Probax
Probax is a private SaaS provider of a Veeam-integrated backup management platform built for Managed Service Providers (MSPs), offering multi-tenant automation, ransomware protection, Microsoft 365 backup, and DRaaS to hundreds of channel partners globally.
- Company typePrivate
- Founded2007
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Probax does
Probax is a private SaaS company founded in 2007 and headquartered in Perth, Australia, with a regional office in New York, USA. The company provides a backup management platform purpose-built for Managed Service Providers (MSPs), offering centralized multi-tenant visibility, automated Veeam deployment, ransomware detection with immutable WORM storage, and recovery assurance across physical, virtual, public cloud, and Microsoft 365 workloads. Its core product, Probax MSP Backup, integrates natively with Veeam Backup & Replication and Wasabi hot cloud object storage, delivered through the proprietary Probax Hive multi-tenant management console and Probax Scout deployment tool. The product portfolio extends to MSP Backup for Microsoft 365, Second Colony DRaaS (disaster recovery as a service across 10+ global availability zones), and Honeycomb hot/cold storage tiers.
Probax generates revenue primarily through recurring SaaS subscription licensing sold via authorized distributors, with pricing based on capacity, seats, or usage tiers. MSPs can choose BYO or bundled Veeam licenses and Wasabi storage, and resell backup-as-a-service to their SMB end-clients. Additional revenue streams include professional services for solution design and implementation, and storage resale tied to the Wasabi partnership. The company also offers a 14-day self-serve free trial through msp.probax.io/Join to reduce onboarding friction. Customer concentration is spread across hundreds of MSPs, VCSPs, VASPs, and Veeam partners globally, with US and Australian support operations. Recent strategic moves include the December 2023 launch of MSP Backup v2, the July 2024 launch of Managed Data Protection Services, and partnerships with Veeam, Wasabi, Microsoft, and Dropbox. Compliance alignment with GDPR, CCPA, NDB, DORA, and NIS2 positions the platform for regulated-vertical expansion.
Probax firmographics
Firmographics- Name
- Probax
- Legal name
- Probax USA, Inc.
- Website
- https://probax.io
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Probax is a private SaaS provider of a Veeam-integrated backup management platform built for Managed Service Providers (MSPs), offering multi-tenant automation, ransomware protection, Microsoft 365 backup, and DRaaS to hundreds of channel partners globally.
- Ownership category
- akta.pro rank
Probax industry classification
Industry- Product category
- Backup Management Software (MSP Data Protection)
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Backup & DR Software Implementation & Managed Platforms (BPAEALAI)
- akta.pro secondary industries
- Backup & Restore Platforms (Cloud Backup) (HDABAIAB), Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK), Backup as a Service (BaaS) (BPAEALAB), Disaster Recovery as a Service (DRaaS) (BPAEALAA), Disaster Recovery as a Service (DRaaS) (HDABAIAA)
Keywords
Where Probax is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Probax business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Licensing: MSPs pay recurring license fees to access Probax MSP Backup and MSP Backup for Microsoft 365 platforms. Licenses are purchased through authorized distributors with pricing based on capacity, seats, or usage tiers. The platform supports both BYO (bring your own) Veeam licenses with bundled Wasabi storage options.
- Microsoft 365 Backup Services: MSPs deliver Microsoft 365 protection (Exchange, OneDrive, SharePoint, Teams) as Backup-as-a-Service (BaaS) to their end-user clients through the Probax platform, generating recurring revenue per seat or storage consumption.
- Cloud Storage Resale: Probax offers bundled Wasabi object storage options alongside Veeam licenses, creating additional storage revenue streams for MSPs provisioning backup services to clients.
