Local Vacation Rentals

What Local Vacation Rentals does

Local Vacation Rentals (LocalVR) is a privately-held, full-service luxury vacation rental and second home management company headquartered in Denver, Colorado, with local operational teams in six premium U.S. mountain and lakefront destinations: Breckenridge, Vail, and Telluride in Colorado; Park City in Utah; Big Sky in Montana; and Lake Tahoe spanning California/Nevada. Founded in 2015 as a cleaning service in Breckenridge and expanded into full-service property management by 2016, the company manages 550+ properties under a model that emphasizes dedicated local staff in each market (1:10 staff-to-home ratio, tightening to 1:4 for Luxe-tier properties).

The core technology stack is built in-house and includes an owner portal, dynamic pricing tools, maintenance tracking systems, and a triple-tier inspection protocol with photo documentation. The platform integrates Stripe for payments, Salesforce for CRM, Intercom for support, and PostHog for product analytics, and the company distributes inventory across 10+ channels including Airbnb Luxe, VRBO, Expedia, Booking.com, Marriott Homes & Villas, Plum Guide, Whimstay, and Wander, plus a direct booking site. A 50k+ Premier Guest Network and a 38-partner concierge ecosystem (private chefs, ski rentals, transportation, wellness services) extend the service beyond traditional property management.

LocalVR's revenue model combines a 20–35% commission take rate on rental revenue (with case-study properties grossing $87K to $768K annually), monthly subscription fees for non-rental Second Home Management, and revenue share or referral fees from concierge add-on services. The company is founder-led (CEO RJ Half, COO Jasmine Slivka, CRO Sam Amir) with a Chief Experience Officer hired from competitor Evolve, reports 96% owner satisfaction and retention, and operates with 51–100 employees. No external funding rounds are disclosed.

Name

Local Vacation Rentals

Legal name

LocalVR, LLC

Website

https://golocalvr.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Local Vacation Rentals (LocalVR) is a Denver-based, founder-led luxury vacation rental and second home management company operating across six premium U.S. mountain and lakefront destinations with 550+ properties, in-house technology, and dedicated local teams serving high-end property owners.

Ownership category

akta.pro rank

Product category

Vacation Rental Property Management

NAICS

Consumer Goods Rental (5322)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

Keywords

• Vacation rental management
• Luxury property management
• Short-term rental services
• Second home management
• Vacation rental marketing

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vacation Rental Management: Full-service property management taking commission on rental revenue generated. Handles all operations including guest management, housekeeping, maintenance, marketing, and pricing optimization.
2. Second Home Management: Monthly fee-based property care for non-rental second homes. Includes weekly inspections, seasonal maintenance, 24/7 emergency coordination, and dedicated property manager.
3. Concierge & Add-on Services: Revenue share or referral fees from concierge services including private chef bookings, grocery stocking, ski rentals, transportation, and wellness services across partner network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

LocalVR provides full-service luxury vacation rental management for property owners in six premium U.S. mountain and lakefront destinations, handling marketing, dynamic pricing, distribution across 10+ booking platforms, guest communications, housekeeping, maintenance, and inspections on a commission basis (typically 20–35% of rental revenue). The firm also offers monthly second-home management for non-rented properties, a LocalShield damage/liability protection program bundled into every booking, and a curated concierge partner network for guest add-on services.

Product overview

LocalVR operates as a unified luxury vacation rental management platform with a core Vacation Rental Management product supplemented by multiple add-on modules and programs. The core product handles full-service property management including marketing, dynamic pricing, guest support, housekeeping, and maintenance across six premium destinations. Supporting modules include Second Home Management for non-rented properties, LocalShield™ Protection for damage and liability coverage, a Proprietary Owner Portal and Dynamic Pricing Tools (both built in-house), the Luxe Program for ultra-luxury tier properties, Private Chef Experiences, a VIP Guest Program, and a Concierge Network of 38+ vetted local service partners. The portfolio is unified by in-house built technology (owner portals, pricing tools, maintenance systems) and dedicated local teams on the ground in each market.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rental Management Full-service luxury vacation rental management covering property marketing, dynamic pricing, guest communications, housekeeping, maintenance, and distribution across Airbnb, VRBO, and direct booking channels. Targeted at owners of luxury homes in six premium U.S. mountain and lakefront destinations.
• Second Home Management

Quantifiable outcome

• 96% owner satisfaction and retention rate
• +5 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

42 partnerships are on record, tiered minor.

