, PPC, and web design to SMBs. Closely comparable in size, service mix, and target customer profile.
• Thrive Internet Marketing Agency: Full-service digital marketing agency covering web design, SEO, social media, and PPC for SMBs. Direct competitor in the boutique digital agency category Kicks operates in.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KICKSdigital
• Facebookfacebook.com/kicksdigital
• LinkedInlinkedin.com/company/kicksdigitalmarketing
• Instagraminstagram.com/kicksdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kicks Digital Marketing