sports2i

Name

sports2i

Legal name

SPORTS2i Inc.

Website

https://sports2i.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

sports2i is a Seongnam, South Korea-based AI sports technology company that builds machine-vision and deep-learning tracking, broadcast data visualization, and analytics solutions for sports leagues, teams, and broadcasters worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Seongnam

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. AI Sports Technology Solutions: The company generates revenue through providing AI-powered tracking systems, data visualization solutions, and analytics tools to sports organizations, leagues, and broadcasters. The technology supports accurate officiating and enhanced fan experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

sports2i provides an AI-powered sports technology platform comprising three core products: (1) Tracking Technology — a machine vision and deep learning-based system for accurate game officiating; (2) Data Visualization — a content development engine for sports broadcasting and fan user experiences; and (3) Data Analysis — an analytics tool delivering insights to sports professionals for team and league operations. Solutions are sold to sports organizations, leagues, teams, and broadcasters.

Differentiator

Problem solved

Functional benefit

Products and services

• Tracking Technology (추적 기술) A precision tracking system combining machine vision and deep learning technologies that assists with accurate officiating decisions during sports matches. Targeted at sports leagues, teams, and officiating bodies.
• Data Visualization (데이터 시각화) Data visualization technology that develops broadcast content and delivers new user experiences for sports fans. Targeted at sports broadcasters and media organizations.
• Data Analysis (데이터 분석) Data analysis technology that provides insights to sports professional groups, contributing to team and league operational development. Targeted at sports teams, leagues, and operational decision-makers.

Quantifiable outcome

• Improved accuracy in sports game officiating through precise tracking systems
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators1 record

Direct peers

• KinaTrax: Markerless player tracking company using machine vision in MLB and other professional sports venues. Direct competitor in the optical AI-tracking segment of sports analytics that sports2i targets.
• STATS Perform: Sports AI and data company providing data collection, live data feeds, and AI-driven insights to leagues, media, and betting operators. Competes with sports2i on data analytics, computer-vision-based tracking, and broadcast enhancement.
• Second Spectrum: AI-powered sports tracking and analytics company using computer vision and machine learning on broadcast video. Closest technical analogue to sports2i, applying machine-vision + deep-learning tracking to professional sports for teams, leagues, and broadcasters.
• ChyronHego: Broadcast graphics and sports telestration/tracking provider used in live sports production. Direct overlap with sports2i's data-visualization product that enhances broadcast content and fan experience.
• Catapult Sports: Athlete monitoring and performance analytics company serving elite and professional teams globally. Overlaps with sports2i's data-analysis product for team and league operations, although Catapult's stack is more wearable-centric.
• Hawk-Eye Innovations: Subsidiary of Sony that provides AI-based ball-tracking and officiating technology used across tennis, cricket, football, and other sports. Direct competitor to sports2i's Tracking Technology product, serving the same officiating and broadcast accuracy use case.
• Genius Sports: Public sports data and technology company providing data feeds, live video, and officiating/streaming technology to leagues and sportsbooks. Competes with sports2i across the data analytics and broadcast visualization layers of the stack.
• Sportradar: Global sports data and content company offering data collection, odds feeds, AV products, and integrity services. Overlaps with sports2i's data analysis, data visualization, and officiating-adjacent tracking capabilities across multiple sports.
• Tracab (TrackAI / Sportec Solutions): Optical sports tracking provider using multiple camera feeds and deep learning for ball and player tracking, primarily in football and ice hockey. Competes head-to-head with sports2i's machine-vision tracking offering for league and broadcast customers.

Emerging players

• Pixellot: AI-automated sports video and analytics company focused on amateur and youth sports capture and streaming. Adjacent in computer-vision-based sports tracking and analytics, but with a lower-tier, more distributed customer base than sports2i.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sports2i