Trimark Sportswear Group

What Trimark Sportswear Group does

Trimark Sportswear Group is a privately held B2B promotional apparel manufacturer and decorator headquartered in Richmond Hill, Ontario, operating as a member of Polyconcept North America. The company designs, sources, and decorates logo'd apparel exclusively for qualified promotional product distributors across Canada and the United States, operating a B2B2B go-to-market model in which end customers reach Trimark products only through registered distributors. Its assortment spans nine product categories (Jackets, Pants, Vests, Fleece & Knits, Polos, T-Shirts and Active Tops, Shirts, Headwear, and Accessories) across 15+ sub-brands including owned label Trimark, licensed brands Roots73 (Roots Corporation), FootJoy (Acushnet), UNTUCKit, tentree, American Giant, STITCH, Elevate, Redwood Classics, Wellable, Berne, Coal, Wolverine, Herschel, and Cap America. Pricing is volume-tiered by quantity brackets, with blank garment pricing and decoration pricing itemized separately and an All-In Decoration model that bundles first-location run charges into the garment price.

The company's competitive position rests on vertical integration of apparel decoration, with eight in-house decoration methods (Embroidery, True Edge Transfer, inFusion, Laser, Deboss, HXD, Applique, and Patches), proprietary trademarked processes such as True Edge Transfer and inFusion, and ancillary services including SureShip next-day shipping (CAD $62.50) and Perfectly Packaged premium gift packaging. End-use segmentation is horizontal, addressing Corporate Wear, Uniforms, Tradeshows, Wellness and Fitness, Hospitality, Education, Golf, Finance, and Health & Wellness. Distribution is multi-channel: online B2B portal for registered distributors, email and fax orders, and shared infrastructure with Polyconcept sister brands Leed's, Bullet, and JournalBooks. All factories are third-party audited for social responsibility, and the company holds legacy credentials from the 2010 Vancouver Winter Olympics, where it served as the largest Licensee. The company does not disclose revenue, has no public listing, and operates with 51-100 employees.

Name

Trimark Sportswear Group

Legal name

Trimark Sportswear

Website

https://trimarksportswear.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Trimark Sportswear Group is a Canada-based B2B promotional apparel manufacturer and decorator, selling logo'd apparel exclusively through qualified distributors across Canada and the U.S. across 15+ sub-brands, 9 product categories, and 8 in-house decoration methods.

Ownership category

akta.pro rank

Product category

Promotional Apparel Manufacturing

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (315250), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK)

akta.pro secondary industries

Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ)

Keywords

• Promotional apparel
• Custom decorated apparel
• Corporate branded apparel
• Apparel decoration services
• Logo apparel manufacturing

Headquarters

HQ city

Richmond Hill

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Apparel Manufacturing and Decoration: Trimark designs, manufactures, and decorates logo'd apparel for the promotional industry. Revenue generated through the sale of blank and decorated apparel across six product categories (Polos, T-Shirts and Tops, Woven Shirts, Knits and Fleece, Jackets, and Accessories including Headwear). Orders range from blank-only to fully decorated with custom branding. Volume-based tiered pricing with first-location run charges included in garment price.
2. Decoration Services: In-house decoration services including embroidery, laser, transfer, inFusion, deboss, HXD, applique, and patches. Decoration charges are added to blank product pricing. Additional fees for special finishes, extra locations, and setup charges.
3. Premium Packaging Services: Perfectly Packaged service offering branded gift boxes with custom stickers, decorative packing paper, message cards, and custom printed boxes. Additional per-box charges apply.
4. SureShip Expedited Production: Next-day shipping service for $62.50, providing expedited production and delivery of decorated apparel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Trimark Sportswear Group designs, manufactures, and decorates logo'd apparel for the promotional products industry, operating as a B2B supplier to qualified promotional product distributors across Canada and the United States. The company sells blank and decorated apparel across categories including polos, t-shirts, woven shirts, knits and fleece, jackets, headwear, and accessories, with in-house decoration services spanning embroidery, True Edge Transfer, inFusion, laser, deboss, HXD, applique, and patches. Trimark also offers branded apparel through licensed and partnered brands such as Roots73, FootJoy, tentree, UNTUCKit, Elevate, American Giant, and others, plus fulfillment services like SureShip next-day shipping and Perfectly Packaged gift packaging.

