What Baptist Care does

Baptist Care SA, operating nationally as BaptistCare, is a registered Australian charity and not-for-profit organisation established in 1914 from a South Australian Baptist mission to assist people experiencing homelessness. The organisation unifies previously separate regional entities across NSW/ACT, South Australia, Victoria/Tasmania, and Western Australia under a single national brand launched in 2025-2026. Headquartered in Wayville, South Australia, it employs 251-500 people and operates an integrated service portfolio spanning aged care homes, home care, retirement living and community housing; NDIS-registered disability supports (Supported Independent Living, Developmental Education, Occupational Therapy, In-Home Supports, Positive Behaviour Support); homelessness services through the Toward Home Alliance and dedicated facilities including WestCare Centre, Wright Place women's shelter, Wardli-ana and Bowden Lodge; youth programs such as Tumbelin Outreach, The Rite Journey expeditions and Base 10 Youth Centre; adventure camping at Mylor Adventure Camp and Wirraway Homestead; and community food relief including the Adelaide CBD Community Food Hub.

The organisation's business model is multi-stream and government-anchored. Revenue derives from federal and state program funding (NDIS fee schedules, aged care subsidies, homelessness funding through the Toward Home Alliance and SA Housing Trust), philanthropic donations via the Baptist Care SA Foundation and targeted appeals, community food and low-cost grocery operations, and contracts for school camp and outdoor education services. There is no proprietary technology platform; operations are human-centric, with services delivered through physical locations (WestCare Centre, adventure camps, residential homes), in-home and community-based support teams, and formal referral pathways from government departments, healthcare providers, schools, and social service organisations. Compliance is anchored in NDIS registration, the Privacy Act 1988 (Cth), and Child Safety frameworks.

Customer segments are predominantly vulnerable populations: people experiencing homelessness and disadvantage, NDIS participants, seniors requiring aged care or retirement living, young people at risk, Aboriginal and Torres Strait Islander peoples through culturally informed programs, and women and families in crisis. Secondary B2B-like segments include South Australian schools contracting outdoor education and the South Australian Government as a co-funder of expansion programs. The organisation is governed as a charitable entity without external private equity, and from 2026 is executing a major NSW master-planned intergenerational community at Macquarie Park alongside the acquisition of two retirement villages from Presbyterian Aged Care.

Name

Baptist Care

Legal name

Baptist Care SA

Website

https://baptistcaresa.org.au

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

251–500 employees

Short description

BaptistCare is an Australian not-for-profit charity established in 1914 that delivers aged care, NDIS disability supports, homelessness services, youth programs, retirement living, and community food relief across NSW/ACT, SA, VIC/TAS, and WA.

Ownership category

akta.pro rank

Product category

Aged Care and Community Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120), Residential Intellectual and Developmental Disability Facilities (62321), Religious Organizations (8131)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

akta.pro secondary industries

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF), Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Aged care services
• Disability support services
• Homelessness services
• Youth accommodation
• Community housing

Headquarters

HQ city

Wayville

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Government Funded Services: BaptistCare receives funding from federal and state government programs including NDIS (National Disability Insurance Scheme) for disability services, aged care funding, and homelessness services funding through the Toward Home Alliance.
2. Donations and Philanthropy: The organisation accepts charitable donations through various programs including the Baptist Care SA Foundation, emergency appeals, and specific campaigns like Wright Place women's shelter and Breaking Free Program.
3. Community Meals and Food Services: WestCare Centre provides free community breakfasts and low-cost or free lunches. Community Food Hub offers low-cost groceries with free produce for concession card holders.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BaptistCare is a not-for-profit community services organisation that delivers person-centred aged care, disability support under the NDIS, homelessness services, youth accommodation, adventure-based education programs, and community welfare hubs such as WestCare Centre. Services are delivered through residential facilities, in-home care, community hubs, and outdoor adventure campuses across NSW/ACT, SA, VIC/TAS, and WA.

Product overview

BaptistCare is a national purpose-led aged care and community services organisation operating across NSW, ACT, SA, VIC, TAS, and WA. The organisation offers a broad portfolio of services unified under the BaptistCare brand since 2025, including: aged care homes and home care; retirement living and community housing; NDIS-registered disability services (Supported Independent Living, Developmental Education, Occupational Therapy, Positive Behaviour Support, In-Home Supports); adventure camping programs (Mylor Adventure Camp, Wirraway Homestead); community services (Bowden Lodge, Community Connections, Family Wellbeing, Flexible Learning Options, Out of Home Care); homelessness services through Toward Home Alliance including Wardli-ana and Wright Place women's shelter; WestCare Centre providing meals, health services, and emergency relief; and mental health support. The services operate as distinct programs within a unified organisational structure, serving diverse populations from seniors and people with disability to young people and those experiencing homelessness.

