DataCandy
- Company typePrivate
- Founded2002
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
DataCandy firmographics
Firmographics- Name
- DataCandy
- Legal name
- Paystone Inc.
- Website
- https://datacandy.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
DataCandy industry classification
Industry- Product category
- Customer Loyalty Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Stored Value Ledger / Wallet Infrastructure (Non-Bank) (FSAMANAM)
- akta.pro secondary industries
- Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where DataCandy is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
DataCandy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Subscription Software: Monthly software subscription for access to gift card and loyalty platform with setup fee. Transparent pricing with no hidden fees, no contracts, and unlimited gift card transactions included.
- Platform Fees: Monthly software fee for platform access with no per-transaction commissions. No long-term commitment required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Platform - Gift Cards & Loyalty |
| Subscription | Monthly | DataCandy Pro - Enterprise |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
DataCandy product offering
Product offeringCore offering
DataCandy is an all-in-one gift card and loyalty SaaS platform that lets businesses launch custom-branded gift card programs, points-based and punch-card loyalty rewards, automated SMS/email promotions, and customer review generation. The platform integrates with major POS systems and payment processors, supports Apple/Google Wallet passes, and is sold on a transparent monthly subscription with unlimited gift card transactions. An enterprise tier, DataCandy PRO, adds gamification, segmentation, SKU-based rewards, and multi-location management for franchises.
Product overview
DataCandy is an all-in-one gift card and loyalty software platform designed for small businesses and enterprises. The core platform consists of Gift Cards and Loyalty Program products, with additional add-on modules including Automated Offers, Reviews, Insights, Social Rewards, and Mobile Apps. For large enterprises and franchises, DataCandy PRO offers enhanced enterprise-level features including gamification, targeting and segmentation, and SKU-based rewards. The platform enables businesses to attract new customers, reward loyalty, automate marketing communications, and track program performance through a unified dashboard.
Differentiator
Problem solved
Functional benefit
Brands
- DataCandy PRO: Enterprise-level loyalty platform for high volume, multi-location businesses offering gamification, targeting & segmentation, and SKU-based rewards.
Products and services
- Gift Cards
Quantifiable outcome
- 30% sales increase reported by Full House Desserts after implementing DataCandy gift card program
- +5 more outcomes
Companies that use DataCandy
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
DataCandy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature10 records
DataCandy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DeliverectcoreDeliverect partnered with DataCandy to integrate their platforms for restaurant operators. The integration connects Deliverect's digital ordering platform with DataCandy's loyalty engine, enabling first-party orders from web, app, kiosk, and in-store channels to automatically link with DataCandy loyalty profiles. This allows customers to earn and redeem points consistently across all owned ordering channels while operators gain a unified view of guest behavior.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
DataCandy competitors and assessment
Company assessmentDirect peers
- Fivestars: Fivestars is a direct SMB-focused loyalty and marketing platform offering points-based programs, gift cards, and member engagement tools to local businesses — closely overlapping with DataCandy's core offering and customer profile.
- TapMango: TapMango provides loyalty, gift card, and customer engagement software to SMBs across retail and restaurant verticals, with similar subscription pricing and unlimited-transaction models — a near-direct competitor to DataCandy.
- Spendgo: Spendgo offers loyalty, gift card, and customer data platform solutions to mid-market and enterprise retailers and restaurants, competing with DataCandy especially in the DataCandy PRO segment for multi-location brands.
- Thanx: Thanx is a digital loyalty and customer engagement platform for restaurants and retail, focusing on data-driven offers and integrated payments — competing for the same SMB and multi-location customer base as DataCandy.
- Yotpo: Yotpo provides a loyalty and referrals product alongside its reviews and SMS marketing suite, targeting SMB and mid-market ecommerce and retail brands — overlapping DataCandy's reviews, loyalty, and automated offers modules.
- Punchh: Punchh is a restaurant-focused loyalty and digital engagement platform serving multi-location and enterprise brands — directly competing with DataCandy PRO for enterprise restaurant and franchise deals.
Broad incumbents
- Square Loyalty: Square (Block) offers loyalty and gift card capabilities bundled with its payments and POS ecosystem, providing a one-stop alternative for SMBs that may prefer integrated payments-plus-loyalty over a standalone platform like DataCandy.
- Toast: Toast is a broad restaurant technology platform that includes loyalty and gift card modules as part of its POS/hardware stack — a key incumbent competing for DataCandy's restaurant customers.
- Lightspeed: Lightspeed provides POS and commerce platforms for retail and restaurant SMBs with embedded loyalty capabilities — a broad incumbent that competes for the same verticals as DataCandy.
Others
- Deliverect: Deliverect is a digital-ordering integration platform for restaurants; it is both a DataCandy partner (loyalty integration) and an adjacent ecosystem player whose restaurant relationships could either feed DataCandy pipelines or become competitive surface area over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DataCandy social profiles
Digital presenceDataCandy compliance and trust
Trust signalCompliance5 records
DataCandy financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataCandy leadership team
Management profileNumber of profiles
Profiles2 records
DataCandy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataCandy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataCandy
What does DataCandy do?
DataCandy is an all-in-one gift card and loyalty SaaS platform that lets businesses launch custom-branded gift card programs, points-based and punch-card loyalty rewards, automated SMS/email promotions, and customer review generation. The platform integrates with major POS systems and payment processors, supports Apple/Google Wallet passes, and is sold on a transparent monthly subscription with unlimited gift card transactions. An enterprise tier, DataCandy PRO, adds gamification, segmentation, SKU-based rewards, and multi-location management for franchises.
Is DataCandy a public or private company?
DataCandy is a private company. It is classified as corporate owned and is currently operating.
When was DataCandy founded?
DataCandy was founded in 2002. It employs 11 to 50 people.
Where is DataCandy based?
DataCandy is headquartered in Montréal, Canada, in the North America region.
How does DataCandy make money?
Two revenue lines are on record. Subscription Software is the primary driver. The others are platform Fees.
Who are DataCandy's main competitors?
Direct peers on record are Fivestars, TapMango, Spendgo, Thanx, Yotpo and Punchh. Broad incumbents are Square Loyalty, Toast and Lightspeed. Deliverect is listed as an others.
Does DataCandy have an API?
Yes. DataCandy offers Transactional API Services and Integration API Services as indicated on their status page. The status page provides a public API endpoint reference (/en-us/public-api) and supports webhook subscriptions for status page updates. API guides are for customer use only, and third parties require expressed written consent from DataCandy to use the API guides.
What industry is DataCandy in?
DataCandy's product category is Customer Loyalty Software. Its primary akta.pro industry code is FSAMANAM, Stored Value Ledger / Wallet Infrastructure (Non-Bank), with a secondary code of BPAMAFAC, Digital Wallet Platforms (Consumer & Merchant). Its NAICS code is 51821 and its SIC code is 7372.