NeoCurrency
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
NeoCurrency firmographics
Firmographics- Name
- NeoCurrency
- Legal name
- NeoCurrency
- Website
- https://neocurrency.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
NeoCurrency industry classification
Industry- Product category
- Digital Rewards Platform
- akta.pro primary industry
- Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
- akta.pro secondary industries
- Digital Gift Cards, Vouchers & Stored-Value (Crypto) (FSADAIAN), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)
Keywords
Where NeoCurrency is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NeoCurrency business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Discount Revenue: NeoCurrency pre-negotiates wholesale discounts with each brand they offer, takes a small percentage (reported as 'a percent or two') to operate the business, and passes the remainder along to clients. Discounts range from 2% to 95% depending on the brand. This is the primary revenue stream.
- Currency Conversion Fees: When clients move funds across currencies using NeoCurrency's self-service conversion tool, a 0.9% conversion cost is assessed. No FX fees are charged when using one of 28 banking currencies directly.
- Account Pre-funding: Clients pre-fund their account to order rewards. The company emphasizes this money belongs to the client with no strings attached, no credit card on file, no renewal or expiration periods. Interest earned on float may contribute to revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing on all rewards with no fees or minimums |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels6 records
NeoCurrency product offering
Product offeringCore offering
NeoCurrency supplies brands and agencies with a digital rewards platform that delivers gift cards, prepaid cards, and cash-like payouts to recipients in 140+ countries via a self-service dashboard and a REST Gift Card API. The platform aggregates a catalog of nearly 3,000 pre-approved brands across 51 currencies, handling creative approvals, multi-currency conversion, fraud prevention, and bulk reward delivery for loyalty, promotion, market research, employee recognition, and sales incentive programs. Pricing is wholesale with no setup, transaction, delivery, monthly, or license fees, monetized on the discount spread and a 0.9% cross-currency conversion fee.
Product overview
NeoCurrency is a digital rewards and payout solutions platform offering a unified portfolio of products for global incentive and rewards programs. The core offering is the Digital Rewards Catalog accessed via the NeoCurrency Reward Dashboard or Gift Card API, providing access to over 3,000 brands across 50+ currencies in 140+ countries. The product line includes: Prepaid Rewards (Visa, Mastercard, Amex prepaid cards, PayPal, Venmo, cryptocurrency); Brand Rewards (individual digital gift cards from major retailers); and Reward Choice (a universal reward link allowing recipient brand selection from 25-100 options). The Universal Currency Dashboard enables multi-currency funding, while Cash App and ACH Deposits expand U.S. cash-like payout options. All products are available through both the self-service dashboard and API integration with fee-free pricing.
Differentiator
Problem solved
Functional benefit
Brands
- Reward Choice: A universal reward link allowing end recipients to select their reward from hundreds of brands including popular brands like Amazon, Starbucks, Visa, Apple, Google Play, Nike, and Xbox. Available in CAD, EUR, GBP and USD.
- Gift Card API
- Universal Currency Dashboard
Products and services
- Digital Rewards Catalog Core catalog of nearly 3,000 pre-approved digital brand gift card and prepaid reward options spanning 50+ global currencies and 140+ countries, delivered digitally with wholesale pricing discounts of 2–95% off face value for enterprise brands and agencies.
- Prepaid Rewards Digital prepaid card solutions including Visa, Mastercard, and American Express prepaid cards available in 140+ countries, with digital delivery and a physical card option, plus PayPal, Venmo, and cryptocurrency (Bitcoin and 8 other cryptocurrencies) payout options for global cash-like rewards.
- Brand Rewards Digital gift cards from over 2,000 major retail brands including Amazon, Apple, Starbucks, Target, Walmart, and Google Play, plus specialty and lifestyle brands, supplied with pre-negotiated creative permissions and brand approvals so clients can deploy them inside loyalty, promotion, and recognition programs.
