Peeple
Peeple, operated by Building 10 Technology Inc., sells a $149 WiFi-enabled smart camera that attaches to existing door peepholes, delivering knock and visitor alerts to a free companion mobile app for residential consumers.
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Peeple does
Peeple, operated by Building 10 Technology Inc., is a consumer hardware company headquartered between Austin, Texas and San Francisco, California, that designs and sells a single SKU: a WiFi-enabled smart camera designed to attach to existing door peepholes without replacing them. The device combines a 720p camera (800x600 peephole-optimized images), a knock sensor, LED indicators, and 2.4 GHz 802.11 b/g/n WiFi to detect door activity (knocks, openings, closings) and push real-time notifications to a free companion iOS/Android app, with activity data stored in the cloud. It fits standard 1/2", 9/16", and 1" bore peepholes as well as glass doors, runs on an internal rechargeable battery requiring charging only a few times per year, and can be lifted off its bracket to function as a traditional manual peephole before snapping back into alignment.
The business model is a pure one-time hardware sale at a $149 promotional price (representing 25% off retail) with a free app and no recurring subscription revenue. Distribution runs through Peeple's own shop.peeple.io e-commerce storefront and a placement contract with a major department store, targeting residential homeowners and renters who want non-invasive front-door awareness — primarily package-delivery monitoring, visitor screening, and family arrival notifications. Go-to-market is product-led: customers self-purchase and self-install (no professional installation required), with marketing driven by organic social (Facebook, Twitter, YouTube), a dedicated community platform, and earned media coverage in CNBC, Sky News, The Sunday Times, TechCrunch, Wired, and SXSW.
The company originated via a Kickstarter campaign in 2015 and has raised a modest disclosed funding base of approximately £100,000 (from a JLab competition win) plus $156,470 from L Marks accelerator participation, with additional Highway1 accelerator involvement. It operates with 1–10 employees, has no disclosed institutional venture capital backing beyond accelerator capital, and has earned third-party validation through the 2016 SXSW Innovation Award for Privacy and Security and runner-up placement in the 2015 TechCrunch Disrupt Hardware Battlefield. The corporate entity (Building 10 Technology Inc.) operates with no subsidiaries, no parent company, and an explicit GDPR-compliant privacy posture.
Peeple firmographics
Firmographics- Name
- Peeple
- Legal name
- Building 10 Technology Inc.
- Website
- https://peeple.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Peeple, operated by Building 10 Technology Inc., sells a $149 WiFi-enabled smart camera that attaches to existing door peepholes, delivering knock and visitor alerts to a free companion mobile app for residential consumers.
- Ownership category
- akta.pro rank
Peeple industry classification
Industry- Product category
- Smart Home Security
- akta.pro primary industry
- Smart Doorbell Cameras (Wi‑Fi/App-Connected) (HSAHAIAE)
- akta.pro secondary industry
- Physical Security, Access Control & Visitor Management (HSAPAPAD)
Keywords
Where Peeple is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Peeple business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Hardware Sales: One-time sale of the Peeple device - a smart camera that attaches to door peepholes. No recurring subscription mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Device - $149 (sale price) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Peeple product offering
Product offeringCore offering
Peeple is a smart camera device that mounts directly onto existing door peepholes (1/2", 9/16", and 1" bore) to identify, inform, screen, and alert homeowners about anyone outside their door. The device connects to home Wi-Fi, detects knocks/door opens/closes, and pushes notifications to a companion smartphone app with cloud-stored activity logs. A free mobile app for iOS and Android provides remote live viewing, push notifications, and notification preferences control.
Product overview
Peeple offers a single unified product—a smart peephole camera device paired with a companion mobile application. The Peeple hardware unit attaches to standard door peepholes and connects via home WiFi to cloud storage, while the free Peeple App (iOS 8.0+, Android 4.0+) provides smartphone-based monitoring, push notifications, and remote viewing capabilities. The product operates independently without additional modules or add-ons.