• LocalVR GroceryminorGTM or Marketing PartnerIn-house grocery stocking service operating across all markets: Lake Tahoe, Park City, Big Sky, Breckenridge, Telluride, and Vail
• yhangry (Private Chef)minorGTM or Marketing PartnerChef booking platform providing private chef services across all markets with $100 off bookings over $600 using code LOCALVR100
• Ski ButlersminorGTM or Marketing PartnerSki and snowboard rental delivery service across Lake Tahoe, Park City, Big Sky, Breckenridge, Telluride, and Vail with 10% LocalVR discount
• Baby QuipminorGTM or Marketing PartnerBaby gear rental service available in Lake Tahoe, Park City, Big Sky, and Vail markets
• Black Tie Ski & Bike RentalsminorGTM or Marketing PartnerBike and ski rental service in Park City, Big Sky, Breckenridge, Vail, and Telluride with 10% discount using code LocalVR
• Vacation Rental Insurance / GeneraliminorGTM or Marketing PartnerTrip insurance provider operating across all markets to protect guest bookings
• Colorado Mountain OxygenminorGTM or Marketing PartnerAltitude sickness relief service in Breckenridge and Vail with 10% LocalVR discount
• Elevate SaunaminorGTM or Marketing PartnerMobile sauna and cold plunge service in Breckenridge and Vail for post-activity recovery
• Nova GuidesminorGTM or Marketing PartnerATV tours, Jeep tours, fly fishing, and archery in Breckenridge and Vail
• Peak 1 ExpressminorGTM or Marketing PartnerShuttle service in Breckenridge and Vail with 10% off using group code GOLOCALVR
• All Seasons AdventuresminorGTM or Marketing PartnerSnowshoe, winter fly fishing, dog sledding, snowmobiling, and XC skiing in Park City with 10% discount using code LocalVR
• Tahoe Adventure CompanyminorGTM or Marketing PartnerKayak, paddleboard, biking, hiking, and rock climbing tours and rentals in Lake Tahoe with promo code LocalVR10
• Telluride OutsideminorGTM or Marketing PartnerFly fishing, 4WD, rafting, and SUP tours in Telluride with LocalVR promo code
• Wasatch ExcursionsminorGTM or Marketing PartnerATV/UTV rentals and tours in Park City with 10% off using code LocalVR10
• Resort SittersminorGTM or Marketing PartnerChildcare sitters who come to the vacation home in Breckenridge with 10% off when choosing LocalVR on intake form
• elIVate Mobile IVminorGTM or Marketing PartnerMobile IV therapy and wellness service in Lake Tahoe
• Prime IV Hydration & WellnessminorGTM or Marketing PartnerMobile IV therapy service in Park City
• BringitminorGTM or Marketing PartnerSame-day luggage storage and delivery to/from airport to property in Park City with 20% discount using code GoLocalVR2
• Performance Tours Whitewater RaftingminorGTM or Marketing PartnerWhitewater rafting in Breckenridge and Vail, rated #1 for 15 years running, with 10% LocalVR10 discount
• Heli TraxminorGTM or Marketing PartnerHelicopter skiing service in Telluride
• Powderbird Helicopter SkiingminorGTM or Marketing PartnerHelicopter skiing in Park City with LocalVR promo code
• Lone Mountain LimominorGTM or Marketing PartnerLimousine and shuttle service in Big Sky with 5% discount using code LOCALVR
• Cruiser's AcademyminorGTM or Marketing PartnerPrivate sailing charters, day sailing, and lessons in Lake Tahoe
• Breckenridge StablesminorGTM or Marketing PartnerHorseback riding in Breckenridge
• Colorado Adventure GuidesminorGTM or Marketing PartnerHiking, biking, skiing, climbing, and rafting in Breckenridge with 10% direct booking discount
• Rocky Mountain Outfitters / Soldier Hollow StablesminorGTM or Marketing PartnerHorseback riding and fly fishing in Park City
• Piping Rock HorsesminorGTM or Marketing PartnerHorseback riding in Lake Tahoe with 10% discount using code VR10
• Lake Tahoe FloatsminorGTM or Marketing PartnerFloating docks and fun floats in Lake Tahoe
• Summit Rental CarminorGTM or Marketing PartnerRental car and eBikes delivered to door in Breckenridge with 10% off using code LOCALVR
• OneUp SportzminorGTM or Marketing PartnerSki bikes in Breckenridge
• Lost SaunaminorGTM or Marketing PartnerPersonal sauna rentals in Lake Tahoe
• Oxygen DeliversminorGTM or Marketing PartnerOxygen delivery service in Telluride for altitude sickness relief
• Elite IV Lounge BreckenridgeminorGTM or Marketing PartnerMobile IV therapy delivered to home in Breckenridge
• Rocky Mountain IV MedicsminorGTM or Marketing PartnerIV delivery service in Telluride
• Palmyra LimominorGTM or Marketing PartnerLimousine service in Telluride
• Snow Country TransportationminorGTM or Marketing PartnerLimousine service in Park City
• Tahoe Thunder TaximinorGTM or Marketing PartnerTaxi service in Lake Tahoe
• At Your Breck and CallminorGTM or Marketing PartnerPrivate chef and meal delivery in Breckenridge with 16+ years experience serving Colorado mountain communities
• Chef DaltonminorGTM or Marketing PartnerFull-service private events chef in Park City with 18+ years in food and beverage, serving 4-20 guests
• HeyChef!minorGTM or Marketing PartnerIn-home events chef service in Lake Tahoe founded in 1997, showcasing Tahoe's hospitality professionals
• Chef Eliza (Aliza)minorGTM or Marketing PartnerTop Chef alum providing bistro cuisine with French technique in Telluride
• Contessa CateringminorGTM or Marketing PartnerRefined private dining and event design in Big Sky with Art Institute of Seattle training and Ritz-Carlton experience

