Made in Nature

Name

Made in Nature

Legal name

Made In Nature LLC

Website

https://madeinnature.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Organic Snacks

NAICS

Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Nonchocolate Confectionery Manufacturing (31134)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

akta.pro secondary industries

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL), Dried & Dehydrated Foods Manufacturing (AFAKACAK)

Keywords

• Organic dried fruit
• Natural snack foods
• Plant-based snacks
• USDA organic snacks
• Gluten-free snacks

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Consumer direct purchases through owned e-commerce website (madeinnature.com) with both one-time purchases and subscription model offering 10% recurring discount.
2. Retail Distribution: Wholesale distribution through natural food stores, major grocery chains, and retailers including Whole Foods, Sprouts, Safeway, Albertsons, Costco, and independent stores.
3. Wholesale B2B: Wholesale B2B sales through Faire marketplace platform to independent retailers and natural food stores with special terms for new customers.
4. Marketplace Sales: Sales through Amazon and iHerb marketplace platforms for broader online reach and international distribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Made in Nature manufactures and markets 100% USDA Certified Organic, Non-GMO Project Verified, gluten-free, plant-based snacks including dried fruits (figs, dates, apricots, mangoes, cranberries, berries), puffed fruit and vegetable crisps, Fig'N'Oats Bars, Figgy Pops energy bites, and Fudge Brownie Minis. Products are processed using traditional sun-drying and gentle tunnel drying without additives, preservatives, or sulfur, and are sold direct-to-consumer via the brand's website and through national grocery, natural food, and club retailers.

Product overview

Made in Nature is an organic snack company founded in 1989 that offers a diversified portfolio of healthy snack products. The company operates as a single unified brand with multiple product lines: (1) Dried Fruit - a comprehensive range of organic sun-dried and tunnel-dried fruits; (2) Puffed Fruit and Veggies - lightly puffed crispy snacks; (3) Fig'N'Oats Bars - soft-baked oat and fruit bars; (4) Figgy Pops Energy Bites - bite-sized fruit and nut snacks; and (5) Fudge Brownie Minis - unbaked plant-based brownie bites. All products share common attributes: USDA Organic, Non-GMO Project Verified, Certified Gluten-Free, and 100% plant-based. The company also operates subscription services for recurring deliveries and maintains a wholesale program through Faire.

Differentiator

Problem solved

Functional benefit

Brands

• Go Wild: Sub-brand featuring organic snacks, mentioned on the main website navigation alongside Made in Nature.
• A'cappella
• Wild West
• Debbas Gourmet
• Second Chances
• Figgy Pops
• Fig'N'Oats Bars
• Fudge Brownie Minis

