heyconnect
heyconnect is a Hamburg-based marketplace management service provider (founded 2012) that orchestrates brand sales across 30+ European marketplaces via a single API integration, serving 50+ enterprise brands in fashion, beauty, and consumer goods. A wholly-owned subsidiary of FIEGE Group since 2020, it offers Agency and Commission commercial models and is an official TikTok Shop Germany partner.
- Company typePrivate
- Founded2012
- HeadquartersHamburg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What heyconnect does
heyconnect GmbH is a Hamburg-headquartered (with a second office in Münster) full-service marketplace management provider founded in 2012, serving brands that want to sell across European online marketplaces without building the operational stack in-house. The company operates a central marketplace orchestration platform that connects a brand's e-commerce infrastructure to 30+ marketplaces — including Amazon, Zalando, OTTO, Kaufland, Decathlon, eBay, About You, Breuninger, bol, Allegro, Galaxus, and TikTok Shop — via a single API integration handling data mapping, attribute handling, and channel-specific validation. The service is organized around six modules (Integration/Plug & Play, Product Management, Partner Development, Logistics & Fulfillment, Platform Marketing, and Analytics & Reporting) plus a Customer Service layer, with a stated contract-to-go-live timeline of 4-6 weeks.
heyconnect monetizes through two commercial models: an Agency Model (service-based, where brands retain direct control, payment flow, and terms while heyconnect handles daily marketplace operations) and a Commission Model (transaction-based, where brands supply inventory and heyconnect takes a commission on sales revenue after handling content, logistics, and customer service). The customer base spans 50+ enterprise and mid-market brands across fashion/footwear (LLOYD, Josef Seibel, Peak Performance, Belmil, Ciel, Calisi, Tom Barron, Minimoca, Kessler, Zwillingsherz), beauty and cosmetics (L'Oréal, essie, Garnier, NYX Professional Makeup), and eyewear (Fielmann). Documented outcomes include 240% growth for LLOYD across 24+ marketplaces over a 7-year partnership and continuous annual revenue growth for Peak Performance across 15+ marketplaces since 2022.
Since 2020, heyconnect has been a wholly-owned subsidiary of FIEGE Group — a 150-year-old European logistics conglomerate with 22,000+ employees and 135 global locations — giving the company integrated warehousing, fulfillment, shipping, and returns capabilities that most pure-play marketplace agencies cannot match. The company is led by two Managing Directors (Dr. Nari Kahle and Andreas Voswinckel) with a management layer of four department heads covering Marketplace Development, Customer Success, Data Management, and Fulfillment. heyconnect is an official partner of TikTok Shop Germany, positioning it for the social commerce expansion of its core marketplace orchestration proposition.
heyconnect firmographics
Firmographics- Name
- heyconnect
- Legal name
- heyconnect GmbH
- Website
- https://heyconnect.de
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- heyconnect is a Hamburg-based marketplace management service provider (founded 2012) that orchestrates brand sales across 30+ European marketplaces via a single API integration, serving 50+ enterprise brands in fashion, beauty, and consumer goods. A wholly-owned subsidiary of FIEGE Group since 2020, it offers Agency and Commission commercial models and is an official TikTok Shop Germany partner.
- Ownership category
- akta.pro rank
heyconnect industry classification
Industry- Product category
- E-commerce Marketplace Management Services
- NAICS
- Wholesale Trade Agents and Brokers (4251)
- SIC
- Wholesale-Misc Durable Goods (5090)
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
- akta.pro secondary industries
- International DTC & Brand.com (Global Shipping) (CRAFAJAB), Technical & Product Support (Tier 0–2, Troubleshooting) (BPAAABAF)
Keywords
Where heyconnect is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
heyconnect business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commission Model: Brands provide products; heyconnect handles customer service, logistics, and content. Brands retain price control and ownership of goods. Heyconnect receives sales revenue minus their commission. Enables scaling without legal complexity.
