The Driven Race & Club Solutions

Name

The Driven Race & Club Solutions

Legal name

The Driven Race & Club Solutions LLC

Website

https://thedriven.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Spectator Sports (71121), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA), Corporate Event Staffing & Registration Services (HSACADAE)

Keywords

• Event registration software
• Club management software
• Race timing integration
• Online ticketing platform
• Peer-to-peer fundraising

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Transaction Fees - Registrations: Per-transaction fees charged on event registrations. Fees are paid by participants or deducted from event proceeds. Competitive pricing with low per-cart fees including credit card and bank processing fees.
2. Donation & Sponsorship Processing: Low processing fees on donations and sponsorship transactions collected through the platform.
3. Club Membership Management: Club solutions with membership registration, autorenewal, and management tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Driven provides a cloud-based SaaS platform for online event registration, ticketing with reserved seating, club membership management, and peer-to-peer fundraising, primarily serving race directors, running clubs, and fitness organizations. The platform also offers an integrated Volunteer Management module, timing software integration with The Race Director and RunScore, and a custom IT Solutions division for web design, mobile app development, and cloud hosting.

Product overview

The Driven Race & Club Solutions provides a modular SaaS platform for race directors, running clubs, and fitness organizations. The core product suite consists of Event Solutions (event creation, online registration, participant management, and financial reporting), Club Solutions (membership management, club websites, training programs, and member communication), Ticket Solutions (online ticketing with reserved seating), and the Fundraising Platform (peer-to-peer fundraising with team/individual pages). Additional integrated modules include Volunteer Management for event coordination, Timing Integration connecting with The Race Director and RunScore software, and Dynamic Registration for on-site event day sign-ups. The IT Solutions division offers complementary services including custom web design, mobile app development, responsive web design, cloud hosting, and promotional design services. The platform is designed for sporting events including running, cycling, swimming, triathlon, and multisport events.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Solutions
• Club Solutions Club membership management platform featuring instant website builder, online membership registration, autorenewal capabilities, e-newsletters, member communication tools, training program management, and shoe/activity tracking. Targets running clubs, fitness organizations, and sports clubs needing website and membership management.
• Ticket Solutions Online ticketing platform with reserved seating capabilities for events of any type. Supports group pricing, discount codes, multiple registration periods, and integration with Club Solutions. Targets event organizers selling tickets with assigned or reserved seating.
• Fundraising Platform Peer-to-peer fundraising platform that can be integrated with events or used standalone. Supports team and individual fundraising pages with progress bars, donation levels, social media sharing, and real-time reporting. Targets nonprofits, charities, and event organizers running fundraising campaigns.
• IT Solutions Professional web and mobile services including custom web design, mobile application development for iOS and Android, responsive web design, cloud hosting and maintenance, e-commerce setup, and promotional graphic design services. Targets clubs, events, and businesses needing custom technology projects.

Quantifiable outcome

• Financial reporting time reduced by 80-90% compared to previous systems
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Road Runners Club of AmericacoreGTM or Marketing PartnerThe Driven is a repeat sponsor of the Road Runners Club of America, gaining visibility and credibility among running clubs and race directors across the country.
• ROAD iDminorGTM or Marketing PartnerPartner offering special products and deals to The Driven's event/club directors and their participants/members.
• KukimbeminorGTM or Marketing PartnerPartner providing special offers and products to The Driven's event/club directors and members.
• Next Wave Insurance Services, LLCminorGTM or Marketing PartnerPartner offering insurance services to The Driven's event/club directors through RegistrationSaver.
• eventbaxxminorGTM or Marketing PartnerPartner providing event management products and services to The Driven's customers.
• The Race DirectorcoreTechnology or IntegrationIntegrated timing software partner. The Driven platform connects with The Race Director software for participant data synchronization, bib number assignment, and race results management.
• Run ScorecoreTechnology or IntegrationIntegrated timing software partner. The Driven connects with RunScore software for race scoring and timing data integration.
• StravacoreTechnology or IntegrationAPI integration allowing athletes to connect their Strava accounts. The Driven accesses athlete profile, activity data (distance, time, speed, heart rate), GPS route data, and segment performance data.
• GarmincoreTechnology or IntegrationIntegration allowing club members to automatically sync training activities from Garmin accounts to their club profiles.

Scale indicators2 records

Recent moves6 records

Direct peers

• MemberPlanet: MemberPlanet offers membership management, event registration, payments, and communications for clubs and small organizations. It targets a similar small-to-mid club customer base as The Driven's Club Solutions product.
• RunSignup: RunSignup is the leading online registration platform for endurance races in the US, offering a near-identical freemium + transaction-fee model with similar feature breadth (registration, club management, fundraising, timing integration). It is the most directly comparable competitor to The Driven.
• Race Roster: Race Roster provides online registration, ticketing, and fundraising for running, cycling, and multisport events, with strong timing-software integrations. It targets the same race-director and endurance-sports customer base as The Driven, primarily in North America.
• Wild Apricot: Wild Apricot is a membership-management SaaS for small clubs and associations, with built-in website builder, event registration, and online payments. It competes with The Driven's Club Solutions offering in the small-club and association segment.
• Community Brands (ClubExpress): ClubExpress provides club websites, membership management, event registration, and communications for member-based organizations. It directly overlaps with The Driven's Club Solutions product for running and sports clubs.

Broad incumbents

• Active.com: Active.com is a long-standing endurance- and active-lifestyle registration and activity platform owned by Outside (formerly Active Network). It competes with The Driven in race registration while also offering broader activity-discovery and lifestyle content.
• Eventbrite: Eventbrite is a large, broad-market self-service ticketing and event-registration platform. It overlaps with The Driven's ticketing and registration offerings for athletic and community events, though it does not specialize in endurance sports or club management.

Emerging players

• RallyUp: RallyUp provides online fundraising, auctions, events, and donation management for nonprofits. It overlaps with The Driven's peer-to-peer fundraising and donation-processing capabilities for nonprofit-hosted athletic events.
• Givebutter: Givebutter is a modern fundraising and donor-management platform that competes with The Driven's Fundraising module for nonprofit and event-based fundraising campaigns, with a strong modern UX and digital-marketing focus.
• Athlinks: Athlinks is an endurance-athlete results and race-history database that integrates with timing systems and race platforms. It is adjacent to The Driven's timing-integrated event registration, with overlap in athlete data and post-race engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Driven Race & Club Solutions