Differentiator

Problem solved

Functional benefit

Brands

• Adventure Pathways: Adventure camping and outdoor education programs including Mylor Adventure Camp and Wirraway Homestead, offering school camps, expeditions, and adventure therapy
• WestCare Centre
• Wright Place
• Tumbelin Outreach
• Wardli-ana
• Bowden Lodge
• Community Food Hub
• NDIS Pre-Planning Guide
• Base 10 Youth Centre

Products and services

• Residential Aged Care 24-hour residential aged care homes for older Australians delivered across NSW, ACT, VIC, TAS, and WA.
• Home Care In-home support from qualified carers helping older people with daily routines in their own homes.
• Retirement Living Retirement villages and independent living options for seniors across NSW, ACT, VIC, TAS, and WA.
• Community Housing Affordable housing services in NSW and ACT for people on lower incomes or with support needs.
• NDIS Disability Services Registered NDIS provider delivering Supported Independent Living, Developmental Education, Occupational Therapy, In-Home Supports, and Positive Behaviour Support to NDIS participants.
• Supported Independent Living (SIL) NDIS-funded supported independent living providing tailored daily living support, skill-building, and overnight support in shared or individual homes.
• Adventure Camping Services Adventure camping programs for schools including Mylor Adventure Camp and Wirraway Homestead offering school camps, expeditions, team-building, and outdoor activities for students from reception to Year 12.
• Adventure Therapy (Tumbelin Outreach) Group adventure therapy for young people aged 13-18 at risk of disengagement, with counselling to build confidence, coping skills and resilience.
• WestCare Centre Community hub in Adelaide CBD providing free community meals, on-site health services, emergency relief, and connections to social, medical and legal support for people experiencing homelessness or disadvantage.
• WestCare Kitchen (Free Community Meals) Provides free community breakfasts and low-cost or free lunches to people experiencing food insecurity in Adelaide's CBD.
• Community Food Hub Social supermarket in Adelaide CBD offering low-cost groceries, free fruit, vegetables and bread for concession card holders; no referral required.
• WestCare Overnight Accommodation Emergency overnight accommodation in the WestCare chapel during Code Red and Code Blue extreme weather events, providing beds, sleeping bags, meals and showers.
• Wright Place Women's Shelter Women-only crisis accommodation in Adelaide providing short-term housing, case management and personalised support for women experiencing homelessness, domestic violence, or housing instability.
• Wardli-ana Aboriginal Homelessness Support Culturally informed wraparound support for Aboriginal and Torres Strait Islander peoples experiencing or at risk of homelessness, delivered through the Toward Home Alliance.
• Bowden Lodge Accommodation service for Aboriginal and Torres Strait Islander men with exceptional needs experiencing homelessness, in partnership with the Exceptional Needs Unit and NDIS.
• Children, Youth and Family Support Foster care, kinship care, family and community programs, and affordable housing services for children, young people and families in VIC and TAS.
• Out of Home Care Foster care and kinship care support services for children and young people unable to live with their families.
• Mental Health Support Mental health services in TAS and VIC providing support for vulnerable people experiencing mental ill-health.
• HopeStreet Community Support Community services in NSW and ACT offering support for people living with disadvantage and distress in vulnerable communities.
• Community Connections Program Adult community education program helping people build confidence, gain skills, and feel more connected through cooking classes and digital media.