Differentiator
Problem solved
Functional benefit
Products and services
- Peeple Smart Peephole Camera A compact 720p Wi-Fi-enabled smart camera (3-5/8" diameter, 1-1/2" thickness, 6 oz) that attaches to standard door peepholes (1/2", 9/16" and 1" bore) without replacing them. Features a knock sensor, LED indicators, internal rechargeable battery (micro-USB charging), 802.11 b/g/n Wi-Fi connectivity (2.4 GHz, WPA/WPA2), and cloud storage of door activity. Designed for residential homeowners and renters.
- Peeple Mobile App Free companion mobile application for iOS 8.0+ and Android 4.0+ that pairs with the Peeple device. Enables push notifications when someone knocks, opens, or closes the door; remote viewing of who is at the door from anywhere; and configuration of notification preferences. Also supported via web browser.
Quantifiable outcome
- Only needs charging a few times a year under normal use
Companies that use Peeple
Customer profileSegments1 record
Ideal customer profiles1 record
Peeple technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Peeple partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Peeple competitors and assessment
Company assessmentBroad incumbents
- Ring: Amazon-owned smart doorbell and home security camera company offering video doorbells that directly overlap with Peeple's front-door smart camera use case, but with a much broader product portfolio and ecosystem.
- Arlo Technologies: Arlo's portfolio includes smart doorbells and wire-free home security cameras with cloud/app connectivity that overlap with Peeple's functionality, though Arlo serves a broader home security category.
- SimpliSafe: SimpliSafe provides whole-home monitored security systems that include video doorbells and entry sensors, competing with Peeple at the home security use case level with bundled services.
- Vivint: Vivint delivers integrated smart home security systems including doorbell cameras, competing in the same residential home security segment as Peeple, though primarily via professional installation.
- Google Nest Doorbell: Google's Nest line includes battery and wired video doorbells that compete head-to-head with Peeple's smart front-door monitoring, backed by Google Assistant ecosystem integration.
Emerging players
- August Home: August specializes in smart locks and entryway products, with a focus on remote access and visitor management at the front door—an adjacent but partially overlapping category to Peeple.
- Wyze: Wyze offers affordable smart home cameras and a video doorbell v2, targeting price-sensitive consumers with cloud/app-connected products that overlap Peeple's value proposition on cost.
Direct peers
- Eufy (Anker): Eufy offers a range of wire-free smart doorbells and home security cameras at consumer-friendly price points, directly competing with Peeple on features like knock detection, app alerts, and no-subscription options.
- Remo+: Remo+ sells smart Wi-Fi doorbells (RemoBell) offering motion detection, app alerts, and live streaming—directly comparable to Peeple's front-door smart camera proposition.
- SkyBell: SkyBell makes Wi-Fi video doorbells that send push notifications and allow remote viewing of front-door activity—the same core use case as Peeple's smart peephole camera.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Peeple social profiles
Digital presencePeeple compliance and trust
Trust signalCompliance1 record
Peeple financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peeple leadership team
Management profileNumber of profiles
Profiles1 record
Peeple funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peeple M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peeple
What does Peeple do?
Peeple is a smart camera device that mounts directly onto existing door peepholes (1/2", 9/16", and 1" bore) to identify, inform, screen, and alert homeowners about anyone outside their door. The device connects to home Wi-Fi, detects knocks/door opens/closes, and pushes notifications to a companion smartphone app with cloud-stored activity logs. A free mobile app for iOS and Android provides remote live viewing, push notifications, and notification preferences control.
Is Peeple a public or private company?
Peeple is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peeple founded?
Peeple was founded in 2015. It employs 1 to 10 people.
Where is Peeple based?
Peeple is headquartered in Austin, United States, in the North America region.
How does Peeple make money?
One revenue line is on record: hardware Sales.
Who are Peeple's main competitors?
Broad incumbents on record are Ring, Arlo Technologies, SimpliSafe, Vivint and Google Nest Doorbell. Emerging players are August Home and Wyze. Direct peers are Eufy (Anker), Remo+ and SkyBell.
Does Peeple have an API?
No public API is recorded for Peeple.
What industry is Peeple in?
Peeple's product category is Smart Home Security. Its primary akta.pro industry code is HSAHAIAE, Smart Doorbell Cameras (Wi‑Fi/App-Connected), with a secondary code of HSAPAPAD, Physical Security, Access Control & Visitor Management.