Untitled Art
Untitled Art is a Madison, Wisconsin-based craft beverage company producing non-alcoholic beer (FLVR!), THC sodas (Mystic Orbit), CBD sparkling waters (Goodwell), hard seltzers (Florida Seltzer), and limited-release craft beers, distributed wholesale across 30+ U.S. states and sold DTC through a subscription e-commerce store.
- Company typePrivate
- Founded-
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Untitled Art does
Untitled Art is a privately held craft beverage company (Untitled Art LLC) headquartered in Madison, Wisconsin, that designs, brands, and distributes a multi-category portfolio of premium drinks including non-alcoholic beer (FLVR!), hemp-derived Delta-9 THC sodas (Mystic Orbit), CBD sparkling waters (Goodwell), hard seltzers (Florida Seltzer), and limited-release craft beers. The company's technical foundation in its NA line is a full-fermentation brewing process followed by alcohol removal via state-of-the-art filtration, designed to preserve authentic craft flavor at under 0.5% ABV — a methodology validated by a GABF Gold medal. Untitled Art operates an asset-light production model through a core manufacturing partnership with Octopi Brewing in Waunakee, WI, which also operates a taproom retailing Untitled Art products, and extends its innovation pipeline through collaborations with 26+ visual, liquid, and photo artists whose work defines the brand's "Artists of Flavor" identity.
The company generates revenue through three primary streams: direct-to-consumer e-commerce (including a subscription program offering 10% off and free shipping on 24+ can orders across FLVR!, Goodwell, and Mystic Orbit), wholesale distribution through 40+ regional partners across 30+ U.S. states, and branded merchandise sales. Limited-release craft beers and Florida Seltzer hard seltzers are sold in-store only through the wholesale network, while hemp-derived and NA products are also accessible via B2B marketplaces (Airgoods, Faire) and the Tavour app. Unit pricing ranges from $12.99 per 6-pack (FLVR! NA on sale) to $24.99 per 12-pack (Goodwell CBD), with limited-release craft beers and merchandise priced up to $45.99.
Untitled Art serves three primary customer personas: craft beverage enthusiasts seeking bold flavors and limited-edition artistic collaborations, health-conscious non-alcoholic beer consumers who want authentic craft taste without alcohol, and hemp/THC beverage consumers interested in legal, lab-tested dosing. The company has been actively operating since circa 2021, does not disclose revenue or funding, and has no known parent company or institutional investor backing. Geographic expansion is constrained in seven states (Alaska, California, Hawaii, Idaho, Iowa, Kansas, Washington), and Kosher certification applies to FLVR! and Florida Seltzer lines.
Untitled Art firmographics
Firmographics- Name
- Untitled Art
- Legal name
- Untitled Art LLC
- Website
- https://drinkuntitled.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Untitled Art is a Madison, Wisconsin-based craft beverage company producing non-alcoholic beer (FLVR!), THC sodas (Mystic Orbit), CBD sparkling waters (Goodwell), hard seltzers (Florida Seltzer), and limited-release craft beers, distributed wholesale across 30+ U.S. states and sold DTC through a subscription e-commerce store.
- Ownership category
- akta.pro rank
Untitled Art industry classification
Industry- Product category
- Craft Beverages
- NAICS
- Breweries (31212), Breweries (312120), Beverage Manufacturing (3121), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Malt Beverages (2082), Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH)
Keywords
Where Untitled Art is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Untitled Art business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Online sales through company website for FLVR! NA beers, Goodwell CBD sparkling waters, and Mystic Orbit THC beverages shipped directly to consumers. Subscription model offering 10% discount on products plus free shipping on orders of 24+ cans.
- Wholesale/Retail Distribution: Distribution through retail partners and taprooms across 30 states. Limited-release craft beers and Florida Seltzer available in-store only through distribution network.
