Sarpino's Pizzeria

What Sarpino's Pizzeria does

Sarpino's USA, Inc. is a privately held U.S. pizzeria franchisor and operator headquartered in Lincolnshire, Illinois, founded in the U.S. in 2002. The company operates nearly 50 corporate and franchise locations across nine U.S. states (Illinois, Missouri, Kansas, Minnesota, Florida, Colorado, Georgia, Iowa, and Texas), generating revenue from a combination of direct store sales, franchise fees and royalties, catering orders, gift cards, and third-party delivery marketplace commissions (Grubhub, Seamless, Zomato, Delivery.com).

The core product is handcrafted Italian pizza built on dough made from scratch daily in each store and topped with a hand-shredded Wisconsin mozzarella and Edam cheese blend, alongside 60+ specialty pizza varieties, calzones, deep-dish pizza, pastas, sandwiches, salads, wings, appetizers, breadsticks, desserts, and a dedicated full-line vegan menu built on Daiya Cheese, Beyond Meat, and Field Roast ingredients. Customer-facing technology consists of a custom web ordering platform at gosarpinos.com plus native iOS and Android mobile apps that handle in-app ordering, loyalty point accrual, push notifications, gift cards, and real-time order tracking. Distribution combines owned e-commerce channels, brick-and-mortar carryout/delivery, franchise-operated stores, and third-party marketplace listings, with city-level SEO landing pages supporting organic discovery for each location.

Pricing is a la carte per order with rotating national promotional codes (e.g., 14" 1-topping pizza $11.99 carryout; BOGO 50% off 12"+ pizzas; 15% off online orders), with no subscription or membership pricing. Primary customer segments are residential consumers ordering delivery or carryout, late-night diners (shift workers, students, travelers, new parents), vegan/plant-based diners, corporate and event catering customers, mobile-app loyalty users, and franchise prospects. Free delivery with no minimum order, late-night operating hours, and 365-day availability including major holidays form the core convenience-based value proposition.

Name

Sarpino's Pizzeria

Legal name

Sarpino's USA, Inc.

Website

https://gosarpinos.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Sarpino's USA, Inc. is a privately held U.S. pizzeria franchisor operating nearly 50 corporate and franchise locations across nine states, serving residential consumers, late-night diners, catering customers, and franchisees with handcrafted pizza, Italian fare, and a dedicated vegan menu.

Ownership category

akta.pro rank

Product category

Pizza Restaurants

SIC

Retail-Eating & Drinking Places (5810), Bakery Products (2050)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Pizza delivery
• Italian restaurant
• Franchise pizza
• Vegan pizza menu
• Catering services

Headquarters

HQ city

Lincolnshire

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct online and in-store pizza/food sales (delivery + carryout): Core revenue from made-to-order pizza, calzones, pastas, sandwiches, salads, wings, appetizers, desserts, and a separate vegan menu sold via company-operated locations and the Sarpino's mobile app and website. Transactions are one-time consumer purchases per order.
2. Loyalty program and mobile-app promotions: Customers earn loyalty points through app/web orders (e.g., $10 off after point accrual), creating repeat-purchase behavior and a data-driven marketing channel; gift cards are also sold in-app.
3. Franchise fees and royalties: Revenue from granting franchise rights to operators (Sarpino's Franchise Info at sarpinosfranchise.com), including initial franchise fees and ongoing royalties from nearly 50 U.S. locations.
4. Third-party delivery marketplace commissions (Grubhub, Seamless, Zomato, Delivery.com): Orders placed through third-party food delivery platforms generate marketplace/transaction-fee revenue, complementing first-party ordering channels.
5. Catering services: Catering for office lunches, family gatherings, and events with flexible order sizes and free delivery, sold as larger one-time orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Sarpino's Pizzeria operates a multi-location U.S. pizzeria brand selling made-to-order pizza and Italian menu items (calzones, pastas, sandwiches, salads, wings, appetizers, breadsticks, desserts, plus a separate vegan menu) through delivery and carryout from nearly 50 corporate and franchise stores. Every pizza is built on dough made and kneaded in-store daily and topped with Wisconsin mozzarella and Edam cheeses shredded fresh in-store. Sarpino's also sells national promotional specials, a mobile-app loyalty program, gift cards, and catering services for offices and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialty Pizza Handcrafted Italian pizzas ranging from old-world recipes to innovative combinations, built on dough made and kneaded from scratch daily with Wisconsin mozzarella and Edam cheeses shredded fresh in-store. Sold for delivery and carryout to individual consumers and groups.
• Create Your Own Pizza Custom pizza builder allowing customers to choose their crust and toppings from Sarpino's fresh toppings lineup, available for delivery and carryout.
• Deep-Dish Pizza Deep-dish style pizza on Sarpino's regular menu, sold for delivery and carryout.
• Calzones Oven-baked calzones filled with gourmet cheeses and fresh ingredients, available for delivery and carryout.
• Sandwiches Sandwiches on Sarpino's regular menu, available for delivery and carryout.
• Salads Fresh salads on Sarpino's regular menu, available for delivery and carryout.
• Pastas Pasta dishes on Sarpino's regular menu, including classic Italian preparations, available for delivery and carryout.
• Wings & Appetizers Wings and appetizer offerings on Sarpino's regular menu, available for delivery and carryout.
• Breadsticks Breadsticks offering on Sarpino's regular menu, available for delivery and carryout.
• Vegan Menu Full separate vegan menu including pizza, deep-dish, calzones, salads, pastas, sandwiches, breadsticks, and desserts built using Daiya Cheese, Beyond Meat, and Field Roast branded plant-based ingredients, available at participating U.S. locations.
• Boursin Supreme Pizza (limited-time) Limited-time holiday seasonal pizza topped with creamy Boursin cheese, grilled chicken, fresh basil, tomatoes, and onions, available for carryout and delivery at participating U.S. locations.
• Chicken Parmesan Pizza (limited-time) Limited-time pizza featuring shredded parmesan and cheese blend, tender lightly-breaded chicken bites, fresh basil, and signature pizza sauce, available May 1 through July 31, 2025 for carryout and delivery at participating U.S. locations.
• Catering Services Catering for office lunches, family gatherings, parties, and group events with flexible serving sizes and free delivery across Sarpino's U.S. service areas.
• Sarpino's Loyalty Program Customer loyalty program accessible via the iOS/Android mobile app, where customers earn loyalty points on orders (e.g., $10 off after point accrual) and gift cards are also sold in-app.

