What Oberüber Karger does

Oberüber Karger Kommunikationsagentur GmbH is a privately held, full-service communications agency headquartered in Dresden, Germany, with a secondary office in Leipzig. Founded in 1990, the agency employs approximately 30 professionals and operates under its proprietary "Embranding" methodology — a framework that integrates empathy, strategy, creativity, and technology into brand leadership for enterprises, institutions, and organizations. Its service portfolio spans brand strategy and corporate design, employer branding, cross-channel campaigns (online and offline), PR and communications consulting, social media management, performance marketing, event marketing, website development, and facilitated workshops. Named clients include Leipziger Stadtwerke, Leipziger Verkehrsbetriebe (LVB), Dresdner Philharmonie, and Netzwerk Universitätsmedizin, with multiple award-winning campaigns and civic initiatives such as #stabilbleiben.

The business model is professional services B2B, with project-based, custom-quoted engagements and no publicly disclosed pricing. Go-to-market is consultative and relationship-driven, led by Managing Director Franziska Bücker and New Business Director Diana Rettberg, supplemented by inbound inquiries through the website, phone, email, and a WhatsApp channel. Distribution is anchored regionally in Saxony, extended by a network of 355 business partners across more than 30 countries, and reinforced by memberships in GWA (Gesellschaft für Werbeagenturen) and the Ideenplanet Ost innovation network, plus a Madsack Mediengruppe endorsement. Underlying technology is conventional for the sector: the agency itself runs on Wix.com for its website and Campaign Monitor for email newsletters, while offering AI integration advisory and marketing automation as part of its client services — but with no proprietary technology platform, API, or software product. The company is managed by Franziska Bücker and Björn Steigert as legal representatives (HRB 1908, Amtsgericht Dresden), with Renate Storch as Controller and authorized signatory (Prokuristin); no external investment, parent company, or subsidiaries are indicated.

Name

Oberüber Karger

Legal name

Oberüber Karger Kommunikationsagentur GmbH

Website

https://oberueber-karger.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Oberüber Karger is a Dresden-based full-service communications agency, founded in 1990, serving enterprises, institutions, and organizations with brand strategy, corporate design, campaigns, PR, digital marketing, employer branding, and event management from offices in Dresden and Leipzig.

Ownership category

akta.pro rank

Product category

Advertising & Brand Communications Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Experiential Staffing & Brand Ambassadors (MPAAAGAJ)

Keywords

• Brand strategy consulting
• Corporate communications services
• Marketing campaign development
• Employer branding agency
• Digital marketing services

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Communication Agency Services: Full-service communications agency revenue from strategies, campaigns, brand appearances, PR, digital communication, and website development for businesses, institutions, and organizations. Projects include corporate design, employer branding, image campaigns, and multi-channel communications.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Oberüber Karger is a full-service communication agency that develops brand strategies, integrated campaigns, corporate design systems, PR and digital communication, websites, employer branding programs, and event marketing for businesses, institutions, and organizations. The agency operates under its proprietary 'Embranding' methodology, which combines empathy, strategic insight, creativity, and technology to deliver communication with measurable impact. Services span consulting, creative production, and digital execution across online and offline channels.

