What Fit Snack does

Fit Snack is a US-based direct-to-consumer healthy snack subscription service operating as a subsidiary of Agora Ventures LLC, headquartered in Plymouth, Massachusetts (with a Denver, Colorado legal address and a Henderson contact footprint). Founded in 2015, the company delivers monthly boxes curated by a nutritionist to meet specific health criteria (GMO-free, high-protein, low-sugar, gluten-free, organic, raw, vegan, and/or all-natural), bundled with monthly workout, yoga, and meditation challenges. Pricing is structured in three core subscription tiers - Regular ($27.95/month, 9+ snacks), Medium ($44.95/month, 18+ snacks), and Large ($69.95/month, 36+ snacks) - with prepaid 3, 6, and 12-month plans available at discounts, plus gift subscriptions and a digital gift card.

The underlying technology is a Shopify-powered e-commerce storefront with standard subscription management, multiple payment options (including Shopify Pay, Apple Pay, PayPal, and USDC), and US-only fulfillment via USPS, FedEx, or UPS ground services. There is no proprietary technology stack; differentiation rests on curation, content (the Fit Life Guide blog and monthly challenges), and partner-brand relationships rather than software IP. The product surface extends beyond the subscription to include a Marketplace of previously featured brands (YES BAR, AcornBar, Poshi French Beans, POINTS! Protein Candies), an Office Box for corporate wellness, gift subscriptions, and an UpPromote-powered ambassador / affiliate program.

Commercially, Fit Snack targets US fitness enthusiasts, busy professionals, health-conscious consumers, gift buyers, and corporate wellness buyers, segmented through a hybrid persona- and business-unit approach. The business is operated by a 1-10 person team, has raised no external funding, and ships exclusively within the United States, implying a micro-scale lifestyle business with multi-channel but single-geography distribution.

Name

Fit Snack

Legal name

Fit Snack, Inc.

Website

https://fitsnack.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Fit Snack is a US-based direct-to-consumer subscription service delivering monthly nutritionist-curated boxes of healthy, non-GMO, high-protein snacks bundled with workout and wellness content, serving fitness enthusiasts, busy professionals, and corporate wellness buyers since 2015.

Ownership category

akta.pro rank

Product category

Healthy Snack Subscription Services

NAICS

All Other Specialty Food Retailers (445298)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

akta.pro secondary industry

Snacks & Small Bites (Protein Boxes, Snack Packs, Charcuterie Cups) (CRAHAKAH)

Keywords

• Healthy snack subscription
• Curated snack box
• Monthly subscription box
• Better-for-you snacks
• Corporate wellness snacks

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Monthly Subscription Boxes: Recurring monthly subscription revenue from curated healthy snack boxes delivered to customers' doors. Customers choose from Regular, Medium, or Large box plans at different price points, with options for prepaid 3, 6, or 12-month commitments at discounted rates. The subscription auto-renews monthly unless cancelled.
2. Marketplace Purchases: One-time purchases of individual products from the Fit Snack Marketplace, which features brands previously featured in monthly subscription boxes. Products include snack bars, teas, protein candies, and specialty items sold at various price points.
3. Gift Box Subscriptions: Prepaid subscription gift boxes available in 1, 3, 6, and 12-month terms, sold as one-time purchases (do not auto-renew for gift plans). These are marketed for gifting occasions to friends, family, and co-workers.
4. Corporate/Office Box Sales: One-time purchase options for office and corporate wellness programs, providing healthy snack boxes for teams without requiring ongoing subscriptions. Marketed as employee wellness benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Fit Snack sells monthly subscription boxes of nutritionist-curated healthy snacks in three size tiers (Regular, Medium, Large) featuring products vetted against dietary criteria such as Non-GMO, high protein, low sugar, gluten-free, organic, raw, vegan, and all-natural. Each delivery includes the Fit Life Guide with workouts, yoga, meditation, recipes, and nutrition content, and every box purchased triggers a donation of snacks to children in need.