- Reward Choice Universal reward link allowing recipients to select their preferred reward from a curated set of top 25–100 brands including Amazon, Starbucks, Visa, Apple, Google Play, Nike, and Xbox, available in CAD, EUR, GBP, and USD, designed for promotions, loyalty, employee recognition, and market research programs where recipient choice is a differentiator.
- Gift Card API Single REST API providing real-time programmatic access to the global rewards catalog of over 3,000 brands, enabling on-demand ordering, bulk reward fulfillment, campaign management, custom branded email delivery, and secure delivery with unique ID and transaction ID tracking, designed for technical enterprise clients integrating reward delivery into their own platforms.
- NeoCurrency Reward Dashboard Web-based self-service platform for managing rewards programs end-to-end, including campaign creation, budget management, results analytics, customer service, and multi-currency ordering with global delivery, available immediately upon account setup with no development required.
- Universal Currency Dashboard Dashboard and API capability that lets companies fund accounts in their home currency (USD, CAD, GBP, EUR, or AUD) and order digital rewards in any of 51 currencies for delivery to 140 countries, eliminating the need for multiple vendor accounts or manual currency conversion.
- Cash App and ACH Deposits U.S.-specific cash payout options that let reward recipients receive funds directly into their Cash App accounts or into bank accounts via ACH deposit nearly immediately upon redemption, providing faster and more flexible cash-like payout options alongside prepaid cards and gift cards.
Quantifiable outcome
- 418% sales volume growth over three years
- +2 more outcomes
Companies that use NeoCurrency
Customer profileNamed customers26 records
Segments5 records
Ideal customer profiles6 records
NeoCurrency technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
NeoCurrency partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Asia Pacific, Australia, Mexico, and Middle East BrandscoreNeoCurrency expanded its international catalog to support clients needing prepaid and brand eGift cards in Asia Pacific, Australia, Mexico, and Middle East markets. This expansion built upon NeoCurrency's ability to offer one of the most unique and comprehensive international rewards catalogs.
- Mybitcards.com (Bitcoin Solutions, Inc.)coreMybitcards.com partnered with NeoCurrency to offer Bitcoin Gift Cards as digital rewards for loyalty and incentive programs. Mybitcards.com provides an easy-to-use platform for redeeming Bitcoin Gift Cards for cryptocurrency, integrated into NeoCurrency's reward catalog.
- TolunacoreToluna, a leading consumer intelligence platform provider, partnered with NeoCurrency to offer cryptocurrency rewards to Toluna Influencers. This partnership allowed Toluna to provide digitally innovative, personalized, and relevant benefits to its consumer community through NeoCurrency's cryptocurrency gift card offerings.
- Job.comcoreJob.com, an AI-powered recruitment platform, partnered with NeoCurrency to reward new hires who apply for and receive positions through the platform. NeoCurrency generates and delivers Job.com Visa Prepaid Reward Cards, empowering new hires with immediate access to their rewards.
Scale indicators9 records
Recent moves10 records
Expansion highlights5 records
NeoCurrency competitors and assessment
Company assessmentDirect peers
- Rybbon: Rybbon (acquired by Blackhawk Network) provides digital rewards and gift card fulfillment for market research panels and enterprise incentive programs. It directly overlaps with NeoCurrency's market research and employee recognition segments.
- Giftbit: Giftbit is a digital gift card delivery platform for businesses, offering an API and dashboard to send branded rewards globally. It targets the same use cases as NeoCurrency (promotions, employee recognition, incentives) with comparable catalog and pricing positioning.
- Tremendous: Tremendous is a digital rewards and payout platform for market research, consumer insights, and enterprise incentive programs, offering global gift card and PayPal/Visa payouts via API and dashboard. It competes head-to-head with NeoCurrency in market research incentives and global payouts.
- Tango Card: Tango Card (now part of Blackhawk Network) operates a digital rewards and gift card platform serving enterprise loyalty, employee recognition, and incentive programs globally. It is the closest direct competitor to NeoCurrency in catalog breadth, API-first delivery, and target buyer profile.