- Agency Model: Brands sell directly with heyconnect managing daily operations including listing, content, price control, and inventory. Brands maintain control over AGB, withdrawal policies, and receive direct payment flow.
- Platform Marketing Services: Retail media and sponsored ads management including campaign setup, bid/budget management based on ACOS and contribution margin.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Not disclosed | Agency Model - Brands maintain direct control and payment flow |
| Transaction based/ take rate | Pay-as-you-go | Commission Model - heyconnect handles operations for a commission |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
heyconnect product offering
Product offeringCore offering
heyconnect is a full-service marketplace management partner that orchestrates the entire marketplace business for brands and retailers, connecting their products to 30+ European marketplaces (Amazon, Zalando, OTTO, Kaufland, eBay, TikTok Shop, About You, Breuninger, GALERIA, Decathlon, Allegro, and others) via a single central API integration. The company delivers six integrated service modules — Integration/Plug & Play, Product Management, Partner Development, Logistics & Fulfillment, Platform Marketing, and Analytics & Reporting — plus Customer Service, available under two engagement models (Agency Model and Commission Model).
Product overview
heyconnect is a full-service marketplace management platform that orchestrates the entire marketplace business for brands and retailers. The core offering consists of six integrated service modules — Integration/Plug & Play, Product Management, Partner Development, Logistics & Fulfillment, Platform Marketing, and Analytics & Reporting — plus a Customer Service module. heyconnect connects brands' products to 30+ European marketplaces (including Amazon, Zalando, OTTO, eBay, TikTok Shop, Kaufland, About You, Breuninger, GALERIA, Decathlon, Allegro, and others) via a single central integration. Brands can choose between two business models: the Agency Model (brands retain sales control with heyconnect handling operations) or the Commission Model (heyconnect takes operational responsibility in exchange for a commission). The company is part of the FIEGE Group, enabling integrated logistics and fulfillment services.heyconnect positions itself as an official partner of TikTok Shop for Social Commerce, connecting brands' existing marketplace operations with TikTok Shop's discovery-to-checkout funnel.
Differentiator
Problem solved
Functional benefit
Products and services
- Integration / Plug & Play
Quantifiable outcome
- 240% growth for LLOYD across 24+ marketplaces
- +2 more outcomes
Companies that use heyconnect
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
heyconnect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
heyconnect partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, minor and core.
- FIEGE Groupflagshipheyconnect has been part of the FIEGE Group since 2020. FIEGE is one of Europe's leading logistics service providers (founded 1873) with 22,000+ employees, 135 global locations, and 150+ years of experience. This partnership provides heyconnect clients with access to integrated logistics: storage, fulfillment, shipping, and returns - all from a single source.
- ENKIMEminorENKIME brings creators, production, and management together, making 9:16 storytelling feasible for brands. Partnership enables enhanced content capabilities for marketplace listings and social commerce.
- Front RowminorFront Row combines strategy, creativity, and data-driven commerce expertise to support brands in global e-commerce growth.
- TumultminorTumult combines creative brand communication and modern content approaches, helping companies tell stories via digital channels.
- MinubocoreMinubo provides a business intelligence platform specifically for e-commerce that bundles data from all sales and marketing channels, helping companies manage profitability and make data-driven decisions.
- Channel PilotcoreChannel Pilot Solutions provides a SaaS platform for feed management and product data optimization, allowing retailers to automatically control and scale product ranges on marketplaces, price comparison sites, and marketing channels.
- NovomindcoreNovomind AG develops omnichannel commerce and customer service software with focus on marketplace integration, shop systems, PIM, and AI-based contact center solutions for large retail organizations.
- TradebytecoreTradebyte Software provides integration software for brands and retailers, enabling connection and control of product data, inventory, and orders across numerous marketplaces and retail partners.
- Hey Contact HeroescoreHey Contact Heroes is a German customer service provider specializing in scalable, digitally controlled customer care for e-commerce and platform companies, combining operational service teams with process and automation expertise.