Product overview

Trimark Sportswear Group is a B2B promotional apparel company and a member of Polyconcept North America. The company offers a multi-brand portfolio across 15 distinct brands (Roots73, Trimark, UNTUCKit, tentree, FootJoy, Elevate, American Giant, STITCH, Greatness Wins, Wolverine, Coal, Berne, Wellable, Herschel, Redwood Classics Apparel) plus headwear brand Cap America. Their core product offering spans 9 categories: Jackets (114 styles), Pants (4 styles), Vests (28 styles), Fleece & Knits (161 styles), Polos (90 styles), T-Shirts & Active Tops (43 styles), Shirts (53 styles), Headwear (38 styles), and Accessories (8 styles). The company differentiates through integrated in-house decoration services including Embroidery, True Edge Transfer, inFusion, Laser, Deboss, HXD, Applique, and Patch decoration - enabling single-PO ordering of decorated apparel. Fulfillment services include SureShip (next-day shipping) and Perfectly Packaged (gift-style packaging). Products serve multiple usage types including Corporate Wear, Uniforms, Tradeshows, Wellness/Fitness, Hospitality, Education, Golf, Finance, and Health & Wellness.

Differentiator

Problem solved

Functional benefit

Brands

• Roots73: Eco-insulated and microfleece apparel brand with roots in Canadian outdoor lifestyle
• Trimark
• UNTUCKit
• tentree
• Greatness Wins
• STITCH
• Wolverine
• Cap America
• Elevate
• American Giant
• Herschel
• Wellable
• Berne
• Coal
• Redwood Classics Apparel
• FootJoy
• DARA Collection
• Elevate Essentials

Products and services

• Embroidery Decoration Thread-based decoration method offering colors to match any logo with up to 10,000 stitches included in price. Classic look with precision-engineered production capability for left/right chest and bicep decoration. Sold to promotional product distributors ordering decorated apparel for end-business customers.
• True Edge Transfer Decoration Exclusive heat transfer process providing superior clarity and precision. Can reproduce freestanding text as small as 8 point, with 4-color process or spot color. Trademarked to Trimark.
• inFusion Decoration Decorating method that seamlessly joins logos with custom-made fabrics to create lightweight, permanent images with endless color possibilities. Logos up to 18" x 12" can cross over seams and zippers.
• Laser Decoration Permanent tone-on-tone decoration applicable at virtually any location. Ideal for technical fabrics with smooth glossy finish. Works over seams and zippers with unlimited washability.
• Deboss Decoration Heat-pressed die decoration creating 3D appearance on waterproof and technical fabrics. Tone-on-tone look with high degree of detail. Only works on polyester fabrics.
• HXD Decoration Unique branding method creating subtle dimension pop from product surface. Offers standard, metallic, and specialty finishes (gold, silver, chrome) with texturing options. Maximum 12 square inches.
• Applique Decoration Vintage look decoration using fabric pieces (poly twill, cotton twill, jersey, felt) with various stitch types for large decoration areas.
• Patch Decoration Vintage or woven patch decoration for small complex decoration with exceptional reproduction of detailed and complex logos or images.
• Polos Polo shirt category including performance polos, pique polos, cotton polos, and eco-performance polos. 90 styles available across multiple brands including Roots73, Trimark, STITCH, Elevate, and FootJoy.
• Jackets Outerwear category including insulated jackets, packable jackets, softshell jackets, and eco-fleece lined jackets. 114 styles available.
• Fleece & Knits Mid-layer category featuring performance hoodies, knit hoodies, knit quarter-zips, knit shorts, and performance styles. 161 styles available.
• T-Shirts & Active Tops Active top category featuring tech tees, cotton tees, and active wear. 43 styles available across brands including tentree, Elevate, and Greatness Wins.
• Shirts Woven shirt category including oxford shirts, knit shirts, and casual shirts. 53 styles available, including UNTUCKit branded options.
• Headwear Headwear category including ballcaps, beanies, knit hats, and performance caps. 38 styles available across Wolverine, Coal, Herschel, and Cap America brands.
• Vests Vest styles including softshell vests, knit vests, eco vests, and vests with power banks. 28 styles available.
• Accessories