Products and services

• Organic Dried Fruit A comprehensive line of organic dried fruits including figs, dates, apricots, mangoes, cranberries, bananas, pineapple, apple rings, goji berries, raisins, plums, superberry blends, and upcycled Second Chances mangoes. All USDA Organic, Non-GMO Project Verified, and free from sulfur and preservatives. For health-conscious consumers seeking clean-label snacks.
• Puffed Fruit and Veggies Light, airy snacks made by gently drying and puffing ripe fruits and vegetables into crispy snacks. Includes puffed apple, melon, strawberry, fruit medley, and veggie medley varieties. Organic, non-GMO, and no added sugars.
• Fig'N'Oats Bars Soft, chewy oat and fruit bars made with organic figs, real fruit, and 100% whole-grain oats. Never baked, with no added sugar. Available in Original, Strawberry, Blueberry, and Raspberry flavors. Certified gluten-free and organic.
• Figgy Pops Energy Bites Bite-sized organic fruit, nut, and seed snacks packed for clean, plant-powered energy. Available in Choco Crunch, Banana-Rama, Ch-Ch-Cherry, Cranberry Pistachio, Red Razzy, and Nutter & Jelly varieties.
• Fudge Brownie Minis Unbaked, plant-based fudge brownie minis made with Fair Trade Certified dark chocolate and sweet fruit. Certified organic and vegan. Available in Peanut Butter, Mocha, Chocolate Chip, and Maple Walnut flavors.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorMajor natural food retailer partner for in-store distribution of Made in Nature organic snacks. Products available at Whole Foods locations nationwide.
• Sprouts Farmers MarketcoreChannel Partner/ Reseller/ DistributorNatural food grocery chain partner for retail distribution of organic dried fruits and snacks.
• Safeway / AlbertsonscoreChannel Partner/ Reseller/ DistributorMajor grocery retail chain distribution through Safeway and Albertsons banner stores for broad consumer reach.
• CostcocoreChannel Partner/ Reseller/ DistributorWarehouse club retailer offering bulk-size products (28oz dried fruits) for members.
• AmazoncoreChannel Partner/ Reseller/ DistributorOnline marketplace partner for direct consumer sales across Amazon platform.
• iHerbcoreChannel Partner/ Reseller/ DistributorInternational e-commerce partner enabling global shipping of Made in Nature products to customers outside US.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale B2B marketplace platform enabling independent retailers to purchase Made in Nature products with free returns on first order, 60-day payment terms, and 50% off first order promotion.
• DovetaleminorGTM or Marketing PartnerCreator partnership platform powering the Made in Nature Collabs program for influencer and creator partnerships, discount codes, affiliate marketing, and gifting opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• That's It. Fruit-based snack bar brand with a clean-label, 2-ingredient positioning and broad natural channel distribution. Direct peer in the fruit-forward, additive-free snack bar category adjacent to Made in Nature's Figgy Pops and Fig'N'Oats lines.
• Bare Snacks: Maker of baked and dried fruit and vegetable chips, including apple, banana, and veggie varieties, sold across natural and conventional grocery. Comparable to Made in Nature's Puffed Fruit and Veggies line and broader dried-fruit-snack positioning.
• Bobo's Oat Bars: Maker of oat-based snack bars sold through natural and mainstream grocery, including Costco, Whole Foods, and Sprouts. Direct overlap with Made in Nature's Fig'N'Oats Bars in the better-for-you bar segment with national retail distribution.
• Nature's Path: One of the largest independent organic food companies in North America, offering organic cereals, bars, and snacks. Directly comparable to Made in Nature as a long-standing organic CPG brand with a clean-label, USDA Organic positioning across snack categories.
• Navitas Organics: Organic superfood brand featuring goji berries, cacao, and other functional ingredients, with a strong DTC and natural channel presence. Comparable in clean-label organic sourcing, especially in the goji and superberry categories Made in Nature competes in.
• Sahale Snacks: Premium nut-and-fruit snack mix brand sold through natural and conventional retail with clean-label, non-GMO positioning. Comparable to Made in Nature as a branded better-for-you fruit-and-nut snack company in similar retail channels.
• Peeled Snacks: Organic dried fruit snack brand sold through natural food stores and mainstream grocery. Closely comparable as a smaller branded organic dried fruit CPG competing for the same shelf space at Whole Foods and Sprouts.

Broad incumbents

• Annie's Homegrown: General Mills-owned organic and natural snacks and baking brand with national distribution in conventional grocery. A broader incumbent with overlapping clean-label, organic, better-for-you positioning that competes for the same natural-channel consumer.
• Sun-Maid: Iconic incumbent in dried fruit (raisins, cranberries, cherries) with national grocery distribution. A larger, broader dried-fruit incumbent that competes for the same household snacking occasions and shelf space, though not exclusively organic.
• 365 by Whole Foods Market: Private label organic and natural product line carried by Whole Foods. A direct substitute threat across Made in Nature's entire portfolio, particularly in dried fruit and snack bars, and a key competitive force for shelf space and price.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/madeinnature
• LinkedInlinkedin.com/company/made-in-nature
• Instagraminstagram.com/madeinnature
• TikToktiktok.com/@madeinnatureofficial
• Xx.com/madeinnature

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made in Nature