- TikTok Shop Germanyflagshipheyconnect is an official partner of TikTok Shop Germany. The partnership enables brands to access TikTok's social commerce platform, connecting existing marketplace business with TikTok Shop for discovery-to-checkout sales.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
heyconnect competitors and assessment
Company assessmentDirect peers
- Tradebyte: Tradebyte provides marketplace integration and order-management software for brands and retailers across European marketplaces, directly overlapping with heyconnect's Integration/Plug & Play and Product Management modules.
- ChannelEngine: ChannelEngine offers marketplace integration, feed management, and order fulfillment software, competing head-on with heyconnect's central-API marketplace orchestration model.
- Lengow: Lengow is a European feed management and product data optimization platform for marketplaces and marketing channels, directly comparable to heyconnect's content and channel-management modules.
- Pattern (Pattern Brands): Pattern is a global marketplace accelerator that helps brands grow on Amazon and other marketplaces with a full-service model comparable to heyconnect's Agency Model.
- Channel Pilot Solutions: Channel Pilot is a SaaS platform for feed management and product data optimization across marketplaces, directly comparable to heyconnect's marketplace content and feed integration capabilities.
- Novomind: Novomind offers omnichannel commerce, PIM, and AI-based customer service software aimed at large retailers, with overlap on marketplace integration and customer service modules offered by heyconnect.
Emerging players
- Mirakl: Mirakl provides enterprise marketplace platform SaaS for brands and retailers; while focused on operating owned marketplaces, it increasingly overlaps with marketplace-orchestration functionality.
- Yardstick: Yardstick provides marketplace analytics and management tooling for brands, partially overlapping with heyconnect's analytics and reporting layer.
Others
- Minubo: Minubo is a business intelligence platform for e-commerce, a technology partner to heyconnect, and an adjacent provider of cross-channel data consolidation similar to heyconnect's analytics offering.
Broad incumbents
- Heyday (Hootsuite): Hootsuite/Heyday and broader commerce-suite incumbents offer marketplace and social-commerce capabilities at portfolio scale, representing the wide competitive set heyconnect competes within for enterprise mind-share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
heyconnect social profiles
Digital presenceheyconnect financial estimates
Financial estimateRevenue estimate
Valuation estimate
heyconnect leadership team
Management profileNumber of profiles
Profiles6 records
heyconnect funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
heyconnect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about heyconnect
What does heyconnect do?
heyconnect is a full-service marketplace management partner that orchestrates the entire marketplace business for brands and retailers, connecting their products to 30+ European marketplaces (Amazon, Zalando, OTTO, Kaufland, eBay, TikTok Shop, About You, Breuninger, GALERIA, Decathlon, Allegro, and others) via a single central API integration. The company delivers six integrated service modules — Integration/Plug & Play, Product Management, Partner Development, Logistics & Fulfillment, Platform Marketing, and Analytics & Reporting — plus Customer Service, available under two engagement models (Agency Model and Commission Model).
Is heyconnect a public or private company?
heyconnect is a private company. It is classified as corporate owned and is currently operating.
When was heyconnect founded?
heyconnect was founded in 2012. It employs 51 to 100 people.
Where is heyconnect based?
heyconnect is headquartered in Hamburg, Germany, in the Europe region.
How does heyconnect make money?
Three revenue lines are on record. Commission Model is the primary driver. The others are agency Model and platform Marketing Services.
Who are heyconnect's main competitors?
Direct peers on record are Tradebyte, ChannelEngine, Lengow, Pattern (Pattern Brands), Channel Pilot Solutions and Novomind. Emerging players are Mirakl and Yardstick. Minubo is listed as an others. Heyday (Hootsuite) is listed as a broad incumbent.
Does heyconnect have an API?
No public API is recorded for heyconnect.
What industry is heyconnect in?
heyconnect's product category is E-commerce Marketplace Management Services. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces, with a secondary code of CRAFAJAB, International DTC & Brand.com (Global Shipping). Its NAICS code is 4251 and its SIC code is 5090.