Jessica London

What Jessica London does

Jessica London is a direct-to-consumer e-commerce retailer of plus-size women's apparel, operating as one of 17 brands under FullBeauty Brands, Inc. The company targets women in sizes 12W–44W, with a positioning around professional and versatile everyday clothing ('Classics Redefined for Work & Life'). The core catalog spans tops and sweaters, tunics, dresses, bottoms, coats and jackets, suits and separates, shoes and accessories, intimates (bra cup sizes up to O, band sizes 30–58), sleepwear, swimwear, and adjacent beauty and home categories. The technology stack is a Salesforce Commerce Cloud (Demandware) storefront integrated with Adobe Analytics, Google Analytics, Google Ads, Facebook Pixel, Google reCAPTCHA, Happy Returns for returns, and a third-party True Fit size recommendation tool. International shipping to approximately 90 countries is enabled through the Global-e platform, which handles currency conversion and customs/duties. The business model is multi-stream: (1) transactional apparel sales at price points ranging from under $20 (clearance/basics) to over $100 (premium pieces like linen tunics), with discounts up to 75–80% off in the clearance channel; (2) the Jessica London Platinum Credit Card issued by Bread Financial, generating interchange and driving repeat purchase through a 15-points-per-$1 rewards program; (3) gift cards (physical and electronic) redeemable across the full 17-brand FullBeauty portfolio; and (4) international shipping fees via Global-e. Customer acquisition relies on email (40% off sign-up offer), SMS, organic social (Instagram, Pinterest, Facebook, Twitter, YouTube), paid search and paid social, and SEO. The customer base is horizontal — mass-market plus-size women in the US, with secondary markets in Canada, the UK, and Australia — served without any physical retail footprint.

Name

Jessica London

Legal name

Jessica London, Inc.

Website

https://jessicalondon.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Jessica London is a direct-to-consumer e-commerce retailer of plus-size women's apparel (sizes 12W–44W), operated under FullBeauty Brands and serving professional and casual customers in the US and approximately 90 international markets.

Ownership category

akta.pro rank

Product category

Plus Size Women's Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

Keywords

• Plus size clothing
• Women's apparel
• Professional workwear
• Plus size fashion
• Extended size intimates

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of plus size women's clothing including tops, dresses, bottoms, intimates, swimwear, shoes, and accessories. Products range from budget-friendly items under $20 to premium pieces over $100.
2. Credit Card Program: Jessica London Platinum Credit Card issued through Bread Financial (formerly Comenity Bank) offering rewards points (15 points per $1 spent), free shipping benefits, and birthday surprises for cardholders.
3. Gift Cards: Physical and e-gift cards available for purchase across all FullBeauty Brands family of sites, with a $1.95 shipping fee for physical cards.
4. International Shipping Fees: Revenue generated from international shipping with additional fees for expedited shipping options. Ships to approximately 90 countries via Global-e partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Jessica London is a direct-to-consumer plus size women's apparel retailer that sells modern classic clothing designed to fit and flatter sizes 12W-44W. The catalog spans tops, sweaters, tunics, dresses, bottoms, coats, suits, intimates, sleepwear, swimwear, shoes, accessories, and select beauty and home goods. The company also offers a private label credit card, gift cards, and a Style Boxes personal styling service, all sold through its owned e-commerce website and shipped domestically and internationally to approximately 90 countries.

Product overview

Jessica London is a plus size women's clothing retailer operated by FullBeauty Brands, offering a comprehensive e-commerce platform for professional and casual plus size fashion. The core offering consists of an extensive portfolio of plus size apparel including tops & sweaters, tunics, dresses, bottoms, shoes & accessories, coats & jackets, suits & separates, intimates, sleepwear, swimwear, beauty products, and home goods—primarily in sizes 12W-44W. Beyond clothing, the business includes financial products (Jessica London Platinum Credit Card, Diamond Rewards Mastercard), gift card programs redeemable across the FullBeauty Brands family, and a Style Boxes personal styling service delivered through Dia Shop partnership. The company operates as part of a 17-brand portfolio under FullBeauty Brands, allowing one easy checkout across multiple plus size fashion destinations.

Differentiator

Problem solved

Functional benefit

Brands

• The London Collection: A curated collection of women's plus size fashion items under the Jessica London brand, featuring items like stretch knit tunic tanks.