- eGifter: eGifter operates a digital gifting and rewards platform with a gift card API and consumer-facing app, serving both B2C gifting and B2B incentive use cases. It overlaps NeoCurrency on API-based enterprise reward delivery.
Broad incumbents
- Blackhawk Network: Blackhawk Network is the largest gift card and digital payments distributor globally, with a vast brand portfolio and parent ownership of Tango Card. It competes with NeoCurrency across enterprise digital rewards, prepaid, and B2B gift card distribution at much larger scale.
- Reward Gateway: Reward Gateway is an employee engagement and recognition platform with global reward catalogs, often bundled with HR/benefits technology. It competes with NeoCurrency specifically in the employee recognition use case.
- InComm Payments: InComm Payments operates a global prepaid and gift card processing and distribution network used by retailers, brands, and incentive programs. It overlaps with NeoCurrency on the prepaid and gift card side of the rewards distribution stack.
Emerging players
- Xoxoday: Xoxoday is a global rewards, recognition, and incentive platform with a multi-currency gift card catalog spanning 100+ countries. It directly parallels NeoCurrency's API-first, multi-currency positioning, especially across APAC and EMEA.
- Blueboard: Blueboard is an employee recognition and rewards platform focused on experience-based and gift card rewards for HR teams. It overlaps with NeoCurrency's employee recognition segment but skews more toward experiential rewards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
NeoCurrency social profiles
Digital presenceNeoCurrency financial estimates
Financial estimateRevenue estimate
Valuation estimate
NeoCurrency leadership team
Management profileNumber of profiles
Profiles8 records
NeoCurrency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NeoCurrency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NeoCurrency
What does NeoCurrency do?
NeoCurrency supplies brands and agencies with a digital rewards platform that delivers gift cards, prepaid cards, and cash-like payouts to recipients in 140+ countries via a self-service dashboard and a REST Gift Card API. The platform aggregates a catalog of nearly 3,000 pre-approved brands across 51 currencies, handling creative approvals, multi-currency conversion, fraud prevention, and bulk reward delivery for loyalty, promotion, market research, employee recognition, and sales incentive programs. Pricing is wholesale with no setup, transaction, delivery, monthly, or license fees, monetized on the discount spread and a 0.9% cross-currency conversion fee.
Is NeoCurrency a public or private company?
NeoCurrency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NeoCurrency founded?
NeoCurrency was founded in 2016. It employs 11 to 50 people.
Where is NeoCurrency based?
NeoCurrency is headquartered in Los Angeles, United States, in the North America region.
How does NeoCurrency make money?
Three revenue lines are on record. Wholesale Discount Revenue is the primary driver. The others are currency Conversion Fees and account Pre-funding.
Who are NeoCurrency's main competitors?
Direct peers on record are Rybbon, Giftbit, Tremendous, Tango Card and eGifter. Broad incumbents are Blackhawk Network, Reward Gateway and InComm Payments. Emerging players are Xoxoday and Blueboard.
Does NeoCurrency have an API?
Yes. NeoCurrency offers a Gift Card API that provides real-time access to over 3,000 brands across 140+ countries in 50+ currencies. The API supports REST integration and allows developers to request and deliver rewards on-demand. Features include: immediate access to brand details (terms and conditions, reward images, logos, marketing descriptions), secure delivery with unique ID and transaction ID tracking, sandbox environment for testing, and custom email delivery. Pricing is fee-free with no set-up fees, no transaction fees, no delivery fees, and no order minimums. Technical specs include 99.999% uptime, 0.002% error rate, and average 1-2 seconds response time. Developer documentation is at docs.yourdigitalreward.com.
What industry is NeoCurrency in?
NeoCurrency's product category is Digital Rewards Platform. Its primary akta.pro industry code is CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces, with a secondary code of FSADAIAN, Digital Gift Cards, Vouchers & Stored-Value (Crypto).