Quantifiable outcome

• ~50 locations across the U.S.
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Daiya CheesecoreTechnology or IntegrationFeatured ingredient supplier for Sarpino's vegan pizza menu across multiple U.S. locations. Used in vegan pizza, deep-dish, calzones, and other vegan menu items to deliver dairy-free cheese flavor and texture.
• Beyond MeatcoreTechnology or IntegrationPlant-based meat ingredient supplier for Sarpino's vegan menu. Featured across nearly 50 U.S. stores as a trusted plant-based brand used in vegan pizza and Italian menu items.
• Field RoastcoreTechnology or IntegrationPlant-based protein/cheese ingredient brand used across Sarpino's vegan menu. Highlighted on location pages as a 'trusted brand' enabling maximum vegan flavor.
• GrubhubcoreChannel Partner/ Reseller/ DistributorThird-party food-delivery marketplace partner that lists and fulfills Sarpino's orders from most U.S. locations, expanding off-platform reach.
• SeamlessminorChannel Partner/ Reseller/ DistributorThird-party food-delivery marketplace partner for Sarpino's orders (sister-brand to Grubhub in many markets).
• Delivery.comminorChannel Partner/ Reseller/ DistributorThird-party food-delivery marketplace partner; lists Sarpino's Chicago-area stores including Bucktown, Lincoln Park, Harwood Heights, Evanston, Elmhurst, and Glen Ellyn.
• ZomatominorChannel Partner/ Reseller/ DistributorFood-discovery and delivery platform partner listing Sarpino's locations across multiple U.S. cities.
• Boursin (cheese brand)coreStrategic or Co-development PartnerFeatured seasonal co-branded ingredient on the limited-time Boursin Supreme Pizza, returned by popular demand for the 2024 holiday season. Sarpino's Director of Menu Innovation and Operations, Rebecca Kroupa, publicly endorsed the Boursin cheese pairing.
• Sarpino's franchisees (U.S. operators)flagshipOEM/ Whitelabel/ Licensing PartnerFranchisees license the Sarpino's brand, operating systems, recipes, and supply chain to run branded pizzerias; franchise inquiries are routed via sarpinosfranchise.com and the corporate site collects Territory of Interest and Liquid Capital data from prospects.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Godfather's Pizza: Midwest-rooted, franchise-led pizza chain with dine-in, delivery, and carryout; directly overlaps with Sarpino's on core menu, franchise model, and Midwest concentration.
• Papa Murphy's: Take-and-bake pizza franchisor (~1,200+ units) with a comparable franchise-led, off-premise dining model and similar consumer occasions (family meals, occasions at home).
• Marco's Pizza: U.S. franchised pizza chain (~1,000+ units) with a similar quality-positioned, franchise-led growth model; a closer scale-comparable peer to Sarpino's than the top-three nationals.
• Domino's Pizza: Largest U.S. pizza delivery chain and the category leader in digital ordering, app, and free-delivery mechanics. Most directly comparable to Sarpino's on product, delivery-led value proposition, and digital ordering, but at vastly greater scale.
• Pizza Hut: Major U.S. pizza chain (owned by Yum! Brands) with broad dine-in, carryout, and delivery; overlaps directly with Sarpino's on core menu, delivery, and franchise model.
• Jet's Pizza: Detroit-style pizza franchised chain with a strong delivery/takeout focus and a regional (Midwest-heavy) footprint that closely mirrors Sarpino's geographic and operational profile.
• Papa John's: National pizza delivery and franchised chain with comparable menu, franchise system, and digital ordering focus; competes with Sarpino's in many of the same consumer occasions.
• Mountain Mike's Pizza: Franchised pizza chain with dine-in and delivery; comparable to Sarpino's as a quality-positioned, franchise-led system growing through unit expansion in regional markets.

Emerging players

• Blaze Pizza: Fast-casual build-your-own pizza concept with franchised and corporate units; competes for share of pizza occasions and shares the customization ethos Sarpino's offers via its create-your-own menu.

Others

• Hunt Brothers Pizza: Privately held, c-store-based pizza brand; not a direct restaurant competitor but a relevant alternative pizza-distribution model against which Sarpino's franchise expansion is benchmarked.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GosarpinosPizzeria/videos
• Facebookfacebook.com/SarpinosPizza
• Instagraminstagram.com/sarpinos_pizzeria
• Xx.com/sarpinos_pizza
• LinkedInlinkedin.com/company/sarpinos-international-usa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarpino's Pizzeria