minubo
- Company typePrivate
- Founded2013
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
minubo firmographics
Firmographics- Name
- minubo
- Legal name
- minubo GmbH
- Website
- https://minubo.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
minubo industry classification
Industry- Product category
- E-commerce Business Intelligence
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industry
- Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)
Keywords
Where minubo is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
minubo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- BI Solution Subscription: SaaS subscription model providing access to the minubo BI platform. Pricing is based on company size and scope of services, with fees adjusted according to tiered pricing models. The standard contract term is 12 months with automatic annual renewal.
- Professional Services: Implementation and consulting services are offered to support customer onboarding and customized configurations. Customer support and data expert services are available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Subscription - Custom pricing based on company size |
| Freemium | Pay-as-you-go | Free Trial - 14 days |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
minubo product offering
Product offeringCore offering
minubo sells a SaaS Business Intelligence platform for e-commerce and omni-channel retail companies. The platform connects source systems via interfaces, models data using a best-practice e-commerce data model, and makes it accessible for analysis in the minubo frontend, in external BI tools (Power BI, Superset), in LLMs (Gemini, ChatGPT), and in workflow tools (N8N). Supporting offerings include the Store Monitor mobile app and the Academy training service.
Product overview
minubo is an all-in-one Business Intelligence platform specifically designed for e-commerce and omni-channel retail companies. The core offering is the minubo Suite (BI Solution), which connects source data via interfaces, models it using a best-practice e-commerce data model, and makes it accessible for analysis. The platform is built as a modular system comprising several integrated modules: the AI Insights module enables natural language AI-powered analytics via LLMs (Gemini, ChatGPT & Co); the Profit Engine module steers margin and profitability; the Reporting module creates dashboards and reports; the Supplier Portal shares curated data with vendors; and the Data for Power BI & Co module exports structured data to external BI tools like Power BI and Superset. Supporting products include the Store Monitor mobile app for in-store KPI access and the Academy for customer training via the Melting Spot platform. Users can access the platform via a web frontend, external BI tools, or AI assistants.
Differentiator
Problem solved
Functional benefit
Products and services
- minubo Suite (BI Solution) All-in-one Business Intelligence platform for e-commerce and omni-channel retail companies that aggregates data from multiple source systems via interfaces, models and contextualizes it in a best-practice e-commerce data model, and makes it accessible for analysis in the minubo frontend and external tools (Power BI, Superset, LLMs).
- Store Monitor Mobile application for tablets and smartphones providing quick and intuitive access to KPIs and metrics based on company data in the minubo software, designed for in-store use by retail and e-commerce teams.
- Academy Curated online learning platform offering courses, webinars, and training for customers and prospects, delivered via the Melting Spot platform.
Quantifiable outcome
- Available to customers incredibly quickly with fast implementation timeline
- +1 more outcomes
Companies that use minubo
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles1 record
minubo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature6 records
minubo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- MindspaceminorMindspace provides co-working office space for minubo's Hamburg headquarters. The offices are located in Mindspace facilities in the heart of Hamburg between the harbor and city center.
- Melting SpotcoreMelting Spot provides the platform for minubo's Academy training program. The platform is used for curated online learning courses, webinars, and training sessions for customers and prospects. Registration, participant management, and interaction are handled through the Melting Spot platform.
- Partner Companies (Resellers)corePartner companies and resellers mediate customer contracts, submit offers, receive payments on behalf of minubo, and distribute the BI solution. The AGB includes specific terms for contracts involving partner companies.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
minubo competitors and assessment
Company assessmentBroad incumbents
- Looker (Google Cloud): Looker is a Google-owned enterprise BI and data modeling platform. It competes for the same enterprise analytics budgets as minubo, though without e-commerce vertical specialization, and is increasingly bundled with Google Cloud.
- SAP Analytics Cloud: SAP Analytics Cloud is a broad enterprise BI/analytics suite. Relevant given minubo's German heritage and overlap with SAP-using DACH retailers; it competes on planning and reporting but lacks e-commerce-specific pre-built models.
- Microsoft Power BI: Power BI is the dominant enterprise BI platform and explicitly a target destination for minubo's data exports ("Data for Power BI & Co"). It competes head-on with minubo's reporting module but lacks minubo's pre-built e-commerce data model.
Emerging players
- Polar Analytics: Polar Analytics is a modern e-commerce analytics tool for Shopify brands, providing unified multi-channel dashboards. It overlaps directly with minubo's mid-market e-commerce BI focus but skews PLG and DTC rather than enterprise omnichannel.
- Y42: Y42 is a modern, managed data platform with integrated BI and AI/LLM features. It overlaps with minubo's data-modeling and AI-conversational positioning as an emerging challenger in the same "modeled data + BI + AI" category.
- Cube Software: Cube is a semantic layer / data modeling platform that powers BI tools with consistent metrics. Adjacent to minubo's pre-built e-commerce data model, addressing similar "data modeling bottleneck" pain points for analytics teams.
- Metrilo: Metrilo is an e-commerce analytics and CRM platform aimed at DTC brands. Comparable to minubo in the e-commerce vertical, but typically serves smaller merchants and leans more marketing-CRM.
Direct peers
- Glew: Glew is a multi-channel e-commerce analytics and BI platform for DTC and omnichannel merchants. It is a direct competitor to minubo, addressing similar pain points (data fragmentation, KPI tracking, attribution) with a comparable SaaS model.
- Peel Insights: Peel is an e-commerce analytics platform providing dashboards, customer LTV and retention analytics for Shopify and DTC brands. It is a direct e-commerce BI peer, smaller and more Shopify-focused than minubo.
- Daasity: Daasity is a data and analytics platform purpose-built for ecommerce brands and retailers. Directly comparable to minubo's vertical-specialized BI approach, with pre-built data models and omnichannel reporting.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
minubo social profiles
Digital presenceminubo financial estimates
Financial estimateRevenue estimate
Valuation estimate
minubo leadership team
Management profileNumber of profiles
Profiles3 records
minubo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
minubo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about minubo
What does minubo do?
minubo sells a SaaS Business Intelligence platform for e-commerce and omni-channel retail companies. The platform connects source systems via interfaces, models data using a best-practice e-commerce data model, and makes it accessible for analysis in the minubo frontend, in external BI tools (Power BI, Superset), in LLMs (Gemini, ChatGPT), and in workflow tools (N8N). Supporting offerings include the Store Monitor mobile app and the Academy training service.
Is minubo a public or private company?
minubo is a private company. It is classified as venture growth investor backed and is currently operating.
When was minubo founded?
minubo was founded in 2013. It employs 11 to 50 people.
Where is minubo based?
minubo is headquartered in Hamburg, Germany, in the Europe region.
How does minubo make money?
Two revenue lines are on record. BI Solution Subscription is the primary driver. The others are professional Services.
Who are minubo's main competitors?
Broad incumbents on record are Looker (Google Cloud), SAP Analytics Cloud and Microsoft Power BI. Emerging players are Polar Analytics, Y42, Cube Software and Metrilo. Direct peers are Glew, Peel Insights and Daasity.
Does minubo have an API?
No public API is recorded for minubo.
What industry is minubo in?
minubo's product category is E-commerce Business Intelligence. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of HDAEANAB, Model Development & Training Platforms (AutoML, Notebooks, Feature Stores). Its NAICS code is 513210 and its SIC code is 7372.