Octillion
Octillion operates a programmatic media buying Platform-as-a-Service (FATE) for cross-screen CTV, OTT, audio, video, display and DOOH advertising. It serves mid-market and local advertisers across home furnishings, automotive, QSR, DTC, and political verticals, and was acquired by TEGNA's Premion in February 2024.
- Company typePrivate
- Founded2017
- HeadquartersBoynton Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Octillion does
Octillion (legal entity: Octillion Media LLC) is a programmatic advertising Platform-as-a-Service (PaaS) provider operating its proprietary FATE platform — combining Demand-Side Platform (DSP), SSP Lite, Attribution, and Data Management Platform (DMP) capabilities — to enable cross-screen media buying across CTV, OTT, Streaming Audio, Online Video, Addressable Linear, DOOH, and Display channels. The platform is built cookieless, with patent-pending contextual targeting, pre-bid MRC-accredited fraud detection layered with proprietary cryptography, and direct integrations with premium streaming publishers (Peacock, Hulu, Netflix, Disney+, Paramount+, Spotify, iHeart) plus 400+ data partners supporting UID 2.0 and RampID identity resolution.
The company serves primarily mid-market and local advertisers with vertical concentration in home furnishings (furniture, mattress, appliance retailers — over 200 dealers cited), automotive, QSR, DTC, political, and micro-markets. Revenue is generated through a combination of PaaS subscription, managed-service trading fees, transaction-based take rates across managed, self-service, hybrid, open-exchange, PMP, and guaranteed/pre-buy buying models, and data services. The company was founded in 2017, achieved Inc. 5000 rankings in 2021 (#285) and 2022 (#68 overall, #2 fastest-growing private media company), earned TAG Certified for Transparency in 2023, and was acquired by TEGNA's Premion subsidiary in February 2024. Following the acquisition, Octillion operates as a subsidiary within Premion's regional/local CTV advertising business; standalone growth metrics are no longer reported.
Octillion firmographics
Firmographics- Name
- Octillion
- Legal name
- Octillion Media LLC
- Website
- https://octillion.tech
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Octillion operates a programmatic media buying Platform-as-a-Service (FATE) for cross-screen CTV, OTT, audio, video, display and DOOH advertising. It serves mid-market and local advertisers across home furnishings, automotive, QSR, DTC, and political verticals, and was acquired by TEGNA's Premion in February 2024.
- Ownership category
- akta.pro rank
Octillion industry classification
Industry- Product category
- Programmatic Advertising Platform
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industries
- Programmatic Display & Video (DSP/RTB) (BPAFACAC), Programmatic Display & Retargeting (DSP) (MPAAACAE), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Octillion is headquartered
LocationHeadquarters
- HQ city
- Boynton Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Octillion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform as a Service Fees: Octillion generates revenue through its programmatic media buying PaaS platform, charging fees for access to its FATE platform which includes DSP, SSP Lite, Attribution, and DMP capabilities. The platform supports managed service, self-service, and hybrid buying models with flexible pricing options.
- Media Buying/Margin: Revenue generated from media buying operations across CTV, OTT, Audio, Video, Display, and DOOH channels. The platform enables brands and agencies to buy cross-screen campaigns with transparent pricing and no mark-ups.
- Data Services: Revenue from data management services including DMP access, data onboarding, enrichment, and targeting solutions leveraging 400+ data partnerships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Managed Service - Full-service platform support |
| Subscription | Monthly | Self-Service - Platform-only access |
| Usage-based | Pay-as-you-go | Open Exchange - Programmatic buying |
| Transaction based/ take rate | Pay-as-you-go | PMP (Private Marketplace) |
| Transaction based/ take rate | Multi-year contract | Guaranteed/Pre-buy |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Octillion product offering
Product offeringCore offering
Octillion provides a proprietary cookie-less programmatic media buying Platform as a Service (PaaS) called FATE (Fraud, Attribution, Transparency, Ethics). The platform enables brands, agencies, and local advertisers to plan, buy, measure, optimize, and attribute cross-screen advertising campaigns across CTV, OTT, Audio, Video, Display, and DOOH channels. It includes integrated DSP, SSP Lite, Attribution, and DMP capabilities supported by AI and ML optimization.
Product overview
Octillion is a programmatic media buying Platform as a Service (PaaS) company offering the proprietary FATE platform for cross-screen advertising. The platform consists of core products including a DSP (Demand Side Platform) with access to 120M+ streaming homes, SSP Lite for direct publisher integrations, Attribution (web, location, and offline sales measurement), and DATA/DMP (cookieless audience targeting with 400+ data partners). Feature modules cover Channels (CTV, audio, display, video, DOOH), Plan Buy, Plan, Order Management, Onboard Data, Flexible Buying (managed, self-service, hybrid, PMP), and Measure and Optimize. The platform emphasizes ethics, transparency, and fraud-free media buying backed by AI optimization and human oversight.
