Prontmed

What Prontmed does

Prontmed (legal name: PRONTMED TECNOLOGIA DE DADOS EM SAÚDE S.A.) is a Brazilian cloud-based healthcare SaaS company that has operated since 1996 — with its modern corporate phase formalized in 2011 — and is headquartered in São Paulo. Its core product, ProntmedHub, is an electronic health record (EHR) and clinical management platform accessed via web and mobile, with data centers in Brazil and the United States. The platform is modular, comprising scheduling with WhatsApp-based appointment confirmation, specialty-specific electronic medical records (40+ specialties served), electronic prescription with ANVISA-standard format and drug-interaction checking, integrated telemedicine, TISS-standard billing, digital signatures, a clinical decision support module (Clinical Insights), a protocol-driven guidance module (SmartPEP), a real-time clinical dashboard for managers, patient navigation with integrated laboratory scheduling (Fleury, A+, IsaLab, Beep, Labi), and PREMs/PROMs patient-reported outcome measurement. Specialty-specific EHR templates, validated medical scales, and ANVISA/TISS compliance are positioned as the differentiating technical foundation, 'built by healthcare professionals for healthcare professionals.'

Name

Prontmed

Legal name

PRONTMED TECNOLOGIA DE DADOS EM SAÚDE S.A.

Website

https://prontmed.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Prontmed is a Brazilian cloud-based SaaS EHR and clinical management platform serving 10,000+ healthcare professionals and 40+ specialties across Brazil with specialty-specific electronic medical records, telemedicine, TISS billing, WhatsApp-integrated scheduling, and clinical decision support modules.

Ownership category

akta.pro rank

Product category

Electronic Health Records (EHR) Software

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Clinical Forms, Templates & Digital Consent (eSignature) (HLACAAAJ)

Keywords

• Electronic health records
• Clinical management software
• Medical practice software
• Telemedicine platform
• Healthcare SaaS

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (ProntmedHub): Monthly recurring subscription revenue from three tiered plans (Básico, Profissional, Avançado) and enterprise custom plans. All plans are monthly with automatic renewal. Users can pay via credit card, bank slip, or bank transfer (corporate only). Annual price adjustments are made using the IPCA index.
2. Data Migration Service: One-time paid service for migrating clinical data from other clinic management platforms to Prontmed. Pricing varies based on complexity and service time. Migration service was suspended for 12 months in 2025.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Prontmed operates ProntmedHub, a cloud-based electronic health record (EHR) and clinical management SaaS platform built for Brazilian healthcare professionals and healthcare organizations. The platform unifies specialty-specific electronic medical records, intelligent scheduling with WhatsApp reminders, electronic prescription with drug interaction checking, integrated telemedicine, TISS-standard billing, clinical decision support (Clinical Insights / SmartPEP), real-time clinical dashboards, patient navigation with integrated laboratory networks, and PREMs/PROMs outcome measurement.

Product overview

Prontmed is a Brazilian electronic health record and clinical management platform organized as a modular architecture centered on ProntmedHub. The core platform provides electronic medical records, appointment scheduling, and billing capabilities, with additional specialized modules including Telemedicina for remote consultations, Clinical Insights for cognitive decision support, SmartPEP for protocol-based clinical guidance, Dashboard Clínico for real-time operational visibility, PREMs/PROMs for patient-reported outcomes, Navegação do Paciente for patient flow management, and API de Dados for data interoperability. The platform offers tiered pricing (Básico at R$139, Profissional at R$169, Avançado at R$249) plus custom enterprise plans, and has integrated with major laboratory networks including Fleury, A+, IsaLab, Beep, and Labi for exam scheduling. The company also publishes Dose Certa, a weekly health-focused newsletter.

Differentiator

Problem solved

Functional benefit

Brands

• ProntmedHub: A product for healthcare professionals that provides clinical management services including electronic medical records, electronic prescription with ANVISA standard generation, exam requests, electronic medical certificates, calculators and risk scores, specialty-specific consultation stages, exam result tracking tables with graphs, laboratory integration, surgery requests, and additional functionalities.
• Telemedicina
• SmartPEP
• Clinical Insights
• Dashboard Clínico
• Dose Certa

Products and services

• ProntmedHub Main cloud-based clinical management platform that provides electronic medical records, electronic prescriptions with ANVISA-standard format, exam requests, electronic medical certificates, specialty-specific consultation stages, exam result tracking tables with graphs, laboratory integration, surgery requests, billing, and appointment scheduling for Brazilian healthcare professionals and healthcare organizations.
• Telemedicina Telemedicine module that enables patients and doctors to conduct remote consultations within ProntmedHub, with the patient's video appearing on the same screen where the healthcare professional records clinical information. Available with up to 10 hours in the Profissional plan and unlimited in the Avançado plan.
• SmartPEP Intelligent electronic medical record system with clinical decision support based on validated clinical protocols, guiding healthcare teams through standardized clinical decision-making processes to increase clinical relevance and care quality. Targeted at healthcare managers and organizations.
• Clinical Insights Cognitive clinical decision support system included in the Avançado plan that processes structured patient data collected during consultations to provide actionable clinical insights for healthcare professionals and managers.
• Dashboard Clínico Clinical dashboard solution for health managers providing real-time visibility and control over clinical operations, displaying standardized data filled in by the clinical team for informed decision-making. Targeted at enterprise healthcare managers and organizations.
• API de Dados Data API solution for health managers enabling data interoperability and integration with external systems for advanced analytics and reporting. Targeted at enterprise healthcare organizations.

