Pegamento

Name

Pegamento

Legal name

Pegamento B.V.

Website

https://pegamento.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Pegamento is a Netherlands-based provider of customer contact optimization solutions, combining proprietary VoIP, AI integration (AI-Connector), computer vision, and partner platforms (Sprinklr, NICE RPA, Mendix) to automate and unify omnichannel customer service for Dutch government, healthcare, insurance, and enterprise clients.

Ownership category

akta.pro rank

Product category

Customer Contact / Customer Experience Software

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Marketing Consulting Services (541613)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Telephone Interconnect Systems (7385), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

akta.pro secondary industries

General Customer Service (Order/Account/Inquiries) (BPAAABAA), Technical Support & Helpdesk Contact Centers (BPAAAAAI)

Keywords

• Customer contact automation
• AI customer service platforms
• Omnichannel contact center software
• Robotic process automation
• Computer vision solutions

Headquarters

HQ city

Zeist

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing & Platform Fees: Revenue from proprietary software platform including AI-Connector, Phone System, Knowledge Base, and related modules. Typically sold as part of comprehensive customer contact solutions with subscription or licensing structure.
2. Implementation & Professional Services: Fully managed implementation services from intake to go-live, including system integration with customer systems, business analysis, and custom development. Professional services for deployment of Mendix low-code applications, NICE RPA, and Sprinklr platforms.
3. Technology Partner Platform Revenue: Revenue from deploying and integrating partner technologies including Sprinklr (omnichannel platform), Mendix (low-code development), NICE RPA (robotic process automation), and hosting via Uniserver.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Pegamento delivers customer contact optimization solutions that automate routine interactions and connect to human agents where needed. Its core offering is a modular platform built on the proprietary AI-Connector integration layer and in-house Phone System (VoIP telephony hosted in Dutch data centers), augmented by deployed partner platforms (Sprinklr for omnichannel, NICE RPA for process automation, Mendix for low-code custom apps). It also offers computer vision products (Vision Engine, Smart Detection) for safety, sports tracking and industrial process optimization.

Product overview

Pegamento delivers customer contact optimization solutions that automate where possible and connect where necessary. The portfolio is organized as a platform-plus-modules architecture centered on the AI-Connector as the central integration layer, complemented by the WorkplaceX digital workspace platform. Core products include Business Analysis (consulting methodology), Agentic AI (autonomous AI agents), Contact Center, and Phone System (proprietary VoIP). Add-on modules include Mail Assistant, Process Assistant, Knowledge Base, Smart Detection, and Vision Engine for computer vision applications. The company leverages Sprinklr as an all-in-one CCaaS platform, NICE RPA for process automation, and Mendix for low-code custom development. Solutions are built on AI-powered intelligence using OpenAI GPT-4 and Meta LLaMA models, hosted exclusively in Dutch data centers via Uniserver partnership for data sovereignty.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Analysis A consultative, five-step business analysis engagement used to identify customer contact strengths and bottlenecks and to define the right technology solution ahead of implementation. It is the standard entry engagement for new enterprise customers.
• AI-Connector Proprietary modular integration platform that connects communication channels, knowledge sources and AI models to automate customer interactions. Generates answers from company data and tone of voice, classifies incoming questions, summarizes conversations and updates CRM automatically while continuously learning from employee feedback.
• Mail Assistant AI-powered email management solution delivered via Outlook/Gmail plugin that reads incoming emails, recognizes frequently asked questions, and prepares draft responses for employee review before sending.
• Process Assistant Central team interface for distributing, tracking, and handling customer inquiries, consolidating multiple inboxes into one overview for the entire customer contact team.
• Agentic AI Autonomous AI agents that act as digital colleagues for customer service teams, thinking along and continuously improving. They can independently handle customer interactions and plan appointments, supporting or replacing human agents where appropriate.
• Contact Center Omnichannel contact center solution integrating telephony, chat, email, and social media channels, with intelligent routing, real-time analytics and workforce management. Built on the Sprinklr CCaaS platform integrated with Pegamento's Phone System and AI-Connector.
• Phone System Pegamento's proprietary IP telephony (VoIP) platform developed entirely in-house, cloud-native and scalable, hosted in Dutch data centers. Provides intelligent telephony that connects people, teams and systems and integrates with AI, CRM and workflow solutions.
• Knowledge Base Integrated knowledge management solution for customer contact teams that enables self-service support, automatic knowledge retrieval, and consistent information delivery across all channels, used together with the AI-Connector.
• Smart Detection AI-powered image analysis solution that detects and analyzes visual elements in real time, used for quality control, safety monitoring and process optimization across industrial and public-sector environments.
• Vision Engine Computer vision platform for process optimization through image and video analysis. Applications include safety monitoring on bridges, sports player tracking, body measurements via smartphone and production line quality control.
• WorkplaceX Pegamento's digital workspace platform that serves as a single access point to all of its solutions, combining customer contact, telephony, process automation, knowledge management and AI into one intuitive interface and scaling from 10 to 1,000 users.
• Nice RPA Deployment Deployment and customization of NICE robotic process automation (RPA) to automate repetitive, error-prone tasks such as processing customer data, declarations and standard reports 24/7, combined with Pegamento's AI for smart document recognition and email interpretation.
• Mendix Low-Code Applications Rapid, secure and scalable low-code application development on the Mendix platform for complex customer-specific processes, including smart notification systems, AI assistants for employees, customer portals, and mobile apps with AI integration, for industries such as healthcare, government and logistics.

