Tripetto

What Tripetto does

Tripetto is a private Dutch SaaS company, founded in 2014 and headquartered in Amsterdam, that provides a form building and data collection platform distributed across three deployment formats: Studio (a cloud SaaS at tripetto.app), a WordPress plugin, and a FormBuilder SDK. The company targets a wide audience ranging from individual users and SMBs to claimed Fortune 500 customers globally, with documented use cases covering customer satisfaction and NPS surveys, registration forms, lead capture, contact forms, quizzes, and conversational data collection.

The platform is built on a proprietary FormBuilder SDK that powers both Studio and the WordPress plugin and is offered in its own right for developers and ISVs. Differentiated technical components include a "magnetic storyboard" flowchart-style visual builder, switchable "form faces" (Autoscroll, Chat, Classic) within a single form, an extensive rule-based conversational logic library (branch tracks, conditions, jump questions, recall values, calculator, scoring, regex validation, device-size differentiation, hidden fields, custom variables), and a "hosting freedom" model that allows customers to choose between Tripetto's cloud and full self-hosting where data never reaches Tripetto servers. Native integrations include Slack, email, webhooks, Google Analytics, Facebook Pixel, and Google Tag Manager, with Zapier and Make extending connectivity to 1,000+ external services.

Tripetto operates a primarily product-led, self-serve go-to-market with a freemium model on Studio and the WordPress plugin (paid upgrades for premium features and capacity) and free SDK development with paid production licenses for commercial deployment. The combination of a 1-10 employee team, no disclosed external funding, and absence of published revenue figures is consistent with a capital-efficient, bootstrapped operating profile. No specific pricing tiers, ARR, customer counts, or named enterprise logos are disclosed in available source material, constraining the precision of any financial assessment.

Name

Tripetto

Legal name

Tripetto

Website

https://tripetto.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Tripetto is a Dutch private SaaS company, founded in 2014 in Amsterdam, that offers a multi-deployment form-building and data collection platform via its Studio cloud SaaS, WordPress plugin, and FormBuilder SDK, serving SMBs, WordPress users, developers, and claimed Fortune 500 customers.

Ownership category

akta.pro rank

Product category

Form Builder & Survey Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)

Keywords

• Form builder software
• Survey creation platform
• Conversational forms
• WordPress form plugin
• Embedded form SDK

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Studio Cloud Subscriptions: Cloud-hosted form building and data collection. Offers free plan with optional paid upgrades for enhanced features or usage.
2. WordPress Plugin Subscriptions: Free plugin download with optional paid subscriptions for pro features, hosted entirely within WordPress.
3. FormBuilder SDK Production Licenses: Free development use of the SDK with paid production licenses required for commercial deployment in apps or websites.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tripetto builds and sells a smart form and survey creation platform offered in three deployment formats: Studio (cloud SaaS at tripetto.app), a WordPress Plugin (self-hosted inside WordPress), and a FormBuilder SDK (for embedding form building into third-party apps and sites). All three products share a common feature set including a flowchart-style magnetic storyboard builder, switchable form faces (Autoscroll, Chat, Classic), advanced conversational logic, and flexible data hosting either in Tripetto's cloud or fully self-hosted.

Product overview

Tripetto offers a unified form building and data collection platform available in three distinct deployment formats: Studio (cloud-based SaaS at tripetto.app), WordPress Plugin (self-hosted within WordPress), and FormBuilder SDK (developer kit for embedding in custom applications). All three versions share practically identical feature sets including the magnetic storyboard builder, conversational logic, multiple form faces (Autoscroll, Chat, Classic), and flexible hosting options. The SDK serves as the underlying technology powering both Studio and the WordPress Plugin.

Differentiator

Problem solved

Functional benefit

Products and services

• Tripetto Studio Cloud-based form building platform available at tripetto.app that allows users to create forms, surveys, quizzes, wizards, and registration forms with conversational logic, multiple form faces (Autoscroll, Chat, Classic), and storage in Tripetto's cloud. Targeted at SMBs, individuals, and enterprise users who want a no-code hosted solution.
• Tripetto WordPress Plugin Self-contained WordPress plugin that runs completely inside WordPress, storing all data within the plugin itself, and provides the same form building capabilities as Studio for WordPress site owners. Targeted at WordPress users who need lead capture, contact forms, event registrations, and customer feedback forms with data stored within WordPress.
• Tripetto FormBuilder SDK Software development kit containing fully customizable components for equipping apps and websites with form building and deploying capabilities, serving as the underlying technology that powers both Tripetto Studio and the WordPress Plugin. Targeted at software developers and OEMs who want to embed form-building functionality into their own applications or deliver white-label form experiences.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• SlackcoreTechnology or IntegrationSlack integration allows users to receive notifications in Slack for each new form submission or result. This is one of the core automation integrations available on the Tripetto platform.
• ZapiercoreTechnology or IntegrationZapier integration enables users to connect Tripetto forms to over 1000+ services through Zapier's automation platform, extending workflow capabilities beyond native integrations.
• Make (formerly Integromat)coreTechnology or IntegrationMake integration provides another automation pathway for connecting Tripetto to external services and creating complex workflows with form submissions.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Landbot: Landbot is a direct peer in conversational chatbot-style form building for lead capture and customer engagement. Tripetto positions itself as combining Landbot's chat-style lead capture with SurveyMonkey/Typeform survey depth.
• WPForms: WPForms is a direct competitor in WordPress form plugins with a freemium model. Tripetto explicitly runs comparison pages against WPForms for WordPress users.
• Formstack: Formstack is a direct peer in form building with workflow automation, compliance, and integrations. Both target enterprise organizations with safer data collection requirements.
• Typeform: Typeform is a direct competitor in the conversational forms and survey space. Tripetto explicitly positions itself as an alternative to Typeform with comparable chat-style UX and branching logic for form flows.
• JotForm: JotForm is a direct competitor offering drag-and-drop form building with logic and integrations. It overlaps with Tripetto's Studio product across SMB and enterprise use cases.
• SurveyMonkey: SurveyMonkey is the incumbent in online survey and form building. Tripetto positions itself against SurveyMonkey with stronger conversational logic and developer-friendly embedding options.
• Gravity Forms: Gravity Forms is a direct peer in the WordPress form plugin ecosystem with paid licensing. It overlaps with Tripetto's WordPress plugin for SMB and enterprise site owners.

Broad incumbents

• Microsoft Forms: Microsoft Forms is an incumbent form builder bundled with Microsoft 365 for enterprise and education. It competes indirectly with Tripetto for organizations standardized on Microsoft tooling.
• Google Forms: Google Forms is a free incumbent form builder embedded in Google's productivity stack. It competes at the bottom of the market and is a documented Tripetto comparison target.

Emerging players

• Tally: Tally is an emerging free form builder with a strong PLG motion. It overlaps with Tripetto Studio's lower-tier SMB and individual user use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tripetto
• Facebookfacebook.com/tripetto
• LinkedInlinkedin.com/company/tripetto

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tripetto