Quantifiable outcome

• 40%+ average reduction in no-shows with intelligent scheduling and WhatsApp confirmation reminders
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature11 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• SIMES (Sindicato dos Médicos do Espírito Santo)minorGTM or Marketing Partner · 28 June 2023Prontmed and SIMES partnership offering up to 37% discount on ProntmedHub for associated physicians in Espírito Santo state.
• APM (Associação Paulista de Medicina)minorGTM or Marketing PartnerAPM members receive exclusive discounts on ProntmedHub subscription plans through a dedicated booking page. Prontmed offers up to 37% discount for associated members, facilitating adoption within the medical community.
• SOGESP (Associação de Obstetrícia e Ginecologia do Estado de São Paulo)minorGTM or Marketing PartnerSOGESP members receive exclusive discounts on ProntmedHub subscription plans through a dedicated booking page. Partnership facilitates adoption among OB/GYN specialists.
• SBACV (Sociedade Brasileira de Angiologia e Cirurgia Vascular)minorGTM or Marketing PartnerSBACV members receive exclusive discounts on ProntmedHub subscription plans through a dedicated booking page.
• SBC (Sociedade Brasileira de Cardiologia)minorGTM or Marketing PartnerSBC members receive exclusive discounts on ProntmedHub subscription plans through a dedicated booking page.
• SIMERS (Sindicato Médico do Rio Grande do Sul)minorGTM or Marketing PartnerSIMERS members receive exclusive discounts on ProntmedHub subscription plans through a dedicated booking page.
• SBR (Sociedade Brasileira de Reumatologia)minorGTM or Marketing PartnerSBR members receive exclusive discounts on ProntmedHub subscription plans through a dedicated booking page.
• Laboratório FleurycoreTechnology or IntegrationIntegrated laboratory network partner within the patient navigation module. Patients can choose Fleury to schedule and conduct exams directly from the Prontmed platform, reducing scheduling friction and improving care continuity.
• A+ Medicina DiagnósticacoreTechnology or IntegrationIntegrated laboratory network partner within the patient navigation module, enabling direct exam scheduling within the Prontmed platform.
• IsaLabcoreTechnology or IntegrationIntegrated laboratory network partner within the patient navigation module, enabling direct exam scheduling within the Prontmed platform.
• Beep SaúdecoreTechnology or IntegrationIntegrated laboratory network partner within the patient navigation module, enabling direct exam scheduling within the Prontmed platform.
• Labi ExamescoreTechnology or IntegrationIntegrated laboratory network partner within the patient navigation module, enabling direct exam scheduling within the Prontmed platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Memed: Memed is a Brazilian digital prescription and clinical decision support platform used by tens of thousands of physicians. While more narrowly focused on e-prescribing than Prontmed, it overlaps in the prescription, drug interaction, and physician workflow tooling layers, and competes for the same doctor audience in Brazil.
• Doctoralia (Docplanner): Doctoralia, part of Docplanner Group, operates in Brazil as a doctor discovery and practice management platform. It overlaps with Prontmed in scheduling, patient communication, and clinic workflow SaaS, though it is also a marketplace for patient acquisition.

Direct peers

• Ninsaúde: Ninsaúde is a Brazilian cloud-based clinic and EMR management SaaS used by individual physicians, clinics, and small hospital groups. Like Prontmed, it offers scheduling, electronic medical records, billing, and telemedicine on a tiered subscription model targeting the same Brazilian SMB healthcare market.
• iClinic: iClinic is a leading Brazilian SaaS EHR and clinic management platform serving individual doctors and small clinics with subscription pricing. It directly competes with Prontmed's ProntmedHub across scheduling, electronic medical records, telemedicine, and billing for SMB healthcare professionals in Brazil.
• Amplimed: Amplimed is a Brazilian SaaS electronic medical record platform focused on doctors and clinics with specialty templates, scheduling, prescription, and telemedicine features. It competes head-to-head with Prontmed's ProntmedHub for Brazilian physician office customers.
• PEP Cloud (Pixeon): Pixeon's PEP Cloud is a Brazilian SaaS electronic patient record and clinic management platform used by clinics, diagnostic centers, and hospitals. It is comparable to Prontmed in offering modular EHR, scheduling, and billing functionality tailored to the Brazilian healthcare market.
• Feegow: Feegow is a Brazilian clinic management SaaS offering electronic medical records, scheduling, financial management, and marketing tools for clinics and physicians. It directly competes with Prontmed for the SMB healthcare professional and clinic segment in Brazil.

Broad incumbents

• MV Sistemas (MV Health): MV is a large Brazilian healthcare IT vendor offering hospital information systems, electronic medical records, and clinical management for hospitals and large providers. It is a broader incumbent than Prontmed and competes primarily in the enterprise and hospital segment that Prontmed is targeting with its 'Empresas' SKU.
• TOTVS Saúde: TOTVS is Brazil's largest enterprise software company and has a healthcare vertical offering ERP and clinic/hospital management solutions. As a broad incumbent with deep distribution in Brazil, it is a competitor for larger clinic and hospital customers that Prontmed's enterprise plan targets.
• Philips Tasy: Philips Tasy is a hospital information system used by large hospitals and health systems across Brazil and Latin America. It is a broader enterprise incumbent that competes with Prontmed for large health organization customers seeking integrated EHR, billing, and clinical workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prontmed
• YouTubeyoutube.com/channel/UCbp_3L57zrKQb_MkG3spKSQ
• Facebookfacebook.com/prontmed
• LinkedInlinkedin.com/company/prontmed
• Instagraminstagram.com/pront.med

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prontmed