- Merchandise Sales: Branded merchandise including apparel (t-shirts, hoodies), hats, and accessories sold through e-commerce store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription Plan - 10% Off + Free Shipping |
| Unit Pricing | Pay-as-you-go | FLVR! NA Beers - 6-pack pricing |
| Unit Pricing | Pay-as-you-go | FLVR! Variety Packs |
| Unit Pricing | Pay-as-you-go | Goodwell CBD Sparkling Water - 12-pack |
| Unit Pricing | Pay-as-you-go | Mystic Orbit THC Soda - 12-pack |
| Unit Pricing | Pay-as-you-go | Florida Seltzer - 6-pack |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels11 records
Untitled Art product offering
Product offeringCore offering
Untitled Art manufactures and sells a portfolio of craft beverages across five sub-brands: FLVR! non-alcoholic beer brewed to full fermentation with alcohol removed via filtration, Mystic Orbit Delta-9 THC sodas, Goodwell CBD sparkling waters, Florida Seltzer hard seltzers, and monthly limited-release craft beers. Products are sold direct-to-consumer through the company website with a subscription plan and distributed through regional wholesalers across approximately 30 U.S. states, with brewing performed by partner Octopi in Waunakee, WI.
Product overview
Untitled Art is a premium innovation beverage company offering a portfolio of five distinct sub-brands: FLVR! (award-winning non-alcoholic beers brewed to full fermentation with alcohol removed via filtration, under 0.5% ABV), Mystic Orbit (hemp-derived Delta-9 THC sodas with 4mg THC, natural flavors, and electrolytes), Goodwell (sugar-free CBD sparkling waters with 20mg broad-spectrum hemp-derived CBD), Florida Seltzer (hard seltzers made with real fruit juice at 5% ABV, in-store only), and Untitled Art craft beer (monthly limited-release offerings including IPAs, fruited sours, pastry stouts, and smoothie seltzers). The company also sells branded merchandise including apparel and accessories. Products are available for online purchase (FLVR!, Goodwell, Mystic Orbit) or in-store only (Florida Seltzer, craft beer limited releases). Distribution spans 30 states with subscription options offering 10% off and free shipping.
Differentiator
Problem solved
Functional benefit
Brands
- FLVR!: Non-alcoholic beer line featuring real brewed flavor with award-winning recipes including Juicy IPA, Italian-Style Pils, West Coast IPA, and Mango Dragonfruit Sour. Brewed to full fermentation before alcohol removal through state-of-the-art filtration.
- Mystic Orbit
- Goodwell
- Florida Seltzer
- Untitled Art Craft Beer
Products and services
- FLVR! Non-Alcoholic Beer
Quantifiable outcome
- Award-winning FLVR! non-alcoholic beer - GABF Gold medal winner
Companies that use Untitled Art
Customer profileSegments3 records
Ideal customer profiles2 records
Untitled Art technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Untitled Art partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- 2nd Shift BrewingminorBrewing collaboration partner listed on Untitled Art About page for collaborative brewing projects.
- 3 Sons Brewing Co.minorBrewing collaboration partner listed on Untitled Art About page for collaborative brewing projects.
- 608 Brewing CompanyminorBrewing collaboration partner listed on Untitled Art About page for collaborative brewing projects.
- Dark Matter CoffeecoreChicago-based coffee roaster collaborated with Untitled Art to craft Chocolate Espresso Stout using Unicorn Blood Espresso beans.
- Greenbush BakeryminorInspired Apple Fritter À La Mode Fruited Sour by world-renowned apple fritter from hometown Greenbush Bakery.
- Speciation Artisan AlesminorCollaborated with Speciation Artisan Ales on Michelada brew - spicy Mexican-style cerveza collaboration.
- Magnanimous BrewingcoreCollaborated with Magnanimous Brewing in Tampa, FL on Hazy Quadruple IPA - an 11.7% ABV brew featuring quadruple dry-hopping.
- Sculpture MilwaukeeminorKato Candy IPA supports Sculpture Milwaukee through Beer Endowment, funding public art exhibitions across Milwaukee.
