Tanke
Tanke is a Paris-based, founder-led influencer marketing agency founded in 2014 that delivers end-to-end campaign services (strategy, talent casting, content production, UGC, events, analytics) to enterprise clients across luxury, beauty, automotive, tech, and entertainment verticals from a single headquarters.
- Company typePrivate
- Founded2014
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Tanke does
Tanke SAS is a Paris-headquartered, founder-led influencer marketing agency founded in 2014 by CEO Ertan Anadol. The firm delivers end-to-end campaign services to enterprise brand clients, spanning influencer strategy, talent casting, content production, UGC campaigns, influencer event management, data & analytics, and social media management. Its client base spans luxury/fashion, beauty, automotive, technology, entertainment, gaming, hospitality, finance, and sustainability, with named logos including Gucci, L'Oréal, Samsung, TikTok, Adidas, Calvin Klein, Dior, Hugo Boss, Kia, BFGoodrich, Ubisoft, Warner Bros, and others. The firm has deployed 1,000+ campaigns across 10+ years and manages invitations for 500+ influencers annually.
Tanke's technology stack is composed of a proprietary internal platform (adMingle, referenced in privacy documentation) supporting campaign execution, AI-enhanced influencer matching that maps creator audience demographics against target markets, and an integrated Content Factory capability that enables real-time production and same-day social amplification during influencer events. The agency operates from a single Paris headquarters (110 Rue du Faubourg Poissonnière) but executes internationally, demonstrated by a 15+ market rollout for BFGoodrich. A free Instagram Engagement Rate Calculator and a 200+ term industry glossary function as top-of-funnel content assets.
Revenue is generated through professional-services engagements with quote-based, custom pricing. Campaign budgets (which include agency fees, influencer compensation, and paid media) range from approximately €15,000 for intimate events (20-40 influencers) up to €40,000-€70,000 for major product launches (100-250 guests), with multi-year contract cadence. Distribution is exclusively direct-to-brand enterprise sales, supported by founder-led senior engagement and a Single Point of Contact (SPOC) model. The firm differentiates through EcoVadis Gold certification (Top 5% worldwide for CSR, four consecutive years), access to 250+ off-market Parisian venues, and a portfolio of industry awards including Grand Prix Stratégies Influence, Luxe, and Brand Content.
Tanke firmographics
Firmographics- Name
- Tanke
- Legal name
- Tanke SAS
- Website
- https://tanke.fr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tanke is a Paris-based, founder-led influencer marketing agency founded in 2014 that delivers end-to-end campaign services (strategy, talent casting, content production, UGC, events, analytics) to enterprise clients across luxury, beauty, automotive, tech, and entertainment verticals from a single headquarters.
- Ownership category
- akta.pro rank
Where Tanke is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Tanke business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Influencer Marketing Consulting & Strategy Services: Full-service influencer marketing agency providing strategic consulting, campaign planning, influencer selection and vetting, content strategy, and performance analytics for brands.
- Influencer Event Management: Premium event production services including venue sourcing, scenography, talent casting, on-site management, and post-event content amplification for brand activations.
- Content Production Services: End-to-end content creation including high-quality visuals, storytelling content, and social media management for brands.
- UGC Campaign Management: User-generated content campaign services including creator sourcing, rights management, whitelisting, and amplification through paid social ads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom campaign pricing based on scope, influencer tier, and deliverables |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Tanke product offering
Product offeringCore offering
Tanke is a Paris-based, full-service creative influencer marketing agency that plans and executes end-to-end campaigns for enterprise brands. Its deliverables span influencer strategy, talent casting, content production, UGC campaign management, influencer event production, social media management, and performance analytics. The agency operates internationally from Paris, working with luxury, fashion, beauty, automotive, technology, and consumer brand clients across Europe and globally.
