Clarobet AB

What Clarobet AB does

Clarobet AB is a privately held Swedish software company founded in 2007 in Umeå, Sweden, operating under the consumer brand RebelBetting. The company builds and sells subscription-based sports betting software that helps individual bettors identify two categories of profitable opportunities across 100+ bookmakers in real time: value bets (+EV mispriced odds) and sure bets (cross-bookmaker arbitrage). Underlying the product is a proprietary scanning engine that processes over one million odds per minute, paired with a BetTracker module that auto-settles bets and surfaces ROI, Yield, and EV statistics for users.

The company generates revenue primarily through two-tier monthly/annual SaaS subscriptions (Starter at $99/month or $69/month billed annually; Pro at $209/month or $139/month billed annually), a tiered affiliate program paying up to 50% commission on referred sales, and a nascent enterprise line offering a real-time odds API and white-label Custom Solutions built on the same scanning infrastructure. Distribution is product-led: a 14-day no-credit-card free trial feeds a self-serve funnel, supplemented by an active Discord and community forum (325,000+ cumulative users across 140+ countries), a YouTube education channel, SEO content, and event-driven promotions such as a 30%-off World Cup bundle. The company also curates an integrated broker ecosystem — Pinnacle, BetInAsia, Sportmarket, Asianconnect, BrokerStorm, 3et, and exchanges such as Betfair and Matchbook — enabling users to access sharp books and Asian liquidity through a single interface.

Operationally, Clarobet remains small (1–10 employees), bootstrapped with no disclosed external funding, and led by founders Björn Leyonberg (CEO), Lars Cardon (CFO), and Simon Renström (Chief Architect), with Joakim Bergstr\u00f6m as Chairman. The business is profitable by implication (long-tenured, self-funded, active product investment) and operates globally under GDPR/CCPA-aligned data policies, though several broker integrations are restricted in jurisdictions including the US, UK, France, Germany, Netherlands, Portugal, and Sweden. AI plays a marginal role via the RebelBot plan-selection assistant; the company's substantive technical edge lies in 17 years of accumulated odds data and real-time scanning infrastructure rather than machine learning.

Name

Clarobet AB

Legal name

Clarobet AB

Website

https://rebelbetting.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Clarobet AB (RebelBetting) is a Swedish bootstrapped software company that sells subscription-based sports betting tools — value-betting and arbitrage scanners plus automated bet tracking — to individual bettors across 140+ countries, with a smaller enterprise odds-API offering.

Ownership category

akta.pro rank

Product category

Sports Betting Software

NAICS

Software Publishers (5132)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industries

Odds, Trading & Risk Management Services (MPAEACAD), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

Keywords

• Sports betting software
• Value betting tools
• Arbitrage betting platform
• Betting odds scanner
• Bet tracking software

Headquarters

HQ city

Umeå

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue: Monthly and annual subscription plans (Starter and Pro tiers) providing access to value betting and sure betting software. Recurring subscription model with automatic renewal. Pricing ranges from $99-$209/month or $69-$139/month when billed annually.
2. Affiliate Program Commission: Affiliate program pays up to 50% commission on sales. Tiered structure: 20% (€1-299), 25% (€300-899), 30% (€900-1499), 35% (€1500+). Second-tier commission of 2% for sub-affiliates.
3. Enterprise API & Custom Solutions: Custom API services with up to 1 million odds and events from 90 bookmakers. White-label solutions and custom sports betting monitoring services for enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Clarobet AB develops and sells RebelBetting, a web-based SaaS platform that scans more than 1 million sports betting odds per minute across 100+ bookmakers to surface value betting (mathematical edge, +EV) and sure betting (arbitrage) opportunities. The platform includes an automated BetTracker that logs and settles bets, customizable filters, and instant alerts. An enterprise offering packages an Odds Service API and white-label solutions for B2B clients.

