NoiseGrasp

What NoiseGrasp does

NoiseGrasp is a privately held, Chile-based software company that builds an AI-powered Marketing Mix Modeling (MMM) platform for advertisers and agencies. The platform combines proprietary Bayesian algorithms, a Transport Gaussian Process, and Scale-Free Parameterization to model marketing ROI across TV, digital, social, influencer, and retail channels without relying on cookies or user-level tracking; the full stack runs on PyTorch, Jupyter Notebooks, and Docker containers deployed on Google Cloud GPUs. The product is differentiated from traditional MMM by being purpose-built to handle noisy or incomplete data, by being cookieless and compliant with GDPR, CCPA, and SOC 2 Type II, and by delivering models in weeks rather than months at a claimed 10X faster than legacy approaches.

The company serves brands and the agencies that advise them. It sells two main modules: an Advertisers module aimed at consumer brands, ecommerce/DTC businesses, CPG, telecom, and regulated industries that need cross-channel attribution and budget optimization, and an Agencies module offering Ad-Hoc, Reference Brand & Category, Automated Consumer, and Expert-Knowledge models with white-labeled reporting for multi-client deployments. Named customers include Coca-Cola, McDonald's, Nestle, P&G, Samsung, L'Oreal, Johnny Walker, DirecTV, and SmartyPants, alongside case-study work for an omnichannel beauty retailer in Mexico (30% budget cut with 6.3% traffic uplift) and a leading fragrance company (projected MXN 900M in sales over three years on a portfolio-level model).

NoiseGrasp operates a direct, sales-led go-to-market with custom enterprise subscription pricing on annual contracts, supported by integrations with HubSpot, Triple Whale, Google Ads, and Meta. The company is headquartered in Santiago, Chile with a secondary office in Barcelona, Spain, was supported early on by Corfo and StartUp Chile, and is led by co-founders Andres Groisman (CEO) and Andres Gottlieb (CTO). It is intentionally small (11–50 employees) and discloses no institutional funding or revenue figures.

Name

NoiseGrasp

Legal name

NoiseGrasp

Website

https://noisegrasp.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

NoiseGrasp is a Chile-based software company that builds an AI-powered, cookieless Marketing Mix Modeling platform for advertisers and agencies. It uses proprietary Bayesian and Transport Gaussian Process algorithms to optimize cross-channel ROI for 100+ brands across LATAM and EMEA.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Marketing Research and Public Opinion Polling (54191), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFABAN

Media Measurement, Attribution & Mix Modeling (MMM/MTA)

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

SECONDARYMPAAAFAH

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

SECONDARYBPAFACAJ

Performance Analytics, Attribution & Measurement (MMM/MTA)

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

Keywords

• Marketing mix modeling
• Marketing attribution software
• Media mix optimization
• Advertising ROI analytics
• Cross-channel attribution platform

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Marketing Mix Modeling Platform Subscription: AI-powered MMM platform subscription providing marketing attribution, ROI insights, scenario planning, and performance dashboards. Delivered as a managed service with custom model building, collaboration, and ongoing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NoiseGrasp provides an AI-powered marketing mix modeling (MMM) software platform that helps brands and agencies measure true incremental ROI across TV, digital, paid social, influencer, and retail media channels. The platform uses proprietary Bayesian and Transport Gaussian Process algorithms to deliver attribution, scenario planning, and budget optimization insights in weeks, without requiring cookies or user-level tracking data. It is offered as a subscription with custom model building, collaboration tools, and ongoing support.

Product overview

NoiseGrasp offers a unified marketing analytics platform combining Marketing Mix Modeling (MMM), incrementality testing, and AI-powered attribution. The core NoiseGrasp Platform serves as the central product, with specialized modules for Advertisers and Agencies. The Advertisers module enables brands to optimize cross-channel spend and forecast performance, while the Agencies module provides scalable MMM capabilities including Ad-Hoc Consumer Models, Reference Brand & Category Models, Automated Consumer Models, and Expert-Knowledge Models. Supporting features include Scenario Planning Tools and Performance Dashboards. All offerings are powered by proprietary Bayesian algorithms and a Transport Gaussian Process for privacy-safe, cookieless marketing analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• NoiseGrasp Platform

Quantifiable outcome

• 30% budget reduction with 6.3% total traffic increase (76.3M to 81.1M visits)
• +3 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Analytic Partners: Analytic Partners is a leading independent marketing mix modeling and commercial analytics consultancy serving enterprise brands globally. Directly comparable to NoiseGrasp on MMM methodology, Fortune-500 client base, and platform-plus-services delivery model.
• Northbeam: Northbeam is a marketing measurement platform combining MMM and MTA specifically for DTC and ecommerce brands. Comparable to NoiseGrasp's ecommerce/DTC segment with similar multi-channel attribution and AI-powered optimization focus.
• Triple Whale: Triple Whale is a marketing analytics platform for Shopify/DTC brands offering attribution, MMM, and profit analytics. Already integrated as a data source in NoiseGrasp case studies; both target the same ecommerce advertiser with multi-channel attribution.
• Measured: Measured is an AI-powered incrementality and MMM platform for enterprise marketers to optimize media spend. Direct competitor to NoiseGrasp in MMM-as-a-service for consumer brands and agencies.
• Fospha: Fospha is a marketing measurement and attribution platform purpose-built for ecommerce brands, combining MMM and MTA. Comparable to NoiseGrasp's ecommerce offering with similar AI-driven cross-channel measurement.

Broad incumbents

• Google Meridian: Google's open-source Meridian MMM framework is a free, well-resourced alternative for advertisers building in-house MMM. Represents the broader-incumbent threat that commoditizes paid MMM platforms like NoiseGrasp.
• Meta Robyn: Meta's open-source Robyn MMM library is a free alternative widely adopted by advertisers for marketing mix modeling. Indirect competitor that pressures pricing across the MMM platform category.
• Circana (formerly IRI): Circana (formerly IRI and NielsenIQ merged entities) provides MMM, retail media measurement, and consumer insights at global enterprise scale. A broader incumbent offering overlapping MMM as part of a wider analytics portfolio.
• Nielsen: Nielsen provides marketing effectiveness, audience measurement, and MMM services to enterprise brands globally. Established incumbent with deep advertiser relationships that compete with NoiseGrasp for enterprise measurement budgets.
• LiveRamp: LiveRamp offers marketing measurement, attribution, and data collaboration services across the enterprise ad-tech stack. A broader incumbent that overlaps with NoiseGrasp's cross-channel attribution and identity-resolution value proposition.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NoiseGrasp
• LinkedInlinkedin.com/company/3757610
• Xx.com/NoiseGrasp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NoiseGrasp