Quantifiable outcome

• 50,000 free meals provided annually through WestCare Centre
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Studio Nine ArchitectsminorGTM or Marketing Partner · 27 May 2026Studio Nine Architects participated as community partners in National Reconciliation Week events at WestCare Centre, volunteering to serve food and engage with community members.
• Islamic Society of South AustraliaminorGTM or Marketing Partner · 27 May 2026Islamic Society of South Australia offered free haircuts and relaxing hand massages as community partners during National Reconciliation Week celebrations at WestCare Centre.
• The Rite JourneycoreStrategic or Co-development Partner · 25 September 2025BaptistCare Adventure Pathways delivers programs supporting teenage students in their transition to adulthood as part of The Rite Journey (TRJ) Abyss expeditions in South Australia. BaptistCare is the preferred service provider of TRJ Abyss expeditions.
• South Australian Cricket AssociationminorGTM or Marketing Partner · 28 May 2025South Australian Cricket Association representatives attended National Reconciliation Week community BBQ at WestCare Centre, engaging with community members.
• Flinders UniversityminorStrategic or Co-development Partner · 28 May 2025Flinders University social work students led arts and crafts activities during National Reconciliation Week celebrations at WestCare Centre.
• Presbyterian Aged CarecoreStrategic or Co-development Partner · 14 May 2025BaptistCare has exchanged contracts to acquire ownership and operation of two retirement villages (Elouera in North Wollongong and Park Linn Haven in Bowral) from Presbyterian Aged Care. BaptistCare will assume responsibility from 1 July 2026.
• Adelaide Symphony OrchestraminorGTM or Marketing Partner · 8 May 2025Adelaide Symphony Orchestra performed a concert at WestCare Centre, bringing music to the community with a 13-piece string ensemble performing in the 110-year-old WestCare chapel.
• Toward Home AlliancecoreStrategic or Co-development PartnerBaptistCare SA is a member of the Toward Home Alliance, working alongside Lutheran Care, Mission Australia, The Salvation Army, Sonder, Hutt St Centre, and Aboriginal Family Support Services to prevent and end homelessness in South Australia. The alliance provides coordinated responses to homelessness across the state.
• SA Housing TrustcoreImplementation/ SI/ Consulting PartnerSA Housing Trust represented on panel discussions at Wright Place High Tea event and collaborates on housing responses for women experiencing homelessness.
• Centre for Social Impact at Flinders UniversityminorStrategic or Co-development PartnerCentre for Social Impact at Flinders University participated in panel discussions at Wright Place High Tea and contributes to research and understanding of housing and homelessness issues.
• VIP Cleaning and OzHarvestminorGTM or Marketing PartnerVIP Cleaning and OzHarvest donated goods and chocolate products to BaptistCare's Community Food Hub, helping families access seasonal treats during challenging times.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Uniting (UnitingCare): One of Australia's largest faith-based non-profit community services organisations, delivering aged care, disability, youth, homelessness, and community services across NSW and ACT. Highly comparable to BaptistCare in service breadth, funding model, and faith-based identity.
• Anglicare Australia: National network of faith-based non-profits delivering aged care, disability, family, and community services across multiple states. Operates with similar diversified service model and government-funded revenue streams.
• Catholic Healthcare: Large Catholic faith-based provider of residential aged care, home care, retirement living, and allied health services across NSW, QLD, and VIC. Comparable operating model with similar faith-based identity and integrated aged/community services portfolio.
• The Salvation Army Australia: National faith-based non-profit providing homelessness services, aged care, community programs, and emergency relief. A Toward Home Alliance partner alongside BaptistCare SA, offering directly comparable services to vulnerable populations.
• Mission Australia: Major national non-profit delivering homelessness, housing, disability, employment, and youth services. Toward Home Alliance partner with BaptistCare SA; directly comparable in target populations and service mix.
• Life Without Barriers: Large non-profit providing disability, aged care, child protection/foster care, and youth services across Australia. Comparable as a major NDIS provider operating alongside aged care, out-of-home care, and homelessness programs.
• Wesley Mission: Faith-based non-profit delivering community services, aged care, homelessness, mental health, and youth programs in NSW and QLD. Comparable faith-based mission and integrated social services model.

Regional players

• ACH Group: South Australia-based non-profit providing residential aged care, home care, retirement living, and allied health services. Direct regional competitor in SA aged care/retirement living markets where BaptistCare operates WestCare Centre and Mylor Adventure Camp.
• Resthaven Incorporated: South Australian non-profit providing residential aged care, home care, retirement living, and respite services. Direct competitor in SA aged care market and comparable in non-profit operating model.
• Helping Hand Aged Care: South Australian non-profit providing residential aged care, home care, and retirement living services. Direct regional competitor in SA aged care sector, comparable in service portfolio and non-profit operating structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcb6dTGig_ZPUTyBBEpaFiQ
• Facebookfacebook.com/baptistcaresouthaustralia
• LinkedInlinkedin.com/company/baptist-care-sa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baptist Care