Product overview

RebelBetting is a unified sports betting software platform developed by Clarobet AB, consisting of core products (Value Betting and Sure Betting modules), a BetTracker for tracking results, free calculator tools, an AI assistant (RebelBot), and an enterprise API product. The platform scans 100+ bookmakers in real time to identify profitable betting opportunities. Custom Solutions extends the offering with white-label options and an odds API for enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Value Betting (module) Module that identifies mispriced odds across 100+ bookmakers, giving users a consistent mathematical edge (+EV) over time. Users bet when the probability of winning exceeds what bookmaker odds imply.
• Sure Betting (module) Arbitrage betting module that finds opportunities where covering all possible outcomes guarantees a profit regardless of the result, allowing users to lock in steady, low-risk returns.
• RebelBetting Platform (Starter and Pro subscriptions) Unified web-based sports betting software platform providing real-time value betting, sure betting, automated bet tracking, auto settlement, custom filters, and alerts across 100+ bookmakers. Sold as monthly or annual Starter (€69–€99/mo) and Pro (€139–€209/mo) subscriptions with a 14-day free trial.
• Custom Solutions (white-label and bespoke betting tools) Enterprise-grade offering that delivers white-label sure betting, value betting, or matched betting products, custom sports betting monitoring services, and sports big data analytics to operators and data buyers.
• Odds Service API API service providing up to 1 million real-time odds and events from 90 bookmakers, sold to enterprise clients requiring high-volume odds data integration.
• Value Betting Calculator Free web tool that simulates potential profits from value betting based on the user's starting bankroll, number of bets per day, and betting days per month.
• Sure Betting Calculator Free web tool that simulates potential profits from sure betting based on the user's starting bankroll, number of sure bets per day, and betting days per month.
• RebelBot AI Assistant Conversational AI assistant that helps prospective users select the most appropriate RebelBetting subscription plan (Starter vs Pro) by answering questions about features and use cases.

Quantifiable outcome

• Average member profit of €1,760 per month
• +4 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PinnaclecoreTechnology or Integration · 1 January 2009Long-standing partnership since 2009. Pinnacle is the premier sharp bookmaker that welcomes professional arbitrage and value bettors. As the only major bookmaker that doesn't limit winning players, Pinnacle is essential for sure betting and high-volume bettors. RebelBetting integrates Pinnacle for arbitrage opportunities.
• BetInAsiacoreTechnology or IntegrationBet broker integrated into RebelBetting providing single-account access to Asian bookmakers with high limits. Offers best Asian bookmaker odds and liquidity. Supports multiple payment methods including crypto. Not available in USA, UK, France, Germany, Netherlands, Portugal, Sweden, Singapore, Turkey, Afghanistan, Iran, North Korea.
• SportmarketcoreTechnology or IntegrationBet broker fully integrated into RebelBetting. Provides access to bookmakers that don't limit winners (Pinnacle, Betfair, Betdaq, Matchbook, etc.). Minimum deposit €10. Exclusive 2 free weeks of RebelBetting Pro for sign-ups through RebelBetting.
• Microsoft for StartupsminorStrategic or Co-development PartnerBusiness partner providing startup support and resources. Part of Clarobet's network of business development partners in Sweden.
• Business SwedenminorStrategic or Co-development PartnerSwedish trade and investment council partnership supporting international expansion. Part of Clarobet's business partner network.
• Uminova InnovationminorStrategic or Co-development PartnerInnovation hub in Umeå, Sweden supporting startup development. Part of Clarobet's local ecosystem partnerships.
• County Administrative Board of VästerbottenminorStrategic or Co-development PartnerRegional government body supporting business development in Västerbotten county, Sweden. Part of Clarobet's regional support network.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bet Angel: Bet Angel is a long-established professional sports trading software suite focused on Betfair with ladders, automation, and analytics, overlapping with RebelBetting's odds scanning and betting execution tools.
• Smarkets: Smarkets is a low-commission betting exchange integrated into RebelBetting; as a major exchange and platform with public odds data and APIs, it represents the broader exchange ecosystem RebelBetting's users bet on.
• Betfair (Flutter): Betfair is the world's largest betting exchange and a core venue surfaced through RebelBetting's broker integrations; it represents the broader incumbent exchange and sportsbook platform category.

Direct peers

• OddsMonkey: OddsMonkey is a matched betting and value betting platform serving UK and international bettors with odds tools, calculators, and community resources, competing for the same sports betting tools subscriber base.
• ArbMate: ArbMate offers sports arbitrage betting software and scanners for bettors looking to lock in risk-free profits, positioning it as a direct alternative to RebelBetting's sure betting module.
• BetBurger: BetBurger provides real-time arbitrage and value betting scanners across dozens of bookmakers with subscription pricing, directly overlapping RebelBetting's sure betting and value betting modules.
• Trademate Sports: Trademate Sports sells value betting and sports betting tools directly to consumers with subscription tiers and a focus on long-term +EV strategies, making it the closest direct competitor to RebelBetting's value betting product.

Emerging players

• Unabated: Unabated provides sports betting analytics, odds screens, and player props tools aimed at US sports, representing an emerging player building comparable data-driven betting tools for a different geography.
• Pikkit: Pikkit is a mobile bet tracking and social betting app that competes in the bet journaling/analytics space overlapping with RebelBetting's BetTracker, though delivered as a consumer mobile app rather than a scanner platform.

Others

• The Arb Academy: The Arb Academy is an arbitrage betting education and review site that publishes reviews of tools like RebelBetting and serves the same value betting community; it functions as an adjacent ecosystem participant and indirect referral channel rather than a software competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/rebelbetting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarobet AB