ICON Management

What ICON Management does

ICON Management Services, Inc. is a privately held, for-profit residential property management company headquartered in Bradenton, Florida, founded in 2007 by current Chief Executive Officer Dennis Colletti. The company operates in the community association, condominium, and homeowner-association (HOA) management segment, which is characteristic of the high-density planned-community and condo markets along Florida's Gulf Coast. Per available firmographic data, ICON Management maintains a workforce of 501-1,000 employees, positioning it as a mid-sized regional operator within the Florida property management industry and placing it in the same scale tier as established multi-community managers serving the Sun Belt residential market.

ICON Management's revenue model follows the standard residential property management pattern: recurring management fees assessed against managed associations or individual owners (typically structured as per-unit, per-door, or a small percentage of community assessments) in exchange for bundled services such as financial administration and assessment collection, vendor oversight, maintenance and emergency coordination, rule enforcement, resident communications, and board-meeting support. Distribution is local and relationship-driven, anchored by founder/CEO continuity since inception and a single Florida headquarters in Bradenton. The company's primary digital presence is theiconteam.com.

The available source material is limited to firmographic metadata and does not disclose service-line specifics, pricing, technology stack, customer count, M&A activity, funding history, partnership roster, or geographic expansion beyond Bradenton. On that evidence, ICON Management reads as an established, founder-led, operationally focused regional property manager of meaningful scale, with the typical moat characteristics of an incumbent local operator but with no disclosed technology, AI, or growth-vector differentiators.

Name

ICON Management

Legal name

Troon

Website

https://theiconteam.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ICON Management Services, Inc. is a Bradenton, Florida-based residential property management company founded in 2007 by CEO Dennis Colletti, serving community associations, condominium boards, and homeowners in the Gulf Coast market with a workforce of 501-1,000 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Bradenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Community Association Management Services: Troon generates revenue by providing comprehensive community association management services, handling financial administration, vendor oversight, rule enforcement, and resident services under management agreements with property associations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ICON Management Services, Inc. provides community association and property management services to residential communities and homeowner associations. Core responsibilities include assessment collection, rule enforcement, vendor oversight, complaint resolution, association accounting and records keeping, resident communication, board meeting administration, and processing of unit/home sale, rental, and transfer paperwork. The company also extends into adjacent property management segments including private clubs, daily fee and resort properties, municipal properties, and advisory services for association operations.

Product overview

Troon is a golf club management company offering hospitality-centric management services across multiple segments: Private Clubs, Daily Fee & Resort, Municipal Properties, Community Associations, Advisory Services, and the Troon Partners Network. The Community Association Management service, specifically detailed in the source, provides comprehensive property management including assessment collection, rule enforcement, vendor management, complaint resolution, accounting, resident communication, administrative services (board meetings, annual meetings), and real estate transaction processing. Additional offerings include the Access membership platform, Troon Rewards loyalty program, Troon Privé member program, and the Troon Executive Card.

Differentiator

Problem solved

Functional benefit

Brands

• Troon Privé: Private member program offering exclusive golfing benefits and privileges.
• Access
• Troon Rewards
• Troon Partners Network

Products and services

• Community Association Management Services

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Sentry Management: Community association management company with a significant Florida presence, focused on HOAs and condominium associations. Comparable in managed services and Florida market overlap.
• RealManage: National community association management company serving HOAs and condominiums, with operations in multiple states including Florida. Comparable managed-services model and customer base of residential associations.
• CAMS (Community Association Management Services): Specialized HOA and condominium association manager with a strong presence in Florida and the Southeast. Comparable in target market (residential associations) and service model (full-service management).
• Vesta Property Services: Florida-based community association and property management firm serving HOAs, condominiums, and CDDs. Comparable in regional focus and association management service offering.
• Management Trust: Community association and property management firm serving HOAs and condominiums across the western and southern U.S. Comparable service offering and customer base of residential community associations.
• Castle Group: Florida-headquartered community association management firm serving HOAs and condominiums across the state. Closely comparable in geography, service offering, and target customer (Florida community associations).

Broad incumbents

• Associa: One of the largest community association management firms in the U.S., with a strong Florida footprint. Directly competes for HOA and condominium management mandates using a similar managed-services model.
• FirstService Residential: Largest residential property/HOA manager in North America, operating across Florida with deep resources, technology platforms, and a broad service portfolio. Directly comparable as a Florida HOA management competitor at greater scale.

Regional players

• Keystone Pacific Property Management: HOA management firm concentrated on the West Coast but operating with the same association-management model. Comparable in service scope and customer type, though geographically distinct.

Others

• AffiniPay: Payment technology provider serving HOA managers, law firms, and association verticals. Not a direct competitor but a key ecosystem enabler for HOA management firms like ICON, providing payment processing and back-office tooling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xtwitter.com/troon
• YouTubeyoutube.com/troon
• Facebookfacebook.com/troon
• LinkedInlinkedin.com/company/troon
• Instagraminstagram.com/troon

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICON Management