What Sportec Solutions does

Sportec Solutions AG is a privately held joint venture between DFL Deutsche Fußball Liga and Deltatre, headquartered in Munich, that provides integrated sports technology and data services to professional soccer. The company's core offerings fall into three pillars: (1) officiating technology — FIFA-certified VAR, Semi-Automated Offside Technology (SAOT), Goal-Line Technology, and Virtual Offside Line systems developed by its Vieww GmbH subsidiary in Aachen; (2) a data ecosystem comprising Data Hub, Match Analysis Hub, Commentary Live System, Data Storytelling Hub, and Advanced Stats powered by AI/ML; and (3) centralized broadcast graphics production covering 1,200+ live matches, highlight clips, and studio shows annually. The technology stack is built on TRACAB Gen5 optical tracking capturing 21 body points per player and the ball at 50 Hz (140 million data points per match), AWS serverless infrastructure for generative-AI commentary, and proprietary speaker-writer event-data methodology.

Sportec generates revenue through multi-year managed-services contracts with leagues and federations (e.g., 8-season Austrian Bundesliga deal, centralized MLS operations with 15 VAR rooms), data licensing to broadcasters and betting operators, broadcast graphics production for media partners, and subscription-based AI content services. Its customer base spans top-tier European and North American competitions — Bundesliga, 2. Bundesliga, MLS, La Liga, Liga Portugal, Austrian Bundesliga, DFB Cup — and major broadcasters including RTL, Sky, Sport1, Axel Springer, and Apple TV. Geographic expansion is underway through a channel-partner model, exemplified by the June 2026 strategic cooperation with Jiangsu Broadcasting Corporation to introduce VAR into Chinese football leagues.

The go-to-market is primarily direct enterprise sales to league federations, clubs, and broadcasters, supplemented by strategic regional partnerships for non-DACH jurisdictions. Operationally, Sportec runs centralized Video Assist Centers (Cologne for Bundesliga, Arlington for MLS), giving it an efficiency-and-standardization advantage versus stadium-deployed point solutions. The company is led by CEO Christian Holzer with Stefan Schuster as Chairman of the Supervisory Board, and operates from offices in Munich, Hamburg, Cologne, Aachen, and Arlington, Texas, with 101-250 employees.

Name

Sportec Solutions

Legal name

Sportec Solutions AG

Website

https://sportec-solutions.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Sportec Solutions AG is a DFL-Deltatre joint venture that provides FIFA-certified officiating technology, real-time match tracking data, broadcast graphics, and generative-AI commentary to professional soccer leagues, clubs, and broadcasters globally.

Ownership category

akta.pro rank

Product category

Sports Technology and Official Match Data

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

akta.pro secondary industry

Performance Analysis & Video Coaching (HSADAEAG)

Keywords

• Sports data analytics
• Video assistant referee
• Match tracking technology
• Broadcast graphics systems
• Official match data

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Officiating Technology Services: FIFA-certified VAR, GLT, SAOT, and VOL systems deployed as managed services to professional soccer leagues. Revenue generated through multi-year technology service contracts with leagues (e.g., 8-season contract with Austrian Bundesliga). Includes equipment provision, operations center management, and technical support.
2. Data Services and Licensing: Collection, processing, and distribution of live match data to clubs, licensees, partners, and clients. Includes event data (2,500+ data points per game), tracking data, and advanced analytics. Data monetized through licensing to media companies, betting operators, and clubs.
3. Broadcast Graphics Services: Centralized and on-venue broadcast graphics production for sports broadcasters. Produces graphics for 1,200+ live matches, highlight clips, and studio shows annually for German broadcasters. Includes 3D analysis graphics and augmented reality.
4. AI-Powered Content Generation: Generative AI live commentary and content creation services for broadcasters, processing event data into automated match commentaries, pre-match previews, and post-match reports. Expanding to audio generation and visual asset creation.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sportec Solutions is a sports technology company that provides official match data, video-based officiating systems, and broadcast graphics solutions for professional soccer. Its core offering centers on the centralized collection, processing, and distribution of live match data, supported by in-house TRACAB optical tracking, Video Assistant Referee (VAR), goal-line technology, semi-automated offside technology, advanced statistics, and broadcast graphics consumed by leagues, clubs, and broadcast partners.