Product overview

Fit Snack is a monthly healthy snack subscription service built around performance and purpose, operated by parent company Agora Ventures LLC. The core offering consists of three subscription tiers—Regular (9+ snacks), Medium (18+ snacks), and Large (36+ snacks)—delivered monthly with prepaid options for 3, 6, and 12 months. Each box is nutritionist-curated to meet specific criteria (GMO-free, high protein, low sugar, gluten-free, organic, raw, vegan, and/or all natural) and includes the Fit Life Guide with monthly workouts, meditation, and yoga challenges. The ecosystem extends to a Gift Subscription program for one-time purchases, an Office Box for workplace wellness without subscription requirements, the Fit Snack Marketplace for direct purchase of previously featured brand snacks, an Ambassador Program for affiliate marketing, and branded sub-products including YES BAR snack bars, AcornBar gourmet bars, Poshi French Beans, and POINTS! Protein Candies. The service is powered by Shopify and ships exclusively within the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Monthly Subscription Box Auto-renewing monthly subscription delivering a nutritionist-curated assortment of healthy snacks in Regular (9+ snacks), Medium (18+ snacks), and Large (36+ snacks) tiers, each including monthly workouts, yoga, and meditation challenges via the Fit Life Guide. Free US shipping, 100% satisfaction guarantee, and cancel-anytime flexibility. Tailored for individual consumers seeking convenient, healthy snacking aligned with fitness and wellness goals.
• Gift Subscription Boxes One-time-purchase gift subscriptions available in Regular, Medium, and Large sizes for 1, 3, 6, or 12 month terms, priced from $29.95 to $733.95. Designed for gift-giving to friends, family, or co-workers, with no auto-renewal so recipients can choose to continue independently.
• Office Box Bulk healthy snack solution for workplaces and corporate wellness programs, sold as a one-time purchase without subscription commitment. Includes monthly new snacks, workout and wellness tips, and plans sized for various offices. Targets HR/office managers seeking healthier office snack alternatives.
• Fit Snack Marketplace Online storefront featuring previously curated snack brands (snack bars, teas, protein candies, specialty items) for direct one-time purchase, allowing customers to repurchase favorites without an active subscription. Products are fulfilled by partner brands, with prices ranging from approximately $17 to $80.
• Fit Snack Gift Card Digital gift cards available in variable amounts starting at $10, redeemable by recipients toward any Fit Snack subscription plan or marketplace product.

Quantifiable outcome

• 90% of boxes are gluten-free, accommodating customers with celiac disorder
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationFit Snack's e-commerce platform and website are powered by Shopify, which enables the subscription services, payment processing, and order management. Shopify processes personal information and hosts the website infrastructure.
• Various Healthy Snack Brands (Marketplace)coreOthersFit Snack curates products from various healthy snack brands that have been featured in monthly subscription boxes. Brands include YES BAR, AcornBar, Tea with Tae, Hummii Snacks, Poshi, and others. These products are available in the marketplace for direct purchase and ship directly from the brand partners.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Love With Food: Direct-to-consumer healthy/allergen-conscious snack subscription box. Closest comparable in terms of target customer (health-conscious families/professionals), subscription pricing tiers, and curated discovery of better-for-you snack brands.
• SnackNation: Healthy snack subscription and office snack delivery service. Directly competes with Fit Snack's Office Box offering in the corporate wellness vertical, with a similar curation-led, better-for-you brand model.
• MunchPak: International and domestic snack subscription box with tiered pricing. Comparable in DTC subscription mechanics, multi-tier monthly pricing, and curated snack discovery, though with broader (less health-only) curation.
• Bokksu: Subscription box specializing in Japanese snacks paired with cultural content. Comparable in tiered monthly subscription pricing, gift subscription offerings, and content-augmented curation model.
• Candy Club: Curated confection/snack subscription with tiered boxes and marketplace. Comparable in DTC e-commerce subscription mechanics and curated snack assortment, though weighted more toward candy than health.
• Japan Crate: Japanese-themed snack subscription box. Comparable in subscription pricing tiers, gift options, and direct-to-consumer e-commerce model; cited alongside Fit Snack in the same Verified Market Reports ranking.
• Graze: UK-based healthier snack subscription box with portion-controlled curated snacks. Comparable in healthier-snack positioning, curation-led product mix, and subscription-first commerce model.

Emerging players

• Misfits Market: DTC subscription food retailer (imperfect produce and value grocery). Comparable as a subscription-first specialty food retailer using DTC e-commerce, though focused on produce/grocery rather than curated snacks.
• Imperfect Foods: Subscription grocery delivery focused on surplus and sustainable food. Comparable in DTC subscription food retail mechanics and purpose-driven brand positioning, though the category is grocery rather than curated snacks.

Broad incumbents

• Daily Harvest: Subscription-based DTC food brand (frozen smoothies, meals, snacks). Comparable as a subscription-led health/wellness food retailer with curated assortment and content-driven brand; serves a broader portfolio than Fit Snack's snack niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fitsnack
• YouTubeyoutube.com/@fitsnack7780
• Facebookfacebook.com/fitsnackbox
• Instagraminstagram.com/fitsnack

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit Snack