Products and services

• Plus Size Tops & Sweaters Extensive collection of plus size tops including tunics, t-shirts, knit tops, sweaters, cardigans, blouses, and shirts in sizes 12-44 with various fabrics, necklines, and sleeve lengths.
• Plus Size Tunics Versatile plus size tunics in multiple silhouettes (shaped, straight, trapeze, A-line, fit and flare, relaxed) with various necklines (V-neck, boat neck, scoop neck) for work and casual wear.
• Plus Size Dresses Collection of plus size dresses including casual, cocktail, work, summer, sweater, jumpsuit, jacket, maxi, and midi styles for various occasions.
• Plus Size Bottoms Wide range of plus size bottoms including jeans (bootcut, straight, skinny, wide leg), pants, capris, shorts, skirts, leggings, and jeggings in regular, petites, and tall plus sizes.
• Plus Size Shoes & Accessories Footwear and accessories including sandals, sneakers, flats, dress shoes, boots, and slippers with comfort features such as arch support, wide width options, and non-slip soles, plus handbags, jewelry, and socks.
• Plus Size Coats & Jackets Outerwear collection including denim jackets, leather jackets, casual jackets, trench coats, blazers, wool coats, puffer coats, and faux fur jackets in extended sizes.
• Plus Size Suits & Separates Professional workwear including pant suits, skirt suits, career pants, career skirts, jacket dresses, and a linen & gauze shop for office-appropriate attire.
• Plus Size Bras & Intimates Extended bra size collection including full coverage, wireless, underwire, t-shirt, front closure, cotton, posture, lace, sleep, sports, strapless, and specialty bras, plus panties, shapewear, hosiery, and bra & panty sets.
• Plus Size Sleepwear Sleepwear collection including pajamas (sets, tops, bottoms, flannel), sleepshirts, loungewear, nightgowns, robes, and slippers in cotton, jersey, and flannel fabrics.
• Plus Size Swimwear Swimwear options including swim dresses, one-piece suits, two-piece swimsuits, tankini sets, bikini sets, swim bottoms, swim tops, and cover-ups with solutions for various body shapes.
• Beauty Products Beauty and personal care products including skincare (cleansers, moisturizers, treatments), makeup (face, eyes, lips, nails), hair care, fragrance, and bath & body products.
• Home & Living Home goods including bedding, bath, window treatments, outdoor living, furniture, kitchen, decor, lighting, rugs, slipcovers, and seasonal decorations.
• Jessica London Platinum Credit Card Private label credit card offering rewards points (15 points per $1 spent for Silver Tier), free shipping benefits up to 4 times per year, and birthday surprises for cardholders.
• Diamond Rewards Mastercard Rewards credit card program allowing customers to earn rewards on purchases across the FullBeauty Brands family.
• Gift Cards and e-Gift Cards Physical and electronic gift cards redeemable across all FullBeauty Brands family of websites including Jessica London, Woman Within, Roaman's, Catherines, and other affiliated brands.
• Style Boxes (via Dia Shop) Personalized styling service delivered through partnership with Dia Shop that provides customized clothing selections based on customer preferences, delivered to door.
• The London Collection Exclusive brand collection featuring premium styling and design elements, offering tunic tanks and other elevated pieces under the Jessica London label.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Global-ecoreTechnology or IntegrationGlobal-e serves as the international shipping and fulfillment partner for Jessica London, enabling sales to approximately 90 countries worldwide. Global-e handles currency conversion, calculates and collects customs fees and import duties, and manages international payment processing for orders shipped outside the United States.
• FullBeauty BrandscoreStrategic or Co-development PartnerJessica London is owned and operated by FullBeauty Brands, Inc. and its affiliates. The company is part of a portfolio of 17 plus size fashion brands including Woman Within, Roaman's, Catherines, Ellos, KingSize, and others, sharing technology infrastructure, customer service operations, and fulfillment systems.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Roaman's: Sister brand under FullBeauty Brands positioned as stylish feminine head-to-toe fashion in sizes 10W-44W. Operates an independent e-commerce site competing for the same plus-size customer with similar extended sizing.
• Ellos: Sister brand under FullBeauty Brands offering modern Swedish-inspired fashion in sizes 10-44. Operates a separate e-commerce site with overlapping plus-size customer base and comparable price-value positioning.
• ELOQUII: Direct sister brand under FullBeauty Brands operating as a standalone DTC plus-size fashion destination in sizes 14+. Operates as an independent e-commerce site competing for the same customer dollar with a more trend-forward positioning.
• Woman Within: Sister brand under FullBeauty Brands offering comfortable casual plus-size apparel in sizes 10W-44W. Operates as an independent DTC e-commerce destination with overlapping customer base and shared parent infrastructure.
• Catherines: Sister brand under FullBeauty Brands specializing in plus-size women's apparel sizes 14W-40W with an emphasis on flattering fits. Operates a separate e-commerce site and competes directly with Jessica London for plus-size professional and casual shoppers.
• Lane Bryant: One of the largest US plus-size specialty retailers offering apparel and intimates in sizes 14-32, owned by Sycamore Partners. A direct external competitor serving a similar plus-size female customer across e-commerce and remaining physical stores.
• Torrid: Leading US plus-size specialty retailer offering trendy apparel, intimates, and accessories in sizes 10-30. Operates both e-commerce and physical stores, making it a key omnichannel competitor to Jessica London in the same customer demographic.
• Avenue: Sister brand under FullBeauty Brands offering plus-size women's apparel in sizes 14-36. Operates an independent e-commerce site and competes with Jessica London for similar style-conscious plus-size shoppers.
• Ashley Stewart: US plus-size specialty retailer focused on fashion-forward apparel in sizes 12-24, with both e-commerce and select physical locations. A direct external competitor in the same plus-size women's apparel category with similar value-to-mid-tier pricing.
• Simply Be: UK-based plus-size specialty retailer owned by N Brown Group offering apparel and footwear in sizes 12-32. A direct peer in plus-size specialty apparel with comparable extended sizing and value-tier positioning, serving similar customer needs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Jessica_London_
• YouTubeyoutube.com/user/JessicaLondonVideos/featured
• Facebookfacebook.com/JessicaLondonStyle
• Instagraminstagram.com/jessica_london_style
• Pinterestpinterest.com/jessicalondon
• LinkedInlinkedin.com/company/jessica-london

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jessica London