Quantifiable outcome

• 8 decoration methods available in-house
• +4 more outcomes

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Polyconcept North AmericacoreStrategic or Co-development PartnerTrimark is a member of Polyconcept and is owned by/operates under Polyconcept North America. Polyconcept NA is a major multinational in the promotional products industry, operating brands including Trimark, Leed's, Bullet, and JournalBooks. The group enables shared distribution infrastructure, sales networks, and manufacturing capabilities across North America.
• 1% For The PlanetminorStrategic or Co-development PartnerEnvironmental partnership where a portion of sales from certain Trimark products (e.g., Recycled Cotton Washed 6-Panel Dad Ballcap) supports environmental nonprofits through 1% For The Planet.
• Roots CorporationcoreOEM/ Whitelabel/ Licensing PartnerTrimark holds a license to produce and sell Roots73 branded apparel. TMRoots 73 is a trademark of Roots Corporation used under license. Roots73 is a flagship brand within the Trimark portfolio, featuring eco-friendly apparel with 60 styles available.
• FootJoy (Acushnet Company)coreOEM/ Whitelabel/ Licensing PartnerTrimark holds a license to sell FootJoy branded golf apparel. FootJoy is a premium golf gear brand (165 years of heritage in golf). Trimark offers FootJoy performance apparel including quarter-zip pullovers, polos, performance hoodies, windshirts, and rain jackets. The partnership includes FootJoy HydroLite X Rain Jacket and other performance products.
• Reebok / Nike / Far West (Design Talent)minorOthersTrimark has a strong design team with designers from Reebok, Nike, and Far West. The company leverages this design talent to create fashion-forward apparel with innovative technical features.
• Polyconcept Group Brands (Leed's, Bullet, JournalBooks)coreChannel Partner/ Reseller/ DistributorTrimark products are distributed alongside Leed's, Bullet, and JournalBooks through shared Polyconcept distribution infrastructure. These are sister brands within the Polyconcept NA portfolio offering complementary promotional products (Leed's - custom printing, Bullet - imprinted accessories, JournalBooks - custom journals/notebooks).

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SanMar Corporation: Largest U.S. wholesale supplier of imprintable apparel and accessories, serving the promotional products industry. Directly comparable B2B model supplying decorators and distributors across comparable categories (polos, tees, fleece, headwear).
• Edwards Garment Company: U.S. manufacturer and supplier of corporate apparel, uniforms and image wear sold through promotional distributors. Comparable in serving corporate wear and uniform segments with decorated apparel, overlapping with Trimark's Corporate Wear and Uniforms usage types.
• alphabroder: Major North American distributor of imprintable apparel and accessories serving the promotional products industry. Directly comparable B2B catalog and decoration-ready assortment model to Trimark's.
• Vantage Apparel: U.S. supplier of decorated and blank apparel for the promotional and corporate identity market. Comparable in offering decorated apparel, decorated outerwear and uniform programs to corporate end-buyers through distributors.
• Cutter & Buck: Premium apparel brand specializing in golf, corporate and resort wear sold through promotional and corporate channels. Comparable to Trimark's FootJoy golf and corporate wear offerings in premium positioning and B2B promotional distribution.
• Leed's: Direct sister brand within Polyconcept NA offering custom-printed promotional products including drinkware and bags. Shares distribution, sales reps and parent-level infrastructure with Trimark and serves the same B2B promotional distributor channel.
• Lands' End Business: Outbound business division of Lands' End providing decorated apparel, uniforms and corporate identity programs. Directly comparable in serving Corporate Wear and Uniform segments with decorated apparel through B2B channels.
• Hit Promotional Products: U.S. promotional products supplier offering decorated apparel and accessories across corporate, event, and uniform use cases. Comparable in B2B promotional channel strategy and decorated apparel offering to Trimark.

Broad incumbents

• Polyconcept North America (PCNA): Parent group operating Trimark, Leed's, Bullet, and JournalBooks. Comparable as the umbrella entity governing Trimark's distribution, sales and shared services across multiple promotional product categories.

Emerging players

• BELLA+CANVAS: Manufacturer of premium blank apparel (tees, fleece) widely used by decorators and promotional suppliers. Comparable as an apparel input source for the promotional industry, though it does not offer in-house decoration like Trimark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trimark-sportswear

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trimark Sportswear Group