Product overview

Sportec Solutions offers a unified platform-plus-modules architecture combining match data technology with officiating solutions. The core offerings include officiating technologies (VAR, Goal Line Technology, SAOT, Virtual Offside Line via the Vieww subsidiary) and a comprehensive data ecosystem (Data Hub, Match Analysis Hub, Commentary Live System, Data Storytelling Hub, Video Hub/Cloud). Products integrate through the Data Hub platform, which processes real-time event and tracking data, while the Video Hub provides compressed video for various use cases. Broadcast graphics services and Advanced Stats powered by AI/ML complement the portfolio. The system captures over 2,500 data points per game using proprietary speaker-writer methodology and advanced camera tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Data Hub: Central database for all sports data, processing historical data, event data, and live tracking data in real time
• Match Analysis Hub (MAH)
• Commentary Live System (CLS)
• Data Storytelling Hub (DSH)
• Video Hub / Cloud
• Vieww

Products and services

• TRACAB Optical Tracking In-house optical tracking system that captures real-time player and ball positions, used as the data backbone for advanced statistics, broadcast graphics, and officiating support. It is offered to professional leagues, clubs, and broadcast partners.
• Video Assistant Referee (VAR) Video-based officiating system that supports referees with replay and decision support during matches, sold to professional soccer leagues and federations.
• Goal-Line Technology (GLT) Sensor- and vision-based goal-line technology that confirms whether the ball has fully crossed the line, used by professional soccer leagues.
• Semi-Automated Offside Technology (SAOT) Semi-automated offside solution that combines limb and ball tracking to support faster, more accurate offside decisions for referees.
• Virtual Offside Line (VOL) Virtual offside line tool that generates on-screen lines for offside decisions, supporting both broadcast presentation and officiating.
• Data Hub Centralized platform that collects, processes, stores, and distributes official match data, serving as the data backbone for Sportec Solutions' analytics, broadcast, and officiating products.
• Match Analysis Hub Club-facing analysis environment that provides match data, video, and statistics to coaching and performance staff at professional soccer clubs.
• Commentary Live System
• Data Storytelling Hub
• Advanced Stats
• Match Analysis Stream
• Broadcast Graphics
• Medical Spotter Software
• Vieww (Refereeing Technology Platform)