- OctopicoreBrewing partner facility in Waunakee, WI where Untitled Art products are manufactured. Octopi taproom features Untitled Art products.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Untitled Art competitors and assessment
Company assessmentDirect peers
- Best Day Brewing: NA craft brewer with style-forward portfolio (IPAs, kolsch, amber) and broad U.S. distribution. Closely comparable to FLVR! both in product formats and the premium NA positioning.
- Partake Brewing: Specialty NA craft beer brand focused on IPAs, pilsners, and blonde ales with mainstream retail and DTC distribution. Comparable to FLVR! in style mix and the targeted NA beer consumer.
- Athletic Brewing Company: Leading independent non-alcoholic craft brewer with a multi-style NA portfolio and national distribution. Directly comparable to Untitled Art's FLVR! NA beer line in product, target consumer (mindful drinkers), and category positioning.
- Green Flash Brewing: Established craft brewery with a national wholesale footprint and IPAs as a core style. Comparable to Untitled Art's craft beer line in category, channel mix, and use of contract brewing partners.
Broad incumbents
- Founders Brewing Co. Large established craft brewery with broad style portfolio and national distribution. Comparable to Untitled Art's craft beer line at scale, with broader portfolio diversity including seasonal and limited releases.
- CANarchy Craft Brew Collective: Multi-brand craft brewing platform (Oskar Blues, Cigar City, Deep Ellum, etc.). Comparable to Untitled Art's multi-brand portfolio strategy across NA beer, craft beer, and beyond.
Emerging players
- Two Roots Brewing Co. NA and THC-infused craft beer brand, comparable to Untitled Art's combined NA + hemp-derived beverage strategy. Niche overlap on infused non-alcoholic beverages.
- Recess Brewing: CBD/adaptogen-infused sparkling water brand with a similar wellness-driven consumer to Untitled Art's Goodwell. Partial overlap in hemp-derived sparkling water category.
- Surreal Brewing Company: Smaller NA craft brewery emphasizing creative and dessert-style flavors; comparable to Untitled Art's limited-release, flavor-forward approach but at a smaller scale.
- Hop Tea: Hemp-infused sparkling tea brand. Adjacent comparable to Goodwell CBD water and Mystic Orbit THC sodas in the hemp-derived beverage space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Untitled Art social profiles
Digital presenceUntitled Art compliance and trust
Trust signalCompliance2 records
Untitled Art financial estimates
Financial estimateRevenue estimate
Valuation estimate
Untitled Art leadership team
Management profileNumber of profiles
Profiles1 record
Untitled Art funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Untitled Art M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Untitled Art
What does Untitled Art do?
Untitled Art manufactures and sells a portfolio of craft beverages across five sub-brands: FLVR! non-alcoholic beer brewed to full fermentation with alcohol removed via filtration, Mystic Orbit Delta-9 THC sodas, Goodwell CBD sparkling waters, Florida Seltzer hard seltzers, and monthly limited-release craft beers. Products are sold direct-to-consumer through the company website with a subscription plan and distributed through regional wholesalers across approximately 30 U.S. states, with brewing performed by partner Octopi in Waunakee, WI.
Is Untitled Art a public or private company?
Untitled Art is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Untitled Art founded?
Untitled Art was founded in -1. It employs 11 to 50 people.
Where is Untitled Art based?
Untitled Art is headquartered in Madison, United States, in the North America region.
How does Untitled Art make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale/Retail Distribution and merchandise Sales.
Who are Untitled Art's main competitors?
Direct peers on record are Best Day Brewing, Partake Brewing, Athletic Brewing Company and Green Flash Brewing. Broad incumbents are Founders Brewing Co. and CANarchy Craft Brew Collective. Emerging players are Two Roots Brewing Co., Recess Brewing, Surreal Brewing Company and Hop Tea.
Does Untitled Art have an API?
No public API is recorded for Untitled Art.
What industry is Untitled Art in?
Untitled Art's product category is Craft Beverages. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of AFAFAAAJ, Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production. Its NAICS code is 31212 and its SIC code is 2082.