What Artemis Strategy Group does

Artemis Strategy Group is a boutique U.S. marketing research and communications-strategy consultancy founded in 2006 and headquartered in Fairfax, Virginia. The firm specializes in Motivation Research, a proprietary methodology built on means-end theory that uses qualitative and quantitative methods combined with decision maps to identify the personal values, emotions, and rational drivers behind audience behavior. Its work targets marketing, communications, advocacy, and brand-positioning decisions for clients in financial services (Ameriprise, Fidelity Charitable, Global Atlantic, PNC, KKR, Alliance for Lifetime Income), associations and nonprofits (Protect Our Winters, Grain Foods Foundation, PeopleforBikes, Robert Wood Johnson Foundation), education (Strada Education Foundation, Atlantic Philanthropies), healthcare, and government (U.S. Forest Service, NC DHHS).

The company's core offering is a portfolio of professional research services — Motivation Research, Thought Leadership Studies, Segmentation Research, Brand Positioning Research, and Communications Assessment — supplemented by two proprietary programs: the Motivations Assessment Program (MAP), an internal longitudinal research series on shifting American attitudes, and the Wallet-Body-Mind Index (WBMI), a holistic well-being indicator segmenting respondents into Struggling, Managing, and Thriving groups.

Artemis operates a project-based, custom-engagement business model with multi-year contracts and direct client relationships; pricing is not publicly disclosed. The firm is privately held, women-owned (certified 2024), and operates with a small team of approximately 7-10 professionals including founding partners Anne Aldrich, Dave Richardson, and Jon DeWitt, plus partners, research directors, and senior project directors. Distribution is exclusively direct-to-client, with thought leadership, case studies, blog content, email newsletter, and LinkedIn used for top-of-funnel demand generation.

Name

Artemis Strategy Group

Legal name

Artemis Strategy Group

Website

https://artemissg.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Artemis Strategy Group is a women-owned, Fairfax-based boutique marketing research consultancy specializing in Motivation Research grounded in means-end theory, serving financial services, nonprofit, education, healthcare, and government clients with custom engagement studies.

Ownership category

akta.pro rank

Product category

Marketing Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industries

Brand Strategy & Positioning (BPAFAEAA), Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Marketing research services
• Motivation research
• Communications strategy
• Thought leadership research
• Segmentation research

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Research Engagements: Project-based consulting fees for custom marketing research services including motivation research, thought leadership studies, segmentation research, and communications assessment. Engagements typically involve designing research approaches, conducting fieldwork, and delivering strategic insights and recommendations to client organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Artemis Strategy Group is a communications strategy research firm providing custom marketing research engagements grounded in a proprietary Motivation Research methodology based on means-end theory. The firm combines qualitative and quantitative research methods with proprietary decision maps to help clients in financial services, nonprofit, education, healthcare, and government sectors understand the values and motivations behind audience behavior, then translates those insights into brand positioning, communications strategies, and thought leadership programs.

Product overview

Artemis Strategy Group is a communications strategy research firm offering a portfolio of research services centered on its Motivation Research approach. The core offering is Motivation Research, which uses means-end theory and proprietary decision maps combining qualitative and quantitative methods. This integrates with Thought Leadership Studies for public-release research, Segmentation Research for audience identification, and Brand Positioning Research for brand strategy. Their proprietary Motivations Assessment Program (MAP) produces independent studies including the Wallet-Body-Mind Index for holistic well-being measurement. The firm also provides Communications Assessment services for measuring strategic communications effectiveness.

