Landbot
Landbot is a no-code AI chatbot platform that enables businesses to build conversational experiences for web, WhatsApp, and other messaging channels. It serves marketing, sales, and support teams across 12,000+ customers globally, including enterprises like Allianz, BNP Paribas, and Coca-Cola.
- Company typePrivate
- Founded2015
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Landbot does
Landbot, operated by the Spanish private limited company HELLO UMI S.L. and headquartered in Barcelona, is a no-code AI chatbot platform founded in 2015 that enables businesses to build conversational experiences for websites, WhatsApp, Facebook Messenger, and custom applications via API/SDK. The platform's core technology centers on a visual drag-and-drop builder that allows non-technical users to design chatbot flows with conditional logic, complex formulas, and rich media; layered on this is an AI Agent product that combines generative AI (via OpenAI and Gemini integrations) with rule-based control to deliver hybrid conversational experiences. Supporting capabilities include a custom knowledge base, human takeover, AI Copilot for in-context bot building, native integrations with 15+ platforms (HubSpot, Salesforce, Stripe, Slack, Calendly, Shopify, Mailchimp, Google Sheets, SendGrid, Segment, Webflow, WordPress, Airtable, plus Zapier and n8n workflow bridges), and developer tools (Chat API, Platform API, and a JavaScript SDK).
The product suite is organized into core products (AI Agent Chatbots, WhatsApp Chatbots, Website Chatbots), the Chatbot Platform with its Integrations library, and solution verticals tailored to Marketing, Sales, Lead Generation, Customer Engagement, and Customer Support teams. Distribution is dual-track: a free Sandbox tier with no credit card required underpins product-led growth, while a dedicated Contact Sales team handles enterprise accounts. Pricing is tiered and subscription-based, with WhatsApp Pro starting at €200/month (2,500 chats included) and enterprise plans custom-priced. Landbot serves 12,000+ customers globally, ranging from individual creators and SMBs to enterprises such as Allianz, BNP Paribas, Generali, Coca-Cola, Nestle, Randstad, Prudential, Hotelbeds, Immobiliare.it, and PC Componentes across industries including insurance, finance, retail, e-commerce, real estate, hospitality, automotive, and healthcare.
The company has raised approximately $10.2 million across four disclosed rounds, including an $8M Series A in January 2021 led by Swanlaab Venture Factory (with Bankinter, CDTI, Encomenda VC, and Nauta Capital) and a 2022 follow-on from Inveready. Landbot operates 51–100 employees, is SOC2 and GDPR compliant, and holds official Meta Business Partner status for WhatsApp Business solutions. It has earned multiple G2 Fall 2025 recognitions including Leader, High Performer, Easiest To Use, Best Meets Requirements, and Users Love Us badges.
Landbot firmographics
Firmographics- Name
- Landbot
- Legal name
- HELLO UMI S.L.
- Website
- https://landbot.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Landbot is a no-code AI chatbot platform that enables businesses to build conversational experiences for web, WhatsApp, and other messaging channels. It serves marketing, sales, and support teams across 12,000+ customers globally, including enterprises like Allianz, BNP Paribas, and Coca-Cola.
- Ownership category
- akta.pro rank
Where Landbot is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Landbot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscriptions: Subscription-based SaaS model with tiered pricing plans (Sandbox free, Pro paid). WhatsApp Pro plan starts at €200/month including 2,500 chats. Extra chats billed additionally. Custom enterprise plans available for high-volume businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free forever plan with basic chatbot building capabilities |
| Subscription | Monthly | WhatsApp Business automation plan starting price |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Landbot product offering
Product offeringCore offering
Landbot is a no-code chatbot and AI Agent platform that enables businesses to design, deploy, and manage conversational experiences across Web, WhatsApp, and Facebook Messenger. The platform combines a visual drag-and-drop builder with hybrid AI Agent capabilities, native integrations, and developer APIs, sold primarily via SaaS subscriptions with a free tier.
Product overview
Landbot is a no-code chatbot and AI Agent platform that enables businesses to build conversational experiences for Web, WhatsApp, and other messaging channels. The core platform consists of the Chatbot Platform (visual drag-and-drop builder) with AI Agent Chatbots as the primary AI-powered product. The product suite includes specialized solutions for Marketing, Sales, Lead Generation, Customer Engagement, and Customer Support. Developer capabilities are provided through Chat API, Platform API, and Official SDK. The platform integrates with major tools like Zapier, HubSpot, Salesforce, Stripe, and offers native integrations with 15+ popular applications.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 35% conversion increase for Lead Laundry with lower CPL
- +11 more outcomes
Companies that use Landbot
Customer profileNamed customers21 records
Segments11 records
Ideal customer profiles2 records
Landbot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability8 records
Feature9 records
Landbot partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- ZapiercoreNative integration connecting Landbot with 4,000+ apps through Zapier for workflow automation. Allows users to automate processes between Landbot and other business tools without coding.
- HubSpotcoreNative integration for adding, updating, and retrieving HubSpot data during chatbot conversations. Enables CRM data synchronization and lead management.
- SalesforcecoreNative integration with Salesforce for CRM synchronization and lead data management within chatbot workflows.
- StripecoreNative integration for processing transactions inside chatbot conversations. Enables payment collection and e-commerce functionality.
- SlackcoreNative integration for sending Slack notifications from chatbots and team collaboration.
- CalendlycoreNative integration for booking meetings through chatbots. Automates appointment scheduling directly in conversation flows.
- ShopifycoreNative integration for embedding chatbots in Shopify websites for e-commerce support and product recommendations.
