Trademate Sports

Name

Trademate Sports

Legal name

TM Sports Technologies AS

Website

https://tradematesports.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Betting Analytics & Trading Software

NAICS

Securities and Commodity Exchanges (523210)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Odds, Trading & Risk Management Services (MPAEACAD)

akta.pro secondary industries

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Exchange Odds, Pricing, Trading Tools & APIs (MPAEAIAG)

Keywords

• Sports betting software
• Value betting platform
• Odds comparison tool
• Sports trading analytics
• Expected value betting

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue: Monthly subscription tiers (US, Core, Pro) ranging from $49-$400/month with recurring revenue model

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Trademate Sports sells a subscription-based sports trading platform that scans odds across 100+ bookmakers in real time to identify value bets with positive expected value. The platform provides real-time odds comparison, customizable pro trading presets and triggers, Kelly Criterion-based bankroll management, backtesting, and performance analytics for individual sports bettors. It is offered as three monthly subscription tiers (Trademate US, Core, and Pro) with a 7-day free trial.

Product overview

Trademate Sports is a sports trading platform that transforms sports betting into a profitable investment strategy through data-driven value betting. The product portfolio consists of three subscription tiers (Trademate US at $49/month for 10 US bookmakers across 4 American sports, Trademate Core at $120/month for 100+ bookmakers across 9 sports, and Trademate Pro at $400/month for professional traders with sharp bookmaker access). The platform provides value bet identification via proprietary algorithms scanning thousands of odds, real-time odds comparison tools, performance analytics with detailed reporting, pro trading tools with custom presets and triggers, Kelly Criterion-based staking recommendations, optional backtesting and in-play betting features, and educational resources including courses and webinars. The system targets serious bettors seeking to approach sports betting as a statistical investment rather than gambling.

Differentiator

Problem solved

Functional benefit

Products and services

• Trademate Sports Value Betting Platform Subscription-based sports trading platform that scans odds across 100+ bookmakers in real time to identify value bets with positive expected value, providing real-time odds comparison, customizable pro trading presets and triggers, Kelly Criterion-based bankroll management, Big Data backtesting, and performance analytics for individual sports bettors. Offered as three monthly subscription tiers (Trademate US $49/month, Trademate Core $120/month, Trademate Pro $400/month) with a 7-day free trial and no credit card required.
• Trademate Sports Affiliate Program Referral/affiliate program paying 30% lifetime commissions on referred subscribers, with growing network of affiliates and exclusive promotional materials. Enables partners to monetize promotion of the Trademate platform.

Quantifiable outcome

• 83.07% of users are profitable
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered minor.

• GamCareminorOthersUK's leading provider of information, advice and support for anyone harmed by problem gambling. Trademate partners with GamCare to promote responsible betting practices.
• BeGambleAwareminorOthersUK-based charity providing information, advice and support for those affected by problem gambling. Trademate refers users to BeGambleAware resources.
• Gambling TherapyminorOthersGlobal support service offering free practical advice and emotional support to anyone affected by problem gambling. Trademate promotes their services to users.
• IBIAminorOthersInternational Betting Integrity Association - monitors betting integrity and protects against corruption in sports betting. Trademate demonstrates commitment to ethical practices.

Scale indicators12 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Bet Angel: Bet Angel is professional sports trading software primarily focused on Betfair, offering automation, ladders, and trading tools. While more exchange-focused, it competes for the same professional sports trader segment as Trademate Pro.
• Betaminic: Betaminic offers systematic sports betting tools using statistical models and Kelly Criterion-based strategies. Both companies target sophisticated bettors using algorithmic approaches, with comparable pricing and feature sets.
• OddsMonkey: OddsMonkey is a leading matched betting and value betting platform with extensive tools, calculators, and educational content. It serves the same individual bettor customer base seeking systematic approaches to sports betting, with comparable subscription pricing.
• BetBurger: BetBurger provides arbitrage and value betting software with real-time odds scanning across bookmakers. Both platforms compete in the same algorithmic sports trading tool category, targeting similar users seeking positive EV betting opportunities.
• RebelBetting: RebelBetting is the most direct competitor to Trademate, offering value betting and arbitrage software that scans odds across multiple bookmakers. Both platforms target the same professional and semi-professional sports bettor segment with subscription-based tools for identifying positive expected value bets.
• Smart Sports Trader: Smart Sports Trader is a sports betting tipster and tools platform focused on value betting education and tools. Both platforms serve the same seriously-minded bettors seeking systematic, data-driven approaches.

Emerging players

• Betpractice: Betpractice provides sports betting simulation, backtesting, and strategy tools. While more focused on backtesting, it overlaps with Trademate's Constructive Analysis & Big Data Backtesting feature targeting serious strategy-oriented bettors.
• Pikkit: Pikkit is a sports betting tracking and analytics platform that helps users track bets across multiple sportsbooks. It serves the same bettor management and analytics use case that Trademate's Performance Analytics module addresses.
• Unabated: Unabated provides sports betting odds comparison, line shopping, and advanced analytics primarily for US sports. It targets similar sophisticated US bettors that Trademate US serves, with comparable value betting identification features.

Broad incumbents

• Betfair Exchange: Betfair is the world's largest betting exchange, integrated as a sharp bookmaker within Trademate Pro. While not a direct tool competitor, Betfair's exchange model provides the underlying infrastructure that value betting tools like Trademate exploit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TrademateSports
• LinkedInlinkedin.com/company/trademate-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trademate Sports