Differentiator
Problem solved
Functional benefit
Brands
- FATE: Proprietary Platform as a Service (PaaS) for media buying including Forecast, Attribution, Transparency, and Ethics capabilities. Enables planning, buying, measuring, optimizing and attributing cross-screen campaigns across CTV, OTT, Audio, Video, Display and Retargeting.
Products and services
- FATE Platform (Full-service, Attribution, Transparency, Ethics) Proprietary programmatic media buying Platform as a Service that enables brands and agencies to plan, buy, measure, optimize and attribute cross-screen campaigns including CTV, OTT, Audio, Online Video, Addressable Linear, DOOH, and Display. Backed by AI optimization and human and data ethics.
- DSP (Demand Side Platform) Cookieless demand side platform purpose-built for complex use cases such as political, local, and mid-market clients. Features a real-time forecaster with access to 120M+ monthly active streaming homes, managed and self-service buying models, onboard data capabilities, and integrated order management and billing.
- SSP Lite Direct publisher integration tool enabling buyers to connect directly with publishers at the ad-server or via VAST, eliminating middlemen from the supply chain for improved transparency, fraud protection, and attribution.
- Attribution Measurement and attribution solution covering web (pixel-based visitor and conversion tracking), location (visit-based measurement and conquest targeting), and offline sales (store sales matching to campaigns). Third-party validated to avoid self-grading, with proprietary 1st and 3rd party pixels and deterministic matching.
- DATA / DMP (Data Management Platform) Cookieless data management platform enabling audience-based buying strategies with ethical, fraud-free, and privacy-compliant data partnerships. Features 1st party data onboarding via clean rooms, 3rd party data access through 400+ partners, UID 2.0/RampID support, data enrichment, and retargeting capabilities.
Quantifiable outcome
- 35% of March/April sales directly tied to OTT spots at 1.9% cost of advertising (vs. industry average 5-6%)
- +3 more outcomes
Companies that use Octillion
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
Octillion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature8 records
Octillion partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered major and core.
- TEGNA/PremionmajorIn February 2024, TEGNA's Premion acquired Octillion Media to expand CTV advertising capabilities. Premion is an industry-leading premium CTV/OTT advertising platform for regional and local advertisers. The acquisition combined Octillion's cutting-edge technology with Premion's award-winning local CTV/OTT advertising solution.
- LiveRampcoreLiveRamp is a leader in data management and targeting. Octillion leverages LiveRamp for data onboarding, clean room partnerships, and pseudonymous identifier matching to enhance audience targeting capabilities.
- DoubleVerifycoreMRC-accredited pre-bid fraud solution partner providing third-party validation of Octillion's fraud-free guarantee.
- GooglecoreTechnology and advertising partnership for CTV and streaming ad placements through Google's advertising ecosystem.
- SpotifycorePremium streaming audio advertising partnership providing access to Spotify's audio audience for targeted advertising campaigns.
- iHeartMediacoreStreaming audio advertising partnership including iHeart Radio and Cumulus Media app integration for audio ad placements.
- Disney (Hulu, ESPN, Disney+)corePremium CTV inventory partnership providing access to Disney's streaming platforms including Hulu, ESPN, and Disney+ for targeted advertising.
- NetflixcoreStreaming video advertising partnership for Netflix's premium video inventory.
- NBCUniversal (Peacock, Comcast)corePremium CTV advertising partnership with Peacock streaming platform and NBCUniversal's television inventory.
- Paramount+coreStreaming advertising partnership with Paramount+ for targeted CTV ad placements.
- Fox NetworkscoreTelevision and streaming advertising partnership with Fox Networks for premium video inventory.
- MagnitecoreSSPDSP programmatic advertising technology partnership for streaming and CTV inventory access.
- FreewheelcoreProgrammatic video advertising technology partnership for premium video and CTV inventory.
- PubmaticcoreProgrammatic advertising technology partnership for digital ad inventory.
- PixalatecoreMRC-accredited fraud detection and brand safety technology partner for pre-bid protection.
- IAB Tech LabcoreIndustry standards body membership for programmatic advertising technology standards and compliance.
- IABcoreInteractive Advertising Bureau membership for industry standards and best practices.
- TACT (TAG)coreTrustworthy Accountability Group membership for certified transparency and fraud-free advertising standards.
- AWS (Amazon Web Services)coreCloud infrastructure partnership powering Octillion's platform and data processing capabilities.