Quantifiable outcome

• 85-90% correct call routing
• +4 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability11 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SprinklrcoreTechnology or IntegrationSprinklr provides the comprehensive omnichannel platform foundation for many of Pegamento's customer contact solutions. One platform integrates social, email, chat, voice, self-service, AI and workforce management with 30+ channels, GenAI chatbots, sentiment analysis, and automated quality control.
• NICEcoreTechnology or IntegrationNICE RPA (robotic process automation) enables automation of repetitive, error-prone tasks. Bots perform tasks 24/7 error-free and scalable. Pegamento combines NICE RPA with AI for smart document recognition, email interpretation and decision logic.
• MendixcoreTechnology or IntegrationMendix is the low-code platform used for rapid, flexible and scalable application development. Pegamento builds secure, scalable low-code applications for complex processes in healthcare, government and logistics industries.
• UniservercoreTechnology or IntegrationExclusive hosting partnership with Uniserver providing fully Dutch cloud platform with no foreign dependencies. Ensures 100% compliance, data sovereignty, and future-proof infrastructure running on enterprise-grade data centers (Equinix, NorthC, Equans Beek).
• World Wildlife Fund (WWF)minorOthersPegamento supports WWF initiatives such as 'Give Water Space' to protect ecosystems and habitats worldwide as part of corporate social responsibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sinch: Swedish-headquartered CPaaS and conversational AI vendor with global reach. Comparable as a European-headquartered, broader-scale alternative in messaging, voice and AI-driven customer engagement.
• NICE: Global CCaaS and RPA vendor (also a Pegamento partner for NICE RPA). Competes broadly with Pegamento's contact center, RPA and AI-assisted agent capabilities as part of a much larger enterprise suite.
• Enghouse Systems: Canadian vendor of contact center, video and communications solutions serving enterprise and public sector globally. Comparable as a broader CCaaS/UC incumbent overlapping with Pegamento's enterprise telephony and contact center footprint.
• Sprinklr: Unified CX platform for social, email, chat, voice and AI. A core Pegamento partner but also a broad incumbent that sells directly to large enterprises and could disintermediate smaller integrators.
• Genesys: Global CCaaS and CX platform leader offering omnichannel routing, workforce engagement and AI. Larger incumbent competing with Pegamento's Contact Center and AI orchestration layer across the same enterprise buyers.

Direct peers

• NewOnes: Dutch Genesys Gold partner providing CCaaS, telephony and customer engagement solutions to Benelux enterprises and public sector. Closely comparable in target customers, partner-led delivery model and Dutch market focus.
• Inbenta: European (Spanish-headquartered) conversational AI platform for customer support automation, including AI agents and knowledge management. Comparable to Pegamento's AI-Connector and Agentic AI offerings for enterprise customer support.
• Anywhere365: Dutch dialogue management and enterprise voice platform for Microsoft Teams-based contact centers. Directly comparable to Pegamento's enterprise telephony and contact center offering in the Dutch enterprise market.
• CM.com: Dutch-headquartered Conversational AI and CPaaS platform offering omnichannel customer engagement, AI agents and contact center solutions. Directly comparable to Pegamento as a Benelux-headquartered AI/contact center vendor targeting enterprise and public sector buyers.
• Cognigy: German-based enterprise conversational and agentic AI platform for customer service automation. Directly comparable AI-first competitor targeting large enterprises with agent-assist and autonomous agent capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pegamento1975
• LinkedInlinkedin.com/company/pegamento/posts/?feedView=all

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pegamento