Product overview

OberÜber Karger is a communication agency (Kommunikationsagentur) headquartered in Dresden with a second office in Leipzig, operating since 1990. The agency offers a unified portfolio of brand-focused communication services centered on their 'Embranding' methodology. The core offering consists of Brand Strategy & Leadership (Markenstrategie), Corporate Design, Employer Branding & Recruiting, Campaigns (online and offline), PR & Communications Consulting, Social Media Marketing, Online/Digital Marketing, Event Marketing & Management, Website Development, and Workshops. These services are delivered as integrated consulting and creative offerings rather than modular software products, working with businesses, institutions, and organizations across various sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Markenstrategie & Markenführung (Brand Strategy & Brand Leadership) Strategic brand development and leadership services grounded in the agency's 'Embranding' approach, focused on creating empathetic brand positioning that provides orientation in complex communication environments. Targeted at enterprises, institutions, and organizations.
• Corporate Design Visual identity development including modular logo systems, color palettes, typography, imagery guidelines, and comprehensive brand manuals for organizations with complex structures. Used by clients such as the Netzwerk Universitätsmedizin (NUM).
• Employer Branding & Recruiting Campaigns Employer brand development from internal analysis through positioning, tone of voice, and cross-channel campaigns including image films, social media content, photography, and internal/external communications. Delivered for clients such as Leipziger Stadtwerke.
• Kampagne (Campaign Development) Campaign development combining online and offline marketing including image campaigns, print advertising, outdoor (OOH) advertising, social media communication, and cross-media strategies. Award-winning work delivered for Dresdner Philharmonie and Leipziger Verkehrsbetriebe.
• PR & Kommunikationsberatung (PR & Communications Consulting) Public relations and strategic communication advisory services including press work, crisis communication, stakeholder engagement, and civic engagement campaigns (such as the #stabilbleiben initiative ahead of the 2024 Saxon state election).
• Social Media Marketing Social media strategy and content management combining paid and organic approaches, including content creation, community management, and paid social campaigns for client brands.
• Online-Marketing & Digital Marketing Digital marketing services including SEO, performance marketing, email marketing automation, content marketing, and digital campaign planning for client brands.
• Eventmarketing & Eventmanagement Event planning and execution from concept development through to on-site management, including corporate events, product launches, and large-scale public events such as the Leipzig office opening with 140 guests.
• Website-Entwicklung (Website Development) Website design and development services creating digital touchpoints and platforms for clients, with focus on UX, responsiveness, and accessibility compliance.
• Workshops Facilitated workshops for brand development, campaign planning, and communication strategy sessions with client stakeholders.

Quantifiable outcome

• €100M+ customer income in last quarter
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Madsack MediengruppeminorStrategic or Co-development PartnerMadsack Mediengruppe has provided an endorsement to OberÜber Karger, visible on the company website footer. Madsack is a major German regional media group. The nature of the endorsement suggests a strategic or collaborative relationship.
• GWA (Gesellschaft für Werbeagenturen)minorStrategic or Co-development PartnerOberÜber Karger is a member of the GWA, the leading association of advertising agencies in Germany. Membership provides industry representation, networking, and professional standards alignment.
• Ideenplanet OstminorStrategic or Co-development PartnerOberÜber Karger is associated with Ideenplanet Ost, a network supporting innovation and entrepreneurship in Eastern Germany. Logo displayed on the company website.
• 27 Partner Organizations (#stabilbleiben Initiative)coreStrategic or Co-development PartnerFor the #stabilbleiben civic initiative ahead of the 2024 Saxon state election, OberÜber Karger partnered with 27 organizations from business, culture, and sports to encourage voter participation and promote social cohesion. The initiative was developed, led, and fully executed by OberÜber Karger, with partners acting as supporters and amplifiers.
• IfDDS GmbH (Data Protection Officer)minorOthersIfDDS GmbH (Dresdner Straße 58a, 01156 Dresden) serves as the company's appointed Data Protection Officer. Contact: [email protected]
• DVkD GmbHminorOthersDVkD GmbH is mentioned as an affiliated entity within the company group that handles certain data processing tasks for the group companies.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Scholz & Friends: Established German full-service creative and communications agency delivering brand strategy, campaigns, and design — the same integrated offering OK provides regionally.
• Grabarz & Partner: Full-service German creative agency delivering brand strategy and campaigns, directly overlapping with OK's creative and brand-leadership positioning.
• Serviceplan Group: Independent German agency group spanning creative, media, and digital; overlaps with OK's full-service model but as a large multi-office network.
• fischerAppelt: Large German communications group offering PR, brand, and content services; overlaps with OK's PR and brand-communication offering but at national scale.
• thjnk: German integrated advertising and communications agency offering brand and campaign work comparable to OK's, at larger scale.
• Jung von Matt: Leading German creative agency network competing in brand-led campaign development, a core OK service, though at national/international scale.
• Ketchum Germany: PR and communications consultancy overlapping with OK's PR, employer-branding, and stakeholder-communication services in the German market.
• Kolle Rebbe: German creative agency focused on brand and design work similar to OK's corporate design and campaign services.
• Heimat: German creative agency delivering integrated brand campaigns, overlapping with OK's campaign and brand-communication offering.

Regional players

• Zebra | Group (Dresden agencies): Regional full-service communication agencies operating in Saxony compete directly with OK for the same Dresden/Leipzig enterprise and public-sector clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInde.linkedin.com/company/oberüber-karger-kommunikationsagentur-gmbh
• Instagraminstagram.com/oberueberkarger
• Xx.com/oberueberkarger

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oberüber Karger