- WarnerMedia (Max)coreStreaming advertising partnership with WarnerMedia's Max platform and television inventory.
- DAX (Spotify)coreSpotify's premium audio advertising platform partnership for programmatic audio buying.
- Discovery+coreStreaming television advertising partnership with Discovery+ platform.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Octillion competitors and assessment
Company assessmentBroad incumbents
- FreeWheel: Comcast-owned ad management and programmatic platform for premium video, CTV, and OTT. Overlaps with Octillion in CTV/OTT supply access and offers competing SSP-side and demand-side capabilities for agency holding companies and large advertisers.
- Pubmatic: Public SSP specializing in programmatic video, CTV, and digital advertising. Like Magnite, a direct supply-side partner to Octillion while also competing for the same advertiser budget through its own buyer-facing tools and audience solutions.
- Adobe Advertising Cloud (Adobe Genstudio for Advertising): Adobe's enterprise DSP offering cross-screen media buying integrated with the Adobe Experience Cloud. Competes with Octillion for enterprise advertisers needing DSP plus creative/measurement, but at much larger scale and with deeper analytics integrations.
- Google Display & Video 360: Google's flagship DSP for programmatic video, CTV, and display, deeply embedded in the Google ad ecosystem. Overlaps with Octillion on managed cross-screen buying but offers significantly broader scale, native Google AdX supply, and bundled tools.
Direct peers
- The Trade Desk: The leading independent DSP for cross-channel programmatic buying across CTV, audio, video, display, and DOOH. Direct competitor to Octillion's FATE DSP, with overlapping customers (advertisers, agencies) and overlapping supply integrations; co-finalist with Octillion in the 2023 DigiDay TV and Video Awards.
- Magnite: The largest independent SSP for CTV and digital video, providing supply-side infrastructure that sits adjacent to Octillion's demand-side stack. Highly comparable because both target the same premium CTV/OTT inventory and serve overlapping agency and brand buyers despite operating on opposite sides of the auction.
- MediaMath: Independent DSP for cross-screen programmatic buying with strong enterprise focus. Competes with Octillion on managed-service buying across display, video, CTV, and audio for mid-market and enterprise advertisers, sharing use cases like cookieless targeting and multi-channel attribution.
- Premion: TEGNA-owned local/regional CTV/OTT advertising platform that acquired Octillion in 2024. Operates in the same niche (local-to-national CTV/OTT media buying for brands and agencies) and has now absorbed Octillion's DSP into its offering, making them directly comparable in functionality even though Premion is now the parent.
Emerging players
- StackAdapt: Self-serve programmatic platform focused on native, display, video, CTV, and audio buying for agencies and mid-market advertisers. Overlaps with Octillion's self-service PaaS positioning and serves similar client profiles, though it is younger and smaller in CTV.
- Simpli.fi: Specialized programmatic platform for hyper-local and geo-targeted CTV, video, and display advertising. Competes directly with Octillion in the local/mid-market CTV segment — the same ICP that drove Octillion's Inc. 5000 ranking — making it a strong functional comparable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Octillion social profiles
Digital presenceOctillion compliance and trust
Trust signalCompliance2 records
Octillion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Octillion leadership team
Management profileNumber of profiles
Profiles10 records
Octillion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Octillion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Octillion
What does Octillion do?
Octillion provides a proprietary cookie-less programmatic media buying Platform as a Service (PaaS) called FATE (Fraud, Attribution, Transparency, Ethics). The platform enables brands, agencies, and local advertisers to plan, buy, measure, optimize, and attribute cross-screen advertising campaigns across CTV, OTT, Audio, Video, Display, and DOOH channels. It includes integrated DSP, SSP Lite, Attribution, and DMP capabilities supported by AI and ML optimization.
Is Octillion a public or private company?
Octillion is a private company. It is classified as corporate owned and is currently operating.
When was Octillion founded?
Octillion was founded in 2017. It employs 1 to 10 people.
Where is Octillion based?
Octillion is headquartered in Boynton Beach, United States, in the North America region.
How does Octillion make money?
Three revenue lines are on record. Platform as a Service Fees are the primary driver. The others are media Buying/Margin and data Services.
Who are Octillion's main competitors?
Broad incumbents on record are FreeWheel, Pubmatic, Adobe Advertising Cloud (Adobe Genstudio for Advertising) and Google Display & Video 360. Direct peers are The Trade Desk, Magnite, MediaMath and Premion. Emerging players are StackAdapt and Simpli.fi.
Does Octillion have an API?
No public API is recorded for Octillion.
What industry is Octillion in?
Octillion's product category is Programmatic Advertising Platform. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 54183 and its SIC code is 7311.