Quantifiable outcome

• VAR offside decisions accelerated through automated detection and cloud integration
• +5 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature13 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Jiangsu Broadcasting Corporation Jiangsu Sports and Leisure ChannelflagshipStrategic or Co-development Partner · 1 June 2026Strategic Cooperation Framework Agreement to advance VAR technology in Chinese Football Leagues. Covers talent training (Replay Operator programs), technology integration and equipment provision, and joint bidding authorization for China's domestic professional football leagues and sports technology projects. Sportec Solutions formally authorized Jiangsu Sports and Leisure Channel to represent them in bidding processes.
• ÖFBL/ÖFB (Austrian Football League)coreStrategic or Co-development Partner · 1 February 2026Technology partnership for VAR deployment in ADMIRAL Bundesliga and UNIQA ÖFB Cup. Eight-season contract (with one-time exit option after four seasons) securing long-term VAR deployment. Sportec Solutions becomes the new technical service provider replacing previous vendor.
• AWS (Amazon Web Services)coreTechnology or Integration · 1 July 2024Joint development of generative AI-powered live commentary solution for Bundesliga. AWS provides cloud infrastructure (Amazon Bedrock, Lambda, AppSync) while Sportec Solutions provides event data and AI content generation technology. System processes 1,600 event data points per match with 7-12 seconds latency. Expanding to include audio generation and visual asset creation.
• DFL Deutsche Fußball LigaflagshipStrategic or Co-development Partner · 1 January 2016Joint venture partner in Sportec Solutions AG. DFL Group holds ownership stake alongside Deltatre. Deep collaboration on Bundesliga data, officiating technology, and broadcast services. Sportec Solutions operates as the DFL's innovation-focused internal lab for data deployment in German soccer.
• DeltatreflagshipStrategic or Co-development Partner · 1 January 2014Joint venture partner in Sportec Solutions AG alongside DFL Group. Deltatre is a global leader in fan-first experiences. Joint venture established in 2016 to create Sportec Solutions as innovation-focused entity for German soccer data and technology.
• Vieww GmbHcoreOthersSubsidiary of Sportec Solutions based in Aachen, Germany. Develops FIFA-certified officiating solutions including VAR, GLT, and VOL systems. Core technology provider for Sportec Solutions' officiating portfolio.
• PRO (Professional Referee Organization)coreStrategic or Co-development PartnerPartnership with PRO for MLS officiating technology deployment. Mark Geiger, General Manager of PRO, serves as key stakeholder in technology decisions. Collaboration on VAR operations, Medical Sideline Program, and new technology testing in MLS Next Pro.
• TRACABcoreTechnology or IntegrationTRACAB's Gen5 optical tracking system is the primary data collection technology for Sportec Solutions' tracking data. Multi-camera tracking system captures player and ball positions across all Bundesliga matches, generating the foundational data used for SAOT, match analytics, and advanced stats.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Second Spectrum: Second Spectrum provides AI-powered tracking, tactical analytics and officiating-support products primarily for the NBA, and is expanding into soccer and other sports. It is comparable to Sportec Solutions in the combination of optical tracking, advanced analytics, and integration with officiating workflows.
• Hawk-Eye Innovations: Hawk-Eye Innovations (owned by Sony) is the most direct competitor to Sportec Solutions in FIFA-certified officiating technology, providing ball-tracking, goal-line technology and VAR systems deployed across multiple top-tier soccer leagues and other sports. Both companies compete head-to-head for officiating contracts with professional leagues globally.
• Catapult Sports: Catapult Sports is a publicly-traded provider of athlete tracking hardware, performance analytics, and video analysis solutions used by professional teams and leagues worldwide. It overlaps with Sportec Solutions' tracking, performance analysis, and video analysis offerings for professional soccer clubs.
• Genius Sports: Genius Sports is a publicly-traded sports data and technology company that provides live data feeds, officiating technology, and betting-related services to professional leagues including soccer. It directly competes with Sportec Solutions in the sports data and officiating technology stack for professional soccer and adjacent sports.
• Stats Perform: Stats Perform is a global sports data and AI company providing live data feeds, tracking data, advanced analytics (including Opta and AI-powered models), and content to leagues, media, and betting operators. It overlaps directly with Sportec Solutions' Data Hub, Advanced Stats, and AI/analytics products.

Broad incumbents

• Deltatre: Deltatre is the joint-venture parent of Sportec Solutions AG (alongside DFL) and a global leader in fan-first digital experiences, broadcast graphics, and OTT platforms for major sports properties. It is comparable as a sports technology and media platform player and a key strategic partner for Sportec.
• ChyronHego: ChyronHego provides broadcast graphics and the TRACAB optical tracking system that Sportec Solutions itself uses; it is both a critical technology supplier to Sportec and a competitor in broadcast graphics and tracking-based products for leagues and broadcasters globally.

Emerging players

• Hudl: Hudl is a leading sports video analysis platform used by professional and amateur teams for performance analysis, scouting, and recruitment. It overlaps with Sportec Solutions' Match Analysis Hub, video coaching, and performance analysis offerings, though focused primarily on team-level rather than league-level deployments.
• Kinexon: Kinexon provides real-time indoor and outdoor tracking and analytics using UWB and sensor fusion, with growing presence in soccer and other team sports. It is comparable to Sportec Solutions in real-time player and ball tracking for performance and officiating use cases, particularly in non-stadium settings.
• WSC Sports: WSC Sports provides AI-powered automated video and content creation for sports media, generating real-time highlights and personalized clips at scale. It is comparable to Sportec Solutions in the AI-driven content generation layer (automated commentary, previews, post-match reports, visual assets) sold to broadcasters and rights holders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sportecsolutions
• Facebookfacebook.com/sportecsolutions
• LinkedInlinkedin.com/company/sportec-solutions-gmbh
• Instagraminstagram.com/sportecsolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportec Solutions