- MailchimpcoreNative integration for collecting and sending user data to Mailchimp in real-time for email marketing automation.
- Google SheetscoreNative integration for adding, updating, and retrieving data during chatbot conversations using Google Sheets.
- DialogflowcoreIntegration for building sophisticated chatbots using Google Dialogflow natural language processing (NLP) within the Landbot interface.
- SendGridcoreNative integration for sending emails directly from chatbots using SendGrid.
- SegmentcoreNative integration for tracking users and events inside chatbots using Segment CDP.
- WebflowcoreNative integration for embedding chatbots in Webflow websites.
- WordPresscoreNative integration for embedding chatbots in WordPress websites via plugin.
- AirtablecoreNative integration for connecting Landbot with Airtable databases.
- CarrdcoreNative integration for embedding chatbots in Carrd one-page websites.
- n8ncoreIntegration connecting Landbot with 500+ apps via n8n workflow automation platform.
- WhatsApp Business API (Meta)coreOfficial WhatsApp Business API integration for deploying chatbots on the world's most popular messaging platform. Landbot manages the application process on behalf of businesses.
- Facebook MessengercoreSupport for building and deploying chatbots on Facebook Messenger for marketing and customer engagement.
- Landbot ExpertsminorCertified professionals available for hire to help businesses build, optimize, and manage Landbot chatbots. Certified partner ecosystem for implementation services.
- Affiliate PartnersminorAffiliate program allowing partners to earn commissions by referring new customers to Landbot.
Scale indicators13 records
Recent moves4 records
Expansion highlights4 records
Landbot competitors and assessment
Company assessmentDirect peers
- Tidio: Tidio is a no-code live chat and AI chatbot platform targeting SMBs and mid-market businesses for sales and support automation. It competes head-to-head with Landbot in the PLG chatbot category, with similar visual builder, AI agent, and WhatsApp/Messenger channel ambitions.
- ManyChat: ManyChat is a leading chatbot platform focused on Instagram, Messenger, and WhatsApp automation for marketing, sales, and support. Directly comparable to Landbot's WhatsApp and multi-channel chatbot offering with a similar PLG motion and SMB target.
- Intercom: Intercom is an AI-first customer service platform combining live chat, chatbots (Fin AI), helpdesk, and proactive messaging. It competes with Landbot's customer support chatbot use case for mid-market and enterprise customers with deeper product breadth.
- Drift (Salesloft): Drift was a pioneer in conversational marketing/sales chatbots targeting B2B revenue teams, now part of Salesloft. It is comparable to Landbot's sales and lead generation chatbot solutions for B2B mid-market and enterprise.
- Crisp: Crisp is a multichannel customer messaging platform with chatbots, live chat, and CRM-like capabilities targeting SMBs and mid-market. Comparable to Landbot on the no-code chatbot builder with multi-channel (web, WhatsApp, Messenger) deployment.
- Yellow.ai: Yellow.ai is an enterprise conversational AI platform for customer support and employee automation across chat and voice channels. Comparable to Landbot as an AI-agent chatbot solution at the enterprise tier with WhatsApp and web deployments.
- Ada: Ada is an AI-powered customer service automation platform used by enterprise brands to deflect and resolve support inquiries. Comparable to Landbot in the AI agent category for customer support with deeper enterprise focus.
- Chatfuel: Chatfuel is a no-code chatbot platform focused primarily on Messenger and Instagram automation for marketing and support. Comparable to Landbot in the visual, no-code chatbot builder category with PLG distribution and SMB customer base.
Broad incumbents
- Zendesk: Zendesk is a broad customer service and engagement platform with AI bots, messaging, and helpdesk capabilities. Comparable to Landbot as an incumbent that offers conversational AI within a much larger CX platform, posing competitive pressure on enterprise deals.
- HubSpot (Service Hub): HubSpot's Service Hub and Breeze AI offer live chat, chatbots, and AI agents natively within its CRM platform. As a broad incumbent with deep CRM distribution, it competes with Landbot's chatbot use cases for sales and support, while also serving as a critical integration partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Landbot social profiles
Digital presenceLandbot compliance and trust
Trust signalCompliance2 records
Landbot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landbot leadership team
Management profileNumber of profiles
Profiles4 records
Landbot funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landbot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landbot
What does Landbot do?
Landbot is a no-code chatbot and AI Agent platform that enables businesses to design, deploy, and manage conversational experiences across Web, WhatsApp, and Facebook Messenger. The platform combines a visual drag-and-drop builder with hybrid AI Agent capabilities, native integrations, and developer APIs, sold primarily via SaaS subscriptions with a free tier.
Is Landbot a public or private company?
Landbot is a private company. It is classified as venture growth investor backed and is currently operating.
When was Landbot founded?
Landbot was founded in 2015. It employs 51 to 100 people.
Where is Landbot based?
Landbot is headquartered in Barcelona, Spain, in the Europe region.
How does Landbot make money?
One revenue line is on record: saaS Subscriptions.
Who are Landbot's main competitors?
Direct peers on record are Tidio, ManyChat, Intercom, Drift (Salesloft), Crisp, Yellow.ai, Ada and Chatfuel. Broad incumbents are Zendesk and HubSpot (Service Hub).
Does Landbot have an API?
Yes. Landbot offers two APIs: Chat API enables connecting visually to all messaging channels via one API bot for managing conversations across channels; Platform API allows creating, retrieving, and updating Landbot account programmatically for native CRM integration and managing conversations from own Help desk. SDK is available for adding conversational experiences to applications. Developer documentation is at dev.landbot.io.