Yogaeasy

What Yogaeasy does

YogaEasy is a German online yoga studio headquartered in Hamburg, founded in 2009 and led by founder and Managing Director Dr. Henrike Fröchling. The company operates a subscription-based digital platform — YogaEasy.de — that delivers on-demand yoga and meditation video content, structured multi-week programs, weekly live classes, and premium workshops to individual consumers primarily in the DACH region (Germany, Austria, Switzerland). The content library comprises more than 2,000 videos spanning over 10 yoga styles and 50+ curated programs, produced in collaboration with a network of 50+ experienced German teachers including Nicole Bongartz, Christina Lobe, Anna Trökes, and Patrick Broome.

The platform is delivered through the YogaEasy website and native iOS and Android mobile apps, with offline download capability and integrations to Apple Health and Google Fit for workout tracking. The underlying video infrastructure is provided by Uscreen as a hosted SaaS layer, which handles video delivery and subscription management. YogaEasy also runs the YogaEasy Academy for certified teacher training, a content marketing magazine (YogaEasy Magazine), a merchandising shop, and a 54 sqm physical yoga space (YogaEasy-Space) in Hamburg-Hoheluft available for hourly and daily rental. In 2024, the company expanded through the acquisition of EkhartYoga, adding Hatha, Vinyasa, and Yin Yoga courses, retreats, and teacher trainings to its portfolio.

Revenue is generated primarily through recurring monthly and annual subscription memberships (main tier €24/month), supplemented by individual live class and workshop purchases, Academy teacher-training fees, gift subscriptions, and space rental income. Go-to-market is product-led and self-serve, with a 7-day free trial and organic acquisition driven by content marketing (magazine, newsletter), social media, app stores, and events. The company is privately held, self-funded, and operates with a 1–10 person team, and holds GDPR/DSGVO compliance and a Top Dienstleister 2026 service award from ausgezeichnet.org.

Name

Yogaeasy

Legal name

YogaEasy GmbH

Website

https://yogaeasy.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

YogaEasy is a Hamburg-based, founder-owned online yoga studio offering a subscription platform of 2,000+ on-demand videos, live classes, and certified teacher training to individual consumers in the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Memberships: Recurring monthly and annual subscription fees for unlimited access to video library, programs, live classes, and Academy content. Auto-renewal model.
2. Individual Live Classes and Workshops: One-time purchases for individual live class bookings and premium workshop registrations
3. Physical Space Rental: Rental income from 54 sqm yoga space in Hamburg-Hoheluft, bookable hourly or daily for yoga, meditation, workshops, and coaching
4. Gift Subscriptions: Gift subscription packages available for purchase as presents

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

YogaEasy operates a subscription-based online yoga studio platform delivering on-demand video classes (2,000+ videos across 10+ yoga styles), weekly live classes, premium workshops, and certified teacher training through its YogaEasy Academy. The platform serves the DACH region with mobile apps supporting offline viewing, complemented by a 54 sqm physical yoga space in Hamburg available for rental.

Product overview

YogaEasy is a German online yoga studio platform comprising a core subscription service with over 2,000 on-demand yoga videos and weekly live classes, complemented by the YogaEasy Academy for certified teacher trainings, a curated programs library (50+ programs), the YogaEasy Magazine for editorial content, and a physical yoga space rental in Hamburg. The platform also includes a mobile app with offline capabilities and an e-commerce shop. In 2024, YogaEasy expanded by acquiring Ekhart Yoga. Subscription tiers include 1-month, 6-month, and 12-month passes with a 7-day free trial available.

Differentiator

Problem solved

Functional benefit

Brands

• YogaEasy Academy: Platform for certified yoga teacher training and continuing education courses.

Products and services

• YogaEasy Online Yoga Studio (Core Subscription Platform) Subscription-based online yoga studio offering unlimited on-demand access to 2,000+ yoga videos, asana tutorials, and meditations spanning 10+ yoga styles for all levels, with weekly new content additions.
• YogaEasy Mobile App

Quantifiable outcome

• 50+ programs for various goals
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• EkhartYogacoreStrategic or Co-development Partner · 1 January 2024EkhartYoga, founded by Esther Ekhart, became part of the YogaEasy family in 2024. Esther Ekhart has been teaching Hatha, Vinyasa, and Yin Yoga for over 20 years, offering online courses, retreats, and teacher trainings. This acquisition expanded YogaEasy's reach and content library.
• be yogi (Karlsruhe)minorStrategic or Co-development PartnerPartnership with be yogi yoga studio in Karlsruhe to combine online and offline yoga offerings. YogaEasy classes are available in the studio setting, successfully merging digital and physical yoga experiences.
• EversportsminorChannel Partner/ Reseller/ DistributorEversports platform used for workshop and retreat registrations. Previously used for live class registration (now moved to own platform). Enables YogaEasy to reach customers through the yoga studio discovery ecosystem.
• UscreencoreTechnology or IntegrationSaaS video platform provider hosting, managing, and streaming all YogaEasy video content. Provides the technical infrastructure for the online yoga studio including subscription management, video hosting, and streaming delivery.

Scale indicators8 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Glo: Global subscription-based online yoga and meditation platform with on-demand video classes and live sessions. Closely comparable to YogaEasy's core subscription model, content depth, and target consumer, though with a global rather than DACH footprint.
• EkhartYoga: European online yoga platform offering Hatha, Vinyasa, and Yin classes, retreats, and teacher trainings. Became part of the YogaEasy family in 2024; highly comparable content offering, target audience, and delivery model.
• Alo Moves: Premium online yoga, fitness, and wellness streaming platform by Alo Yoga. Directly comparable to YogaEasy as a subscription video library with structured programs and renowned instructor roster.
• Down Dog: App-based yoga and fitness platform with procedurally generated classes across multiple styles. Comparable as a mobile-first yoga subscription product serving similar consumer practitioners with on-demand content.
• Asana Rebel: Yoga-inspired fitness app combining yoga flows with HIIT-style workouts. Comparable mobile subscription model and target consumer seeking at-home yoga and fitness instruction.
• Gaia: Subscription streaming service for yoga, meditation, and conscious living content. Comparable as a video-on-demand yoga/wellness library targeting similar practitioners with deep content breadth and subscription monetization.
• Yogaia: Nordic-origin online yoga and wellness platform offering live and on-demand classes. Directly comparable subscription model and emphasis on live interactive instruction that mirrors YogaEasy's weekly live class offering.

Broad incumbents

• Peloton: Global connected fitness platform with a substantial yoga and meditation content library alongside its core cycling/strength products. Comparable subscription-based video content model, though operates at much larger scale and broader fitness scope.

Regional players

• Urban Sports Club: DACH-focused sports and wellness subscription aggregator offering access to studios including yoga. Comparable in DACH market footprint and consumer wellness subscription model, though broader in scope.
• Buddyfit: German-language fitness and yoga streaming platform with celebrity-led programs. Comparable D2C subscription model and DACH focus, positioning it as a direct regional competitor to YogaEasy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yogaeasy
• Instagraminstagram.com/yogaeasy
• Pinterestpinterest.com/yogaeasy
• LinkedInlinkedin.com/company/yoga-easy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yogaeasy