Differentiator

Problem solved

Functional benefit

Brands

• Motivation Research: Proprietary research approach that helps address the whys behind behavior to make sound policy, brand and communication decisions. Based on means-end theory of decision-making.
• Motivation Assessment Program (MAP)

Products and services

• Motivation Research Primary research service that helps clients understand the 'whys' behind audience behavior using means-end theory, combining qualitative and quantitative methods with decision maps to build persuasive communications and marketing strategies.
• Thought Leadership Studies Research studies designed for public release that deliver compelling insights on audience behaviors, motivations, and decision processes, providing organizations with content for media coverage, brand awareness, and thought leadership positioning.
• Segmentation Research Audience segmentation analysis using attitudinal, behavioral, and motivational approaches to identify discrete audience groups and guide strategic marketing decisions.
• Brand Positioning Research Strategic research to help clients articulate and differentiate their brand value proposition and positioning in the market.
• Communications Assessment Evaluation and measurement of communications effectiveness to assess strategic communications performance and inform optimization.
• Motivations Assessment Program (MAP) Artemis's own primary research program conducted internally to probe deeply into people's goals, actions, barriers, and motivations on topics transcending client work; produces studies like 'How the Pandemic Has Changed Us' and 'Wallet-Body-Mind Index'.
• Wallet-Body-Mind Index (WBMI) Holistic well-being indicator developed by Artemis measuring financial situation, physical health, and emotional-mental health to categorize Americans into well-being groups (Struggling, Managing, Thriving).

Quantifiable outcome

• 400,000+ interviews conducted since 2006 demonstrating scale of research operations
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Neimand CollaborativecoreStrategic or Co-development PartnerSocial impact marketing experts who collaborated with Artemis on Protect Our Winters advocacy research and PeopleforBikes public communications campaign research. Neimand developed messaging frameworks based on Artemis motivation research findings.
• Statler NaglecoreStrategic or Co-development PartnerCustomized marketing campaign specialists who partnered with Artemis on Grain Foods Foundation research and Wildfire Crisis Strategy research. Collaborated on categorical assessments and communications strategy development.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SSRS: SSRS is a mid-size, full-service market research firm that operates a similarly scaled professional-services model focused on custom survey research for nonprofit, association, advocacy, and media clients, closely matching Artemis's project-based custom research posture.
• Lincoln Park Strategies: Lincoln Park Strategies is a boutique public-affairs and strategic research firm that provides custom quantitative and qualitative research to corporate, advocacy, and association clients, paralleling Artemis's policy and communications strategy work.
• Luntz Global Partners: Luntz Global Partners is a research and communications consulting firm that combines qualitative and quantitative message research with strategic messaging, directly comparable to Artemis's research-into-messaging offering.
• Lake Research Partners: Lake Research Partners is a boutique opinion research and strategy firm that conducts message-testing, persuasion, and segmentation research for progressive nonprofit, labor, and advocacy clients, directly overlapping Artemis's motivational and communications strategy offerings.
• Global Strategy Group: Global Strategy Group is a research and strategic consulting firm serving corporate, nonprofit, association, and political clients with brand, communications, and public-opinion research comparable in scope and approach to Artemis's offerings.
• Benenson Strategy Group: Benenson Strategy Group is a corporate and political research and strategy firm that conducts brand, message, and persuasion research, serving similar association, advocacy, and corporate clients with comparable messaging and strategy engagements.
• Public Opinion Strategies: Public Opinion Strategies is a boutique opinion research firm focused on message testing, persuasion, and strategic communications research for corporate, political, and advocacy clients, with a similar mission-driven communications focus to Artemis.
• Hart Research Associates: Hart Research Associates is a long-standing boutique research firm specializing in message development, values-based research, and communications strategy for nonprofits, associations, and issue advocacy clients, closely aligning with Artemis's motivation research methodology.

Broad incumbents

• Kantar: Kantar is a global research and insights firm with brand strategy, communications, and segmentation capabilities that overlap with Artemis's positioning and motivation research, though it serves clients through a much broader portfolio of services.
• Ipsos Public Affairs: Ipsos is a global market research and analytics firm with public affairs, brand, and communications research practices that compete for many of the same corporate, financial-services, and nonprofit engagements Artemis pursues, but at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/artemissg
• LinkedInlinkedin.com/company/277005

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artemis Strategy Group