- Professional Services: Solution planning, design, and implementation of backup solutions are outside standard support scope and may be offered as paid professional services. Specialized assistance for Veeam/third-party software installation and upgrades available through sales contact.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 14-day Free Trial - Self-serve onboarding for MSPs to evaluate MSP Backup platform capabilities |
| Subscription | Monthly | MSP Backup (Veeam-focused) - Centralized backup management for Veeam-protected client environments |
| Subscription | Monthly | MSP Backup for Microsoft 365 - Professional Plan - Full M365 backup with flexible scheduling and unlimited retention |
| Subscription | Monthly | MSP Backup for Microsoft 365 - Essentials Plan - Core M365 backup with standard retention |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Probax product offering
Product offeringCore offering
Probax provides a cloud-based, multi-tenant backup management platform purpose-built for Managed Service Providers (MSPs) using Veeam. The platform centralizes deployment, automation, monitoring, and reporting across MSP client backup environments, with integrated Wasabi object storage options and ransomware protection capabilities. Core offerings include MSP Backup (Veeam-focused), MSP Backup for Microsoft 365, Second Colony DRaaS, and Honeycomb cloud storage solutions, delivered as a SaaS subscription model.
Product overview
Probax is a backup management platform provider offering a unified platform-plus-modules architecture for MSPs. The core product is Probax MSP Backup, which provides centralized management and automation for Veeam-protected client environments with bundled or BYO Wasabi storage. The product portfolio includes MSP Backup for Microsoft 365 (powered by Veeam) for M365 protection, Second Colony DRaaS for disaster recovery as a service, Probax Hive as the multi-tenant management console, and Honeycomb storage solutions (Hot and Cold) for tiered storage. All products integrate with Veeam Backup & Replication and Wasabi cloud storage to deliver Backup-as-a-Service (BaaS) and comprehensive data protection.
Differentiator
Problem solved
Functional benefit
Brands
- Probax Hive: Multi-tenant management console with intelligence, automation, security, monitoring, and reporting capabilities for backup management.
- Honeycomb Storage
- Second Colony
Products and services
- Probax MSP Backup Centralized backup management platform for Managed Service Providers (MSPs) managing Veeam-protected client environments. Offers choice of BYO or bundled Veeam licenses and Wasabi storage, with multi-client visibility, automation, flexible data residency, and ransomware protection including immutability.
- MSP Backup for Microsoft 365 Microsoft 365 backup solution for MSPs covering Exchange Online, SharePoint Online, OneDrive, and Teams. Powered by Veeam Backup for Microsoft 365, featuring recovery assurance, centralized web portal management, flexible backup scheduling, bulk recovery, advanced search, and self-service restore capabilities.
- Second Colony DRaaS Disaster Recovery as a Service powered by Veeam Cloud Connect Replication. Enables organizations to replicate virtualized environments to Probax's enterprise-grade infrastructure across 10+ global availability zones, with seamless failover and failback managed through Probax Hive.
- Honeycomb Object Storage (Powered by Wasabi) Cloud object storage service in partnership with Wasabi. Provides scalable S3-compatible object storage for backup data with bundled automation and tiered Hot/Cold storage options for MSPs.
Quantifiable outcome
- SMBs average 3.4 weeks recovery time with rudimentary backup solutions
- +3 more outcomes
Companies that use Probax
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Probax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature17 records
Probax partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- VeeamcoreVeeam is the undisputed leader in data protection according to Gartner. Probax is positioned as #1 in Veeam innovation for MSPs. The partnership provides deep integration with Veeam Backup & Replication, enabling automated deployment, centralized management, and multi-tenant backup operations for MSPs managing Veeam-protected client environments. Probax offers both BYO Veeam licenses and bundled options.
- WasabicoreProbax integrates with Wasabi hot cloud object storage for backup data storage. Wasabi's global network of data centers enables data sovereignty compliance. The partnership includes Wasabi Object Lock for immutable WORM storage, supporting ransomware protection and compliance requirements. Probax has launched collaborative offerings including 40% pricing reduction for North American partners.
- MicrosoftcoreProbax MSP Backup for Microsoft 365 provides comprehensive backup protection for Exchange Online, SharePoint Online, OneDrive, and Teams. The solution is powered by Veeam Backup for Microsoft 365, delivering advanced search, bulk recovery, and self-service restore capabilities for MSPs serving M365 customers.
- Veeam Cloud ConnectcoreIntegration with Veeam Cloud Connect enables Probax Hive console to provide insight and control over backup data across client bases. Supports disaster recovery as a service (DRaaS) through Second Colony solution with replication to 10+ global availability zones.
Scale indicators2 records
Recent moves2 records
Expansion highlights6 records
Probax competitors and assessment
Company assessmentDirect peers
- MSP360 (CloudBerry Lab): MSP360 offers backup and disaster recovery software built for MSPs, integrating with multiple cloud storage backends (including Wasabi and AWS S3). It is a like-for-like competitor to Probax in MSP backup management.