Product overview
Tanke is a creative influencer marketing agency operating internationally from Paris, offering a comprehensive suite of services organized as integrated offerings rather than a modular software platform. The core portfolio includes Influencer Strategy (campaign planning and cross-border coordination), Content Production (visual storytelling), UGC Campaigns (user-generated content leveraging nano/micro-influencers and professional creators), Influencer Event Management (end-to-end event organization), Data & Analytics (ROI measurement and campaign tracking), Talent Casting (AI-mapped influencer selection), Social Media Management (community management), and a free Instagram Engagement Rate Calculator tool. The proprietary adMingle Platform, referenced in the privacy policy, appears to be an internal management system. The agency also operates a Content Factory component for integrated production during events. Together these services are delivered as strategic and executional agency work rather than a self-service SaaS product.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Strategy
Quantifiable outcome
- 99% First Time Right Rate
- +7 more outcomes
Companies that use Tanke
Customer profileNamed customers49 records
Segments9 records
Ideal customer profiles4 records
Tanke technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tanke partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Tanke competitors and assessment
Company assessmentDirect peers
- Ykone: Paris-based influencer marketing agency serving luxury, fashion, beauty, and lifestyle brands internationally. Closest direct comparable: similar boutique scale, similar French/luxury client base (Dior, L'Oréal, Chanel), and analogous event-driven GTM.
- Hivency: French influencer marketing SaaS platform and agency focused on enterprise brand-to-creator campaigns. Closest technology-augmented French peer; competes for the same enterprise influencer marketing budgets.
- Kolsquare: Paris-based influencer marketing SaaS platform with analytics, campaign management, and creator discovery for global brands. Adjacent in geography and target buyer; somewhat more tech-platform-leaning than Tanke's agency-led model.
- Reech: French influencer marketing agency combining data/tech platform with campaign execution for enterprise brands. Comparable business model mixing analytics-driven influencer matching with agency services and content production.
- Influence4You: French influencer marketing platform combining a creator marketplace with managed campaign services for brands across beauty, fashion, and lifestyle. Comparable French-rooted offering with both self-serve and agency tiers.
- Buzzman: Independent Paris-based creative agency with a strong influencer and brand-content practice. Comparable independent French creative model competing for the same luxury and consumer brand briefs.
Broad incumbents
- Dentsu Creative: Global creative network within Dentsu offering influencer marketing and brand experience services as part of a wider portfolio. Larger, well-capitalized incumbent that wins global AORs Tanke also pitches.
- We Are Social: Global social media creative agency with significant influencer marketing capability and Paris presence. Larger and broader portfolio than Tanke but competes for the same enterprise social/influencer briefs.
- Ogilvy: Global advertising and creative network with influencer marketing and brand-content practices, including a Paris office serving French and European brands. Competes for enterprise mandates at a different scale and resource level.
Emerging players
- Jellysmack: Creator economy company helping content creators distribute, optimize, and monetize video across platforms. Adjacent to Tanke's influencer ecosystem — different revenue model but overlapping creator relationships and brand partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tanke social profiles
Digital presenceTanke compliance and trust
Trust signalCompliance1 record
Tanke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tanke leadership team
Management profileNumber of profiles
Profiles1 record
Tanke funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tanke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tanke
What does Tanke do?
Tanke is a Paris-based, full-service creative influencer marketing agency that plans and executes end-to-end campaigns for enterprise brands. Its deliverables span influencer strategy, talent casting, content production, UGC campaign management, influencer event production, social media management, and performance analytics. The agency operates internationally from Paris, working with luxury, fashion, beauty, automotive, technology, and consumer brand clients across Europe and globally.
Is Tanke a public or private company?
Tanke is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tanke founded?
Tanke was founded in 2014. It employs 11 to 50 people.
Where is Tanke based?
Tanke is headquartered in Paris, France, in the Europe region.
How does Tanke make money?
Four revenue lines are on record. Influencer Marketing Consulting & Strategy Services are the primary driver. The others are influencer Event Management, content Production Services and UGC Campaign Management.
Who are Tanke's main competitors?
Direct peers on record are Ykone, Hivency, Kolsquare, Reech, Influence4You and Buzzman. Broad incumbents are Dentsu Creative, We Are Social and Ogilvy. Jellysmack is listed as an emerging player.
Does Tanke have an API?
No public API is recorded for Tanke.