Badger Sportswear

What Badger Sportswear does

Badger Sport (doing business as Badger Sportswear) is a wholesale sports apparel brand founded in 1971 and headquartered in Statesville, North Carolina, operating as one of eight brand labels under Momentec Brands Inc. The company manufactures and supplies team uniforms, performance athletic wear, and fanwear across baseball, basketball, football, soccer, hockey, lacrosse, volleyball, softball, track/XC, and cheer/dance categories, serving youth/amateur sports teams, schools and educational institutions, corporate customers, and cheer/dance programs in the United States and Canada.

Its product offering is built on a custom-decoration technology stack comprising sublimation, embroidery, digital printing, and screen-printing services, supplemented by proprietary tools including Freestyle Sublimation (direct-to-fabric printing with a 5-day fast-turn option), the Badger Chromagear self-serve uniform design builder, and True Hue color-consistency technology. The brand distributes through the Momentec Brands e-commerce platform on an account-based B2B wholesale model, supported by a FedEx shipping partnership (free shipping on US orders over $150, Canadian orders over $300), league co-branding arrangements with Babe Ruth and Pop Warner, and a self-serve on-demand ordering channel.

Revenue is generated primarily through one-time wholesale apparel sales to teams and institutional buyers, with value-added custom decoration services layered on as a professional-services revenue stream. Pricing is not publicly disclosed and requires wholesale account application. The company employs 51–100 people at the Badger Sport brand level and operates as a privately held subsidiary of Momentec Brands Inc., with no public listing, ticker, or external investor information disclosed.

Name

Badger Sportswear

Legal name

Badger Sport (brand of Momentec Brands Inc.)

Website

https://badgersport.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Badger Sport is a wholesale team apparel brand founded in 1971 and headquartered in Statesville, NC, operating under Momentec Brands Inc. It supplies custom-decorated uniforms, performance wear, and fanwear across ten-plus sports to youth teams, schools, and corporate buyers in the US and Canada.

Ownership category

akta.pro rank

Product category

Wholesale Sports Apparel and Team Uniforms

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Athletic Goods Manufacturing (339920), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team & School Athletic Uniforms Retail (CRAMACAJ)

akta.pro secondary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Wholesale sports apparel
• Team uniforms
• Custom sublimation apparel
• Performance athletic wear
• Fanwear wholesale

Headquarters

HQ city

Statesville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Sports Apparel Sales: B2B wholesale distribution of sports apparel and team uniforms under Badger Sport brand through Momentec Brands platform
2. Custom Decoration Services: Value-added custom decoration including sublimation, embroidery, screen printing, and digital printing on apparel

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Badger Sportswear manufactures and wholesales team uniforms, performance athletic apparel, and fanwear across football, baseball, basketball, soccer, lacrosse, volleyball, cheer/dance, hockey, track/XC, and other sports. Products are sold B2B through the Momentec Brands e-commerce platform to sports teams, schools, and organizations. The company also provides integrated custom decoration services including sublimation (Freestyle Sublimation, 5-day fast turnaround), embroidery, screen printing, and digital printing on apparel.

Product overview

Badger Sport is a wholesale sports apparel brand distributed through Momentec Brands (formerly Augusta Sportswear Brands and Founder Sport Group). It offers bulk team clothing and athletic wear as part of a multi-brand portfolio that includes Alleson, Holloway, Russell Athletic, C2 Sport, High Five, and Pacific Headwear. Badger Sport products are available through the Momentec e-commerce platform and include options for custom sublimation, embroidery, and decoration services. The brand focuses on team sports apparel including tops, bottoms, outerwear, and accessories across multiple sport categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Badger Sport team apparel (Tops, Bottoms, Outerwear, Accessories) Wholesale bulk team apparel including tees, polos, short and long sleeve tops, sleeveless, compression, shorts, pants, fleece, hoodies, jackets, pullovers, varsity jackets, and accessories (bags, socks, belts, headbands, sleeves), sold to sports teams, schools, and organizations in the U.S. and Canada through the Momentec Brands account-based B2B e-commerce platform.
• Freestyle Sublimation custom decoration service Direct-to-fabric custom sublimation printing service for team apparel, providing custom designs on team uniforms with a 5-day fast turnaround; available to wholesale account buyers.
• Badger Sport custom decoration services (embroidery, screen print, digital print) Value-added custom decoration services applied to wholesale apparel, including embroidery, screen printing, and digital printing, available to wholesale account buyers seeking branded team apparel, fanwear, or promotional items.
• Badger Sport Key Collections (Alumni, City Series, Rowhouse, Heritage Prep, Jackson Way, Weather Secure, B-Core, Crush, Court, Effortless, On the Rise, Cutter, Ventura, CoolCore, Legend) Curated wholesale apparel collections sold under the Badger Sport brand through the Momentec Brands e-commerce platform, each grouping styles themed around specific use cases (e.g., lifestyle/alumni, performance/training, weather-ready, training).

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• FedExcoreStrategic or Co-development PartnerShipping partnership providing logistics and delivery services for wholesale apparel orders. Free shipping offered on orders over $150 through this partnership.
• Momentec BrandscoreOthersBadger Sport is a brand under Momentec Brands Inc., a wholesale sports apparel and bulk team clothing company. Parent company provides e-commerce platform, distribution, and custom decoration services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Augusta Sportswear: A sister brand within Momentec Brands and one of the company's closest direct peers — both manufacture and wholesale performance team apparel, uniforms, and fanwear to the same dealer and school customer base through the shared Momentec e-commerce platform.
• Alleson Athletic: Acquired by Badger in 2017 and now part of the same Momentec Brands portfolio; produces team uniforms across basketball, baseball, football, and volleyball with comparable decoration services and B2B wholesale distribution.
• Holloway Sportswear: Sister brand within Momentec Brands focused on team outerwear, jackets, and warm-ups; shares Badger's wholesale channels, decoration capabilities, and target customer base in schools and youth sports.
• Russell Athletic: Heritage athletic brand and Momentec Brands portfolio member; offers team uniforms, fleece, and performance apparel with overlapping dealer and school customers, competing head-to-head with Badger in bulk team clothing.
• High Five Sportswear: Momentec Brands sister brand focused on team apparel and outerwear; competes directly with Badger Sport in the same multi-sport, school-and-league wholesale segment.
• Pacific Headwear: Portfolio peer within Momentec Brands; manufactures team headwear, caps, and visors distributed to the same school, league, and team-dealer customers that Badger serves with uniforms.

Broad incumbents

• Champion Teamwear: Long-established team apparel brand owned by Hanesbrands; competes with Badger in school and youth team uniforms with a broader product portfolio and greater brand recognition in the mass channel.
• Nike Team: Team-focused division of Nike that supplies performance uniforms and apparel to schools, leagues, and athletic programs globally; competes with Badger at the premium end of the team apparel market with significantly greater brand and R&D resources.
• Under Armour: Global performance apparel brand with a substantial team sports business; offers uniforms, warm-ups, and custom decoration through dealer and direct channels that overlap with Badger's target buyer segments.
• Adidas Teamwear: Teamwear division of Adidas producing uniforms, training wear, and accessories for clubs, schools, and federations; competes with Badger across multiple sports at a global scale with strong league and federation partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MomentecBrands
• Facebookfacebook.com/momentecbrands
• LinkedInlinkedin.com/company/momentecbrands
• Instagraminstagram.com/momentecbrands_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badger Sportswear