- Barracuda MSP: Barracuda MSP delivers backup (Intronis) and security solutions tailored to managed service providers. It overlaps directly with Probax in BaaS, M365 backup, and DRaaS for the MSP channel.
- Acronis: Acronis combines backup, disaster recovery, cybersecurity, and endpoint management, with a strong MSP partner program (Acronis Cyber Protect Cloud). It directly competes with Probax in MSP-centric backup and M365 protection.
- Datto (Kaseya): Datto is a leading MSP-focused data protection provider offering SIRIS (BCDR), SaaS Defense (M365 backup), and cloud-to-cloud backup. Now part of Kaseya, it competes directly with Probax in MSP BaaS/DRaaS with broader suite bundling.
- Axcient: Axcient is a direct competitor offering backup and disaster recovery purpose-built for MSPs, with x360Recover (DRaaS) and x360Cloud (SaaS/M365 backup). Like Probax, it targets the MSP channel with multi-tenant management and bundles storage.
- N-able (SolarWinds MSP): N-able provides backup (N-able Backup), RMM, and security for MSPs. Its Cove Data Protection product competes with Probax MSP Backup in the Veeam-agnostic BaaS-for-MSPs category.
Broad incumbents
- Veeam Software: Veeam is both Probax's core technology partner and a broad incumbent in data protection. While Probax orchestrates Veeam for MSPs, Veeam's own Veeam Backup & Replication, Veeam Backup for M365, and Veeam Cloud Connect define the underlying capability stack and represent latent competitive risk.
- Backblaze: Backblaze provides S3-compatible B2 cloud storage widely used by MSPs for backup, plus Backblaze Computer Backup. It competes with Probax's bundled Wasabi storage on economics and increasingly offers MSP-facing backup solutions.
- Wasabi Technologies: Wasabi is both Probax's primary storage partner and a potential competitor as it expands direct MSP engagement. Its hot cloud object storage underpins Probax's bundle economics and Object Lock for immutability.
Emerging players
- Keepit: Keepit provides SaaS backup for Microsoft 365, Google Workspace, Salesforce, and other cloud apps with vendor-independent cloud. It competes directly with Probax MSP Backup for Microsoft 365, with a stronger enterprise tilt.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Probax social profiles
Digital presenceProbax compliance and trust
Trust signalCompliance5 records
Probax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Probax leadership team
Management profileNumber of profiles
Profiles2 records
Probax subsidiaries and ownership
Company hierarchySubsidiaries1 record
Probax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Probax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Probax
What does Probax do?
Probax provides a cloud-based, multi-tenant backup management platform purpose-built for Managed Service Providers (MSPs) using Veeam. The platform centralizes deployment, automation, monitoring, and reporting across MSP client backup environments, with integrated Wasabi object storage options and ransomware protection capabilities. Core offerings include MSP Backup (Veeam-focused), MSP Backup for Microsoft 365, Second Colony DRaaS, and Honeycomb cloud storage solutions, delivered as a SaaS subscription model.
Is Probax a public or private company?
Probax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Probax founded?
Probax was founded in 2007. It employs 11 to 50 people.
Where is Probax based?
Probax is headquartered in Perth, Australia, in the Oceania region.
How does Probax make money?
Four revenue lines are on record. SaaS Subscription Licensing is the primary driver. The others are microsoft 365 Backup Services, cloud Storage Resale and professional Services.
Who are Probax's main competitors?
Direct peers on record are MSP360 (CloudBerry Lab), Barracuda MSP, Acronis, Datto (Kaseya), Axcient and N-able (SolarWinds MSP). Broad incumbents are Veeam Software, Backblaze and Wasabi Technologies. Keepit is listed as an emerging player.
Does Probax have an API?
No public API is recorded for Probax.
What industry is Probax in?
Probax's product category is Backup Management Software (MSP Data Protection). Its primary akta.pro industry code is BPAEALAI, Backup & DR Software Implementation & Managed Platforms, with a secondary code of HDABAIAB, Backup & Restore Platforms (Cloud Backup). Its NAICS code is 513210 and its SIC code is 7372.