Scale indicators18 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Vacasa: Vacasa is the largest U.S. full-service vacation rental manager, operating across thousands of properties in beach, mountain, and lakefront destinations. Directly comparable to LocalVR's full-service management model, take-rate economics, and multi-market expansion strategy, but at national scale.
• Evolve Vacation Rental: Evolve is a national full-service vacation rental manager combining a marketplace layer with hands-on local operations. Direct competitor in the same premium-resort segments, and notably LocalVR's CXO Danny Hajek previously held an executive role at Evolve, underscoring the direct overlap in operating model and customer profile.
• AvantStay: AvantStay is a luxury-focused full-service vacation rental manager with a portfolio of high-end homes in resort destinations. Competes head-to-head with LocalVR in the ultra-luxury tier, using similar direct booking, design-led properties, and tech-enabled operations.
• TurnKey Vacation Rentals: TurnKey offers professional vacation rental management with local teams, dynamic pricing, and 24/7 guest support. Comparable service model and target owner segment to LocalVR, with overlap in mountain and lakefront markets.
• SkyRun Vacation Rentals: SkyRun is a franchise-style vacation rental management network with strong presence in mountain ski markets (Breckenridge, Park City, Steamboat). Closely comparable to LocalVR in geographic footprint, customer profile, and full-service local operations.
• Grand Welcome: Grand Welcome is a vacation rental management company with operations in mountain, beach, and lakefront destinations, offering professional photography, dynamic pricing, and concierge services. Comparable mid-to-premium positioning and full-service management model.
• Plum Guide: Plum Guide is a curated luxury vacation rental platform operating in premium global destinations with strict quality vetting of properties. While more marketplace/quality-curation focused than LocalVR's operations-led approach, Plum Guide is a distribution partner and competes for the same ultra-luxury guest and owner relationships.

Emerging players

• Wander: Wander operates premium short-term rental properties in select destinations with a tech-forward, branded-residence model. Distribution partner of LocalVR but increasingly a competitor in the ultra-luxury segment with vertically integrated property experience.

Broad incumbents

• Marriott Homes & Villas: Marriott's vacation rental program is a major distribution and management-adjacent player in the premium tier. Listed as a LocalVR distribution partner but also a broader incumbent with brand-driven guest demand and global scale that competes for high-end property owners.

Regional players

• SummitCove Property Management: SummitCove is a Breckenridge-based vacation rental manager competing directly with LocalVR in the Summit County market. Highly comparable operating model and customer base, focused on a narrower geography (one market) versus LocalVR's six-market footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local Vacation Rentals